25757594 bussiness plan project on yoga ashyana yoga centre gujrat
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Project of Entrepreneurship
Submitted to:
Mam Qurat-ul-Ain
Submitted by:
Syed Arslan Haider 070 0!"0-0#!
Shah$ad %asheed 070 0!"0-0&&
Sara Ayya$ 070 0!"0-0"7
Amna 'aeem 070 0!"0-0()
*aisal A+bar 070 0!"0-0&"
Shaf,at Man$oor 070 ""0-0
Adnan ari, 070 0!"0-0.)
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E/perience o1a 2entre
3usiness Plan
45'E%: 6eepa+ Pandey
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3usiness 'ame: Experience Yoga Centre
Address : Xyz
2ity: Mumbai
ip code: 50700
elephone: +919769001955
E-Mail: pan ey!i eepa"#gmai$%com
ou can 8isit my face boo+ pa1e-
&ttp':(()))%*aceboo"%com(page'(Experience Y,-.(607/625 9/ 2 16
ature of the 3usiness: 3er4ice an pro uct'
Preparation date of plan: 20 01 201
/
https://www.facebook.com/pages/Experience-YOGA/607362589342816https://www.facebook.com/pages/Experience-YOGA/607362589342816https://www.facebook.com/pages/Experience-YOGA/607362589342816 -
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able of 2ontents
ab$e o* Content'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
Executi4e 3ummary%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
-enera$ Company e'cription%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
ro uct' an 3er4ice'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
Mar"eting $an%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
8inancia$ $an %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
.ppen ice'%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
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E/ecuti8e Summary
About myself:
er'onab$e an pa''ionate Yoga eac&er e icate to 'å t&e Yoga tra ition an $i*e'ty$e
)it& a 4ariety o* 'tu ent'% ;m recognize *or abi$ity to con uct )arm an in4iting c$a''e' t&at
*o'ter an in4igorating centering an ca$ming en4ironment% .bi$ity to empat&ize an e4e$op
re$ation'&ip' )it& peop$e o* i**erent abi$itie' an *rom 4arying bac"groun '% o''e'' tec&nica$
"no)$e ge inc$u ing acti4e .'t&anga Yoga an re'torati4e gent$e yoga% Core Competencie'
inc$u e .natomy o* Yoga < Yoga &erapeutic' < Yoga &i$o'op&y < ranayama < Me itation pper =ncome : &e upper income cu'tomer i' a 'econ ary target group% &eir emograp&icc&aracteri'tic' are t&e *o$$o)ing:
.ge': 0 60%
3ex: /0 ma$e 70 *ema$e%
8ami$y ncome: 60 000+%
Fea$t&(@i*e'ty$e ''ue': .cti4e in i4i ua$' t&o'e are *ocu'e on &ea$t&y *oo an ieting%,4er 90 o* t&e'e group' are member' o* gym'%
3ocia$ attern: Hi$$ more $i"e$y atten a$one%
CenterB' 'e$$ing point: C$o'e to )or"% &e 'e''ion $o)er' 'tre''%
ar1et Mar+et Se1ment Strate1y:
E4eryt&ing .3F Y. . Y,-. CE E oe' mu't be a apte to )or" )it&in t&e time
con'traint' o* t&e target cu'tomer% Yoga c$a''e' can be no $onger t&an 90 minute' an mu't be 'c&e u$e to *it t&e *ree timing brea" an ro$$ing $unc& 'c&e u$e' t&at exi't in t&e
o)nto)n bu'ine''e'% &e *ocu' o* t&e in'truction )i$$ a$'o &a4e to be a apte to a c$ient t&at
)i$$ be 'ee"ing maximum re$ie* *rom t&e pre''ure o* )or" an t&en returning to t&e
)or"p$ace or &ome% * .3F Y. . Y,-. CE E can create a noticeab$e i**erence in
t&e cu'tomer'B 'en'e o* )e$$ being t&en t&e cu'tomer )i$$ come to epen on in'truction a' a
e'cape uring t&e ay% &e'e "in ' o* experience' )i$$ create a tremen ou' )or o* mout&
an bring in more *ir't time 'tu ent'%
Ser8ice 3usiness Analysis:
ypica$$y yoga center' are $ocate a)ay *rom t&e cityB' commercia$(bu'ine''
center% .3F Y. . Y,-. CE E are $e'' *ocu' on 'er4ing a $arge number o* beginner'
an i' more *ocu'e on obtaining $ong term 'tu ent'% 3tu ent' are attracte to a 'peci*ic type
o* yoga an t&e reputation an '"i$$' o* .3F Y. . Y,-. Center;' $ea er%
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2ompetition and 3uyin1 Patterns:
Yoga i' a gro)ing tren % t )a' popu$ar in t&e 'e4entie' an &a' come bac" *u$$ *orce into
4ogue in t&e 21't century% Mo4ie 'tar' 'uc& a' 3&i$pa 3&et&i Ma onna Meg yan Ku$ia
obert' an 3ting are a 4ocate' o* t&e i'cip$ine%
.' t&ere i' no rea$ competitor o* .'&iyana yoga center but gym' are 'ome exten % t )i$$ be a
price $ea er o* t&e mar"et a' t&ere i' monopo$y o* yoga in -u!rat%
&e "ey to competition )it&in t&e yoga bu'ine'' i' t&e Dua$ity o* t&e in'tructor% &ere are a
number o* in'tructor' aroun a"i'tan )&o are )e$$ re'pecte an .'&iyana Yoga center )i$$
'tri4e to attract t&e'e teac&er' to it' *aci$ity% &e $ocation Dua$ity an ab'ence o* competitor
o* t&e *aci$ity are t&e rea$ a 4antage *or .'&iyana Yoga center% Gecau'e it &a' t&e be't mo't
attracti4e *aci$ity in country teac&er' )i$$ )ant to teac& &ere% .'&iyana Yoga Center )i$$*ocu' o* pre'enting .3F Y. . Y,-. CE E a' t&e per*ect p$ace to $earn yoga '"i$$'
t&at )i$$ impro4e t&e 'tu ent p&y'ica$$y an re uce t&e ai$y 'tre'' o* t&e )or" )or$ %
&i' )i$$ pro4i e t&e com*ort en4ironment *or re$axation an &e$p out t&em to get ri *rom
'tre''%
Mar+etin1 Strate1y and =mplementation Summary:
&i' Yoga Center )i$$ mar"et t&roug& t&e numerou' o)nto)n *itne'' c$ub' beauty 'a$on'
an boutiDue' by i'p$aying po'ter'% &e .'&yana Yoga Center )i$$ o**er t&e *ree entry *or
beginner'% n a ition )e )i$$ gi4e a on *m 105 106%6 Kazba ne)'paper% .$'o )e )i$$ u'e
bi$$boar ' *or a 4erti'ement%
2ompetiti8e Ed1e:
&e competiti4e a 4antage o* .'&iyana Yoga Center i' popu$arity o* yoga $ocation an t&e
Dua$ity%
Sales *orecast:
&e 'a$e' *oreca't out$ine' 'a$e' o* in'truction time a' )e$$ a' 'a$e' o* pro uct' t&roug& t&e
boutiDue $ocate in t&e *aci$ity% n'truction' are 'o$ in t&e *o$$o)ing t&ree )ay':
1% ri4ate $e''on'
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2% Eig&t )ee" cour'e'
/% rop in 'e''ion'%
&e boutiDue )i$$ 'e$$ c$ot&ing boo"' po'ter' boo"' L ' an 4i eo' mat' an ot&er
prop' *or yoga% n a ition it )i$$ 'e$$ &ea$t&y pre bott$e rin"' an &ea$t&y energy *oo in
*uture% * t&i' *aci$ity become' more o* a e'tination )e )i$$ per*orm re'earc& *or a ing a
ca*e%
,ur Yoga Center anticipate' t&at 'a$e' )i$$ be '$o) *or t&e *ir't an 'econ mont& o*
operation% .*ter t&at point 'a$e' )i$$ increa'e a' member'&ip gro)'%
&e *o$$o)ing i' t&e 'a$e' *oreca't *or t&ree year'%
3a$e' 8oreca'tYear 1 Year 2 Year /
3a$e'Yoga n'truction 152 0000 190 0000 2 0 0000GoutiDue 3a$e' 6 0000 5 0000 106 0000,t&er 0 0 0
ota$ 3a$e' 216 0000 275 0000 / 6 0000
irect Co't o* 3a$e' Year 1 Year 2 Year /Yoga n'truction 0 0 0
GoutiDue 3a$e' 20 1500 26 0000 /2 0000,t&er 0 0 03ubtota$ irect Co't o* 3a$e' 20 1500 26 0000 /2 0000
,ur bu'ine'' p$an inc$u e' comp$ete pro4i'ion' *or p$an 4'% actua$ ana$y'i' an )e )i$$ be
&o$ ing *o$$o) up meeting' e4ery mont& to i'cu'' t&e 4ariance an cour'e correction'%
Mar+etin1 Mi/
Combination o* pro uct price p$ace an promotion an ot&er acti4itie' nee e to meet
mar"et ob!ecti4e'%
Product:
Ge't Dua$ity 'er4ice' )it& be't Dua$ity yoga re$ate pro uct'%
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Gran name: N.'&iyanaO
Prices:
Comparati4e$y )i$$ be &ig& t&an ot&er *itne'' gym'%
i'count': .'&iyana yoga center )i$$ initiate a program t&at )i$$ gi4e 25 'e''ion i'count to
member' )&o 'ucce''*u$$y recruit ne) member' to .'&iyana yoga center%
Place:
&e &eart o* city N3&a manO% ear to t&e pro*e''iona$' an e4eryone ea'i$y acce'' t&e yoga
center%
Promotion:
He main$y concentrate on a 4erti'ement an ot&er promotiona$ acti4itie' *or creating t&e
&ea$t& a)arene'' a' it i' t&e ba'ic too$ o* our bu'ine'' gro)t&%
Mass Media: *m 105 *m106%6 Kazba ne)'paper cab$e%
6isplays: Gi$$boar ' po'ter'%
5ords of Mouth: He )i$$ o**er t&e *ree entry *or beginner' a$'o t&ere are re*re'&ing bott$e'
*or 4i'itor'%
S54 Analysis
Stren1ths: &ere i' no rea$ competitor our teac&er' are &ig&$y Dua$i*ie )e )or" *or
)e$*are o* 'ociety%
5ea+ness: ne) 4enture ri'" in4o$4e $o) a)arene'' o* peop$e%
4pportunities : )e &a4e &ig& gro)t& c&ance' becau'e t&ere are no rea$ competitor' o*
our bu'in ess?
hreats: n our 'ociety t&e peop$e are narro) min e 'o *ir't )e &a4e to create
a)arene'' bet)een t&e peop$e )e &a4e a t&reat about t&e ne) entrant in t&e yoga
mar"et%
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Personnel Plan
3&a&za .mna 3ara .r'$an I oing GG. &on'%J t&e *oun er' o* &e .'&iyana Yoga Center
are t&o'e )&o )ante to )or" *or )e$*are o* 'ociety% &ey )ant to con uct )or"'&op' an
teac&er training' nationa$$y an internationa$$y%
n a ition t&ey get t&e pro ucti4e 'et o* in'truction' *rom &onorab$e teac&er' $i"e Ma;m
Purat A$ .in%
.3F Y. . Y,-. CE E 'tarte )it& 6 emp$oyee an 20 'tu ent'% Hit&in t&ree year'
.3F Y. . Y,-. CE E &a a 'ta** o* 25 an o4er 1 000 'tu ent'%
&e .'&iyana Yoga CenterB' per'onne$ )i$$ be t&e *o$$o)ing:
.r'$an irector
.mna eceptioni't
3&a&za Mar"eting Manager
eac&er' I2J
3ara GoutiDue Manager
er'onne$ $anYear 1 Year 2 Year /
irector 15 000 16 000 17 000eac&er' I2J 5 000 65 000 75 000
GoutiDue manager 1/ 000 1/ 500 15 500Mar"eting Manager 1 000 15 000 16 000
eceptioni't 1/ 000 1/ 500 15 500ota$ ayro$$ 109 200 12/ 000 1/9 000
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*inancial Plan
3rea+-e8en Analysis:
Grea" e4en .na$y'i'
Mont&$y e4enue Grea" e4en 1 920
.''umption':
.4erage ercent Lariab$e Co't 9E'timate Mont&$y 8ixe Co't 1/ 1 00
Projected Profit and oss:
ro 8orma ro*it an @o''Year 1 Year 2 Year /
3a$e' 216 0000 275 0000 / 6 0000irect Co't o* 3a$e' 20 1500 26 0000 /2 0000
,t&er ro uction Expen'e' 0 0 0ota$ Co't o* 3a$e' 20 1500 26 0000 /2 0000
-ro'' Margin 195 500 2 9 0000 /1 0000-ro'' Margin 90%67 90%55 90%75
Expen'e'ayro$$ 109 2000 12/ 0000 1/9 0000
3a$e' an Mar"eting an ,t&erExpen'e' 2 0000 26 0000 2 0000
epreciation 2 000 2 000 2 000Ati$itie' / /000 / /000 / /000
n'urance 2 000 2 000 2 000ayro$$ axe' 16 / 00 1 500 20 500
,t&er 0 0 0
ota$ ,perating Expen'e' 157 6 00 175 5500 195 9500
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ro*it Ge*ore ntere't an axe' / 1700 7/ 500 11 0500EG . 0 5700 75 500 120 500
ntere't Expen'e 7 7210 7 2260 6 7100axe' ncurre 9 1/50 19 670 // 020
et ro*it 21 /150 6 /570 77 9/ 0 et ro*it(3a$e' 9% 7 16% 6 22%5/
Projected 2ash *lo@:
ro 8orma Ca'& 8$o)Year 1 Year 2 Year /
Ca'& ecei4e
Ca'& *rom ,peration'Ca'& 3a$e' 216 0000 275 0000 / 6 00003ubtota$ Ca'& *rom ,peration' 216 0000 275 0000 / 6 0000
. itiona$ Ca'& ecei4e3a$e' ax L. F3 (-3 ecei4e 0 0 0
e) Current Gorro)ing 0 0 0 e) ,t&er @iabi$itie' Iintere't *reeJ 0 0 0 e) @ong term @iabi$itie' 0 0 0
3a$e' o* ,t&er Current .''et' 0 0 03a$e' o* @ong term .''et' 0 0 0 e) n4e'tment ecei4e 0 0 03ubtota$ Ca'& ecei4e 216 0000 275 0000 / 6 0000
Expen iture' Year 1 Year 2 Year /
Expen iture' *rom ,peration'Ca'& 3pen ing 109 2000 12/ 0000 1/9 0000Gi$$ ayment' 65 900 105 /60 125 55 0
3ubtota$ 3pent on ,peration' 17 6900 22 /60 26 55 0
. itiona$ Ca'& 3pent3a$e' ax L. F3 (-3 ai ,ut 0 0 0
rincipa$ epayment o* CurrentGorro)ing 0 0 0
,t&er @iabi$itie' rincipa$ epayment 0 0 0
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@ong term @iabi$itie' rincipa$epayment 5 1600 5 1600 5 1600
urc&a'e ,t&er Current .''et' 0 0 0urc&a'e @ong term .''et' 0 0 0i4i en ' 0 0 0
3ubtota$ Ca'& 3pent 179 500 2// 9960 269 71 0
et Ca'& 8$o) /6 1500 1 00 0 76 2 60Ca'& Ga$ance 10/ 0500 1 05 0 220 / 00
Projected 3alance Sheet:
ro 8orma Ga$ance 3&eetYear 1 Year 2 Year /
.''et'
Current .''et'Ca'& 10/ 0500 1 05 0 220 / 00
n4entory 2 7500 / 5 0 /670,t&er Current .''et' 0 0 0
ota$ Current .''et' 105 000 1 7 60/0 22 7070
@ong term .''et'@ong term .''et' /0 0000 /0 0000 /0 0000.ccumu$ate epreciation 2 000 000 7 2000
ota$ @ong term .''et' 27 6000 25 2000 22 000ota$ .''et' 1// 000 172 0/0 2 7 5070
@iabi$itie' an Capita$ Year 1 Year 2 Year /
Current @iabi$itie'.ccount' ayab$e 10 / 50 5510 10 7 0Current Gorro)ing 0 0 0,t&er Current @iabi$itie' 0 0 03ubtota$ Current @iabi$itie' 10 / 50 5510 10 7 0
@ong term @iabi$itie' 7 00 69 6 00 6 5200ota$ @iabi$itie' 5 1 50 7 2/10 7 99 0
ai in Capita$ 60 0000 60 0000 60 0000
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etaine Earning' I// 1000J I11 7 50J / 5710Earning' 21 /150 6 /570 77 9/ 0
ota$ Capita$ 2150 9 5710 172 5090ota$ @iabi$itie' an Capita$ 1// 000 172 0/0 2 7 5070
et Hort& 2150 9 5710 172 5090
3usiness %atios:
Gu'ine'' ratio' *or t&e year' o* t&i' p$an are '&o)n be$o)% n u'try pro*i$e ratio' ba'e on t&e
3tan ar n u'tria$ C$a''i*ication I3 CJ co e 7997 Member'&ip 3port an ecreation C$ub are
'&o)n *or compari'on%
atio .na$y'i'Year 1 Year 2 Year / n u'tryro*i$e
3a$e' -ro)t& 0%00 27%/1 25% 2 15%20
ercent o* ota$ .''et'n4entory 2%06 2%05 1%76 %00
,t&er Current .''et' 0%00 0%00 0%00 /1% 0ota$ Current .''et' 79%/1 5% 2 90%79 0%90
@ong term .''et' 20%69 1 %5 9%21 59%10
ota$ .''et' 100%00 100%00 100%00 100%00
Current @iabi$itie' 7%76 %95 %2/ /1%60@ong term @iabi$itie' 56%10 0%/2 26%07 2 %00
ota$ @iabi$itie' 6/% 6 5%27 /0%/0 59%60 et Hort& /6%1 5 %7/ 69%70 0% 0
ercent o* 3a$e'3a$e' 100%00 100%00 100%00 100%00-ro'' Margin 90%67 90%55 90%75 0%00
3e$$ing -enera$ =. mini'trati4e Expen'e' 0% 0 7/%69 6 %2/ 72%/0
. 4erti'ing Expen'e' 2%7 2%91 2% 9 2%70ro*it Ge*ore ntere't an axe' 17%67 26%71 / %12 2%60
Main atio'Current 10%2/ 17%26 21% 5 1%2/
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Puic" 9%96 16% 5 21%0/ 0% /ota$ ebt to ota$ .''et' 6/% 6 5%27 /0%/0 59%60re tax eturn on et Hort& 6/%15 70%0/ 6 %5 2% 0re tax eturn on .''et' 22% / / %/2 %9 6%90
. itiona$ atio' Year 1 Year 2 Year / et ro*it Margin 9% 7 16% 6 22%5/ n%a
eturn on EDuity %21 9%02 5%1 n%a
.cti4ity atio'n4entory urno4er /%95 %26 %09 n%a
.ccount' ayab$e urno4er 7%// 12%17 12%17 n%aayment ay' 27 // 27 n%aota$ .''et urno4er 1%62 1%59 1% 0 n%a
ebt atio'ebt to et Hort& 1%77 0% / 0% / n%a
Current @iab% to @iab% 0%12 0%11 0%1 n%a
@iDui ity atio' et Hor"ing Capita$ 95 550 1/9 0510 21 2290 n%a
ntere't Co4erage %9 10%16 17%59 n%a
. itiona$ atio'
.''et' to 3a$e' 0%62 0%6/ 0%72 n%aCurrent ebt( ota$ .''et' 5 n%a.ci e't 9%96 16% 5 21%0/ n%a3a$e'( et Hort& % 2%91 2%01 n%a
i4i en ayout 0%00 0%00 0%00 n%a
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Appendices
Map o* .'&iyana yoga centre
Mar"et re'earc& Due'tionnaire
amp&$et'
ro uct' an t&eir price'
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Maps
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(d Map
Mar+et research ,uestionnaire Ashiyana o1a 2entre
Ma$e 8ema$e26
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ura$ Arban
Mi $e income Fig&er income
.geQQQQQQQQQQQQQQQQQQQQQQQQQQQ
8ami$y incomeQQQQQQQQQQQQQQQQQQQ
ro*e''ion QQQQQQQQQQQQQQQQQQQQQQ
1. Do you feel a need for a yoga centre in Gujrat?
aJ Ye' bJ o
2. Do you prefer yoga centre on gym for exercise?
a) Yes b) No
3. re you !ealt! conscious?
a) Yes b) No
". #!at do you prefer after exercise?
a) #ater b) fres! juice
$. Do you feel t!at for mental relaxation yoga is a most suitable exercise?
a) gree b) Neutral c) Disagree
%. Do you t!in& 1$'' fee is reasonable fee for per mont! classes?
aJ Ye' bJ o
(. #!at is t!e time period of yoga class?
aJ Fa$* &our bJ 5 min cJ 1 &our
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. #!at timings are suitable according to your opinion?
aJ 6am?7am bJ 7am? am
cJ 10am?11am J1pm?2pm
eJ pm?5pm *J6pm?7pm
*. #!at s!ould be t!e time period of yoga session?
aJ / mont&' bJ 6 mont& cJ continue t&roug&out t&e year
1'.#!at location is most suitable for opening a yoga centre?
aJ 3&a man bJ Margazar cJ 3&a o$a J - roa
11.+s t!e yoga is good exercise for a pregnant ,omen?
aJ Ye' bJ o
12.Do you t!in& yoga can !elp in curing muscle pain and fatigue?
aJ Ye' bJ o
Pamphlets
Ashiyana o1a 2entre
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. yoga centre i' no) opening in your o)n city -u!rat in 3&a man Co$ony%
&i' yoga centre con'i't' o* 2 )e$$ $ig&tene an )e$$ 4enti$ate &a$$' *or yogac$a''e'% &e en4ironment i' 'oot&ing an re*re'&ing% n .'&iyana yoga centre )e
practice t&e F. F. yoga in .nu'ara 'ty$e% H&ic& pro4i e bo y *itne'' an menta$
re$axation an in a ition it i' a$'o a cure *or mu'c$e pain%
&i' yoga centre a$'o pro4i e' pro uct' )&ic& &e$p in practicing yoga an *re'&
!uice' are a$'o a4ai$ab$e t&ere%
&e *ee i' rea'onab$e 1500 rupee'( er mont&%
. mi''ion' are open% 8ir't 100 a mi''ion' are )it&out a mi''ion *ee'% 3o !oin u' imme iate$y% 8or more etai$' p$ea'e contact u' on number+92//2 / 127%
Products and pricesYoga L 4i eo' Yoga 'trap' Yoga bric"'
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rice ': 1000 rice ': 500 rice ': 500
Yoga Goo"' Exerci'e benc& Hater bott$e
rice ': 1000 rice ': 2000 rice ': 200
Ge$$a bag' Fig& per*ormance mat Arban mat
rice ': 2000 rice ': 2000 rice ': 1500
remium Mat' remium G$an"et' 8oot )ear'
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rice ': 1000(eac& rice ': 600(eac& rice ': /00(pair
Ga$ancing ba$$' Yoga mu'ic = .u io Yoga b$a'ter' = cu'&ion'
rice ': /00 rice ': 00 rice ': 1000
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