2/24/12 facebook for business

GRAPEVINE CHAMBER OF COMMERCE

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Facebook for Business

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101

The Global Impact of Social Media CLICK HERE FOR VIDEO

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Social Media 101

Marti PevehouseMembership Director

Martip@grapevinechamber.org

GRAPEVINE CHAMBER OF COMMERCE

Kate GrigalCarlos Merla

GRAPEVINE CHAMBER OF COMMERCE

Presents:

Social Media 101What we will cover and what you will learn

An Overview of Facebook•The Fantastic FourHow to Generate Business•The Anatomy of a FB PageTake Care of Customers•Who do you Like?Build a Community of loyal and valuable Brand Fans•Conversations•Advertising on FB

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101Carlos Merla

Overview of the Power of Facebook

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Social Media 101

A MESSAGE FROM ZUCK! CLICK HERE

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Social Media 101

Fantastic Four of Facebook

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Social Media 101

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Fantastic Four of Facebook

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101

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Fantastic Four of Facebook

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Social Media 10144

Fantastic Four of Facebook

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Social Media 101

For share of authentication via news sites, Facebook took 31% while Google was close behind with 30% and Yahoo at 25%.

With entertainment sites, Facebook was the major leader with 52% (Google was second with 17%, Yahoo with 15% and Twitter at 11%).

Fantastic Four of Facebook

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Social Media 101Specialty Retail 19%

Food Production, Services, Consumer

Products 19%

Commercial Banks 10%

TELCOM 9%

Computer, Software, equip

10%

General Merch 10%

Utilities 6%

Insurance Co. 27%

Sales

A Total of 289 of the Fortune 500 companies are now on the social network.

Fantastic Four of Facebook

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101

Fantastic Four of Facebook

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Social Media 101

Facebook for Your Business Video CLICK HERE

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101

Kate GrigalDirector of Client Services

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101Anatomy of A FB Page

A Breakdown of A Business Page

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101Are you a Place, A Page, or a

Business?• Determining the type of Facebook page you

need is critical to the success of your

business.

• You want to be able to communicate and

have it be easy for your end users (clients) to

read and understand.

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Social Media 101

Grapevine Chamber of Commerce is a Business Service!

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Social Media 101

Vireo Marketing is a Local Business!

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Social Media 101

Diet Coke is a Food & Beverage!

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Social Media 101Things To Consider:

• Is your info up to date?

• Do you link back to your website?

• Do you have compelling images/pictures?

• Do you have your physical address listed on

the page?

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Social Media 101Don’t forget…

• Claim your business URL on Facebook!

• Once you get 25 “likes” you have the ability

to customize your URL

• Choose wisely- this is permanent.

• Choose something that represents your

business :

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Social Media 101

Your Vanity URL is YOUR Facebook Address

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Social Media 101Who Do You Like?

Who you like is just as important as who likes you!

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Social Media 101Things To Consider:

• Liking Partners is a great way to “network”

• Liking Neighbors is a great way to share

your community

• Like other companies that might have similar

clients- you never know!

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Social Media 101

Who You Like Reflects Who You Are!

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Social Media 101Recommendations

It’s Ok To Ask For A Recommendation!

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Social Media 101Things To Consider:

• Recommendations allow for real-time

sharing

• It’s ok to ask your community to write a

recommendation

• Recommendations are indexed by the search

engines!

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Social Media 101

Recommendations Build Trust

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Social Media 101The Conversation

What to say?

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Social Media 101Things To Consider:

• Conversations should be casual, and open

• Ask questions, start real conversations

• Your postings reflect your business- keep it

real!

• Do NOT have 100% of your posts sales

oriented, this WILL turn people off!

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Social Media 101Things To Consider:

• Post Regularly- People are more comfortable

responding/engaging when they see you

posting with regularity

• Respond to questions/feedback

• Don’t delete negative comments!

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Social Media 101

Let’s Share!

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Social Media 101

Let’s Chat!

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Social Media 101

Let’s Tell People About Good Things!

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Social Media 101Don’t forget…

• Plan your posting in advance

• Check back often to respond to any/all

questions & feedback

• Don’t be afraid to engage your

audience- they want to be heard too!

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Social Media 101Facebook Advertising

New Ways to Reach Fans

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Social Media 101Things To Consider:

• Facebook Ad’s are AWESOME ways to target

your advertising to specific users

• You can set daily/monthly budgets

• You can change your campaigns at any time

• You can create multiple campaigns for

multiple needs

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Social Media 101Things To Consider:

• You can highlight specific postings, events,

and/or needs through Facebook Ads

• All you need is a credit card and a campaign

GRAPEVINE CHAMBER OF COMMERCE

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Social Media 101

How to Launch Facebook Ads

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Social Media 101

How to Launch A Facebook Ad

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Social Media 101

Who Do You Target ?

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Social Media 101

Budget Time!

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Social Media 101Don’t forget…

• Budgets can be changed any time

• You are not locked into long-term contracts

with FB advertising

• You are in control!

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Social Media 101QUESTIONS?

• Kate@vireomarketing.com

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Social Media 101Q&A

Let’s Talk !