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MERGING OF HBRARTICLES
Presented
by:GROUP:F
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Comparison of recent
activities of key players
in food industry with
those of tobacco industry
two decades ago
The Bi Ide!: Le!dershi" in
the Ae #$ Tr!ns"!ren%y
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The term used by
economists when they talk
about side effects or in the
positive case, the spillovereffects of a business
operation
E&tern!'ities
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The key to becoming acontemporary corporate
leader is to take on
responsibility forexternalities
The Bi Ide!
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No news is Good News: CSR strategy
and Newspaper coverage of Negative
Firm EventsThis study examines
the gate keeping roleof the media in
determining whichnegative corporateevents reach a boarderaudience.
Investment in CSRcreate public good will.
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Opposite Newspaper are more
likely to report negative newsabout companies, if they invest
in the CSR
Oil company investment
Company!s performance
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"edium CSR #$ess
coverage from media
%enefit of CSR& 'ublic
(oodwill
"edia reports are interested
in accidents, if CSR record
is high of the company
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$)( program
$eadership, )nnovation,
change
How GE teaches Teams to lead
Change
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*To embed growth into the
+N of the company-
Prpose of !"G program
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H#( )*%h i)"!%t the"r#r!) h!d )!de+
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,hy (!s LIG s# e-e%ti.e inhe'"in t# brin %h!nes+
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An Inter!ti.e !""r#!%h/ Ide!' St!te0
.ow can company internali/e
positive or negativeexternalities 0Organi/ational
factors and environmental
factors 1 to lead the organi/ation
towards leadership, innovationand growth
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Ch!''enes/Re!'ity0
2ailure to understand CSR as coreissue of organi/ation leading to
customer satisfaction and growth
)ntegrating the concept in
developing nations like Nepal
+ifficult to introduce'articipative change in the
hierarchical organi/ation culture
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A ne( !""r#!%h/ T*rnin %h!''enes int#
#""#rt*nities0
Transparency and
dialogue can help to makea business appear more
trustworthy, and push up
the standards of other
organi/ations at the sametime
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I)"'i%!ti#n
$eader should do the business by
focusing on the corporate socialresponsibility but not only focusing
on profit otherwise result will not be
achieved as target
"edia plays a crucial role in any
company activities performance
Training program bring change in
manager3leader which ultimately
brings growth in business
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Th!n1 y#*2
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