2018 reader profile key audience - redbook · 2018 | | reader profile women 18+ audience comp index...
Post on 10-Jul-2020
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071218 Contact Tammy Cohen, Advertising Director, at 212.649.3323 or your Account Manager for more information.
SOURCE: MRI SPRING 2018; BASE: WOMEN
KEY AUDIENCE2018 | | READER PROFILE
WOMEN 18+ AUDIENCE COMP INDEX
Age 35+ 4,004,000 94.2% 133
HHI $75,000+ 1,974,000 46.4% 105
HHI $100,000+ 1,373,000 32.3% 104
HH Net Worth 250K+ 2,359,000 55.5% 112
Married or Engaged 2,710,000 63.8% 116
Female Principal Shoppers 3,732,000 87.8% 109
Owns Home 3,218,000 75.7% 112
A18+ Total Audience: 4,706,000W18+ Total Audience: 4,250,000
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