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1
RESEARCH
CONDUCTED BY
2018 BUILDERBRAND USE STUDY
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
2
TA B L E O F C O N T E N T S
Page
OBJECTIVES AND METHODS 7-9
PRODUCT SUMMARIES 14-112
DETAILED RESULTS 113
PRIMARY BUSINESS 114
NUMBER OF RESIDENTIAL UNITS BUILT 115
AVERAGE SALE PRICE 116
WILLINGNESS TO TRY NEW BRANDS 117
REASONS FOR WILLINGNESS TO TRY NEW BRANDS 118
TIMEFRAME FOR RESEARCHING NEW BRANDS 119
FINAL BRAND DECISION MAKER 120
GEOGRAPHIC DISTRIBUTION 121
PRODUCT CATEGORIES 122
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
3
TA B L E O F C O N T E N T S
PRODUCT CATEGORIES Summary Detailed Results
Bath Fixtures and Accessories 11 123
Bathroom Ventilation/Fans 13 131
Cabinets: Semi-Custom, Custom and Stock 15 136
Carpet 17 144
Caulks/Sealants 19 149
Central Vacuums 21 154
Ceramic Tile 23 159
Closet/Organization Systems 25 164
Decking: Composite/PVC 27 169
Decorative Mouldings & Columns: Exterior 29 177
Decorative Mouldings/Trim/Columns: Interior 31 185
Doors: Garage 33 193
Doors: Entry 35 198
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
4
TA B L E O F C O N T E N T S
PRODUCT CATEGORIES Summary Detailed Results
Doors: Interior Passage 37 206
Doors: Patio/Wide Window Openings 39 211
Electrical Systems/Load Centers 41 220
Exterior Foundation Waterproofing (Construction Phase) 43 225
Engineered I-Joists 45 230
Exterior Wall Sheathing 47 235
Faucets 49 240
Fireplaces 51 248
Flooring: Laminate, Vinyl, Wood 53 253
Garage Door Openers 55 261
Generators 57 266
Housewrap 59 271
HVAC 61 276
Insulation 63 281
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
5
TA B L E O F C O N T E N T S
PRODUCT CATEGORIES Summary Detailed Results
Kitchen Appliances 65 286
Laundry Appliances 67 294
Lighting 69 299
Lighting Controls/Switches 71 304
Locksets/Hardware 73 309
Manufactured Stone 75 314
Oriented Strand Board 77 319
Paints/Stains/Varnishes 79 324
Roofing: Asphalt/Fiberglass Shingles 81 329
Roofing: Clay/Concrete/Synthetic Tiles 83 334
Roofing: Metal 85 339
Shower Doors/Surrounds 87 344
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
6
TA B L E O F C O N T E N T S
PRODUCT CATEGORIES Summary Detailed Results
Siding: Brick & Brick Veneer 89 349
Siding: EIFS/Stucco 91 354
Siding: Engineered Wood 93 359
Siding: Fiber Cement 95 364
Siding: Vinyl 97 369
Surfacing: Laminate, Quartz, Solid Surfaces 99 377
Underlayment 101 385
Wallboard 103 393
Water Heaters 105 398
Windows: Fiberglass 107 403
Windows: Vinyl 109 408
Windows: Wood & Clad-Wood 111 415
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
7
OBJECTIVES AND METHODS
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
8
O B J E C T I V E S A N D M E T H O D S
The findings cited in this report are based on a survey sponsored by
Hanley Wood on behalf of their publication, BUILDER. The survey was
conducted by The Farnsworth Group.
PROJECT OBJECTIVES
The purpose of this research is to profile the brands used by builders.
Specific areas of inquiry included:
The number and average sale price of residential units built in 2017.
Familiarity, use and opinions about brands in 51 product categories
Importance of factors influencing brand selection within each product
category
PROJECT METHODOLOGY
956 surveys were completed online with recipients of BUILDER who were
classified as “Builders, Builders-developers or general contractors.”
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
9
P R O J E C T R E S U LT S
The following pages present a graphic summary of brand-related results
by product category.
Only the top three brands have been included in the charts for each
question, based on the percentage indicating each brand (or the average
rating provided for each). Full results for all brands and questions are
listed in the Detailed Results section of this report.
BASES FOR RESULTS
The bases for the percentages vary depending on the number of
products they have influence in selecting or purchasing for their
firm’s projects
Results of the quality ratings are based on those giving a rating for
each brand
Brands not mentioned (receiving 0% mentions) are not included in
the detailed results
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
10
PRODUCT SUMMARIES
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
11
TOP 3 – BATH FIXTURES AND ACCESSORIES
90.2%
92.8%
93.5%
American Standard
Kohler
Delta
59.5%
70.6%
80.4%
Moen/CreativeSpecialities International
Delta
Kohler
16.3%
22.2%
28.8%
Moen/Creative SpecialitiesInternational
Delta
Kohler
5.86
6.10
6.28
1 2 3 4 5 6 7
Hansgrohe
Toto
Kohler
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
12
BATH FIXTURES AND ACCESSORIES
4.43
5.04
5.19
5.80
5.87
5.91
6.03
6.65
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
13
TOP 3 – BATHROOM VENTILATION/FANS
63.4%
91.0%
92.4%
Panasonic Eco Solutions
NuTone
Broan
36.2%
67.4%
78.0%
Panasonic Eco Solutions
NuTone
Broan
5.6%
36.5%
39.7%
Panasonic Eco Solutions
NuTone
Broan
5.46
5.51
5.76
1 2 3 4 5 6 7
NuTone
Broan
Panasonic Eco Solutions
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
14
BATHROOM VENTILATION/FANS
4.26
4.48
5.22
5.30
5.46
5.47
5.75
6.33
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Green/sustainable features
Strength of manufacturer's brand/reputation
Product price
Ease of installation
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
15
TOP 3 – CABINETS: SEMI-CUSTOM, CUSTOM AND STOCK
61.5%
66.2%
72.3%
Merillat
Aristokraft
KraftMaid
15.4%
18.5%
25.4%
MasterCraft
Merillat
KraftMaid
6.2%
7.7%
11.5%
MasterCraft
Merillat
KraftMaid
5.41
5.42
5.75
1 2 3 4 5 6 7
Bertch
Omega Cabinetry
Echelon Cabinetry
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
16
CABINETS: SEMI -CUSTOM, CUSTOM AND STOCK
4.98
5.32
5.34
5.70
5.93
5.95
6.25
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
17
TOP 3 – CARPET
38.0%
84.7%
88.3%
DaltonParadiseCarpet
Shaw
Mohawk
8.8%
66.4%
72.3%
Dalton Paradise Carpet
Mohawk
Shaw
2.2%
35.0%
48.2%
Beaulieu
Mohawk
Shaw
4.51
5.71
5.82
1 2 3 4 5 6 7
Dalton Paradise Carpet
Mohawk
Shaw
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
18
4.34
4.76
5.29
5.73
6.01
6.13
6.16
6.28
1 2 3 4 5 6 7
Green/sustainable features
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Availability of product through your dealer
Product price
Product performance
CARPET
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
19
TOP 3 – CAULKS/SEALANTS
83.5%
84.3%
85.0%
Loctite
GE Silicones, Sealants,Adhesives
Gorilla Glue
65.4%
65.4%
66.1%
GE Silicones, Sealants,Adhesives
Gorilla Glue
GREAT STUFF
15.0%
15.7%
16.5%
OSI Sealants
DAP (Phenoseal
GE Silicones, Sealants,Adhesives
5.73
5.73
5.82
1 2 3 4 5 6 7
Gorilla Glue
Dow Corning
GREAT STUFF
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
20
CAULKS/SEALANTS
3.94
4.25
4.74
5.15
5.16
5.93
6.05
6.76
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Green/sustainable features
Strength of manufacturer's brand/reputation
Product price
Warranty
Availability of product through your dealer
Ease of installation
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
21
TOP 3 – CENTRAL VACUUMS
80.1%
80.1%
82.4%
Eureka
Hoover
NuTone
11.8%
37.5%
44.1%
Hoover
Beam Central VacuumSystems by Electrolux
NuTone
7.4%
29.4%
30.9%
H-P Products VACUFLO
Beam Central Vacuum Systemsby Electrolux
NuTone
5.12
5.51
5.55
1 2 3 4 5 6 7
Hoover
Beam Central VacuumSystems by Electrolux
NuTone
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
22
CENTRAL VACUUMS
4.39
5.03
5.58
5.58
5.68
5.84
5.95
6.32
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
23
56.7%
62.7%
80.6%
American Marazzi
American Olsen
Dal-Tile
29.1%
38.1%
70.1%
Florida Tile
American Olsen
Dal-Tile
7.5%
10.4%
44.0%
Shaw
American Olsen
Dal-Tile
5.73
5.74
5.81
1 2 3 4 5 6 7
Ann Sack Tile
Porcelanosa
Dal-Tile
TOP 3 – CERAMIC TILE
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
24
CERAMIC TILE
4.82
5.22
5.37
5.52
5.75
6.11
6.14
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
25
80.0%
80.8%
83.2%
Rubbermaid
California Closets
Closet Maid
24.0%
34.4%
53.6%
California Closets
Rubbermaid
Closet Maid
12.0%
19.2%
35.2%
California Closets
Rubbermaid
Closet Maid
5.38
5.42
5.45
1 2 3 4 5 6 7
ProClosets.com
California Closets
Gladiator Garage Works(Whirlpool)
TOP 3 – CLOSET/ORGANIZATION SYSTEMS
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
26
CLOSET/ORGANIZATION SYSTEMS
4.12
4.61
5.17
5.35
5.72
5.82
5.89
6.05
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Availability of product through your dealer
Product price
Ease of installation
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
27
TOP 3 – DECKING: COMPOSITE/PVC
73.2%
81.3%
82.9%
CertainTeed
Trex
AZEK Decks
35.0%
50.4%
65.9%
CertainTeed
AZEK Decks
Trex
13.8%
17.9%
34.1%
TimberTech
AZEK Decks
Trex
5.43
5.62
5.80
1 2 3 4 5 6 7
TimberTech
AZEK Decks
Trex
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
28
DECKING: COMPOSITE/PVC
4.39
4.74
5.25
5.67
5.93
5.97
5.98
6.52
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Ease of installation
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
29
TOP 3 – DECORATIVE MOULDINGS & COLUMNS: EXTERIOR
71.3%
79.1%
83.7%
AZEK Trimboards
CertainTeed
HardieTrim (James Hardie)
44.2%
51.9%
58.1%
CertainTeed
AZEK Trimboards
HardieTrim (JamesHardie)
8.5%
8.5%
17.1%
22.5%
CertainTeed
LP SmartSide
AZEK Trimboards
HardieTrim (James Hardie)
5.65
5.70
5.72
1 2 3 4 5 6 7
Fypon
HardieTrim (JamesHardie)
AZEK Trimboards
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
30
DECORATIVE MOULDINGS & COLUMNS: EXTERIOR
4.94
5.46
5.93
5.93
6.11
6.27
6.47
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
31
TOP 3 – DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR
37.9%
39.7%
53.4%
Permacast (HB&G)
Flex Trim
Fypon
20.7%
21.6%
37.9%
Flex Trim
Permacast (HB&G)
Fypon
6.9%
6.9%
8.6%
11.2%
East Coast Moulding(ECMD)
Kleer Trimboards
Fypon
Permacast (HB&G)
5.51
5.73
5.77
1 2 3 4 5 6 7
Crown Columnsand Millwork
Permacast (HB&G)
Fypon
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
32
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIOR
4.78
4.97
5.41
5.69
5.72
5.94
6.19
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Ease of installation
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
33
TOP 3 – DOORS: GARAGE
65.6%
66.4%
71.0%
Wayne-Dalton
Clopay
Overhead Door
33.6%
35.1%
38.2%
Wayne-Dalton
Clopay
Overhead Door
17.6%
23.7%
23.7%
Wayne-Dalton
Clopay
Overhead Door
5.70
5.73
5.75
1 2 3 4 5 6 7
Overhead Door
Clopay
Wayne-Dalton
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
34
DOORS: GARAGE
5.13
5.17
5.29
5.80
5.88
5.95
6.27
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
35
TOP 3 – DOORS: ENTRY
46.5%
50.9%
64.9%
Masonite
JELD-WEN
Therma-Tru
14.9%
15.8%
33.3%
JELD-WEN
Masonite
Therma-Tru
5.51
5.70
5.78
1 2 3 4 5 6 7
Simpson
Therma-Tru
Pella
85.1%
85.1%
87.7%
Pella
Therma-Tru
JELD-WEN
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
36
DOORS: ENTRY
5.04
5.44
5.52
5.78
5.90
5.92
6.56
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
37
TOP 3 – DOORS: INTERIOR PASSAGE
25.2%
42.7%
53.4%
Simpson
JELD-WEN
Masonite
10.7%
21.4%
37.9%
Simpson
JELD-WEN
Masonite
5.43
5.50
5.53
1 2 3 4 5 6 7
Upstate Door
TruStile
JELD-WEN
49.5%
77.7%
81.6%
Simpson
Masonite
JELD-WEN
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
38
DOORS: INTERIOR PASSAGE
5.00
5.17
5.68
5.79
5.86
5.88
6.23
6.56
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Availability of product through your dealer
Product price
Product performance
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
39
TOP 3 – DOORS: PATIO/WIDE WINDOW OPENINGS
39.0%
42.4%
56.8%
JELD-WEN
Therma-Tru
Andersen
7.6%
7.6%
11.0%
22.9%
Pella
Therma-Tru
JELD-WEN
Andersen
5.52
5.64
5.79
1 2 3 4 5 6 7
Therma-Tru
Marvin
Andersen
88.1%
89.0%
93.2%
Pella
JELD-WEN
Andersen
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
40
TOP 3 – DOORS: PATIO/WIDE WINDOW OPENINGS
4.56
5.21
5.55
5.76
5.88
6.14
6.15
6.55
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
41
TOP 3 – ELECTRICAL SYSTEMS/LOAD CENTERS
38.8%
54.5%
71.9%
Siemens
GE Appliances
Square D by SchneiderElectric
9.9%
23.1%
48.8%
Siemens
GE Appliances
Square D by SchneiderElectric
5.56
5.83
6.22
1 2 3 4 5 6 7
GE Appliances
Siemens
Square D by SchneiderElectric
76.0%
82.6%
86.0%
Siemens
GE Appliances
Square D by SchneiderElectric
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
42
ELECTRICAL SYSTEMS/LOAD CENTERS
4.37
5.08
5.69
5.81
5.86
6.03
6.14
6.42
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
43
TOP 3 – EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)
14.8%
22.6%
26.1%
Watchdog
Delta (Cosella-Durken)
Tuff-N-Dri
9.6%
16.5%
17.4%
Watchdog
Tuff-N-Dri
Delta (Cosella-Durken)
5.62
5.77
5.97
1 2 3 4 5 6 7
Polywall
Rub-R-Wall
Delta (Cosella-Durken)
26.1%
31.3%
46.1%
Watchdog
Delta (Cosella-Durken)
Tuff-N-Dri
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
44
EXTERIOR FOUNDATION WATERPROOFING(CONSTRUCTION PHASE)
4.63
4.81
5.34
5.64
5.81
5.83
6.00
6.50
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Ease of installation
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
45
TOP 3 – ENGINEERED I -JOISTS
47.9%
52.1%
53.0%
LP
Trus Joint(Weyerhaeuser)
Boise Cascade
20.5%
23.1%
31.6%
LP
Boise Cascade
Trus Joint(Weyerhaeuser)
5.73
5.94
5.96
1 2 3 4 5 6 7
LP
Boise Cascade
Trus Joist(Weyerhaeuser)
77.8%
85.5%
86.3%
LP
Trus Joint(Weyerhaeuser)
Boise Cascade
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
46
ENGINEERED I -JOISTS
4.61
5.11
5.36
5.93
6.01
6.14
6.34
6.59
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Warranty
Ease of installation
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
47
TOP 3 – EXTERIOR WALL SHEATHING
34.5%
37.9%
39.7%
Georgia-Pacific(DensGlass Gold)
LP
Weyerhaeuser
11.2%
12.9%
13.8%
Georgia-Pacific(DensGlass Gold)
LP
ZIP System WallSheathing (Huber
Engineered Woods)
5.75
5.78
5.95
1 2 3 4 5 6 7
Weyerhaeuser
US Gypsum
ZIP System WallSheathing (Huber
Engineered Woods)
71.6%
71.6%
71.6%
ZIP System WallSheathing (Huber
Engineered Woods)
Owens Corning
Dow Styrofoam
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
48
EXTERIOR WALL SHEATHING
4.45
4.88
5.27
5.93
5.95
6.02
6.14
6.52
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Warranty
Ease of installation
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
49
TOP 3 – FAUCETS
63.7%
63.7%
67.3%
Delta
Moen
Kohler
24.8%
27.4%
31.0%
Moen
Kohler
Delta
5.88
5.89
6.25
1 2 3 4 5 6 7
Hansgrohe
Grohe
Kohler
91.2%
91.2%
93.8%
AmericanStandard
Kohler
Moen
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
50
FAUCETS
4.25
5.08
5.50
5.61
5.98
6.04
6.12
6.47
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
51
TOP 3 – FIREPLACES
27.1%
39.3%
42.1%
Majestic
Heat & Glo
Heatilator
12.1%
19.6%
28.0%
Majestic
Heat & Glo
Heatilator
5.87
6.00
6.02
1 2 3 4 5 6 7
Napoleon
Astria
Vermont Castings
69.2%
77.6%
79.4%
Majestic
Heatilator
Heat & Glo
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
52
FIREPLACES
4.20
5.40
5.50
5.70
6.11
6.14
6.27
6.53
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
53
TOP 3 – FLOORING: LAMINATE, VINYL, WOOD
35.1%
39.6%
40.5%
Armstrong
Shaw
Mohawk
14.4%
18.0%
18.0%
Bruce
Shaw
Mohawk
5.56
5.56
5.63
5.65
1 2 3 4 5 6 7
Mirage (Boa Franc)
Anderson
Armstrong
Shaw
73.0%
77.5%
77.5%
Shaw
Mohawk
Armstrong
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
54
FLOORING: LAMINATE, VINYL, WOOD
4.30
4.98
5.48
5.75
5.84
5.88
5.95
6.44
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
55
TOP 3 – GARAGE DOOR OPENERS
34.2%
36.0%
70.2%
Genie
Chamberlain
LiftMaster
9.6%
14.9%
50.0%
Overhead Door
Chamberlain
LiftMaster
5.67
5.72
6.08
1 2 3 4 5 6 7
Access Master
Overhead Door
LiftMaster
74.6%
84.2%
88.6%
Craftsmen
Genie
LiftMaster
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
56
GARAGE DOOR OPENERS
4.21
5.17
5.54
5.59
6.01
6.05
6.08
6.49
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
57
TOP 3 – GENERATORS
31.3%
32.2%
55.7%
American Honda
Kohler
Generac
13.0%
13.0%
40.0%
American Honda
DeWalt
Generac
5.79
5.87
6.20
1 2 3 4 5 6 7
Generac
Kohler
American Honda
82.6%
84.3%
87.8%
Kohler
Briggs & Stratton
Generac
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
58
GENERATORS
5.22
5.69
5.69
5.79
5.95
6.20
6.42
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
59
TOP 3 – HOUSEWRAP
23.5%
32.2%
78.3%
James Hardie
Typar (Fiberweb)
Tyvek (DuPont)
6.1%
13.0%
57.4%
James Hardie
Typar (Fiberweb)
Tyvek (DuPont)
5.43
5.62
6.00
1 2 3 4 5 6 7
DELTA-DRY(Cosella Dorken)
James Hardie
Tyvek (DuPont)
58.3%
60.0%
94.8%
James Hardie
Typar (Fiberweb)
Tyvek (DuPont)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
60
HOUSEWRAP
4.54
4.72
5.33
5.55
5.60
5.73
5.90
6.40
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Green/sustainable features
Strength of manufacturer's brand/reputation
Warranty
Product price
Ease of installation
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
61
TOP 3 – HVAC
30.0%
31.8%
43.6%
Lennox
Trane
Carrier
8.2%
17.3%
24.5%
Rheem
Lennox
Carrier
5.68
5.73
5.75
1 2 3 4 5 6 7
Uponor
Lennox
Trane
80.9%
84.5%
85.5%
Trane
Lennox
Carrier
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
62
HVAC
4.88
5.24
5.27
5.67
5.89
6.03
6.19
6.46
1 2 3 4 5 6 7
Green/sustainable features
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
63
TOP 3 – INSULATION
45.4%
46.3%
63.0%
Johns Manville
CertainTeed
Owens Corning
11.1%
16.7%
25.9%
Johns Manville
CertainTeed
Owens Corning
5.81
5.87
5.92
1 2 3 4 5 6 7
Dow
Roxul
Owens Corning
75.9%
76.9%
87.0%
CertainTeed
Johns Manville
Owens Corning
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
64
INSULATION
4.81
4.87
5.19
5.55
5.58
5.81
5.88
6.38
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Ease of installation
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
65
TOP 3 – KITCHEN APPLIANCES
43.4%
43.4%
54.7%
Whirlpool
Bosch
GE Appliances
7.5%
18.9%
34.9%
Bosch
Whirlpool
GE Appliances
5.79
5.82
5.88
1 2 3 4 5 6 7
Sub-Zero
Viking
Wolf Appliance
91.5%
92.5%
96.2%
Frigidaire
Whirlpool
GE Appliances
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
66
KITCHEN APPLIANCES
4.31
4.51
5.07
5.59
5.78
6.03
6.04
6.40
1 2 3 4 5 6 7
Green/sustainable features
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Availability of product through your dealer
Warranty
Product price
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
67
TOP 3 – LAUNDRY APPLIANCES
91.7%
92.7%
95.4%
GE Appliances
LG
Whirlpool
36.7%
46.8%
51.4%
Bosch
Whirlpool
GE Appliances
9.2%
23.9%
24.8%
Frigidaire
Whirlpool
GE Appliances
5.71
5.84
5.89
1 2 3 4 5 6 7
Miele
Thermador
Bosch
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
68
LAUNDRY APPLIANCES
4.92
5.47
5.67
5.79
6.03
6.15
6.23
6.51
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Ease of installation
Strength of manufacturer's brand/reputation
Availability of product through your dealer
Product price
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
69
TOP 3 – LIGHTING
42.2%
43.1%
45.0%
Kichler
Progress
Halo
16.5%
21.1%
21.1%
Kichler
Progress
Halo
5.41
5.43
5.68
1 2 3 4 5 6 7
Lightolier
Halo
Kichler
60.6%
65.1%
77.1%
Progress
Kichler
Halo
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
70
LIGHTING
4.28
4.94
5.28
5.47
5.53
5.94
5.94
6.35
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Availability of product through your dealer
Product price
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
71
TOP 3 – LIGHTING CONTROLS/SWITCHES
32.1%
56.0%
64.2%
General Electric
Lutron
Leviton
10.1%
30.3%
32.1%
Pass & Seymour
Lutron
Leviton
5.74
5.92
6.08
1 2 3 4 5 6 7
Johnson Controls
Leviton
Lutron
74.3%
78.9%
90.8%
General Electric
Lutron
Leviton
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
72
LIGHTING CONTROLS/SWITCHES
4.31
4.66
5.19
5.67
5.68
5.75
5.87
6.34
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
73
TOP 3 – LOCKSETS/HARDWARE
29.6%
55.6%
77.8%
Baldwin
Kwikset
Schlage (Ingersall RandResidential Solutions)
8.3%
22.2%
47.2%
Emtek
Kwikset
Schlage (Ingersall RandResidential Solutions)
5.76
5.80
5.96
1 2 3 4 5 6 7
Emtek
Schlage (Ingersall RandResidential Solutions)
Baldwin
72.2%
89.8%
94.4%
Stanley
Kwikset
Schlage (Ingersall RandResidential Solutions)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
74
LOCKSETS/HARDWARE
4.87
5.21
5.76
5.77
5.88
6.01
6.48
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Product price
Ease of installation
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
75
TOP 3 – MANUFACTURED STONE
24.3%
24.3%
39.3%
Coronado Stone
Cultured Stone
Eldorado Stone
10.3%
16.8%
22.4%
Coronado Stone
Cultured Stone
Eldorado Stone
5.51
5.51
5.83
1 2 3 4 5 6 7
Belgard (oldcastle)
Cultured Stone
Eldorado Stone
51.4%
54.2%
63.6%
Cultured Stone
Coronado Stone
Eldorado Stone
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
76
MANUFACTURED STONE
5.15
5.28
5.61
5.66
5.88
5.88
6.16
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
77
TOP 3 – ORIENTED STRAND BOARD
44.9%
46.7%
48.6%
Weyerhaeuser OSBPanels
Georgia-Pacific
Advantech (HuberEngineered Woods)
18.7%
23.4%
29.0%
LP OSB
Georgia-Pacific
Advantech (HuberEngineered Woods)
5.92
5.93
6.38
1 2 3 4 5 6 7
Georgia-Pacific
Weyerhaeuser OSBPanels
Advantech (HuberEngineered Woods)
68.2%
72.9%
86.0%
Advantech (HuberEngineered Woods)
Weyerhaeuser OSBPanels
Georgia-Pacific
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
78
ORIENTED STRAND BOARD
4.59
4.93
5.37
5.64
5.78
6.03
6.27
6.53
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
79
TOP 3 – PAINTS/STAINS/VARNISHES
31.8%
50.5%
78.5%
Behr PaintCorporation
Benjamin Moore
Sherwin-Williams
12.1%
22.4%
49.5%
Behr PaintCorporation
Benjamin Moore
Sherwin-Williams
5.81
5.94
6.02
1 2 3 4 5 6 7
Sikkens
Benjamin Moore
Sherwin-Williams
86.0%
90.7%
92.5%
Behr PaintCorporation
Benjamin Moore
Sherwin-Williams
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
80
PAINTS/STAINS/VARNISHES
4.99
5.05
5.56
5.90
5.96
6.06
6.18
6.54
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Green/sustainable features
Strength of manufacturer's brand/reputation
Warranty
Ease of installation
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
81
TOP 3 – ROOFING: ASPHALT/FIBERGLASS SHINGLES
42.9%
52.7%
54.5%
Owens Corning
GAF (includingTimberline)
CertainTeed
19.6%
26.8%
29.5%
Owens Corning
GAF (includingTimberline)
CertainTeed
5.60
5.68
5.70
1 2 3 4 5 6 7
Owens Corning
CertainTeed
GAF (includingTimberline)
84.8%
91.1%
92.9%
Owens Corning
CertainTeed
GAF (includingTimberline)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
82
ROOFING: ASPHALT/FIBERGLASS SHINGLES
4.61
4.67
5.17
5.76
5.95
6.11
6.23
6.51
1 2 3 4 5 6 7
Green/sustainable features
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
83
TOP 3 – ROOFING: CLAY/CONCRETE/SYNTHETIC TILES
16.1%
22.3%
51.8%
Boral Roofing LLC
GAF TruSlate
CertainTeed
8.0%
11.6%
38.4%
Boral Roofing LLC
GAF TruSlate
CertainTeed
5.85
5.93
5.95
1 2 3 4 5 6 7
CertainTeed
Ludowici
DaVinci
41.1%
61.6%
75.0%
Boral Roofing LLC
GAF TruSlate
CertainTeed
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
84
ROOFING: CLAY/CONCRETE/SYNTHETIC TILES
4.42
5.04
5.31
5.75
5.80
5.92
6.03
6.29
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
85
TOP 3 – ROOFING: METAL
16.7%
16.7%
29.6%
American BuildingComponents (ABC)
Metal SalesManufacturing
CertainTeed
10.2%
11.1%
24.1%
American BuildingComponents (ABC)
Metal SalesManufacturing
CertainTeed
5.76
5.82
5.92
1 2 3 4 5 6 7
American BuildingComponents (ABC)
Revere Cooper
Bethlehem
26.9%
34.3%
50.9%
Alcan LLC
American BuildingComponents (ABC)
CertainTeed
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
86
ROOFING: METAL
4.75
5.31
5.36
5.44
5.85
6.06
6.18
6.40
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
87
TOP 3 – SHOWER DOORS/SURROUNDS
27.2%
32.0%
45.6%
Sterling
American Standard
Kohler
12.6%
16.5%
30.1%
Sterling
American Standard
Kohler
5.37
5.68
6.00
1 2 3 4 5 6 7
American Standard
Jacuzzi
Kohler
59.2%
78.6%
78.6%
Jacuzzi
Kohler
American Standard
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
88
SHOWER DOORS/SURROUNDS
4.36
4.91
4.92
5.40
5.84
5.91
5.99
6.42
1 2 3 4 5 6 7
Green/sustainable features
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
89
TOP 3 – SIDING: BRICK & BRICK VENEER
18.7%
26.2%
37.4%
General Shale
Boral
Eldorado Stone
10.3%
17.8%
18.7%
Acme Brick
Boral
Eldorado Stone
5.87
5.91
6.00
1 2 3 4 5 6 7
Boral
Acme Brick
Glen-Gerry
40.2%
56.1%
67.3%
General Shale
Boral
Eldorado Stone
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
90
SIDING: BRICK & BRICK VENEER
5.35
5.44
5.63
5.91
6.07
6.10
6.35
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Ease of installation
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
91
TOP 3 – SIDING: EIFS/STUCCO
11.5%
11.5%
16.3%
38.5%
Parex/La Habra
Senergy
STO
Dryvit
6.7%
11.5%
26.9%
Omega Products
STO
Dryvit
5.40
5.52
5.64
1 2 3 4 5 6 7
Dryvit
Omega Products
Parex/La Habra
27.9%
30.8%
63.5%
Senergy
STO
Dryvit
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
92
SIDING: EIFS/STUCCO
4.95
5.16
5.40
5.58
5.64
5.71
6.08
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
93
TOP 3 – SIDING: ENGINEERED WOOD
5.7%
5.7%
5.7%
57.5%
ArancoPly
Collins/TruWood
Roseburg/DuraTemp
LP SmartSide
2.8%
2.8%
3.8%
56.6%
Collins/TruWood
Roseburg/DuraTemp
ArancoPly
LP SmartSide
4.79
4.92
5.72
1 2 3 4 5 6 7
Collins/TruWood
Roseburg/DuraTemp
LP SmartSide
12.3%
18.9%
70.8%
Roseburg/DuraTemp
Collins/TruWood
LP SmartSide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
94
SIDING: ENGINEERED WOOD
4.25
5.20
5.49
5.74
6.00
6.00
6.24
1 2 3 4 5 6 7
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
95
TOP 3 – SIDING: FIBER CEMENT
20.4%
32.0%
77.7%
Artisan (James Hardie)
CertainTeed
HardiePlank (JamesHardie)
3.9%
11.7%
71.8%
Allura
CertainTeed
HardiePlank (JamesHardie)
5.59
6.02
6.03
1 2 3 4 5 6 7
Nichiha
HardiePlank (JamesHardie)
Artisan (James Hardie)
60.2%
77.7%
90.3%
Artisan (James Hardie)
CertainTeed
HardiePlank (JamesHardie)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
96
SIDING: FIBER CEMENT
5.29
5.39
5.66
6.01
6.14
6.26
6.41
1 2 3 4 5 6 7
Ease of installation
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Warranty
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
97
TOP 3 – SIDING: VINYL
12.6%
20.4%
53.4%
Alside
Georgia-Pacific VinylSiding and
Accessories
CertainTeed
6.8%
9.7%
41.7%
Alside
Georgia-Pacific VinylSiding and Accessories
CertainTeed
5.67
5.68
5.92
1 2 3 4 5 6 7
Georgia-PacificVinyl Siding and
Accessories
Cellwood VinylSiding by Ply Gem
CertainTeed
39.8%
57.3%
84.5%
Alside
Georgia-Pacific VinylSiding and Accessories
CertainTeed
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
98
SIDING: VINYL
5.36
5.60
5.91
6.05
6.12
6.14
6.41
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Availability of product through your dealer
Product price
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
99
TOP 3 – SURFACING: LAMINATE, QUARTZ, SOLID SURFACES
28.8%
28.8%
30.8%
Caesarstone
Wilsonart
Formica
9.6%
9.6%
14.4%
19.2%
Silestone
Wilsonart
Cambria
Caesarstone
5.65
5.81
5.85
1 2 3 4 5 6 7
Silestone
Cambria
Caesarstone
69.2%
72.1%
77.9%
Wilsonart
Corian (DuPont)
Formica
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
100
SURFACING: LAMINATE, QUARTZ, SOLID SURFACES
4.41
5.34
5.57
5.71
5.97
6.07
6.18
6.49
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Warranty
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
101
TOP 3 – UNDERLAYMENT
31.1%
43.7%
47.6%
Georgia-Pacific(DensShield)
DUROCK (USG)
Hardiebacker by JamesHardie
11.7%
13.6%
19.4%
Georgia-Pacific(DensShield)
DUROCK (USG)
Hardiebacker by JamesHardie
5.73
5.75
6.00
1 2 3 4 5 6 7
Hardiebacker by JamesHardie
Georgia-Pacific(DensShield)
Schluter-Systems(Canads) Inc.
63.1%
75.7%
75.7%
Georgia-Pacific(DensShield)
Hardiebacker by JamesHardie
DUROCK (USG)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
102
UNDERLAYMENT
4.33
4.81
5.09
5.54
5.80
5.90
6.03
6.48
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Product price
Availability of product through your dealer
Ease of installation
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
103
TOP 3 – WALLBOARD
35.2%
41.0%
78.1%
CertainTeed
Gold Bond (National Gypsum)
SHEETROCK (USG)
12.4%
17.1%
57.1%
CertainTeed
Gold Bond (National Gypsum)
SHEETROCK (USG)
5.66
5.87
5.97
1 2 3 4 5 6 7
Georgia-Pacific (DensArmor/DensArmor Plus)
Gold Bond (National Gypsum)
SHEETROCK (USG)
67.6%
72.4%
93.3%
CertainTeed
Gold Bond (National Gypsum)
SHEETROCK (USG)
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
104
WALLBOARD
4.73
4.91
5.33
5.56
5.78
6.10
6.25
6.43
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Warranty
Ease of installation
Product price
Availability of product through your dealer
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
105
TOP 3 – WATER HEATERS
29.8%
31.7%
48.1%
Rinnai
Rheem
A.O. Smith
11.5%
16.3%
25.0%
Rinnai
Bradford White
A.O. Smith
5.86
5.86
6.06
1 2 3 4 5 6 7
Bosch
Rheem
Rinnai
68.3%
76.9%
83.7%
Rinnai
A.O. Smith
Rheem
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
106
WATER HEATERS
5.08
5.13
5.48
5.50
5.84
5.99
6.25
6.52
1 2 3 4 5 6 7
Strong relationship with the manufacturer/dealer
Green/sustainable features
Strength of manufacturer's brand/reputation
Ease of installation
Product price
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
107
TOP 3 – WINDOWS: FIBERGLASS
15.8%
15.8%
24.8%
39.6%
Milgard
Weathershield
Pella Impervia
Integrity From MarvinWindows and Doors
8.9%
8.9%
17.8%
22.8%
Milgard
Weathershield
Pella Impervia
Integrity From MarvinWindows and Doors
5.39
5.73
6.01
1 2 3 4 5 6 7
Milgard
Pella Impervia
Integrity From MarvinWindows and Doors
66.3%
72.3%
80.2%
Weathershield
Pella Impervia
Integrity From MarvinWindows and Doors
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
108
WINDOWS: FIBERGLASS
4.73
5.31
5.55
5.87
5.98
5.99
6.29
6.50
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Ease of installation
Availability of product through your dealer
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
109
TOP 3 – WINDOWS: VINYL
17.5%
21.4%
39.8%
Ply Gem Windows
Silver Line (an AndersenCompany)
JELD-WEN
8.7%
8.7%
11.7%
21.4%
MI Windows andDoors
Ply Gem Windows
Silver Line (anAndersen Company)
JELD-WEN
5.23
5.24
5.41
1 2 3 4 5 6 7
JELD-WEN
Sierra Pacific Windows
ThermaStar by Pella
46.6%
49.5%
79.6%
Silver Line (an AndersenCompany)
Ply Gem Windows
JELD-WEN
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
110
WINDOWS: VINYL
4.50
5.18
5.50
5.60
6.09
6.13
6.25
6.45
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Ease of installation
Availability of product through your dealer
Product price
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Brand Familiarity Brands Specified/Used in the Past 2 Years
Brands Specified/Used Most Quality Rating
111
TOP 3 – WINDOWS: WOOD & CLAD-WOOD
32.4%
34.3%
56.2%
JELD-WEN
Marvin
Andersen
15.2%
16.2%
30.5%
Marvin
Pella
Andersen
5.78
6.05
6.06
1 2 3 4 5 6 7
Pella
Andersen
Marvin
88.6%
89.5%
93.3%
Marvin
Pella
Andersen
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
Importance of Factors Influencing Brand Selection
112
WINDOWS: WOOD & CLAD -WOOD
4.97
5.43
5.71
5.89
6.23
6.26
6.37
6.70
1 2 3 4 5 6 7
Green/sustainable features
Strong relationship with the manufacturer/dealer
Strength of manufacturer's brand/reputation
Product price
Availability of product through your dealer
Ease of installation
Warranty
Product performance
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
113
DETAILED RESULTS
• FIRMOGRAPHICS
• CATEGORIES
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
114
PRIMARY BUSINESS
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Lessthan 5 5 to 49 50+
Home Builder 53.2% 40.5% 65.9% 50.8% 47.8% 16.7% 54.1% 61.5% 50.2% 49.9% 64.8%
Residential General Contractor 41.0% 55.5% 27.4% 46.2% 44.9% 68.9% 40.3% 34.7% 49.2% 47.1% 16.2%
Multi-Family Builder 5.8% 4.0% 6.7% 3.0% 7.2% 14.4% 5.5% 3.8% 0.6% 3.1% 19.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
115
NUMBER OF RESIDENTIAL UNITS BUILT IN 2016
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Lessthan 5 5 to 49 50+
Fewer than 5 33.6% 42.5% 26.8% 35.7% 33.8% 51.1% 27.2% 38.8% 100.0% 0.0% 0.0%
5 - 9 19.9% 22.5% 20.4% 19.1% 16.9% 10.0% 17.0% 26.8% 0.0% 44.7% 0.0%
10 - 24 17.5% 17.5% 17.7% 21.1% 13.0% 13.3% 19.5% 15.5% 0.0% 39.3% 0.0%
25 - 49 7.1% 5.5% 8.8% 6.0% 7.7% 3.3% 8.0% 6.7% 0.0% 16.0% 0.0%
50 - 74 3.6% 4.0% 4.0% 2.0% 4.3% 4.4% 4.4% 2.0% 0.0% 0.0% 16.2%
75 - 99 4.3% 2.5% 4.3% 4.5% 5.8% 2.2% 4.4% 4.7% 0.0% 0.0% 19.5%
100 or more 14.1% 5.5% 18.0% 11.6% 18.4% 15.6% 19.5% 5.5% 0.0% 0.0% 64.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
116
AVERAGE SALE PRICE
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Less than $150,000 9.4% 8.0% 9.5% 10.1% 9.7% 100.0% 0.0% 0.0% 14.3% 5.6% 9.5%
$150,000 - $299,999 22.4% 21.5% 25.9% 26.1% 15.5% 0.0% 40.9% 0.0% 20.6% 23.3% 23.3%
$300,000 - $499,999 32.3% 26.5% 32.3% 39.7% 30.9% 0.0% 59.1% 0.0% 23.7% 31.5% 47.1%
$500,000 or more 35.9% 44.0% 32.3% 24.1% 44.0% 0.0% 0.0% 100.0% 41.4% 39.5% 20.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
117
WILLINGNESS TO TRY NEW BRANDS
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Lessthan 5 5 to 49 50+
Much more willing 17.6% 19.5% 17.1% 11.6% 20.3% 16.7% 16.3% 19.8% 16.5% 18.4% 17.6%
Somewhat more willing 44.9% 44.0% 42.4% 48.7% 46.4% 32.2% 47.4% 44.3% 40.8% 46.4% 48.1%
The same 33.7% 31.0% 37.2% 35.7% 30.0% 47.8% 32.5% 31.8% 38.9% 31.3% 30.5%
Somewhat less willing 3.2% 5.5% 2.4% 2.5% 3.4% 2.2% 3.6% 2.9% 2.8% 3.3% 3.8%
Much less willing 0.6% 0.0% 0.9% 1.5% 0.0% 1.1% 0.2% 1.2% 0.9% 0.7% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
118
REASONS FOR WILLINGNESS TO TRY NEW BRANDS
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Lessthan 5 5 to 49 50+
Advanced or new product features 82.1% 81.1% 82.6% 80.0% 83.3% 75.0% 79.3% 87.7% 87.0% 84.0% 71.7%
Price 47.2% 43.3% 53.3% 41.7% 47.1% 47.7% 49.5% 43.6% 39.1% 44.0% 64.5%
Quality 47.1% 42.5% 48.7% 41.7% 49.3% 50.0% 44.4% 50.5% 53.3% 44.0% 44.9%
Availability/service 35.3% 33.1% 34.4% 35.8% 39.1% 36.4% 35.7% 34.5% 35.3% 32.4% 41.3%
Green/sustainable features 31.0% 27.6% 33.8% 24.2% 37.7% 34.1% 26.4% 37.3% 39.7% 27.3% 26.8%
Style 30.2% 21.3% 36.4% 30.8% 29.0% 27.3% 27.6% 34.5% 25.0% 32.7% 31.9%
Brand reputation 24.8% 25.2% 24.6% 19.2% 29.0% 27.3% 24.3% 25.0% 24.5% 23.6% 27.5%
Building new/different housing types 24.8% 18.9% 26.7% 24.2% 26.8% 20.5% 24.9% 25.5% 22.8% 25.8% 25.4%
Warranty 24.3% 19.7% 25.6% 22.5% 27.5% 31.8% 24.6% 22.3% 25.0% 21.1% 29.7%
Manufacturer's sales/ marketing support
16.2% 11.0% 17.9% 15.8% 18.8% 18.2% 15.6% 16.8% 15.8% 15.6% 18.1%
Dealer/Distributor recommendation 12.1% 11.0% 9.7% 15.0% 14.5% 20.5% 10.8% 12.3% 13.0% 11.6% 11.6%
Other 2.5% 3.9% 1.5% 3.3% 2.2% 4.5% 2.1% 2.7% 0.5% 4.0% 2.2%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
119
TIMEFRAME FOR RESEARCHING NEW BRANDS
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Less than 3 months prior 27.6% 36.0% 23.8% 30.7% 23.7% 41.1% 27.7% 23.9% 33.0% 28.9% 16.7%
3-5 months prior 33.8% 32.5% 36.3% 31.7% 32.9% 31.1% 34.2% 33.8% 34.9% 36.5% 26.7%
6-9 months prior 24.3% 22.0% 24.4% 21.1% 29.5% 18.9% 23.7% 26.5% 19.3% 22.8% 34.8%
10-12 months prior 6.9% 4.0% 7.3% 8.0% 8.2% 3.3% 6.3% 8.7% 5.3% 6.8% 9.5%
More than 12 months prior 7.4% 5.5% 8.2% 8.5% 5.8% 5.6% 8.0% 7.0% 7.5% 4.9% 12.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
120
FINAL DECISION MAKER ON BRANDS
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Lessthan 5 5 to 49 50+
Builder 74.0% 73.5% 77.4% 72.9% 73.9% 65.6% 75.7% 73.5% 76.6% 71.1% 75.7%
Home buyer/client 14.7% 12.5% 13.7% 17.6% 13.5% 18.9% 13.8% 15.2% 14.3% 19.1% 6.7%
Architect/designer 7.3% 10.5% 5.2% 4.0% 8.7% 8.9% 5.5% 9.6% 5.9% 7.1% 10.0%
Dealer/distributor 1.5% 2.0% 0.6% 2.5% 1.4% 0.0% 1.9% 1.2% 1.9% 0.9% 1.9%
Other 2.5% 1.5% 3.0% 3.0% 2.4% 6.7% 3.1% 0.6% 1.2% 1.9% 5.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
121
GEOGRAPHIC DISTRIBUTION
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Northeast 21.4% 100.0% 0.0% 0.0% 0.0% 18.4% 18.7% 26.4% 27.1% 21.9% 11.7%
South 35.1% 0.0% 100.0% 0.0% 0.0% 35.6% 37.2% 31.8% 28.0% 37.1% 42.0%
Midwest 21.3% 0.0% 0.0% 100.0% 0.0% 23.0% 25.5% 14.4% 22.6% 22.2% 17.6%
West 22.2% 0.0% 0.0% 0.0% 100.0% 23.0% 18.7% 27.3% 22.3% 18.8% 28.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
122
PRODUCT CATEGORIES
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
123
BATH FIXTURES AND ACCESSORIESBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Delta 93.5% 94.9% 94.5% 88.9% 92.3% 100.0% 93.0% 93.0% 92.0% 92.8% 97.1%
Kohler 92.8% 94.9% 89.1% 100.0% 92.3% 90.0% 91.9% 94.7% 94.0% 92.8% 91.2%
American Standard 90.2% 89.7% 90.9% 83.3% 92.3% 100.0% 88.4% 91.2% 94.0% 87.0% 91.2%
Jacuzzi 85.6% 79.5% 92.7% 88.9% 79.5% 50.0% 89.5% 86.0% 86.0% 84.1% 88.2%
Moen/Creative SpecialitiesInternational
79.1% 79.5% 85.5% 61.1% 76.9% 50.0% 81.4% 80.7% 80.0% 76.8% 82.4%
Sterling 71.9% 71.8% 80.0% 61.1% 66.7% 70.0% 74.4% 68.4% 66.0% 73.9% 76.5%
Grohe 71.2% 84.6% 69.1% 61.1% 66.7% 50.0% 65.1% 84.2% 78.0% 69.6% 64.7%
Baldwin 70.6% 76.9% 78.2% 50.0% 64.1% 50.0% 65.1% 82.5% 74.0% 68.1% 70.6%
Toto 68.6% 71.8% 63.6% 61.1% 74.4% 60.0% 59.3% 84.2% 74.0% 65.2% 67.6%
Eljer 67.3% 69.2% 72.7% 66.7% 59.0% 60.0% 68.6% 66.7% 74.0% 60.9% 70.6%
Gerber Plumbing Fixtures 61.4% 76.9% 60.0% 77.8% 41.0% 60.0% 64.0% 57.9% 54.0% 71.0% 52.9%
Hansgrohe 58.2% 64.1% 60.0% 55.6% 51.3% 40.0% 50.0% 73.7% 66.0% 58.0% 47.1%
Mansfield 54.9% 46.2% 56.4% 61.1% 56.4% 50.0% 60.5% 47.4% 52.0% 55.1% 58.8%
Crane Plumbing 52.3% 53.8% 61.8% 55.6% 33.3% 50.0% 51.2% 54.4% 54.0% 58.0% 38.2%
Aqua Glass 49.0% 35.9% 60.0% 72.2% 38.5% 40.0% 55.8% 40.4% 44.0% 50.7% 52.9%
Briggs 46.4% 41.0% 58.2% 33.3% 41.0% 10.0% 54.7% 40.4% 34.0% 46.4% 64.7%
Alsons (Masco) 39.2% 33.3% 49.1% 33.3% 35.9% 10.0% 41.9% 40.4% 38.0% 43.5% 32.4%
Aquatic 37.9% 35.9% 45.5% 27.8% 33.3% 20.0% 40.7% 36.8% 32.0% 43.5% 35.3%
* Brands continued on the next slide
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124
BATH FIXTURES AND ACCESSORIESBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Rohl 37.3% 43.6% 40.0% 22.2% 33.3% 20.0% 30.2% 50.9% 40.0% 39.1% 29.4%
BrassCraft 36.6% 30.8% 43.6% 27.8% 38.5% 30.0% 30.2% 47.4% 42.0% 34.8% 32.4%
California Faucet 32.7% 38.5% 34.5% 33.3% 25.6% 10.0% 27.9% 43.9% 28.0% 40.6% 23.5%
Duravit 32.7% 46.2% 34.5% 16.7% 25.6% 20.0% 27.9% 42.1% 40.0% 37.7% 11.8%
MAAX 32.0% 28.2% 29.1% 16.7% 43.6% 30.0% 32.6% 31.6% 32.0% 26.1% 44.1%
Swan 32.0% 30.8% 38.2% 22.2% 30.8% 20.0% 29.1% 38.6% 34.0% 36.2% 20.6%
Universal-Rundle 32.0% 33.3% 38.2% 22.2% 28.2% 20.0% 32.6% 33.3% 34.0% 34.8% 23.5%
Geberit 28.8% 35.9% 32.7% 11.1% 25.6% 20.0% 23.3% 38.6% 36.0% 31.9% 11.8%
MTI Whirlpools 26.1% 20.5% 32.7% 16.7% 28.2% 20.0% 22.1% 33.3% 20.0% 34.8% 17.6%
Jado 24.2% 25.6% 25.5% 11.1% 28.2% 10.0% 20.9% 31.6% 28.0% 24.6% 17.6%
Taymor Industries 20.3% 7.7% 25.5% 22.2% 20.5% 10.0% 22.1% 19.3% 12.0% 21.7% 29.4%
Pearl 17.6% 15.4% 21.8% 16.7% 15.4% 10.0% 15.1% 22.8% 18.0% 21.7% 8.8%
Jason International 16.3% 15.4% 21.8% 11.1% 12.8% 20.0% 16.3% 15.8% 14.0% 18.8% 14.7%
Caroma 15.0% 12.8% 18.2% 16.7% 10.3% 10.0% 17.4% 12.3% 14.0% 17.4% 11.8%
None of these 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
125
BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 80.4% 87.2% 70.9% 83.3% 84.6% 70.0% 75.6% 89.5% 80.0% 84.1% 73.5%
Delta 70.6% 74.4% 69.1% 77.8% 64.1% 80.0% 70.9% 68.4% 78.0% 76.8% 47.1%
Moen/Creative SpecialitiesInternational
59.5% 51.3% 65.5% 50.0% 61.5% 40.0% 67.4% 50.9% 50.0% 59.4% 73.5%
American Standard 58.8% 59.0% 58.2% 61.1% 61.5% 70.0% 53.5% 64.9% 66.0% 59.4% 47.1%
Sterling 42.5% 48.7% 47.3% 27.8% 35.9% 40.0% 43.0% 42.1% 32.0% 44.9% 52.9%
Toto 38.6% 46.2% 25.5% 44.4% 46.2% 50.0% 23.3% 59.6% 42.0% 40.6% 29.4%
Grohe 32.7% 43.6% 21.8% 33.3% 38.5% 30.0% 20.9% 50.9% 28.0% 44.9% 14.7%
Baldwin 32.0% 48.7% 25.5% 11.1% 35.9% 20.0% 20.9% 50.9% 44.0% 30.4% 17.6%
Jacuzzi 31.4% 35.9% 32.7% 38.9% 23.1% 20.0% 29.1% 36.8% 32.0% 37.7% 17.6%
Mansfield 23.5% 20.5% 18.2% 50.0% 23.1% 40.0% 27.9% 14.0% 16.0% 27.5% 26.5%
Hansgrohe 22.9% 33.3% 16.4% 22.2% 23.1% 10.0% 12.8% 40.4% 26.0% 30.4% 2.9%
Gerber Plumbing Fixtures 20.9% 25.6% 16.4% 38.9% 15.4% 30.0% 18.6% 22.8% 14.0% 27.5% 17.6%
Eljer 19.6% 20.5% 23.6% 27.8% 10.3% 50.0% 16.3% 19.3% 26.0% 17.4% 14.7%
BrassCraft 14.4% 15.4% 12.7% 11.1% 17.9% 10.0% 8.1% 24.6% 22.0% 15.9% 0.0%
MAAX 14.4% 7.7% 10.9% 11.1% 23.1% 10.0% 16.3% 12.3% 10.0% 11.6% 26.5%
Aqua Glass 13.7% 15.4% 14.5% 27.8% 5.1% 30.0% 12.8% 12.3% 12.0% 18.8% 5.9%
Briggs 12.4% 12.8% 16.4% 0.0% 10.3% 0.0% 15.1% 10.5% 10.0% 8.7% 23.5%
* Brands continued on the next slide
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126
BATH FIXTURES AND ACCESSORIESBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Crane Plumbing 11.8% 10.3% 18.2% 0.0% 7.7% 10.0% 11.6% 12.3% 14.0% 14.5% 2.9%
Rohl 11.8% 17.9% 7.3% 11.1% 10.3% 0.0% 4.7% 24.6% 10.0% 17.4% 2.9%
Aquatic 10.5% 7.7% 12.7% 5.6% 12.8% 20.0% 5.8% 15.8% 8.0% 13.0% 8.8%
Alsons (Masco) 9.2% 12.8% 5.5% 16.7% 7.7% 0.0% 10.5% 8.8% 12.0% 7.2% 8.8%
MTI Whirlpools 9.2% 7.7% 12.7% 5.6% 7.7% 10.0% 8.1% 10.5% 2.0% 13.0% 11.8%
Duravit 7.2% 15.4% 3.6% 0.0% 7.7% 10.0% 2.3% 14.0% 4.0% 13.0% 0.0%
Universal-Rundle 7.2% 7.7% 9.1% 0.0% 7.7% 0.0% 5.8% 10.5% 10.0% 7.2% 2.9%
Geberit 6.5% 12.8% 5.5% 0.0% 5.1% 10.0% 1.2% 14.0% 6.0% 10.1% 0.0%
California Faucet 5.2% 5.1% 7.3% 5.6% 2.6% 0.0% 3.5% 8.8% 0.0% 11.6% 0.0%
Swan 5.2% 10.3% 5.5% 0.0% 2.6% 0.0% 3.5% 8.8% 4.0% 8.7% 0.0%
Jado 3.9% 5.1% 1.8% 0.0% 7.7% 0.0% 0.0% 10.5% 10.0% 1.4% 0.0%
Jason International 3.3% 2.6% 5.5% 0.0% 2.6% 10.0% 3.5% 1.8% 2.0% 2.9% 5.9%
Taymor Industries 2.6% 0.0% 1.8% 5.6% 2.6% 0.0% 4.7% 0.0% 0.0% 0.0% 11.8%
Caroma 0.7% 0.0% 0.0% 5.6% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 2.9%
Pearl 0.7% 2.6% 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.4% 0.0%
None of these 1.3% 0.0% 1.8% 0.0% 2.6% 10.0% 1.2% 0.0% 4.0% 0.0% 0.0%
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127
BATH FIXTURES AND ACCESSORIESBrand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 28.8% 38.5% 18.2% 22.2% 38.5% 20.0% 15.1% 50.9% 38.0% 29.0% 14.7%
Delta 22.2% 23.1% 29.1% 27.8% 10.3% 20.0% 27.9% 14.0% 16.0% 29.0% 17.6%
Moen/Creative Specialities International 16.3% 2.6% 18.2% 27.8% 23.1% 10.0% 24.4% 5.3% 10.0% 10.1% 38.2%
Toto 5.9% 7.7% 3.6% 5.6% 7.7% 10.0% 3.5% 8.8% 12.0% 2.9% 2.9%
Sterling 5.2% 5.1% 5.5% 11.1% 0.0% 0.0% 8.1% 1.8% 4.0% 5.8% 5.9%
American Standard 4.6% 5.1% 3.6% 5.6% 5.1% 0.0% 4.7% 5.3% 2.0% 5.8% 5.9%
Mansfield 2.6% 2.6% 3.6% 0.0% 2.6% 10.0% 3.5% 0.0% 4.0% 2.9% 0.0%
MAAX 2.0% 0.0% 0.0% 0.0% 5.1% 10.0% 2.3% 0.0% 2.0% 0.0% 5.9%
Aquatic 1.3% 2.6% 1.8% 0.0% 0.0% 10.0% 0.0% 1.8% 0.0% 2.9% 0.0%
BrassCraft 1.3% 2.6% 1.8% 0.0% 0.0% 0.0% 2.3% 0.0% 0.0% 2.9% 0.0%
Duravit 1.3% 5.1% 0.0% 0.0% 0.0% 0.0% 0.0% 3.5% 0.0% 2.9% 0.0%
Jacuzzi 1.3% 0.0% 3.6% 0.0% 0.0% 0.0% 1.2% 1.8% 2.0% 1.4% 0.0%
MTI Whirlpools 1.3% 0.0% 3.6% 0.0% 0.0% 0.0% 1.2% 1.8% 0.0% 1.4% 2.9%
Aqua Glass 0.7% 0.0% 1.8% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 1.4% 0.0%
Crane Plumbing 0.7% 2.6% 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%
Gerber Plumbing Fixtures 0.7% 2.6% 0.0% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 2.9%
Grohe 0.7% 0.0% 1.8% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 1.4% 0.0%
Hansgrohe 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 0.0% 1.8% 2.0% 0.0% 0.0%
Swan 0.7% 0.0% 0.0% 0.0% 2.6% 0.0% 1.2% 0.0% 2.0% 0.0% 0.0%
Taymor Industries 0.7% 0.0% 1.8% 0.0% 0.0% 0.0% 1.2% 0.0% 0.0% 0.0% 2.9%
None of these 1.3% 0.0% 1.8% 0.0% 2.6% 10.0% 1.2% 0.0% 4.0% 0.0% 0.0%
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BATH FIXTURES AND ACCESSORIESQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 6.28 6.30 6.36 6.11 6.27 6.29 6.27 6.29 6.41 6.22 6.21
Toto 6.10 6.36 5.89 5.64 6.24 6.60 5.88 6.27 6.33 5.83 6.20
Hansgrohe 5.86 6.11 5.73 5.50 5.93 6.67 5.85 5.80 5.85 5.81 6.00
Baldwin 5.78 6.04 5.66 5.33 5.80 6.00 5.67 5.88 5.74 5.97 5.50
Moen/Creative SpecialitiesInternational
5.62 5.62 5.62 5.91 5.35 5.25 5.93 5.20 5.45 5.57 5.92
Delta 5.55 5.50 5.60 5.31 5.56 5.78 5.71 5.28 5.80 5.38 5.55
American Standard 5.47 5.64 5.66 5.00 5.22 6.11 5.47 5.35 5.80 5.36 5.14
Jacuzzi 5.45 5.50 5.49 5.31 5.36 6.00 5.46 5.40 5.65 5.31 5.42
Geberit 5.40 6.33 5.42 3.50 4.71 7.00 5.60 5.21 5.46 5.36 5.33
Duravit 5.32 5.67 5.75 3.50 4.62 7.00 5.36 5.21 5.15 5.39 5.67
Rohl 5.28 5.69 5.31 5.00 4.60 5.00 5.22 5.33 5.31 5.47 4.75
BrassCraft 5.21 5.33 5.24 5.20 5.09 5.50 5.74 4.61 5.27 5.12 5.25
Mansfield 5.10 5.27 4.79 5.45 5.00 5.75 5.43 4.32 5.13 5.00 5.22
MAAX 5.08 5.50 5.15 5.33 4.43 3.00 5.09 5.31 5.33 5.27 4.62
Gerber Plumbing Fixtures 5.03 5.22 4.92 4.92 4.82 5.20 5.07 4.92 5.45 4.89 4.81
Sterling 5.02 5.46 4.87 4.67 4.86 5.67 5.12 4.73 5.07 4.90 5.17
Aquatic 5.00 5.44 5.28 4.00 4.56 7.00 5.09 4.76 5.10 5.04 4.75
* Brands continued on the next slide
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129
BATH FIXTURES AND ACCESSORIESQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eljer 4.90 5.29 4.66 5.00 4.72 5.60 5.04 4.58 5.16 4.79 4.68
Grohe 4.90 5.29 4.66 5.00 4.72 5.60 5.04 4.58 5.16 4.79 4.68
California Faucet 4.90 5.44 5.08 4.40 4.00 0.00 5.07 4.75 4.29 4.94 5.50
Caroma 4.90 4.00 5.50 4.00 4.00 0.00 4.86 5.00 5.50 4.40 5.33
Universal-Rundle 4.88 5.67 4.54 4.50 4.71 6.00 5.00 4.64 5.33 4.73 4.33
MTI Whirlpools 4.86 5.20 5.23 4.67 4.12 4.00 5.25 4.62 4.71 4.94 4.80
Crane Plumbing 4.77 5.18 4.54 4.00 4.89 5.75 4.86 4.45 5.14 4.68 4.27
Aqua Glass 4.75 5.38 4.92 4.25 4.45 4.33 4.76 4.79 5.00 4.72 4.53
Jado 4.68 4.83 5.38 3.50 4.00 0.00 4.50 4.83 5.00 4.11 5.25
Swan 4.68 4.88 4.73 4.00 4.56 4.00 4.94 4.44 4.69 4.93 4.00
Briggs 4.60 5.10 4.62 4.33 4.08 0.00 4.78 4.19 4.58 4.76 4.45
Alsons (Masco) 4.57 4.67 4.59 4.80 4.29 0.00 4.84 4.25 4.64 4.44 4.83
Pearl 4.44 5.00 4.71 4.50 3.50 0.00 5.00 4.10 4.50 4.50 4.00
Jason International 4.43 4.00 4.88 3.50 4.00 4.00 4.62 4.20 5.00 3.71 5.25
Taymor Industries 4.40 4.00 4.67 3.50 4.25 0.00 4.54 4.14 4.50 4.00 4.75
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BATH FIXTURES AND ACCESSORIESImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.65 6.83 6.51 6.56 6.71 6.78 6.67 6.62 6.79 6.58 6.60
Availability of product through your dealer
6.03 6.06 6.16 5.83 5.86 5.56 6.28 5.75 5.89 6.05 6.20
Product price 5.91 6.06 5.98 5.72 5.74 6.00 6.14 5.56 5.77 5.78 6.40
Warranty 5.87 6.08 5.86 5.39 5.91 5.78 5.97 5.75 5.81 5.91 5.90
Strength of manufacturer's brand/reputation
5.80 5.72 5.75 5.89 5.97 6.00 5.78 5.78 5.91 5.68 5.87
Ease of installation 5.19 5.53 5.18 4.94 5.00 6.22 5.45 4.65 5.57 4.97 5.07
Strong relationship with the manufacturer/dealer
5.04 5.11 5.08 5.22 4.86 5.22 5.17 4.84 4.89 5.03 5.30
Green/sustainable features 4.43 4.61 4.16 4.00 4.94 5.56 4.35 4.36 4.38 4.38 4.60
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131
BATHROOM VENTILATION/FANSBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Broan 92.4% 92.1% 90.0% 100.0% 88.9% 93.3% 90.0% 95.0% 94.6% 88.1% 100.0%
NuTone 91.0% 94.7% 90.0% 93.1% 86.1% 93.3% 90.0% 91.7% 94.6% 88.1% 90.9%
Panasonic Eco Solutions 63.4% 73.7% 50.0% 79.3% 58.3% 53.3% 67.1% 61.7% 58.9% 64.2% 72.7%
Fantech 47.6% 52.6% 40.0% 51.7% 50.0% 40.0% 54.3% 41.7% 48.2% 44.8% 54.5%
Delta Breez 37.9% 31.6% 40.0% 37.9% 44.4% 33.3% 42.9% 33.3% 33.9% 38.8% 45.5%
Air King 36.6% 23.7% 40.0% 37.9% 44.4% 26.7% 42.9% 31.7% 25.0% 34.3% 72.7%
American Aldes 24.8% 23.7% 20.0% 31.0% 27.8% 20.0% 31.4% 18.3% 17.9% 25.4% 40.9%
None of these 2.8% 5.3% 5.0% 0.0% 0.0% 0.0% 4.3% 1.7% 1.8% 4.5% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
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BATHROOM VENTILATION/FANSBrand Used in the Past 2 Years
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Broan 78.0% 71.4% 77.5% 89.3% 75.0% 86.7% 74.3% 80.4% 77.4% 74.2% 90.9%
NuTone 67.4% 88.6% 70.0% 57.1% 50.0% 80.0% 64.3% 67.9% 67.9% 69.7% 59.1%
Panasonic Eco Solutions 36.2% 37.1% 30.0% 46.4% 36.1% 33.3% 30.0% 44.6% 34.0% 39.4% 31.8%
Fantech 22.0% 25.7% 15.0% 25.0% 25.0% 26.7% 21.4% 21.4% 20.8% 24.2% 18.2%
Air King 10.6% 2.9% 12.5% 14.3% 11.1% 6.7% 12.9% 8.9% 1.9% 13.6% 22.7%
Delta Breez 9.2% 2.9% 12.5% 14.3% 8.3% 13.3% 10.0% 7.1% 3.8% 15.2% 4.5%
American Aldes 6.4% 0.0% 7.5% 10.7% 8.3% 6.7% 7.1% 5.4% 1.9% 7.6% 13.6%
None of these 5.0% 5.7% 7.5% 3.6% 2.8% 0.0% 7.1% 3.6% 1.9% 7.6% 4.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
133
BATHROOM VENTILATION/FANSBrand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Broan 39.7% 25.0% 41.0% 48.0% 43.8% 38.5% 39.1% 40.8% 48.9% 25.4% 60.0%
NuTone 36.5% 60.7% 33.3% 28.0% 25.0% 38.5% 35.9% 36.7% 34.0% 40.7% 30.0%
Panasonic Eco Solutions 5.6% 7.1% 5.1% 4.0% 6.2% 7.7% 4.7% 6.1% 6.4% 6.8% 0.0%
Fantech 4.0% 0.0% 2.6% 4.0% 9.4% 0.0% 3.1% 6.1% 4.3% 5.1% 0.0%
Air King 3.2% 0.0% 5.1% 4.0% 3.1% 0.0% 3.1% 4.1% 0.0% 5.1% 5.0%
Delta Breez 1.6% 0.0% 5.1% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.4% 0.0%
American Aldes 0.8% 0.0% 0.0% 4.0% 0.0% 7.7% 0.0% 0.0% 0.0% 1.7% 0.0%
None of these 8.7% 7.1% 7.7% 8.0% 12.5% 7.7% 10.9% 6.1% 6.4% 11.9% 5.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
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BATHROOM VENTILATION/FANSQuality Ratings
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Panasonic Eco Solutions 5.76 6.04 5.61 5.64 5.68 6.00 5.48 6.06 5.93 5.64 5.71
Broan 5.51 5.70 5.67 5.11 5.52 5.57 5.66 5.31 5.61 5.30 5.82
NuTone 5.46 5.76 5.51 5.12 5.38 5.85 5.53 5.28 5.59 5.35 5.47
Fantech 5.17 5.41 4.87 4.73 5.53 5.40 5.00 5.38 5.17 5.25 5.00
Delta Breez 4.66 4.88 4.56 4.88 4.50 4.60 4.96 4.20 4.62 4.68 4.67
American Aldes 4.59 4.60 4.25 4.57 4.89 4.33 4.59 4.67 5.00 4.36 4.62
Air King 4.24 3.71 4.14 4.40 4.54 4.00 4.35 4.13 4.18 4.05 4.62
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BATHROOM VENTILATION/FANS Importance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.33 6.63 6.32 5.86 6.47 6.40 6.27 6.38 6.54 6.14 6.35
Availability of product through your dealer
5.75 5.97 5.78 5.45 5.75 5.73 5.90 5.57 5.75 5.59 6.25
Warranty 5.47 5.80 5.46 5.07 5.47 5.33 5.63 5.30 5.48 5.29 6.00
Ease of installation 5.46 6.06 4.95 5.34 5.53 5.53 5.61 5.25 5.63 5.19 5.85
Product price 5.30 5.77 5.08 5.28 5.09 5.60 5.58 4.87 5.21 5.06 6.30
Strength of manufacturer's brand/reputation
5.22 5.66 5.30 4.83 5.03 5.07 5.28 5.19 5.31 5.08 5.45
Green/sustainable features 4.48 4.94 4.16 3.93 4.88 4.27 4.40 4.64 4.37 4.49 4.75
Strong relationship with the manufacturer/dealer
4.26 4.83 4.51 3.62 3.97 4.07 4.30 4.26 4.02 4.24 4.95
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
KraftMaid 72.3% 86.7% 76.9% 72.4% 51.7% 76.5% 71.0% 72.7% 77.8% 72.2% 64.5%
Aristokraft 66.2% 80.0% 69.2% 72.4% 41.4% 47.1% 71.0% 65.9% 57.8% 72.2% 67.7%
Merillat 61.5% 66.7% 64.1% 75.9% 41.4% 41.2% 62.3% 68.2% 53.3% 66.7% 64.5%
MasterCraft 49.2% 36.7% 61.5% 48.3% 44.8% 41.2% 47.8% 54.5% 46.7% 50.0% 51.6%
Kitchen Craft 37.7% 33.3% 41.0% 48.3% 24.1% 35.3% 36.2% 40.9% 28.9% 35.2% 54.8%
Decora 35.4% 26.7% 30.8% 58.6% 31.0% 35.3% 33.3% 38.6% 33.3% 35.2% 38.7%
Wellborn 34.6% 40.0% 48.7% 20.7% 27.6% 17.6% 31.9% 45.5% 28.9% 37.0% 38.7%
Bruce 33.1% 40.0% 38.5% 31.0% 17.2% 41.2% 30.4% 34.1% 26.7% 37.0% 35.5%
Wood-Mode 31.5% 40.0% 38.5% 27.6% 20.7% 23.5% 24.6% 45.5% 20.0% 40.7% 32.3%
Schrock 30.8% 36.7% 23.1% 58.6% 10.3% 29.4% 29.0% 34.1% 31.1% 38.9% 16.1%
Quaker Maid 27.7% 36.7% 25.6% 31.0% 20.7% 41.2% 27.5% 22.7% 33.3% 25.9% 22.6%
Timberlake 26.2% 20.0% 41.0% 20.7% 20.7% 17.6% 24.6% 31.8% 13.3% 22.2% 51.6%
Artcraft Kitchens 23.8% 26.7% 28.2% 27.6% 10.3% 17.6% 21.7% 29.5% 26.7% 24.1% 19.4%
Crown Point Cabinetry 20.8% 23.3% 15.4% 27.6% 20.7% 23.5% 18.8% 22.7% 28.9% 18.5% 12.9%
Yorktowne 20.8% 33.3% 28.2% 6.9% 13.8% 11.8% 18.8% 27.3% 8.9% 25.9% 29.0%
Brookhaven 18.5% 20.0% 20.5% 20.7% 13.8% 17.6% 14.5% 25.0% 17.8% 24.1% 9.7%
Omega Cabinetry 18.5% 30.0% 15.4% 27.6% 3.4% 5.9% 20.3% 20.5% 11.1% 22.2% 22.6%
Bertch 16.2% 26.7% 10.3% 24.1% 6.9% 5.9% 17.4% 18.2% 15.6% 18.5% 12.9%
* Brands continued on the next slide
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HomeCrest 16.2% 20.0% 12.8% 27.6% 6.9% 5.9% 15.9% 20.5% 8.9% 22.2% 16.1%
Mid Continent 13.1% 3.3% 23.1% 17.2% 6.9% 11.8% 11.6% 15.9% 6.7% 16.7% 16.1%
Quality Cabinets 12.3% 3.3% 20.5% 17.2% 6.9% 17.6% 10.1% 13.6% 11.1% 14.8% 9.7%
AYA Kitchens 9.2% 3.3% 10.3% 13.8% 3.4% 5.9% 10.1% 9.1% 4.4% 11.1% 12.9%
Woodharbor 9.2% 6.7% 7.7% 20.7% 3.4% 5.9% 5.8% 15.9% 8.9% 9.3% 9.7%
Ultracraft 8.5% 6.7% 17.9% 3.4% 3.4% 5.9% 5.8% 13.6% 0.0% 13.0% 12.9%
Echelon Cabinetry 7.7% 3.3% 12.8% 6.9% 3.4% 11.8% 8.7% 4.5% 2.2% 7.4% 16.1%
Waypoint Living Spaces 6.2% 3.3% 10.3% 6.9% 3.4% 5.9% 5.8% 6.8% 2.2% 7.4% 9.7%
Henrybuilt 4.6% 3.3% 5.1% 3.4% 6.9% 5.9% 4.3% 4.5% 0.0% 5.6% 9.7%
None of these 9.2% 6.7% 7.7% 0.0% 24.1% 17.6% 5.8% 11.4% 2.2% 13.0% 12.9%
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138
CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
KraftMaid 25.4% 33.3% 28.2% 24.1% 17.2% 47.1% 27.5% 13.6% 35.6% 27.8% 6.5%
Merillat 18.5% 23.3% 10.3% 34.5% 10.3% 17.6% 24.6% 9.1% 13.3% 25.9% 12.9%
MasterCraft 15.4% 6.7% 23.1% 20.7% 10.3% 5.9% 21.7% 9.1% 11.1% 14.8% 22.6%
Decora 14.6% 10.0% 10.3% 31.0% 10.3% 11.8% 15.9% 13.6% 15.6% 18.5% 6.5%
Aristokraft 13.1% 0.0% 15.4% 27.6% 6.9% 17.6% 17.4% 4.5% 6.7% 20.4% 9.7%
Wood-Mode 10.8% 13.3% 15.4% 13.8% 0.0% 5.9% 13.0% 9.1% 2.2% 20.4% 6.5%
Bertch 9.2% 20.0% 0.0% 17.2% 3.4% 0.0% 13.0% 6.8% 6.7% 13.0% 6.5%
Timberlake 9.2% 6.7% 12.8% 3.4% 13.8% 0.0% 10.1% 11.4% 0.0% 5.6% 29.0%
Bruce 7.7% 3.3% 7.7% 6.9% 6.9% 5.9% 5.8% 11.4% 11.1% 9.3% 0.0%
Quaker Maid 7.7% 13.3% 7.7% 6.9% 3.4% 11.8% 11.6% 0.0% 6.7% 9.3% 6.5%
Wellborn 7.7% 16.7% 10.3% 3.4% 0.0% 5.9% 10.1% 4.5% 8.9% 9.3% 3.2%
Quality Cabinets 6.9% 3.3% 12.8% 6.9% 3.4% 5.9% 7.2% 6.8% 4.4% 9.3% 6.5%
Schrock 6.9% 10.0% 2.6% 17.2% 0.0% 5.9% 10.1% 2.3% 6.7% 9.3% 3.2%
Brookhaven 6.2% 6.7% 5.1% 10.3% 3.4% 5.9% 7.2% 4.5% 6.7% 9.3% 0.0%
Kitchen Craft 6.2% 10.0% 5.1% 10.3% 0.0% 11.8% 7.2% 2.3% 6.7% 5.6% 6.5%
Omega Cabinetry 6.2% 16.7% 5.1% 3.4% 0.0% 0.0% 8.7% 4.5% 0.0% 13.0% 3.2%
* Brands continued on the next slide
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HomeCrest 3.8% 0.0% 5.1% 10.3% 0.0% 0.0% 5.8% 2.3% 0.0% 7.4% 3.2%
Artcraft Kitchens 3.1% 0.0% 2.6% 6.9% 3.4% 5.9% 2.9% 2.3% 4.4% 3.7% 0.0%
Crown Point Cabinetry 3.1% 3.3% 0.0% 3.4% 6.9% 5.9% 2.9% 2.3% 4.4% 3.7% 0.0%
AYA Kitchens 2.3% 0.0% 0.0% 3.4% 3.4% 0.0% 2.9% 2.3% 0.0% 1.9% 6.5%
Echelon Cabinetry 2.3% 3.3% 2.6% 3.4% 0.0% 5.9% 2.9% 0.0% 0.0% 5.6% 0.0%
Mid Continent 2.3% 0.0% 2.6% 6.9% 0.0% 0.0% 2.9% 2.3% 0.0% 5.6% 0.0%
Woodharbor 2.3% 0.0% 2.6% 6.9% 0.0% 0.0% 1.4% 4.5% 2.2% 3.7% 0.0%
Ultracraft 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 2.9% 0.0% 0.0% 3.7% 0.0%
Waypoint Living Spaces 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 2.9% 0.0% 0.0% 3.7% 0.0%
Henrybuilt 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.4% 0.0% 0.0% 1.9% 0.0%
None of these 23.1% 16.7% 20.5% 13.8% 44.8% 17.6% 17.4% 34.1% 24.4% 20.4% 25.8%
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
KraftMaid 11.5% 16.7% 12.8% 6.9% 10.3% 29.4% 11.6% 4.5% 20.0% 11.1% 0.0%
Merillat 7.7% 10.0% 5.1% 13.8% 3.4% 11.8% 8.7% 4.5% 6.7% 13.0% 0.0%
MasterCraft 6.2% 3.3% 7.7% 6.9% 6.9% 5.9% 7.2% 4.5% 2.2% 1.9% 19.4%
Decora 5.4% 3.3% 5.1% 6.9% 6.9% 5.9% 2.9% 9.1% 6.7% 5.6% 3.2%
Timberlake 5.4% 6.7% 7.7% 0.0% 6.9% 0.0% 5.8% 6.8% 0.0% 1.9% 19.4%
Aristokraft 4.6% 0.0% 2.6% 17.2% 0.0% 5.9% 7.2% 0.0% 4.4% 5.6% 3.2%
Bertch 3.1% 3.3% 0.0% 6.9% 3.4% 0.0% 2.9% 4.5% 2.2% 5.6% 0.0%
Quality Cabinets 3.1% 0.0% 7.7% 3.4% 0.0% 5.9% 4.3% 0.0% 2.2% 3.7% 3.2%
Yorktowne 3.1% 10.0% 2.6% 0.0% 0.0% 0.0% 2.9% 4.5% 0.0% 3.7% 6.5%
Omega Cabinetry 2.3% 6.7% 2.6% 0.0% 0.0% 0.0% 4.3% 0.0% 0.0% 3.7% 3.2%
Wellborn 2.3% 6.7% 2.6% 0.0% 0.0% 0.0% 2.9% 2.3% 0.0% 3.7% 3.2%
Wood-Mode 2.3% 3.3% 2.6% 3.4% 0.0% 0.0% 1.4% 4.5% 2.2% 3.7% 0.0%
AYA Kitchens 1.5% 0.0% 0.0% 0.0% 3.4% 0.0% 1.4% 2.3% 0.0% 0.0% 6.5%
Brookhaven 1.5% 3.3% 0.0% 3.4% 0.0% 0.0% 2.9% 0.0% 2.2% 1.9% 0.0%
Bruce 1.5% 0.0% 2.6% 0.0% 0.0% 0.0% 1.4% 2.3% 2.2% 1.9% 0.0%
Crown Point Cabinetry 1.5% 3.3% 0.0% 0.0% 3.4% 5.9% 0.0% 2.3% 4.4% 0.0% 0.0%
Kitchen Craft 1.5% 0.0% 2.6% 3.4% 0.0% 5.9% 1.4% 0.0% 4.4% 0.0% 0.0%
Mid Continent 1.5% 0.0% 2.6% 3.4% 0.0% 0.0% 1.4% 2.3% 0.0% 3.7% 0.0%
Quaker Maid 1.5% 3.3% 0.0% 0.0% 3.4% 0.0% 2.9% 0.0% 2.2% 1.9% 0.0%
HomeCrest 0.8% 0.0% 2.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 3.2%
Woodharbor 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.3% 2.2% 0.0% 0.0%
None of these 30.8% 20.0% 30.8% 20.7% 51.7% 23.5% 24.6% 43.2% 35.6% 27.8% 29.0%
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Echelon Cabinetry 5.75 6.00 5.67 5.50 5.00 7.00 5.67 5.00 5.00 6.00 5.75
Omega Cabinetry 5.42 5.62 5.75 5.00 0.00 0.00 5.54 5.17 5.20 5.40 5.75
Bertch 5.41 5.62 4.00 5.50 6.00 0.00 5.64 5.00 5.14 5.50 6.00
Wood-Mode 5.35 5.67 5.58 5.25 4.20 4.50 5.35 5.44 5.33 5.55 4.88
Henrybuilt 5.33 6.00 0.00 5.00 5.00 0.00 5.50 5.00 0.00 5.50 5.00
Crown Point Cabinetry 5.27 5.71 6.00 4.75 5.20 5.50 5.38 5.00 5.00 5.50 6.00
Decora 5.15 5.57 5.22 4.81 5.33 5.33 5.14 5.12 4.64 5.38 5.45
Quaker Maid 5.13 5.89 4.83 4.67 5.00 5.25 5.11 5.12 5.21 5.10 5.00
Brookhaven 5.10 5.67 4.80 5.17 4.50 5.00 5.60 4.60 5.25 5.09 4.50
Wellborn 5.02 5.00 5.67 4.33 4.29 4.00 5.29 4.78 4.83 5.11 5.10
AYA Kitchens 5.00 5.00 4.00 4.50 7.00 0.00 4.71 5.67 4.50 4.40 6.33
Schrock 4.91 5.11 5.43 4.59 5.00 5.67 5.00 4.62 4.46 5.11 5.67
Bruce 4.72 4.83 4.77 4.12 5.25 5.00 4.70 4.62 5.00 4.61 4.56
KraftMaid 4.70 4.76 4.89 4.11 5.15 5.82 4.77 4.17 4.91 4.59 4.53
Quality Cabinets 4.67 6.00 4.67 4.00 6.00 4.50 5.17 4.00 4.60 4.67 5.00
Kitchen Craft 4.64 4.67 4.67 4.38 4.71 5.00 4.78 4.33 4.45 4.53 4.88
* Brands continued on the next slide
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142
CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Ultracraft 4.62 5.00 4.40 5.00 0.00 0.00 4.25 5.00 0.00 4.50 5.00
MasterCraft 4.52 4.70 4.63 4.15 4.64 3.67 4.79 4.27 4.12 4.43 5.14
Yorktowne 4.46 4.40 4.33 4.00 5.33 5.00 4.62 4.20 4.50 4.38 4.57
Aristokraft 4.40 4.45 4.48 4.20 4.50 4.60 4.57 4.07 4.46 4.38 4.35
Mid Continent 4.36 3.00 4.57 4.00 5.00 3.00 4.57 4.33 4.33 4.43 4.25
Woodharbor 4.33 3.50 5.00 4.50 0.00 0.00 4.25 4.40 4.50 4.50 3.00
Artcraft Kitchens 4.26 4.00 4.43 4.17 5.00 5.00 4.25 4.20 4.40 4.33 3.75
Waypoint Living Spaces 4.25 3.00 4.50 5.00 0.00 0.00 4.00 5.00 5.00 4.50 3.00
Timberlake 4.24 4.50 4.54 3.50 4.00 5.00 4.12 4.33 3.33 4.25 4.43
HomeCrest 4.18 4.00 5.00 4.17 3.50 0.00 4.56 3.75 3.50 4.44 4.25
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CABINETS: SEMI -CUSTOM, CUSTOM AND STOCKImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.25 6.24 6.11 6.39 6.36 6.00 6.21 6.41 6.20 6.16 6.47
Availability of product through your dealer
5.95 6.10 6.03 5.79 5.93 6.00 5.94 5.95 5.70 6.18 5.93
Product price 5.93 5.83 6.24 5.79 5.89 6.12 5.91 5.88 5.57 5.96 6.40
Warranty 5.70 5.62 5.76 6.04 5.39 5.38 5.81 5.66 5.45 5.73 6.03
Ease of installation 5.34 5.52 4.76 5.93 5.36 5.62 5.40 5.12 5.43 5.31 5.23
Strength of manufacturer's brand/reputation
5.32 5.62 5.27 5.39 5.14 4.88 5.34 5.46 5.02 5.35 5.70
Strong relationship with the manufacturer/dealer
4.98 5.07 5.08 5.18 4.64 4.25 5.16 4.98 4.48 5.12 5.50
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CARPETBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Mohawk 88.3% 76.9% 89.4% 96.6% 90.9% 80.0% 89.0% 88.9% 86.1% 91.7% 85.4%
Shaw 84.7% 73.1% 93.6% 86.2% 81.8% 70.0% 86.6% 84.4% 75.0% 85.0% 92.7%
Dalton Paradise Carpet 38.0% 26.9% 44.7% 41.4% 36.4% 20.0% 40.2% 37.8% 30.6% 45.0% 34.1%
Beaulieu 35.0% 34.6% 34.0% 44.8% 27.3% 30.0% 37.8% 31.1% 19.4% 35.0% 48.8%
Shaheen 24.8% 19.2% 25.5% 31.0% 24.2% 20.0% 26.8% 22.2% 5.6% 33.3% 29.3%
None of these 5.8% 11.5% 2.1% 3.4% 6.1% 0.0% 8.5% 2.2% 8.3% 6.7% 2.4%
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CARPETBrand Used in the Past 2 Years
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Shaw 72.3% 57.7% 80.9% 75.9% 72.7% 70.0% 73.2% 71.1% 58.3% 75.0% 80.5%
Mohawk 66.4% 61.5% 78.7% 58.6% 60.6% 60.0% 63.4% 73.3% 61.1% 68.3% 68.3%
Dalton Paradise Carpet 8.8% 11.5% 6.4% 13.8% 6.1% 10.0% 11.0% 4.4% 5.6% 11.7% 7.3%
Beaulieu 7.3% 11.5% 0.0% 10.3% 9.1% 20.0% 6.1% 6.7% 5.6% 3.3% 14.6%
Shaheen 4.4% 7.7% 2.1% 10.3% 0.0% 10.0% 4.9% 2.2% 2.8% 8.3% 0.0%
None of these 10.9% 19.2% 2.1% 10.3% 15.2% 10.0% 13.4% 6.7% 16.7% 11.7% 4.9%
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146
CARPETBrand Used the Most
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Shaw 48.2% 34.6% 57.4% 51.7% 45.5% 50.0% 50.0% 44.4% 44.4% 45.0% 56.1%
Mohawk 35.0% 38.5% 40.4% 34.5% 27.3% 40.0% 32.9% 37.8% 36.1% 38.3% 29.3%
Beaulieu 2.2% 3.8% 0.0% 0.0% 3.0% 0.0% 0.0% 6.7% 0.0% 0.0% 7.3%
Dalton Paradise Carpet 0.7% 3.8% 0.0% 0.0% 0.0% 0.0% 1.2% 0.0% 2.8% 0.0% 0.0%
Shaheen 0.7% 0.0% 0.0% 3.4% 0.0% 0.0% 1.2% 0.0% 0.0% 1.7% 0.0%
None of these 13.1% 19.2% 2.1% 10.3% 24.2% 10.0% 14.6% 11.1% 16.7% 15.0% 7.3%
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147
CARPETQuality Ratings
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Shaw 5.82 5.26 5.79 6.16 5.96 5.86 5.91 5.62 5.74 5.84 5.83
Mohawk 5.71 5.65 5.85 5.78 5.52 5.62 5.79 5.59 5.59 5.75 5.76
Dalton Paradise Carpet 4.51 4.00 5.33 4.12 3.89 3.50 4.52 4.67 4.88 4.57 4.00
Beaulieu 4.48 4.11 4.83 4.50 4.25 4.67 4.36 4.67 4.67 4.37 4.53
Shaheen 3.88 3.60 3.83 4.43 3.50 4.50 3.62 4.33 3.50 4.13 3.43
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
148
CARPETImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.28 6.28 6.42 5.96 6.42 6.10 6.29 6.30 6.35 6.32 6.16
Product price 6.16 6.52 6.33 5.85 5.94 5.30 6.28 6.14 6.18 6.07 6.26
Availability of product through your dealer
6.13 6.32 6.35 5.67 6.10 5.30 6.21 6.19 6.18 6.12 6.11
Warranty 6.01 5.96 6.35 5.56 6.06 5.90 5.96 6.12 5.97 6.07 5.95
Strength of manufacturer's brand/reputation
5.73 5.80 5.91 5.52 5.65 5.70 5.76 5.70 5.82 5.70 5.71
Strong relationship with the manufacturer/dealer
5.29 5.96 5.26 4.59 5.48 5.20 5.28 5.33 5.09 5.34 5.39
Ease of installation 4.76 5.68 4.63 3.96 4.94 5.10 4.84 4.53 5.09 4.55 4.76
Green/sustainable features 4.34 4.48 4.23 3.70 5.00 4.50 4.32 4.33 4.44 4.05 4.66
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
149
CAULKS/SEALANTSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Gorilla Glue 85.0% 76.5% 89.7% 91.4% 80.0% 78.9% 85.1% 87.8% 82.5% 92.4% 66.7%
GE Silicones, Sealants, Adhesives 84.3% 79.4% 86.2% 80.0% 92.0% 89.5% 79.1% 90.2% 82.5% 87.9% 76.2%
Loctite 83.5% 82.4% 82.8% 80.0% 92.0% 94.7% 76.1% 90.2% 87.5% 84.8% 71.4%
DAP (Phenoseal 79.5% 88.2% 75.9% 68.6% 92.0% 84.2% 79.1% 78.0% 82.5% 80.3% 71.4%
Dow Corning 78.7% 70.6% 86.2% 77.1% 84.0% 84.2% 73.1% 85.4% 82.5% 80.3% 66.7%
GREAT STUFF 76.4% 73.5% 79.3% 77.1% 80.0% 84.2% 71.6% 80.5% 85.0% 74.2% 66.7%
Macco/Liquid Nails 66.9% 61.8% 72.4% 62.9% 76.0% 68.4% 59.7% 78.0% 67.5% 72.7% 47.6%
Elmer's ProBond 63.0% 50.0% 58.6% 65.7% 80.0% 78.9% 62.7% 56.1% 62.5% 65.2% 57.1%
OSI Sealants 59.8% 58.8% 51.7% 82.9% 44.0% 63.2% 58.2% 61.0% 72.5% 57.6% 42.9%
Red Devil 59.1% 52.9% 69.0% 60.0% 60.0% 84.2% 56.7% 51.2% 57.5% 60.6% 57.1%
Laticrete 50.4% 50.0% 62.1% 34.3% 64.0% 52.6% 46.3% 56.1% 57.5% 48.5% 42.9%
Geocel 47.2% 55.9% 37.9% 57.1% 40.0% 73.7% 41.8% 43.9% 42.5% 47.0% 57.1%
Custom Building Product 40.9% 35.3% 51.7% 34.3% 48.0% 68.4% 31.3% 43.9% 50.0% 37.9% 33.3%
Franklin International 37.0% 23.5% 48.3% 40.0% 36.0% 52.6% 34.3% 34.1% 37.5% 34.8% 42.9%
White Lighting 36.2% 20.6% 51.7% 48.6% 28.0% 36.8% 37.3% 34.1% 30.0% 37.9% 42.9%
Saschco Sealants 33.1% 20.6% 41.4% 45.7% 28.0% 26.3% 35.8% 31.7% 37.5% 30.3% 33.3%
Green Glue (Saint-Gobain) 26.0% 17.6% 31.0% 28.6% 28.0% 26.3% 23.9% 29.3% 20.0% 27.3% 33.3%
Cyclovac 18.1% 14.7% 34.5% 17.1% 8.0% 21.1% 19.4% 14.6% 12.5% 16.7% 33.3%
None of these 1.6% 0.0% 0.0% 2.9% 4.0% 0.0% 1.5% 2.4% 0.0% 1.5% 4.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
150
CAULKS/SEALANTSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GREAT STUFF 66.1% 58.8% 72.4% 65.7% 72.0% 78.9% 59.7% 70.7% 75.0% 60.6% 66.7%
GE Silicones, Sealants, Adhesives 65.4% 67.6% 65.5% 62.9% 60.0% 57.9% 64.2% 70.7% 52.5% 77.3% 52.4%
Gorilla Glue 65.4% 50.0% 72.4% 68.6% 76.0% 57.9% 68.7% 63.4% 67.5% 69.7% 47.6%
Dow Corning 61.4% 58.8% 69.0% 62.9% 52.0% 78.9% 56.7% 61.0% 60.0% 66.7% 47.6%
DAP (Phenoseal 59.8% 64.7% 55.2% 51.4% 72.0% 63.2% 65.7% 48.8% 60.0% 65.2% 42.9%
Loctite 55.1% 61.8% 44.8% 51.4% 68.0% 73.7% 46.3% 61.0% 55.0% 57.6% 47.6%
Macco/Liquid Nails 44.1% 47.1% 41.4% 42.9% 48.0% 52.6% 37.3% 51.2% 37.5% 50.0% 38.1%
OSI Sealants 42.5% 52.9% 27.6% 60.0% 28.0% 42.1% 40.3% 46.3% 52.5% 42.4% 23.8%
Elmer's ProBond 30.7% 14.7% 31.0% 37.1% 36.0% 47.4% 29.9% 24.4% 25.0% 33.3% 33.3%
Laticrete 28.3% 38.2% 24.1% 20.0% 36.0% 26.3% 28.4% 29.3% 20.0% 36.4% 19.0%
Red Devil 28.3% 17.6% 31.0% 37.1% 32.0% 42.1% 26.9% 24.4% 35.0% 22.7% 33.3%
Geocel 25.2% 38.2% 17.2% 37.1% 4.0% 26.3% 26.9% 22.0% 25.0% 27.3% 19.0%
Custom Building Product 20.5% 14.7% 24.1% 14.3% 36.0% 42.1% 9.0% 29.3% 22.5% 21.2% 14.3%
White Lighting 17.3% 2.9% 24.1% 31.4% 12.0% 15.8% 17.9% 17.1% 12.5% 18.2% 23.8%
Saschco Sealants 16.5% 11.8% 6.9% 25.7% 24.0% 5.3% 19.4% 17.1% 22.5% 15.2% 9.5%
Franklin International 14.2% 8.8% 24.1% 11.4% 12.0% 21.1% 13.4% 12.2% 15.0% 13.6% 14.3%
Green Glue (Saint-Gobain) 5.5% 2.9% 6.9% 5.7% 8.0% 5.3% 6.0% 4.9% 0.0% 7.6% 9.5%
Cyclovac 3.9% 2.9% 10.3% 2.9% 0.0% 5.3% 4.5% 2.4% 0.0% 4.5% 9.5%
None of these 1.6% 0.0% 0.0% 2.9% 4.0% 0.0% 1.5% 2.4% 0.0% 1.5% 4.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
151
CAULKS/SEALANTSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Silicones, Sealants, Adhesives 16.5% 23.5% 17.2% 8.6% 8.0% 10.5% 14.9% 22.0% 10.0% 24.2% 4.8%
DAP (Phenoseal 15.7% 11.8% 10.3% 14.3% 32.0% 31.6% 14.9% 9.8% 12.5% 18.2% 14.3%
OSI Sealants 15.0% 17.6% 6.9% 28.6% 4.0% 15.8% 19.4% 7.3% 17.5% 16.7% 4.8%
GREAT STUFF 12.6% 8.8% 17.2% 11.4% 16.0% 21.1% 9.0% 14.6% 20.0% 7.6% 14.3%
Dow Corning 10.2% 5.9% 20.7% 0.0% 16.0% 5.3% 6.0% 19.5% 10.0% 9.1% 14.3%
Loctite 4.7% 5.9% 3.4% 2.9% 8.0% 0.0% 4.5% 7.3% 12.5% 1.5% 0.0%
Saschco Sealants 4.7% 8.8% 0.0% 8.6% 0.0% 0.0% 7.5% 2.4% 7.5% 4.5% 0.0%
Gorilla Glue 3.9% 0.0% 6.9% 2.9% 8.0% 0.0% 6.0% 2.4% 0.0% 6.1% 4.8%
Macco/Liquid Nails 3.9% 2.9% 3.4% 8.6% 0.0% 0.0% 3.0% 7.3% 0.0% 4.5% 9.5%
Geocel 3.1% 8.8% 3.4% 0.0% 0.0% 5.3% 4.5% 0.0% 2.5% 3.0% 4.8%
Custom Building Product 1.6% 2.9% 0.0% 2.9% 0.0% 0.0% 1.5% 2.4% 2.5% 1.5% 0.0%
Franklin International 1.6% 0.0% 3.4% 2.9% 0.0% 5.3% 1.5% 0.0% 2.5% 0.0% 4.8%
Laticrete 0.8% 2.9% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.5% 0.0%
Red Devil 0.8% 0.0% 3.4% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 4.8%
None of these 4.7% 0.0% 3.4% 8.6% 8.0% 5.3% 4.5% 4.9% 2.5% 1.5% 19.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
152
CAULKS/SEALANTSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GREAT STUFF 5.82 5.68 6.00 5.68 5.95 5.81 5.86 5.75 6.12 5.70 5.50
Gorilla Glue 5.73 6.00 5.44 5.86 5.58 5.80 5.81 5.57 5.79 5.83 5.21
Dow Corning 5.73 5.91 6.08 5.35 5.55 5.75 5.64 5.85 5.57 5.88 5.50
GE Silicones, Sealants, Adhesives 5.67 6.04 5.92 5.26 5.45 5.35 5.59 5.94 5.83 5.78 5.00
OSI Sealants 5.61 6.28 5.27 5.56 5.09 5.83 5.61 5.50 5.96 5.62 4.56
Macco/Liquid Nails 5.39 5.83 5.21 5.30 5.28 5.23 5.47 5.37 5.64 5.23 5.60
Loctite 5.39 5.75 5.00 5.31 5.41 5.17 5.49 5.35 5.68 5.24 5.27
Geocel 5.34 5.78 4.50 5.44 5.20 5.21 5.40 5.35 5.79 5.37 4.75
DAP (Phenoseal 5.31 5.37 5.43 5.00 5.52 5.20 5.37 5.27 5.37 5.36 5.00
Elmer's ProBond 5.15 5.14 5.07 5.17 5.11 5.29 5.22 4.89 5.48 5.05 4.83
Laticrete 5.09 5.73 4.56 4.91 5.14 5.00 4.96 5.33 5.29 5.07 4.62
Custom Building Product 5.09 4.82 5.36 4.73 5.36 5.38 4.58 5.47 5.29 5.04 4.71
Saschco Sealants 5.03 5.33 4.18 5.27 5.57 4.40 5.18 5.00 5.46 4.84 4.71
Red Devil 4.84 4.94 4.83 4.80 4.80 4.69 4.86 4.94 5.19 4.67 4.75
Franklin International 4.74 5.14 4.62 4.62 5.00 4.56 4.76 4.83 4.77 4.75 4.67
Green Glue (Saint-Gobain) 4.65 4.75 4.50 4.38 5.17 4.25 4.50 5.12 4.83 4.54 4.71
Cyclovac 4.55 4.25 5.00 3.75 4.50 4.50 4.36 5.00 4.75 4.60 4.33
White Lighting 4.48 3.67 4.86 4.38 4.67 3.86 4.41 4.92 4.50 4.29 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
153
CAULKS/SEALANTSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.76 6.71 6.79 6.67 6.88 6.68 6.71 6.88 6.89 6.77 6.52
Ease of installation 6.05 6.13 5.93 5.85 6.28 5.89 5.90 6.35 6.22 6.03 5.81
Availability of product through your dealer
5.93 5.90 5.86 5.76 6.32 6.16 5.84 5.95 5.83 5.95 6.00
Warranty 5.16 4.87 4.96 5.64 4.92 5.21 5.19 5.08 5.11 5.20 5.10
Product price 5.15 5.00 5.39 5.00 5.20 5.26 5.16 5.08 5.11 5.11 5.33
Strength of manufacturer's brand/reputation
4.74 4.55 5.43 4.36 4.80 5.11 4.56 4.85 4.78 4.66 4.95
Green/sustainable features 4.25 4.29 4.07 4.33 4.28 4.16 4.15 4.45 4.53 4.30 3.62
Strong relationship with the manufacturer/dealer
3.94 3.42 4.36 4.00 4.08 4.00 3.94 3.92 3.81 3.84 4.48
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
154
CENTRAL VACUUMSBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
NuTone 82.4% 81.2% 86.8% 77.3% 79.3% 88.9% 78.9% 84.3% 81.6% 82.8% 82.6%
Eureka 80.1% 75.0% 79.2% 90.9% 79.3% 100.0% 77.2% 80.0% 73.5% 82.8% 87.0%
Hoover 80.1% 71.9% 77.4% 90.9% 86.2% 88.9% 80.7% 78.6% 69.4% 82.8% 95.7%
Beam Central Vacuum Systems by Electrolux
75.0% 62.5% 77.4% 95.5% 69.0% 66.7% 78.9% 72.9% 69.4% 76.6% 82.6%
H-P Products VACUFLO 46.3% 40.6% 41.5% 68.2% 44.8% 44.4% 49.1% 44.3% 34.7% 51.6% 56.5%
Linear 35.3% 25.0% 37.7% 40.9% 37.9% 22.2% 38.6% 34.3% 28.6% 34.4% 52.2%
None of these 2.9% 6.2% 1.9% 0.0% 3.4% 0.0% 1.8% 4.3% 4.1% 3.1% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
155
CENTRAL VACUUMSBrand Used in the Past 2 Years
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
NuTone 44.1% 65.6% 34.0% 36.4% 44.8% 55.6% 38.6% 47.1% 46.9% 43.8% 39.1%
Beam Central Vacuum Systems by Electrolux
37.5% 31.2% 37.7% 50.0% 34.5% 33.3% 33.3% 41.4% 32.7% 39.1% 43.5%
Hoover 11.8% 9.4% 15.1% 13.6% 6.9% 22.2% 14.0% 8.6% 6.1% 10.9% 26.1%
H-P Products VACUFLO 10.3% 9.4% 9.4% 13.6% 10.3% 11.1% 7.0% 12.9% 8.2% 12.5% 8.7%
Eureka 9.6% 6.2% 11.3% 13.6% 6.9% 33.3% 14.0% 2.9% 4.1% 10.9% 17.4%
Linear 5.1% 3.1% 1.9% 4.5% 13.8% 11.1% 3.5% 5.7% 2.0% 7.8% 4.3%
None of these 19.1% 9.4% 24.5% 9.1% 27.6% 33.3% 17.5% 18.6% 20.4% 14.1% 30.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
156
CENTRAL VACUUMSBrand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
NuTone 30.9% 53.1% 28.3% 18.2% 20.7% 22.2% 26.3% 35.7% 34.7% 31.2% 21.7%
Beam Central Vacuum Systems by Electrolux
29.4% 15.6% 28.3% 45.5% 34.5% 11.1% 28.1% 32.9% 28.6% 28.1% 34.8%
H-P Products VACUFLO 7.4% 9.4% 5.7% 13.6% 3.4% 11.1% 7.0% 7.1% 4.1% 9.4% 8.7%
Eureka 6.6% 3.1% 5.7% 13.6% 6.9% 22.2% 10.5% 1.4% 4.1% 9.4% 4.3%
Hoover 2.9% 3.1% 5.7% 0.0% 0.0% 0.0% 7.0% 0.0% 4.1% 3.1% 0.0%
Linear 1.5% 0.0% 1.9% 0.0% 3.4% 0.0% 0.0% 2.9% 2.0% 1.6% 0.0%
None of these 21.3% 15.6% 24.5% 9.1% 31.0% 33.3% 21.1% 20.0% 22.4% 17.2% 30.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
157
CENTRAL VACUUMSQuality Ratings
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
NuTone 5.55 5.80 5.53 5.50 5.32 5.29 5.54 5.59 5.59 5.62 5.20
Beam Central Vacuum Systems by Electrolux
5.51 5.74 5.50 5.25 5.59 5.20 5.33 5.69 5.68 5.42 5.44
Hoover 5.12 5.00 5.26 5.18 4.95 4.71 5.18 5.12 5.14 5.19 4.88
Eureka 5.02 4.95 5.21 4.94 4.84 4.88 5.09 5.00 4.97 5.06 5.00
H-P Products VACUFLO 4.89 4.58 4.94 5.08 4.91 5.33 4.45 5.18 5.00 4.94 4.50
Linear 4.85 4.25 4.88 4.86 5.43 5.00 4.62 5.00 4.70 5.00 4.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
158
CENTRAL VACUUMSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.32 6.19 6.34 6.43 6.33 6.44 6.26 6.34 6.31 6.37 6.18
Warranty 5.95 6.19 5.86 5.76 5.96 6.00 5.96 5.93 5.91 6.05 5.73
Availability of product through your dealer
5.84 5.88 5.96 5.62 5.74 5.67 5.77 5.91 5.82 5.94 5.59
Product price 5.68 5.66 5.64 5.62 5.81 5.33 5.83 5.60 5.64 5.62 5.91
Ease of installation 5.58 5.88 5.34 5.43 5.78 6.00 5.58 5.51 5.47 5.57 5.82
Strength of manufacturer's brand/reputation
5.58 5.50 5.78 5.29 5.52 5.44 5.53 5.63 5.62 5.76 4.95
Strong relationship with the manufacturer/dealer
5.03 5.16 5.00 4.71 5.19 5.44 4.96 5.03 5.09 5.10 4.73
Green/sustainable features 4.39 4.94 4.14 4.14 4.41 3.89 4.28 4.54 4.24 4.65 3.95
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
159
CERAMIC TILEBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dal-Tile 80.6% 81.5% 89.4% 60.9% 88.2% 76.5% 82.4% 79.6% 72.9% 81.7% 92.3%
American Olsen 62.7% 66.7% 63.8% 47.8% 73.5% 70.6% 60.3% 63.3% 58.3% 68.3% 57.7%
American Marazzi 56.7% 48.1% 66.0% 47.8% 61.8% 70.6% 63.2% 42.9% 58.3% 55.0% 57.7%
Shaw 50.7% 44.4% 61.7% 47.8% 47.1% 29.4% 54.4% 53.1% 50.0% 45.0% 65.4%
Florida Tile 46.3% 51.9% 53.2% 26.1% 50.0% 47.1% 47.1% 44.9% 54.2% 38.3% 50.0%
Monarch Tile 31.3% 25.9% 29.8% 30.4% 41.2% 29.4% 29.4% 34.7% 33.3% 28.3% 34.6%
Arizona Tile 30.6% 14.8% 29.8% 17.4% 55.9% 41.2% 29.4% 28.6% 29.2% 25.0% 46.2%
Emser Tile 29.1% 14.8% 34.0% 4.3% 52.9% 29.4% 30.9% 26.5% 22.9% 25.0% 50.0%
Interceramic 27.6% 14.8% 40.4% 21.7% 26.5% 35.3% 29.4% 22.4% 27.1% 23.3% 38.5%
Crossville 25.4% 18.5% 34.0% 13.0% 29.4% 41.2% 20.6% 26.5% 25.0% 26.7% 23.1%
Ann Sack Tile 24.6% 22.2% 21.3% 17.4% 38.2% 29.4% 22.1% 26.5% 25.0% 20.0% 34.6%
Porcelanosa 22.4% 25.9% 23.4% 4.3% 32.4% 35.3% 22.1% 18.4% 14.6% 23.3% 34.6%
Summitville Tile 19.4% 22.2% 21.3% 13.0% 20.6% 41.2% 17.6% 14.3% 20.8% 21.7% 11.5%
Laufen International 18.7% 18.5% 23.4% 13.0% 17.6% 17.6% 20.6% 16.3% 20.8% 18.3% 15.4%
Jeffrey Court 11.2% 14.8% 12.8% 0.0% 14.7% 11.8% 14.7% 6.1% 10.4% 10.0% 15.4%
None of these 7.5% 3.7% 0.0% 21.7% 2.9% 11.8% 5.9% 8.2% 10.4% 8.3% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
160
CERAMIC TILEBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dal-Tile 70.1% 66.7% 76.6% 60.9% 76.5% 58.8% 72.1% 71.4% 58.3% 73.3% 84.6%
American Olsen 38.1% 44.4% 36.2% 26.1% 47.1% 47.1% 38.2% 34.7% 33.3% 43.3% 34.6%
Florida Tile 29.1% 40.7% 34.0% 17.4% 23.5% 23.5% 30.9% 28.6% 33.3% 28.3% 23.1%
American Marazzi 26.9% 33.3% 27.7% 17.4% 29.4% 23.5% 32.4% 20.4% 31.2% 25.0% 23.1%
Shaw 24.6% 29.6% 23.4% 30.4% 20.6% 17.6% 26.5% 24.5% 18.8% 25.0% 34.6%
Emser Tile 17.2% 3.7% 17.0% 0.0% 41.2% 5.9% 19.1% 18.4% 14.6% 13.3% 30.8%
Arizona Tile 11.2% 7.4% 6.4% 4.3% 26.5% 11.8% 14.7% 6.1% 10.4% 8.3% 19.2%
Crossville 11.2% 7.4% 14.9% 4.3% 14.7% 35.3% 4.4% 12.2% 12.5% 13.3% 3.8%
Interceramic 9.7% 7.4% 10.6% 17.4% 5.9% 11.8% 8.8% 10.2% 8.3% 10.0% 11.5%
Porcelanosa 9.7% 11.1% 12.8% 0.0% 11.8% 17.6% 7.4% 10.2% 4.2% 13.3% 11.5%
Monarch Tile 9.0% 3.7% 8.5% 13.0% 11.8% 5.9% 8.8% 10.2% 10.4% 5.0% 15.4%
Ann Sack Tile 8.2% 7.4% 4.3% 13.0% 11.8% 5.9% 7.4% 10.2% 8.3% 8.3% 7.7%
Summitville Tile 5.2% 3.7% 8.5% 4.3% 2.9% 17.6% 1.5% 6.1% 4.2% 8.3% 0.0%
Laufen International 4.5% 7.4% 2.1% 4.3% 5.9% 5.9% 4.4% 4.1% 6.2% 3.3% 3.8%
Jeffrey Court 3.7% 7.4% 2.1% 0.0% 5.9% 5.9% 5.9% 0.0% 4.2% 3.3% 3.8%
None of these 9.7% 7.4% 4.3% 21.7% 2.9% 11.8% 7.4% 12.2% 14.6% 10.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
161
CERAMIC TILEBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dal-Tile 44.0% 37.0% 42.6% 43.5% 55.9% 35.3% 39.7% 53.1% 39.6% 41.7% 57.7%
American Olsen 10.4% 14.8% 12.8% 13.0% 2.9% 11.8% 10.3% 10.2% 6.2% 16.7% 3.8%
Shaw 7.5% 14.8% 4.3% 8.7% 5.9% 5.9% 7.4% 8.2% 8.3% 8.3% 3.8%
American Marazzi 6.7% 11.1% 6.4% 0.0% 8.8% 5.9% 11.8% 0.0% 10.4% 5.0% 3.8%
Florida Tile 6.7% 11.1% 8.5% 8.7% 0.0% 11.8% 8.8% 2.0% 8.3% 6.7% 3.8%
Emser Tile 3.7% 0.0% 4.3% 0.0% 8.8% 0.0% 2.9% 6.1% 2.1% 1.7% 11.5%
Crossville 3.0% 0.0% 4.3% 0.0% 5.9% 11.8% 1.5% 2.0% 2.1% 5.0% 0.0%
Monarch Tile 1.5% 0.0% 4.3% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 0.0% 7.7%
Ann Sack Tile 0.7% 0.0% 0.0% 4.3% 0.0% 0.0% 0.0% 2.0% 2.1% 0.0% 0.0%
Arizona Tile 0.7% 0.0% 0.0% 0.0% 2.9% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%
Jeffrey Court 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 1.7% 0.0%
Porcelanosa 0.7% 0.0% 2.1% 0.0% 0.0% 0.0% 0.0% 2.0% 2.1% 0.0% 0.0%
None of these 13.4% 11.1% 8.5% 21.7% 8.8% 17.6% 11.8% 14.3% 18.8% 11.7% 7.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
162
CERAMIC TILEQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dal-Tile 5.81 5.77 5.71 5.86 5.93 6.23 5.77 5.72 5.63 5.84 6.00
Porcelanosa 5.74 5.29 5.70 0.00 6.10 6.17 5.54 5.75 5.86 5.58 5.88
Ann Sack Tile 5.73 5.17 6.00 6.25 5.62 5.80 5.33 6.15 5.50 6.00 5.67
Crossville 5.44 5.00 5.44 5.33 5.70 6.29 5.00 5.46 5.42 5.50 5.33
American Marazzi 5.41 5.46 5.28 5.09 5.75 5.82 5.29 5.43 5.36 5.45 5.43
American Olsen 5.39 5.39 5.36 5.20 5.50 5.92 5.24 5.37 5.07 5.63 5.36
Emser Tile 5.31 4.50 5.31 4.00 5.56 5.00 5.19 5.62 5.55 4.93 5.54
Florida Tile 5.30 5.36 5.38 5.50 5.06 5.88 5.23 5.19 5.31 5.41 5.08
Arizona Tile 5.22 4.25 5.07 4.75 5.63 5.29 5.20 5.21 5.14 5.07 5.50
Shaw 5.21 5.00 5.39 4.91 5.27 5.40 5.09 5.35 5.12 5.46 4.94
Jeffrey Court 5.20 4.50 5.50 0.00 5.40 5.50 5.30 4.67 4.80 5.17 5.75
Monarch Tile 5.13 5.29 5.09 4.57 5.38 4.75 5.12 5.24 5.19 4.93 5.43
Interceramic 4.91 4.25 5.12 5.40 4.50 5.60 4.56 5.18 4.85 5.00 4.89
Laufen International 4.75 4.60 4.25 6.00 5.20 4.50 4.90 4.62 4.70 4.62 5.50
Summitville Tile 4.65 4.33 4.75 5.00 4.71 4.83 4.50 4.71 4.60 4.50 5.33
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
163
CERAMIC TILEImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.14 6.15 6.09 6.40 6.26 6.41 6.07 6.13 6.20 6.22 5.85
Availability of product through your dealer
6.11 6.19 6.19 5.90 6.21 6.12 6.21 5.96 6.00 6.12 6.27
Product price 5.75 5.50 5.89 5.90 5.97 5.94 5.90 5.48 5.52 5.67 6.35
Warranty 5.52 5.81 5.77 5.35 5.21 5.65 5.69 5.22 5.22 5.57 5.92
Strength of manufacturer's brand/reputation
5.37 5.50 5.40 5.65 5.18 5.71 5.49 5.07 5.33 5.45 5.27
Ease of installation 5.22 5.35 4.77 5.90 5.41 5.88 5.37 4.74 5.35 5.19 5.04
Strong relationship with the manufacturer/dealer
4.82 4.88 4.96 4.85 4.68 4.59 4.97 4.70 4.65 4.74 5.31
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
164
CLOSET/ORGANIZATION SYSTEMSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Closet Maid 83.2% 85.7% 93.2% 79.2% 66.7% 77.8% 83.1% 84.4% 76.5% 86.7% 89.7%
California Closets 80.8% 85.7% 79.5% 79.2% 81.5% 66.7% 74.6% 93.3% 74.5% 80.0% 93.1%
Rubbermaid 80.0% 71.4% 86.4% 83.3% 74.1% 77.8% 81.7% 77.8% 70.6% 82.2% 93.1%
Closet Factory 44.0% 28.6% 54.5% 50.0% 40.7% 22.2% 42.3% 51.1% 43.1% 44.4% 44.8%
Gladiator Garage Works (Whirlpool) 39.2% 28.6% 54.5% 41.7% 22.2% 22.2% 46.5% 31.1% 25.5% 40.0% 62.1%
GarageTek 38.4% 42.9% 47.7% 33.3% 22.2% 11.1% 42.3% 37.8% 31.4% 44.4% 41.4%
EasyClosets.com 22.4% 25.0% 15.9% 29.2% 25.9% 11.1% 25.4% 20.0% 19.6% 26.7% 20.7%
Easy Track 20.8% 14.3% 22.7% 33.3% 14.8% 11.1% 23.9% 17.8% 19.6% 22.2% 20.7%
Organized Living 20.8% 14.3% 25.0% 20.8% 18.5% 11.1% 25.4% 15.6% 17.6% 15.6% 34.5%
ProClosets.com 20.0% 7.1% 15.9% 29.2% 33.3% 11.1% 26.8% 11.1% 11.8% 26.7% 24.1%
Renin 11.2% 3.6% 11.4% 16.7% 14.8% 0.0% 15.5% 6.7% 7.8% 13.3% 13.8%
None of these 6.4% 7.1% 4.5% 4.2% 11.1% 11.1% 7.0% 4.4% 11.8% 4.4% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
165
CLOSET/ORGANIZATION SYSTEMSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Closet Maid 53.6% 64.3% 63.6% 50.0% 29.6% 33.3% 62.0% 44.4% 43.1% 57.8% 65.5%
Rubbermaid 34.4% 35.7% 29.5% 45.8% 29.6% 44.4% 36.6% 28.9% 37.3% 33.3% 31.0%
California Closets 24.0% 39.3% 9.1% 20.8% 33.3% 11.1% 21.1% 31.1% 25.5% 24.4% 20.7%
Closet Factory 8.0% 7.1% 9.1% 4.2% 11.1% 0.0% 5.6% 13.3% 9.8% 8.9% 3.4%
GarageTek 6.4% 3.6% 11.4% 4.2% 3.7% 0.0% 8.5% 4.4% 7.8% 8.9% 0.0%
Gladiator Garage Works (Whirlpool) 4.8% 0.0% 6.8% 8.3% 3.7% 11.1% 5.6% 2.2% 3.9% 6.7% 3.4%
EasyClosets.com 4.0% 3.6% 4.5% 4.2% 3.7% 0.0% 2.8% 6.7% 2.0% 8.9% 0.0%
Organized Living 4.0% 3.6% 6.8% 0.0% 3.7% 0.0% 5.6% 2.2% 2.0% 6.7% 3.4%
Easy Track 2.4% 0.0% 4.5% 4.2% 0.0% 0.0% 2.8% 2.2% 0.0% 6.7% 0.0%
ProClosets.com 1.6% 0.0% 0.0% 4.2% 3.7% 0.0% 2.8% 0.0% 0.0% 2.2% 3.4%
Renin 0.8% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.2% 0.0% 2.2% 0.0%
None of these 19.2% 17.9% 20.5% 16.7% 22.2% 44.4% 15.5% 20.0% 21.6% 22.2% 10.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
166
CLOSET/ORGANIZATION SYSTEMSBrand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Closet Maid 35.2% 42.9% 47.7% 25.0% 18.5% 22.2% 40.8% 28.9% 33.3% 28.9% 48.3%
Rubbermaid 19.2% 17.9% 13.6% 29.2% 18.5% 33.3% 19.7% 15.6% 23.5% 20.0% 10.3%
California Closets 12.0% 10.7% 2.3% 12.5% 25.9% 0.0% 12.7% 13.3% 13.7% 6.7% 17.2%
Closet Factory 3.2% 0.0% 4.5% 0.0% 7.4% 0.0% 1.4% 6.7% 3.9% 4.4% 0.0%
EasyClosets.com 3.2% 3.6% 4.5% 0.0% 3.7% 0.0% 2.8% 4.4% 0.0% 8.9% 0.0%
Gladiator Garage Works (Whirlpool) 1.6% 0.0% 2.3% 4.2% 0.0% 0.0% 1.4% 2.2% 2.0% 2.2% 0.0%
Easy Track 0.8% 0.0% 0.0% 4.2% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%
Organized Living 0.8% 0.0% 2.3% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 3.4%
None of these 24.0% 25.0% 22.7% 25.0% 25.9% 44.4% 18.3% 28.9% 23.5% 26.7% 20.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
167
CLOSET/ORGANIZATION SYSTEMSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Gladiator Garage Works (Whirlpool) 5.45 5.17 5.43 5.56 6.00 6.00 5.59 5.08 5.60 5.35 5.47
California Closets 5.42 5.59 5.16 5.39 5.74 5.40 5.58 5.24 5.42 5.30 5.56
ProClosets.com 5.38 7.00 5.14 5.50 5.29 6.00 5.31 5.50 5.25 5.45 5.33
Rubbermaid 5.34 5.26 5.44 5.71 4.84 5.71 5.45 5.09 5.56 5.36 5.04
Closet Maid 5.21 5.13 5.38 5.24 5.27 6.17 5.26 4.97 5.35 5.11 5.17
GarageTek 5.19 5.20 5.25 5.33 5.00 4.00 5.31 5.07 5.42 5.32 4.73
Closet Factory 5.15 4.71 5.29 5.36 4.88 4.00 5.20 5.14 5.28 5.06 5.09
Organized Living 5.14 5.50 5.36 5.75 4.00 7.00 5.00 5.20 6.00 5.00 4.67
EasyClosets.com 5.13 5.60 5.43 5.00 4.50 3.00 5.07 5.57 5.43 5.09 4.80
Renin 5.08 0.00 5.40 5.25 4.33 0.00 5.00 5.50 5.00 5.50 4.33
Easy Track 5.00 4.00 5.22 5.14 4.67 0.00 4.87 5.33 4.83 5.50 4.20
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
168
CLOSET/ORGANIZATION SYSTEMSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.05 6.04 6.28 6.14 5.69 6.44 6.14 5.81 6.02 5.91 6.32
Ease of installation 5.89 5.93 5.91 5.86 5.88 6.56 5.99 5.60 5.83 5.80 6.14
Product price 5.82 5.78 6.02 5.68 5.81 5.67 5.80 5.88 5.53 5.78 6.36
Availability of product through your dealer
5.72 5.78 6.09 5.59 5.15 5.67 5.78 5.64 5.89 5.40 5.96
Warranty 5.35 5.33 5.63 5.23 5.08 5.56 5.38 5.26 5.47 5.18 5.43
Strength of manufacturer's brand/reputation
5.17 4.74 5.33 5.64 4.96 5.44 5.29 4.90 5.17 5.16 5.18
Strong relationship with the manufacturer/dealer
4.61 4.26 4.56 5.18 4.62 4.78 4.74 4.36 4.70 4.29 4.96
Green/sustainable features 4.12 4.11 4.12 4.00 4.35 3.67 4.13 4.21 4.32 3.91 4.14
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
169
DECKING: COMPOSITE/PVCBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
AZEK Decks 82.9% 92.6% 82.9% 82.9% 68.4% 90.9% 81.2% 83.7% 86.5% 86.4% 65.0%
Trex 81.3% 88.9% 73.2% 91.4% 68.4% 100.0% 69.6% 95.3% 94.6% 74.2% 80.0%
CertainTeed 73.2% 70.4% 73.2% 80.0% 63.2% 90.9% 72.5% 69.8% 75.7% 74.2% 65.0%
TimberTech 65.0% 77.8% 46.3% 74.3% 68.4% 81.8% 66.7% 58.1% 67.6% 65.2% 60.0%
ChoiceDek (Weyerhaeuser) 35.0% 29.6% 43.9% 31.4% 31.6% 54.5% 31.9% 34.9% 32.4% 36.4% 35.0%
Fiberon 34.1% 59.3% 34.1% 22.9% 21.1% 45.5% 27.5% 41.9% 24.3% 45.5% 15.0%
Deckorators (Vault) 26.0% 40.7% 22.0% 31.4% 5.3% 36.4% 29.0% 18.6% 18.9% 33.3% 15.0%
EverGrain Composite Decking (Tamiko Products)
26.0% 25.9% 31.7% 28.6% 10.5% 27.3% 26.1% 25.6% 16.2% 30.3% 30.0%
Armadillo Deck 20.3% 29.6% 17.1% 22.9% 10.5% 18.2% 24.6% 14.0% 27.0% 16.7% 20.0%
Deck Lok by Westech Building Products
20.3% 18.5% 19.5% 28.6% 10.5% 27.3% 24.6% 11.6% 21.6% 18.2% 25.0%
MoistureShield (A.E.R.T.) 17.1% 25.9% 17.1% 14.3% 10.5% 27.3% 18.8% 11.6% 16.2% 15.2% 25.0%
Deck-Rite 15.4% 18.5% 22.0% 11.4% 5.3% 9.1% 15.9% 16.3% 10.8% 19.7% 10.0%
Kleer Decking 15.4% 37.0% 9.8% 11.4% 5.3% 18.2% 14.5% 16.3% 16.2% 13.6% 20.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
170
DECKING: COMPOSITE/PVCBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Duralife Decking 13.8% 14.8% 9.8% 17.1% 15.8% 9.1% 15.9% 11.6% 5.4% 15.2% 25.0%
Genovations Decking 13.0% 7.4% 12.2% 22.9% 5.3% 18.2% 13.0% 11.6% 10.8% 15.2% 10.0%
Royal Group 12.2% 18.5% 7.3% 17.1% 5.3% 9.1% 14.5% 9.3% 8.1% 12.1% 20.0%
TUFboard DECK 12.2% 14.8% 12.2% 14.3% 5.3% 18.2% 14.5% 7.0% 8.1% 13.6% 15.0%
Latitudes Decking 11.4% 22.2% 9.8% 11.4% 0.0% 9.1% 14.5% 7.0% 8.1% 10.6% 20.0%
TruGrain by Westech 10.6% 7.4% 7.3% 20.0% 5.3% 9.1% 8.7% 14.0% 8.1% 12.1% 10.0%
Admiral Spacemaker 8.9% 14.8% 4.9% 11.4% 5.3% 27.3% 8.7% 4.7% 16.2% 4.5% 10.0%
Green Bay Decking 8.9% 11.1% 7.3% 14.3% 0.0% 9.1% 10.1% 7.0% 8.1% 9.1% 10.0%
IntelliDeck 8.9% 11.1% 7.3% 11.4% 5.3% 18.2% 7.2% 9.3% 5.4% 9.1% 15.0%
LB Plastics 8.1% 7.4% 4.9% 14.3% 5.3% 18.2% 8.7% 4.7% 8.1% 7.6% 10.0%
NewTech 7.3% 7.4% 7.3% 11.4% 0.0% 18.2% 7.2% 4.7% 8.1% 7.6% 5.0%
LumberRock Decking 6.5% 7.4% 4.9% 11.4% 0.0% 18.2% 5.8% 4.7% 8.1% 6.1% 5.0%
Kroy 5.7% 7.4% 2.4% 11.4% 0.0% 9.1% 5.8% 4.7% 5.4% 6.1% 5.0%
None of these 4.9% 3.7% 7.3% 2.9% 5.3% 0.0% 8.7% 0.0% 0.0% 6.1% 10.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
171
DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trex 65.9% 70.4% 56.1% 77.1% 57.9% 72.7% 55.1% 81.4% 62.2% 66.7% 70.0%
AZEK Decks 50.4% 81.5% 34.1% 57.1% 31.6% 45.5% 53.6% 46.5% 40.5% 56.1% 50.0%
CertainTeed 35.0% 44.4% 43.9% 28.6% 10.5% 54.5% 29.0% 39.5% 35.1% 37.9% 25.0%
TimberTech 30.9% 48.1% 14.6% 34.3% 31.6% 27.3% 30.4% 32.6% 16.2% 37.9% 35.0%
ChoiceDek (Weyerhaeuser) 10.6% 7.4% 12.2% 5.7% 21.1% 9.1% 14.5% 4.7% 8.1% 10.6% 15.0%
Fiberon 8.9% 22.2% 4.9% 5.7% 5.3% 9.1% 10.1% 7.0% 2.7% 13.6% 5.0%
Armadillo Deck 8.1% 3.7% 7.3% 14.3% 5.3% 9.1% 10.1% 4.7% 8.1% 7.6% 10.0%
EverGrain Composite Decking (Tamiko Products)
8.1% 3.7% 7.3% 14.3% 5.3% 9.1% 11.6% 2.3% 5.4% 7.6% 15.0%
Deckorators (Vault) 6.5% 7.4% 4.9% 11.4% 0.0% 0.0% 10.1% 2.3% 2.7% 7.6% 10.0%
Kleer Decking 3.3% 11.1% 0.0% 2.9% 0.0% 9.1% 1.4% 4.7% 2.7% 4.5% 0.0%
Deck Lok by Westech Building Products
2.4% 3.7% 2.4% 2.9% 0.0% 0.0% 2.9% 2.3% 0.0% 4.5% 0.0%
Duralife Decking 2.4% 0.0% 0.0% 5.7% 5.3% 0.0% 2.9% 2.3% 0.0% 1.5% 10.0%
MoistureShield (A.E.R.T.) 2.4% 3.7% 4.9% 0.0% 0.0% 9.1% 1.4% 2.3% 0.0% 3.0% 5.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
172
DECKING: COMPOSITE/PVCBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Genovations Decking 1.6% 0.0% 0.0% 5.7% 0.0% 0.0% 2.9% 0.0% 2.7% 0.0% 5.0%
Green Bay Decking 1.6% 0.0% 2.4% 2.9% 0.0% 0.0% 1.4% 2.3% 0.0% 3.0% 0.0%
Latitudes Decking 1.6% 3.7% 0.0% 2.9% 0.0% 9.1% 1.4% 0.0% 2.7% 1.5% 0.0%
Royal Group 1.6% 0.0% 0.0% 2.9% 5.3% 0.0% 2.9% 0.0% 2.7% 0.0% 5.0%
TruGrain by Westech 1.6% 0.0% 0.0% 5.7% 0.0% 0.0% 2.9% 0.0% 0.0% 3.0% 0.0%
TUFboard DECK 1.6% 3.7% 0.0% 2.9% 0.0% 0.0% 2.9% 0.0% 0.0% 1.5% 5.0%
Admiral Spacemaker 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%
IntelliDeck 0.8% 0.0% 0.0% 0.0% 5.3% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%
Kroy 0.8% 3.7% 0.0% 0.0% 0.0% 9.1% 0.0% 0.0% 2.7% 0.0% 0.0%
LB Plastics 0.8% 0.0% 0.0% 0.0% 5.3% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%
LumberRock Decking 0.8% 0.0% 2.4% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 1.5% 0.0%
None of these 8.9% 3.7% 14.6% 5.7% 10.5% 9.1% 11.6% 4.7% 8.1% 7.6% 15.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
173
DECKING: COMPOSITE/PVCBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trex 34.1% 25.9% 36.6% 31.4% 47.4% 18.2% 23.2% 55.8% 37.8% 31.8% 35.0%
AZEK Decks 17.9% 22.2% 17.1% 22.9% 5.3% 9.1% 26.1% 7.0% 16.2% 21.2% 10.0%
TimberTech 13.8% 25.9% 7.3% 8.6% 15.8% 18.2% 10.1% 18.6% 10.8% 16.7% 10.0%
CertainTeed 8.1% 11.1% 7.3% 11.4% 0.0% 27.3% 5.8% 7.0% 13.5% 7.6% 0.0%
ChoiceDek (Weyerhaeuser) 3.3% 0.0% 4.9% 0.0% 10.5% 0.0% 5.8% 0.0% 2.7% 1.5% 10.0%
Fiberon 2.4% 7.4% 0.0% 2.9% 0.0% 9.1% 2.9% 0.0% 2.7% 3.0% 0.0%
Armadillo Deck 1.6% 0.0% 4.9% 0.0% 0.0% 0.0% 2.9% 0.0% 0.0% 3.0% 0.0%
Deckorators (Vault) 1.6% 3.7% 0.0% 2.9% 0.0% 0.0% 2.9% 0.0% 0.0% 3.0% 0.0%
MoistureShield (A.E.R.T.) 1.6% 0.0% 4.9% 0.0% 0.0% 0.0% 1.4% 2.3% 0.0% 1.5% 5.0%
Duralife Decking 0.8% 0.0% 0.0% 0.0% 5.3% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%
EverGrain Composite Decking (Tamiko Products)
0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 1.5% 0.0%
Genovations Decking 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 2.7% 0.0% 0.0%
Latitudes Decking 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 1.5% 0.0%
TUFboard DECK 0.8% 0.0% 0.0% 2.9% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 5.0%
None of these 11.4% 3.7% 17.1% 8.6% 15.8% 18.2% 11.6% 9.3% 13.5% 7.6% 20.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
174
DECKING: COMPOSITE/PVCQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trex 5.80 6.22 5.77 5.38 6.23 5.27 5.83 5.90 5.82 5.80 5.75
AZEK Decks 5.62 6.13 5.58 5.45 5.27 5.80 5.63 5.55 5.47 5.72 5.54
TimberTech 5.43 6.00 5.28 5.04 5.58 5.33 5.27 5.75 5.17 5.52 5.58
Deckorators (Vault) 5.10 5.00 5.14 5.18 0.00 5.25 4.89 5.67 5.14 5.00 5.67
Royal Group 5.08 4.40 6.00 5.60 4.00 6.00 5.00 5.00 6.67 5.29 3.00
Admiral Spacemaker 4.90 4.25 6.00 5.00 5.00 5.33 4.40 5.50 4.50 5.67 5.00
Deck-Rite 4.88 4.20 5.43 5.00 4.00 6.00 4.56 5.17 4.50 5.09 4.00
Kleer Decking 4.88 5.10 4.50 4.67 4.00 6.00 4.43 5.00 5.00 5.14 4.00
Fiberon 4.86 4.86 4.83 4.62 6.00 5.00 4.94 4.73 5.14 4.81 4.67
CertainTeed 4.86 5.17 5.21 4.44 4.44 4.80 4.85 4.89 5.04 4.91 4.18
Latitudes Decking 4.83 4.50 5.33 5.00 0.00 6.00 4.75 4.67 4.33 5.50 4.00
LumberRock Decking 4.83 5.50 5.00 4.33 0.00 5.50 4.50 4.50 5.33 4.33 0.00
Deck Lok by Westech Building Products
4.78 3.60 5.38 5.12 4.00 5.33 4.47 5.40 4.50 5.42 3.00
ChoiceDek (Weyerhaeuser) 4.75 4.14 5.18 4.27 5.20 5.17 4.76 4.54 4.82 4.82 4.43
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
175
DECKING: COMPOSITE/PVCQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Green Bay Decking 4.70 4.00 5.50 4.80 0.00 6.00 4.29 5.50 4.33 5.00 4.50
Genovations Decking 4.67 3.50 5.50 4.62 4.00 5.50 4.22 5.25 4.75 4.78 4.00
Kroy 4.67 3.50 6.00 5.00 0.00 6.00 4.00 5.00 3.50 5.25 0.00
Armadillo Deck 4.62 4.12 5.40 4.50 5.00 6.00 4.21 5.20 4.56 5.00 4.00
TruGrain by Westech 4.62 3.50 5.67 4.71 3.00 6.00 4.17 4.83 3.33 5.12 4.50
EverGrain Composite Decking (Tamiko Products)
4.47 3.43 4.91 4.60 5.00 5.33 4.24 4.60 4.50 4.50 4.33
MoistureShield (A.E.R.T.) 4.45 3.43 5.67 4.20 5.00 5.33 4.00 5.00 4.33 4.89 3.80
Duralife Decking 4.44 2.75 5.33 4.67 5.33 6.00 4.10 4.80 3.50 4.56 4.60
LB Plastics 4.43 3.50 0.00 4.75 5.00 5.00 4.00 4.50 3.67 5.00 5.00
TUFboard DECK 4.43 3.50 4.75 5.00 4.00 5.00 4.11 5.00 3.67 5.00 3.67
IntelliDeck 4.33 2.67 6.50 4.67 4.00 5.00 3.00 5.67 3.50 5.40 2.50
NewTech 4.29 3.50 4.50 4.67 0.00 6.00 3.00 4.50 3.67 4.75 0.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
176
DECKING: COMPOSITE/PVCImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.52 6.76 6.51 6.32 6.53 6.20 6.53 6.57 6.64 6.56 6.15
Ease of installation 5.98 6.08 6.05 5.79 6.05 5.80 5.96 6.07 6.11 5.97 5.80
Warranty 5.97 6.12 6.05 6.09 5.42 5.40 6.19 5.74 5.89 6.08 5.75
Availability of product through your dealer
5.93 6.16 6.07 5.71 5.79 6.10 5.91 5.93 5.86 5.98 5.90
Product price 5.67 5.68 5.73 5.71 5.47 5.20 5.65 5.81 5.44 5.77 5.75
Strength of manufacturer's brand/reputation
5.25 5.32 5.51 5.06 4.95 4.90 5.32 5.21 5.31 5.25 5.15
Strong relationship with the manufacturer/dealer
4.74 4.76 4.78 4.88 4.42 4.00 5.00 4.50 4.83 4.66 4.85
Green/sustainable features 4.39 4.48 4.41 4.18 4.58 3.40 4.51 4.43 4.69 4.41 3.80
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
177
DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardieTrim (James Hardie) 83.7% 76.7% 88.9% 93.1% 72.7% 75.0% 89.1% 79.6% 79.5% 84.8% 89.5%
CertainTeed 79.1% 96.7% 71.1% 86.2% 63.6% 68.8% 81.2% 79.6% 84.1% 80.3% 63.2%
AZEK Trimboards 71.3% 86.7% 75.6% 79.3% 36.4% 62.5% 75.0% 69.4% 75.0% 71.2% 63.2%
Fypon 62.0% 76.7% 71.1% 69.0% 22.7% 43.8% 57.8% 73.5% 65.9% 62.1% 52.6%
LP SmartSide 53.5% 26.7% 57.8% 86.2% 40.9% 50.0% 64.1% 40.8% 43.2% 56.1% 68.4%
TrexTrim 51.9% 50.0% 53.3% 65.5% 36.4% 43.8% 59.4% 44.9% 45.5% 57.6% 47.4%
Kleer Trimboards 32.6% 56.7% 33.3% 31.0% 4.5% 37.5% 31.2% 32.7% 34.1% 31.8% 31.6%
MiraTEC 32.6% 10.0% 51.1% 34.5% 22.7% 18.8% 34.4% 34.7% 25.0% 37.9% 31.6%
Crown Columns and Millwork 30.2% 23.3% 42.2% 41.4% 4.5% 25.0% 31.2% 30.6% 25.0% 33.3% 31.6%
Permacast (HB&G) 30.2% 30.0% 37.8% 37.9% 9.1% 31.2% 34.4% 24.5% 25.0% 33.3% 31.6%
Atlantic Shutters (The Tapco Group) 27.1% 36.7% 24.4% 37.9% 9.1% 18.8% 28.1% 28.6% 20.5% 30.3% 31.6%
Mid-America Siding Components 27.1% 23.3% 28.9% 48.3% 4.5% 25.0% 32.8% 20.4% 22.7% 30.3% 26.3%
Mastic Home Exteriors by Ply Gem 25.6% 30.0% 26.7% 34.5% 9.1% 18.8% 34.4% 16.3% 13.6% 34.8% 21.1%
WindsorONE (Windsor Mill) 25.6% 43.3% 13.3% 37.9% 13.6% 18.8% 28.1% 24.5% 22.7% 28.8% 21.1%
Aristocast 24.8% 23.3% 26.7% 31.0% 18.2% 25.0% 29.7% 18.4% 25.0% 21.2% 36.8%
Chadsworth 24.8% 30.0% 31.1% 27.6% 4.5% 18.8% 23.4% 28.6% 18.2% 27.3% 31.6%
Versatex Trimboard 24.8% 33.3% 28.9% 27.6% 0.0% 18.8% 20.3% 32.7% 18.2% 31.8% 15.8%
Plycem 24.0% 13.3% 24.4% 37.9% 18.2% 18.8% 25.0% 24.5% 15.9% 27.3% 31.6%
TUFboard 23.3% 13.3% 17.8% 44.8% 22.7% 31.2% 28.1% 14.3% 13.6% 33.3% 10.5%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
178
DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Custom Decorative Mouldings 22.5% 20.0% 22.2% 41.4% 4.5% 12.5% 29.7% 16.3% 18.2% 25.8% 21.1%
Cellwood Shutters 20.9% 26.7% 24.4% 24.1% 4.5% 25.0% 21.9% 18.4% 18.2% 24.2% 15.8%
AFCO 19.4% 16.7% 22.2% 27.6% 9.1% 25.0% 21.9% 14.3% 15.9% 21.2% 21.1%
Monticello Columns by Ply Gem 19.4% 10.0% 24.4% 34.5% 4.5% 18.8% 21.9% 16.3% 6.8% 24.2% 31.6%
Nichiha 19.4% 13.3% 24.4% 27.6% 9.1% 18.8% 18.8% 20.4% 20.5% 16.7% 26.3%
Focal Point 18.6% 13.3% 26.7% 24.1% 4.5% 12.5% 18.8% 20.4% 11.4% 21.2% 26.3%
Variform by Ply Gem 18.6% 13.3% 24.4% 31.0% 0.0% 18.8% 23.4% 12.2% 9.1% 22.7% 26.3%
Dixie Pacific 17.8% 20.0% 26.7% 17.2% 0.0% 12.5% 18.8% 18.4% 9.1% 24.2% 15.8%
Royal Group 17.8% 6.7% 26.7% 27.6% 0.0% 12.5% 20.3% 16.3% 11.4% 21.2% 21.1%
TechTrim 17.8% 20.0% 13.3% 34.5% 4.5% 12.5% 25.0% 10.2% 9.1% 22.7% 21.1%
Turncraft 17.8% 16.7% 20.0% 27.6% 4.5% 25.0% 18.8% 14.3% 11.4% 21.2% 21.1%
KOMA 15.5% 26.7% 13.3% 20.7% 0.0% 18.8% 18.8% 10.2% 13.6% 18.2% 10.5%
Vi-Lux 14.7% 3.3% 15.6% 31.0% 9.1% 18.8% 20.3% 6.1% 4.5% 16.7% 31.6%
Interplast TUFboard 12.4% 10.0% 11.1% 24.1% 4.5% 12.5% 20.3% 2.0% 9.1% 13.6% 15.8%
Melton 12.4% 6.7% 15.6% 24.1% 0.0% 12.5% 12.5% 12.2% 6.8% 13.6% 21.1%
Moultrie 12.4% 3.3% 15.6% 27.6% 0.0% 18.8% 15.6% 6.1% 4.5% 15.2% 21.1%
Latitudes Railing 11.6% 16.7% 8.9% 20.7% 0.0% 12.5% 14.1% 8.2% 6.8% 15.2% 10.5%
Quality Edge 10.9% 3.3% 6.7% 34.5% 0.0% 12.5% 15.6% 4.1% 9.1% 10.6% 15.8%
Richwood Exterior Furnishings by Ply Gem
10.9% 3.3% 8.9% 31.0% 0.0% 12.5% 15.6% 4.1% 4.5% 13.6% 15.8%
Palram 10.1% 6.7% 8.9% 24.1% 0.0% 12.5% 12.5% 6.1% 6.8% 12.1% 10.5%
None of these 2.3% 0.0% 0.0% 0.0% 9.1% 6.2% 1.6% 2.0% 2.3% 3.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
179
DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardieTrim (James Hardie) 58.1% 46.7% 75.6% 58.6% 36.4% 43.8% 65.6% 53.1% 40.9% 66.7% 68.4%
AZEK Trimboards 51.9% 66.7% 46.7% 65.5% 27.3% 31.2% 53.1% 57.1% 54.5% 54.5% 36.8%
CertainTeed 44.2% 56.7% 37.8% 51.7% 31.8% 43.8% 50.0% 36.7% 38.6% 53.0% 26.3%
Fypon 33.3% 43.3% 37.8% 37.9% 9.1% 12.5% 35.9% 36.7% 25.0% 40.9% 26.3%
LP SmartSide 26.4% 3.3% 20.0% 72.4% 13.6% 18.8% 34.4% 18.4% 22.7% 28.8% 26.3%
TrexTrim 21.7% 20.0% 22.2% 31.0% 9.1% 25.0% 25.0% 16.3% 11.4% 28.8% 21.1%
MiraTEC 16.3% 3.3% 28.9% 10.3% 18.2% 12.5% 17.2% 16.3% 9.1% 18.2% 26.3%
Permacast (HB&G) 16.3% 23.3% 17.8% 20.7% 0.0% 12.5% 17.2% 16.3% 13.6% 19.7% 10.5%
Crown Columns and Millwork 15.5% 13.3% 26.7% 13.8% 0.0% 12.5% 15.6% 16.3% 9.1% 24.2% 0.0%
Mid-America Siding Components 15.5% 20.0% 13.3% 24.1% 4.5% 12.5% 17.2% 14.3% 15.9% 16.7% 10.5%
Kleer Trimboards 14.7% 40.0% 6.7% 13.8% 0.0% 6.2% 14.1% 18.4% 15.9% 15.2% 10.5%
Versatex Trimboard 10.9% 20.0% 8.9% 10.3% 0.0% 6.2% 9.4% 14.3% 9.1% 12.1% 10.5%
Mastic Home Exteriors by Ply Gem 10.1% 3.3% 11.1% 17.2% 9.1% 6.2% 14.1% 6.1% 0.0% 18.2% 5.3%
Cellwood Shutters 9.3% 10.0% 15.6% 6.9% 0.0% 6.2% 9.4% 10.2% 9.1% 12.1% 0.0%
Custom Decorative Mouldings 8.5% 3.3% 11.1% 17.2% 0.0% 6.2% 10.9% 6.1% 6.8% 10.6% 5.3%
Royal Group 8.5% 6.7% 11.1% 13.8% 0.0% 6.2% 10.9% 6.1% 6.8% 9.1% 10.5%
WindsorONE (Windsor Mill) 8.5% 20.0% 2.2% 10.3% 4.5% 6.2% 7.8% 10.2% 9.1% 9.1% 5.3%
Atlantic Shutters (The Tapco Group) 7.0% 10.0% 4.4% 10.3% 4.5% 6.2% 6.2% 8.2% 2.3% 9.1% 10.5%
Vi-Lux 7.0% 0.0% 4.4% 20.7% 4.5% 12.5% 10.9% 0.0% 2.3% 6.1% 21.1%
Nichiha 6.2% 0.0% 11.1% 10.3% 0.0% 6.2% 6.2% 6.1% 6.8% 6.1% 5.3%
TechTrim 6.2% 6.7% 0.0% 20.7% 0.0% 6.2% 9.4% 2.0% 4.5% 7.6% 5.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
180
DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
TUFboard 6.2% 6.7% 0.0% 17.2% 4.5% 18.8% 7.8% 0.0% 6.8% 6.1% 5.3%
Aristocast 5.4% 3.3% 2.2% 13.8% 4.5% 12.5% 7.8% 0.0% 6.8% 3.0% 10.5%
Focal Point 5.4% 3.3% 6.7% 10.3% 0.0% 0.0% 3.1% 10.2% 2.3% 9.1% 0.0%
KOMA 5.4% 6.7% 4.4% 10.3% 0.0% 6.2% 7.8% 2.0% 2.3% 7.6% 5.3%
Quality Edge 5.4% 0.0% 2.2% 20.7% 0.0% 6.2% 7.8% 2.0% 4.5% 6.1% 5.3%
AFCO 4.7% 3.3% 2.2% 10.3% 4.5% 6.2% 6.2% 2.0% 2.3% 3.0% 15.8%
Chadsworth 4.7% 10.0% 2.2% 6.9% 0.0% 6.2% 3.1% 6.1% 4.5% 6.1% 0.0%
Monticello Columns by Ply Gem 4.7% 0.0% 4.4% 13.8% 0.0% 6.2% 6.2% 2.0% 2.3% 4.5% 10.5%
Moultrie 4.7% 0.0% 4.4% 13.8% 0.0% 6.2% 6.2% 2.0% 0.0% 6.1% 10.5%
Plycem 4.7% 3.3% 4.4% 6.9% 4.5% 12.5% 4.7% 2.0% 2.3% 4.5% 10.5%
Variform by Ply Gem 4.7% 6.7% 2.2% 10.3% 0.0% 6.2% 3.1% 6.1% 2.3% 6.1% 5.3%
Interplast TUFboard 3.9% 3.3% 2.2% 10.3% 0.0% 0.0% 7.8% 0.0% 4.5% 4.5% 0.0%
Turncraft 3.9% 3.3% 0.0% 13.8% 0.0% 6.2% 4.7% 2.0% 4.5% 3.0% 5.3%
Dixie Pacific 3.1% 3.3% 4.4% 3.4% 0.0% 0.0% 3.1% 4.1% 2.3% 3.0% 5.3%
Latitudes Railing 3.1% 3.3% 0.0% 10.3% 0.0% 6.2% 4.7% 0.0% 0.0% 4.5% 5.3%
Palram 3.1% 0.0% 0.0% 13.8% 0.0% 6.2% 4.7% 0.0% 4.5% 1.5% 5.3%
Richwood Exterior Furnishings by Ply Gem
2.3% 0.0% 0.0% 10.3% 0.0% 6.2% 3.1% 0.0% 0.0% 3.0% 5.3%
Melton 1.6% 0.0% 0.0% 6.9% 0.0% 6.2% 1.6% 0.0% 0.0% 1.5% 5.3%
None of these 5.4% 0.0% 4.4% 0.0% 18.2% 18.8% 4.7% 2.0% 4.5% 6.1% 5.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
181
DECORATIVE MOULDINGS & COLUMNS: EXTERIORBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardieTrim (James Hardie) 22.5% 13.3% 40.0% 6.9% 18.2% 18.8% 29.7% 14.3% 18.2% 16.7% 52.6%
AZEK Trimboards 17.1% 13.3% 13.3% 31.0% 13.6% 25.0% 17.2% 14.3% 15.9% 16.7% 21.1%
CertainTeed 8.5% 6.7% 11.1% 3.4% 13.6% 18.8% 4.7% 10.2% 9.1% 10.6% 0.0%
LP SmartSide 8.5% 0.0% 4.4% 24.1% 9.1% 0.0% 9.4% 10.2% 9.1% 10.6% 0.0%
MiraTEC 4.7% 0.0% 8.9% 0.0% 9.1% 6.2% 3.1% 6.1% 2.3% 6.1% 5.3%
Versatex Trimboard 3.9% 13.3% 2.2% 0.0% 0.0% 0.0% 3.1% 6.1% 6.8% 3.0% 0.0%
Fypon 3.1% 6.7% 0.0% 3.4% 4.5% 0.0% 3.1% 4.1% 9.1% 0.0% 0.0%
Kleer Trimboards 3.1% 13.3% 0.0% 0.0% 0.0% 6.2% 0.0% 6.1% 6.8% 1.5% 0.0%
Mid-America Siding Components 3.1% 10.0% 0.0% 3.4% 0.0% 0.0% 6.2% 0.0% 2.3% 4.5% 0.0%
TrexTrim 2.3% 0.0% 6.7% 0.0% 0.0% 0.0% 0.0% 6.1% 0.0% 4.5% 0.0%
WindsorONE (Windsor Mill) 2.3% 6.7% 0.0% 0.0% 4.5% 0.0% 3.1% 2.0% 0.0% 4.5% 0.0%
AFCO 1.6% 0.0% 0.0% 3.4% 4.5% 0.0% 1.6% 2.0% 0.0% 0.0% 10.5%
Crown Columns and Millwork 1.6% 3.3% 0.0% 3.4% 0.0% 0.0% 1.6% 2.0% 2.3% 1.5% 0.0%
Nichiha 1.6% 0.0% 4.4% 0.0% 0.0% 0.0% 0.0% 4.1% 0.0% 3.0% 0.0%
Royal Group 1.6% 6.7% 0.0% 0.0% 0.0% 0.0% 1.6% 2.0% 2.3% 1.5% 0.0%
TUFboard 1.6% 6.7% 0.0% 0.0% 0.0% 6.2% 1.6% 0.0% 2.3% 1.5% 0.0%
Vi-Lux 1.6% 0.0% 0.0% 6.9% 0.0% 0.0% 3.1% 0.0% 0.0% 1.5% 5.3%
Aristocast 0.8% 0.0% 0.0% 0.0% 4.5% 0.0% 1.6% 0.0% 2.3% 0.0% 0.0%
Cellwood Shutters 0.8% 0.0% 2.2% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 1.5% 0.0%
Chadsworth 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.6% 0.0% 0.0% 1.5% 0.0%
Moultrie 0.8% 0.0% 2.2% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 1.5% 0.0%
Palram 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.6% 0.0% 2.3% 0.0% 0.0%
Permacast (HB&G) 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.0% 0.0% 1.5% 0.0%
None of these 7.0% 0.0% 4.4% 3.4% 18.2% 18.8% 4.7% 6.1% 9.1% 6.1% 5.3%
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182
DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
AZEK Trimboards 5.72 6.00 5.74 5.50 5.43 5.80 5.58 5.91 5.73 5.82 5.33
HardieTrim (James Hardie) 5.70 5.67 6.15 4.96 5.86 5.50 5.75 5.69 5.59 5.76 5.69
Fypon 5.65 5.82 5.66 5.42 5.80 5.83 5.68 5.60 5.65 5.74 5.30
Permacast (HB&G) 5.61 5.11 5.71 6.10 4.50 5.40 5.43 6.00 5.64 5.57 5.67
TrexTrim 5.47 5.73 5.52 5.33 5.14 5.50 5.56 5.30 5.76 5.61 4.33
CertainTeed 5.46 5.55 5.55 5.25 5.46 5.90 5.40 5.44 5.51 5.50 5.17
Turncraft 5.41 5.20 5.50 5.50 5.00 5.75 5.00 6.00 5.40 5.46 5.25
Focal Point 5.38 3.67 5.50 5.86 6.00 5.50 5.36 5.38 4.75 5.58 5.40
Crown Columns and Millwork 5.37 4.50 5.71 5.33 0.00 5.75 5.28 5.38 5.30 5.74 4.33
Versatex Trimboard 5.37 5.50 5.55 4.88 0.00 5.33 4.77 5.93 5.25 5.63 4.00
LP SmartSide 5.35 5.43 5.24 5.50 5.25 4.75 5.39 5.53 5.24 5.71 4.54
Kleer Trimboards 5.34 5.50 5.42 5.22 3.00 5.80 5.00 5.60 5.50 5.40 4.83
Cellwood Shutters 5.32 4.00 5.78 5.57 6.00 6.00 4.82 5.75 5.00 5.50 4.67
KOMA 5.32 5.29 5.17 5.50 0.00 5.67 5.09 5.60 5.40 5.33 5.00
Royal Group 5.25 7.00 5.10 5.14 0.00 5.50 5.09 5.43 5.67 5.46 4.25
MiraTEC 5.20 4.00 5.29 5.00 6.00 6.33 5.10 5.12 4.60 5.42 5.33
Mid-America Siding Components 5.12 5.43 4.73 5.23 6.00 5.75 4.80 5.62 5.40 5.24 4.20
Custom Decorative Mouldings 5.11 4.00 5.20 5.33 7.00 5.50 4.95 5.43 4.71 5.41 4.50
Variform by Ply Gem 5.05 5.00 4.90 5.25 0.00 5.33 4.71 5.80 4.75 5.54 4.00
Mastic Home Exteriors by Ply Gem 5.04 4.14 5.22 5.22 6.50 5.67 4.89 5.20 4.25 5.32 4.50
* Brands continued on the next slide
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183
DECORATIVE MOULDINGS & COLUMNS: EXTERIORQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Plycem 5.04 4.00 5.22 5.10 5.75 5.33 4.80 5.30 4.29 5.60 4.50
Chadsworth 5.03 5.14 5.00 4.88 6.00 6.00 4.85 5.00 5.17 4.82 5.50
Nichiha 5.00 3.00 5.91 4.62 4.50 5.67 4.64 5.20 5.00 5.45 4.00
Palram 5.00 2.50 5.00 5.71 0.00 5.50 4.88 5.00 4.67 5.25 4.50
Vi-Lux 5.00 1.00 5.80 5.11 4.50 5.33 4.83 5.50 1.00 5.50 4.83
Richwood Exterior Furnishings by Ply Gem 4.92 1.00 5.00 5.38 0.00 5.50 4.67 5.50 4.00 5.62 3.67
Dixie Pacific 4.90 4.60 4.73 5.60 0.00 5.50 4.64 5.12 4.67 5.00 4.67
Interplast TUFboard 4.85 2.00 5.00 5.67 5.00 5.50 4.60 6.00 4.00 5.12 4.67
Latitudes Railing 4.79 4.25 4.50 5.33 0.00 5.50 4.62 4.75 3.00 5.20 4.50
WindsorONE (Windsor Mill) 4.78 4.77 5.00 5.00 3.67 5.33 4.88 4.50 4.56 5.05 4.00
Atlantic Shutters (The Tapco Group) 4.74 4.38 4.40 5.09 6.00 5.67 4.50 4.83 4.33 4.95 4.50
Quality Edge 4.67 3.00 4.33 5.00 0.00 5.50 4.00 6.50 4.67 5.17 3.67
TUFboard 4.64 3.50 3.57 5.33 5.40 5.00 4.53 4.67 4.83 4.65 4.00
Melton 4.53 3.00 4.33 5.14 0.00 5.50 4.12 4.80 4.00 5.00 4.00
AFCO 4.52 2.67 4.62 4.75 6.00 5.33 3.92 5.33 3.75 4.46 5.50
TechTrim 4.52 3.83 4.80 4.78 5.00 5.50 4.20 5.25 3.00 5.15 4.00
Moultrie 4.50 1.00 4.50 5.00 0.00 4.67 4.22 5.50 3.50 5.00 4.00
Aristocast 4.46 3.40 4.64 4.62 5.00 5.25 4.00 5.00 4.50 4.46 4.43
Monticello Columns by Ply Gem 4.10 2.67 3.83 4.80 3.00 5.50 3.92 4.00 4.00 4.42 3.50
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184
DECORATIVE MOULDINGS & COLUMNS: EXTERIORImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.47 6.61 6.43 6.41 6.45 6.40 6.35 6.64 6.45 6.47 6.50
Availability of product through your dealer
6.27 6.18 6.43 6.15 6.32 6.40 6.21 6.32 6.26 6.22 6.50
Warranty 6.11 6.18 6.18 6.00 6.09 5.93 6.13 6.15 6.19 5.98 6.39
Ease of installation 5.93 5.82 6.20 5.74 5.91 6.00 5.89 5.96 5.98 5.77 6.39
Product price 5.93 5.96 6.18 5.59 5.86 6.00 5.89 5.96 5.76 5.89 6.44
Strength of manufacturer's brand/reputation
5.46 5.57 5.25 5.63 5.59 5.27 5.48 5.49 5.48 5.44 5.50
Strong relationship with the manufacturer/dealer
4.94 5.21 4.64 5.00 5.14 4.93 4.81 5.11 4.76 4.89 5.50
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185
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Fypon 53.4% 60.0% 57.1% 56.0% 42.3% 42.9% 44.3% 78.1% 45.0% 50.0% 70.0%
Flex Trim 39.7% 51.4% 46.4% 28.0% 26.9% 28.6% 44.3% 34.4% 37.5% 37.0% 46.7%
Permacast (HB&G) 37.9% 37.1% 57.1% 48.0% 11.5% 14.3% 41.4% 40.6% 35.0% 28.3% 56.7%
Crown Columns and Millwork 36.2% 34.3% 39.3% 56.0% 19.2% 28.6% 41.4% 28.1% 25.0% 43.5% 40.0%
Aristocast 31.9% 25.7% 35.7% 36.0% 34.6% 35.7% 40.0% 12.5% 30.0% 21.7% 50.0%
Kleer Trimboards 27.6% 37.1% 21.4% 40.0% 11.5% 35.7% 22.9% 34.4% 25.0% 26.1% 33.3%
Outwater/OracDecor 26.7% 20.0% 21.4% 36.0% 34.6% 14.3% 24.3% 37.5% 25.0% 26.1% 30.0%
Versatex Trimboard 26.7% 40.0% 14.3% 40.0% 11.5% 28.6% 25.7% 28.1% 22.5% 26.1% 33.3%
Chadworth 25.0% 25.7% 25.0% 28.0% 23.1% 14.3% 28.6% 21.9% 10.0% 26.1% 43.3%
Ornamental Mouldings 22.4% 14.3% 28.6% 36.0% 15.4% 14.3% 27.1% 15.6% 7.5% 26.1% 36.7%
WindsorONE (Window Mill) 20.7% 34.3% 14.3% 20.0% 11.5% 14.3% 20.0% 25.0% 25.0% 13.0% 26.7%
Focal Point 19.8% 17.1% 17.9% 20.0% 26.9% 14.3% 14.3% 34.4% 22.5% 13.0% 26.7%
Royal Group 19.8% 28.6% 14.3% 36.0% 0.0% 21.4% 20.0% 18.8% 12.5% 17.4% 33.3%
Ultra-Flex 19.0% 31.4% 17.9% 12.0% 11.5% 21.4% 21.4% 12.5% 22.5% 13.0% 23.3%
TUFboard 18.1% 22.9% 14.3% 20.0% 11.5% 14.3% 20.0% 15.6% 15.0% 19.6% 20.0%
* Brands continued on the next slide
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186
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
White River Hardwoods 18.1% 14.3% 21.4% 20.0% 19.2% 14.3% 15.7% 25.0% 7.5% 23.9% 23.3%
East Coast Moulding (ECMD) 17.2% 20.0% 25.0% 20.0% 3.8% 21.4% 18.6% 12.5% 17.5% 15.2% 20.0%
Enkeboll Designs 16.4% 8.6% 14.3% 24.0% 23.1% 14.3% 14.3% 21.9% 7.5% 19.6% 23.3%
Metrie 14.7% 17.1% 14.3% 20.0% 7.7% 7.1% 20.0% 6.2% 10.0% 6.5% 33.3%
Dixie Pacific 13.8% 11.4% 14.3% 24.0% 7.7% 7.1% 15.7% 12.5% 12.5% 13.0% 16.7%
Moultrie 12.9% 8.6% 10.7% 32.0% 3.8% 14.3% 15.7% 6.2% 10.0% 13.0% 16.7%
Plantinum Prime - MDF 12.9% 17.1% 10.7% 20.0% 3.8% 14.3% 14.3% 9.4% 12.5% 10.9% 16.7%
TruChoice Aranco Moulding& Millwork
12.1% 20.0% 7.1% 16.0% 3.8% 14.3% 11.4% 12.5% 12.5% 4.3% 23.3%
Vi-Lux 7.8% 8.6% 3.6% 20.0% 0.0% 7.1% 8.6% 6.2% 10.0% 2.2% 13.3%
Fin-Tek - Painted Trim 6.9% 8.6% 3.6% 12.0% 3.8% 7.1% 7.1% 6.2% 5.0% 4.3% 13.3%
Zepsa Architectural Woodwork & Stairs
5.2% 5.7% 3.6% 12.0% 0.0% 7.1% 5.7% 3.1% 2.5% 2.2% 13.3%
None of these 12.1% 14.3% 3.6% 12.0% 15.4% 21.4% 12.9% 6.2% 15.0% 17.4% 0.0%
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187
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Fypon 37.9% 40.0% 42.9% 48.0% 23.1% 21.4% 35.7% 50.0% 20.0% 39.1% 60.0%
Permacast (HB&G) 21.6% 31.4% 32.1% 16.0% 3.8% 14.3% 22.9% 21.9% 20.0% 13.0% 36.7%
Flex Trim 20.7% 28.6% 28.6% 16.0% 3.8% 14.3% 21.4% 21.9% 20.0% 15.2% 30.0%
Kleer Trimboards 16.4% 22.9% 7.1% 32.0% 3.8% 35.7% 10.0% 21.9% 10.0% 21.7% 16.7%
Crown Columns and Millwork 13.8% 14.3% 10.7% 28.0% 3.8% 28.6% 14.3% 6.2% 5.0% 17.4% 20.0%
East Coast Moulding (ECMD) 12.1% 11.4% 17.9% 16.0% 3.8% 21.4% 12.9% 6.2% 12.5% 10.9% 13.3%
Versatex Trimboard 12.1% 17.1% 7.1% 24.0% 0.0% 21.4% 10.0% 12.5% 5.0% 15.2% 16.7%
Royal Group 11.2% 11.4% 7.1% 28.0% 0.0% 21.4% 11.4% 6.2% 2.5% 13.0% 20.0%
WindsorONE (Window Mill) 11.2% 20.0% 7.1% 12.0% 3.8% 7.1% 10.0% 15.6% 12.5% 6.5% 16.7%
Aristocast 10.3% 5.7% 7.1% 12.0% 19.2% 21.4% 10.0% 6.2% 15.0% 2.2% 16.7%
Ornamental Mouldings 10.3% 5.7% 17.9% 16.0% 3.8% 14.3% 10.0% 9.4% 5.0% 10.9% 16.7%
Focal Point 9.5% 5.7% 3.6% 20.0% 11.5% 7.1% 4.3% 21.9% 10.0% 8.7% 10.0%
Chadworth 7.8% 8.6% 0.0% 12.0% 11.5% 7.1% 7.1% 9.4% 2.5% 8.7% 13.3%
Outwater/OracDecor 7.8% 8.6% 3.6% 16.0% 3.8% 14.3% 4.3% 12.5% 2.5% 10.9% 10.0%
Ultra-Flex 7.8% 11.4% 10.7% 8.0% 0.0% 14.3% 8.6% 3.1% 7.5% 4.3% 13.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
188
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
White River Hardwoods 7.8% 2.9% 10.7% 12.0% 7.7% 7.1% 4.3% 15.6% 2.5% 10.9% 10.0%
Metrie 6.9% 5.7% 7.1% 16.0% 0.0% 7.1% 7.1% 6.2% 5.0% 2.2% 16.7%
Plantinum Prime - MDF 6.9% 5.7% 7.1% 12.0% 3.8% 14.3% 5.7% 6.2% 5.0% 4.3% 13.3%
Dixie Pacific 6.0% 2.9% 3.6% 20.0% 0.0% 7.1% 7.1% 3.1% 7.5% 4.3% 6.7%
Moultrie 5.2% 0.0% 7.1% 12.0% 3.8% 14.3% 4.3% 3.1% 0.0% 8.7% 6.7%
TUFboard 5.2% 5.7% 3.6% 8.0% 0.0% 14.3% 4.3% 3.1% 2.5% 6.5% 6.7%
Enkeboll Designs 4.3% 0.0% 0.0% 12.0% 7.7% 7.1% 1.4% 9.4% 0.0% 6.5% 6.7%
TruChoice Aranco Moulding& Millwork
4.3% 5.7% 0.0% 12.0% 0.0% 14.3% 1.4% 6.2% 5.0% 2.2% 6.7%
Fin-Tek - Painted Trim 3.4% 0.0% 3.6% 12.0% 0.0% 7.1% 2.9% 3.1% 0.0% 2.2% 10.0%
Vi-Lux 2.6% 0.0% 3.6% 8.0% 0.0% 7.1% 1.4% 3.1% 0.0% 0.0% 10.0%
Zepsa Architectural Woodwork & Stairs
2.6% 0.0% 3.6% 8.0% 0.0% 7.1% 1.4% 3.1% 0.0% 0.0% 10.0%
None of these 20.7% 17.1% 7.1% 24.0% 34.6% 21.4% 20.0% 21.9% 27.5% 19.6% 13.3%
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189
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest WestUnder $150K
$150K-$499K $500K+
Less than 5 5 to 49 50+
Permacast (HB&G) 11.2% 17.1% 21.4% 4.0% 0.0% 7.1% 11.4% 12.5% 17.5% 4.3% 13.3%
Fypon 8.6% 2.9% 10.7% 8.0% 15.4% 0.0% 8.6% 12.5% 0.0% 17.4% 6.7%
East Coast Moulding (ECMD) 6.9% 2.9% 17.9% 4.0% 3.8% 14.3% 7.1% 3.1% 10.0% 8.7% 0.0%
Kleer Trimboards 6.9% 11.4% 3.6% 8.0% 3.8% 14.3% 2.9% 12.5% 7.5% 10.9% 0.0%
Flex Trim 6.0% 11.4% 3.6% 8.0% 0.0% 7.1% 7.1% 3.1% 5.0% 6.5% 6.7%
Versatex Trimboard 6.0% 11.4% 3.6% 8.0% 0.0% 14.3% 5.7% 3.1% 5.0% 6.5% 6.7%
Crown Columns and Millwork 5.2% 8.6% 3.6% 4.0% 3.8% 0.0% 5.7% 6.2% 5.0% 6.5% 3.3%
Aristocast 4.3% 0.0% 3.6% 4.0% 11.5% 7.1% 5.7% 0.0% 5.0% 0.0% 10.0%
Metrie 4.3% 2.9% 7.1% 8.0% 0.0% 0.0% 5.7% 3.1% 2.5% 2.2% 10.0%
WindsorONE (Window Mill) 3.4% 5.7% 0.0% 4.0% 3.8% 0.0% 2.9% 6.2% 5.0% 2.2% 3.3%
Focal Point 1.7% 0.0% 0.0% 0.0% 7.7% 0.0% 1.4% 3.1% 2.5% 0.0% 3.3%
Plantinum Prime - MDF 1.7% 0.0% 0.0% 4.0% 3.8% 0.0% 2.9% 0.0% 0.0% 2.2% 3.3%
Royal Group 1.7% 5.7% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 2.5% 0.0% 3.3%
TUFboard 1.7% 2.9% 0.0% 0.0% 0.0% 7.1% 1.4% 0.0% 2.5% 2.2% 0.0%
Ultra-Flex 1.7% 0.0% 7.1% 0.0% 0.0% 0.0% 2.9% 0.0% 2.5% 2.2% 0.0%
Dixie Pacific 0.9% 0.0% 0.0% 4.0% 0.0% 7.1% 0.0% 0.0% 0.0% 0.0% 3.3%
Enkeboll Designs 0.9% 0.0% 0.0% 0.0% 3.8% 0.0% 0.0% 3.1% 0.0% 2.2% 0.0%
Moultrie 0.9% 0.0% 3.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 2.2% 0.0%
Ornamental Mouldings 0.9% 0.0% 3.6% 0.0% 0.0% 0.0% 1.4% 0.0% 0.0% 0.0% 3.3%
Outwater/OracDecor 0.9% 0.0% 0.0% 4.0% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.3%
White River Hardwoods 0.9% 0.0% 0.0% 0.0% 3.8% 0.0% 0.0% 3.1% 0.0% 2.2% 0.0%
None of these 23.3% 17.1% 10.7% 28.0% 38.5% 21.4% 22.9% 25.0% 27.5% 21.7% 20.0%
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190
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Fypon 5.77 5.90 5.94 5.71 5.36 6.33 5.87 5.52 5.83 5.83 5.67
Permacast (HB&G) 5.73 6.00 6.00 5.08 5.67 6.50 5.76 5.54 5.71 5.69 5.76
Crown Columns and Millwork 5.51 5.09 5.82 5.43 6.00 6.00 5.57 5.11 5.00 5.74 5.58
Royal Group 5.48 5.70 5.00 5.44 0.00 6.33 5.43 5.17 5.80 5.50 5.30
White River Hardwoods 5.48 4.40 5.83 5.80 5.80 6.50 4.82 6.12 4.33 6.00 5.14
Kleer Trimboards 5.42 5.38 6.20 5.30 4.67 6.20 5.13 5.45 5.40 5.83 4.89
Outwater/OracDecor 5.40 5.00 6.17 5.22 5.38 5.50 5.24 5.64 5.20 5.92 4.88
Ornamental Mouldings 5.38 4.40 5.75 5.33 6.00 6.50 5.11 6.00 4.67 5.42 5.55
Moultrie 5.33 3.33 6.67 5.62 5.00 6.00 5.18 5.50 4.75 6.00 5.00
Versatex Trimboard 5.32 5.57 5.50 5.50 3.33 6.25 5.28 5.00 5.22 5.92 4.70
Flex Trim 5.31 5.41 5.77 5.29 4.57 5.00 5.33 5.36 5.47 5.19 5.29
Ultra-Flex 5.27 4.91 5.60 5.00 6.33 6.00 5.13 5.25 5.33 5.50 5.00
Enkeboll Designs 5.21 3.00 5.75 5.17 6.00 6.00 4.70 5.71 3.67 5.89 5.00
WindsorONE (Window Mill) 5.17 4.75 5.75 5.60 5.33 5.00 5.14 5.25 5.10 5.50 5.00
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
191
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
TruChoice Aranco Moulding& Millwork
5.15 4.71 6.00 5.50 6.00 5.50 4.86 5.50 5.40 5.00 5.00
Focal Point 5.13 4.00 6.20 5.40 5.14 6.00 4.60 5.45 4.89 5.50 5.12
Chadworth 5.07 4.75 4.86 5.29 5.50 5.50 4.89 5.43 4.50 5.09 5.23
Metrie 5.06 3.50 6.50 5.80 5.00 6.00 5.07 4.50 4.00 6.00 5.20
East Coast Moulding (ECMD) 5.05 4.29 5.86 5.40 3.00 5.00 4.85 5.75 4.57 5.71 4.83
Plantinum Prime - MDF 5.00 4.50 4.67 5.60 6.00 6.00 4.50 6.00 5.00 4.80 5.20
Dixie Pacific 4.94 3.25 5.50 5.33 6.00 6.00 4.64 5.50 4.40 5.50 4.80
Aristocast 4.88 4.38 4.75 5.44 4.89 5.00 4.92 4.50 5.00 4.38 5.07
TUFboard 4.79 4.71 5.00 5.00 5.00 6.50 4.58 4.60 5.00 4.62 4.80
Vi-Lux 4.78 3.00 6.00 5.60 0.00 6.00 4.67 4.50 4.75 6.00 4.50
Zepsa Architectural Woodwork & Stairs
4.33 1.50 6.00 5.67 0.00 6.00 3.75 5.00 1.00 6.00 4.75
Fin-Tek - Painted Trim 4.25 3.00 6.00 5.00 4.00 6.00 4.00 4.00 3.50 4.50 4.50
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
192
DECORATIVE MOULDINGS/TRIM/COLUMNS: INTERIORImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.19 6.23 6.07 6.08 6.38 6.21 6.11 6.34 6.28 6.09 6.23
Availability of product through your dealer
5.94 6.14 6.00 5.52 6.00 6.21 5.97 5.75 5.90 5.89 6.07
Product price 5.72 5.83 6.00 5.32 5.62 5.93 5.76 5.53 5.72 5.59 5.90
Ease of installation 5.69 5.69 5.50 5.60 6.00 6.07 5.61 5.69 5.65 5.54 5.97
Warranty 5.41 5.54 5.57 4.96 5.46 5.36 5.49 5.28 5.40 5.26 5.67
Strength of manufacturer's brand/reputation
4.97 5.31 4.96 4.56 4.85 5.14 4.93 5.00 5.15 4.91 4.83
Strong relationship with the manufacturer/dealer
4.78 5.26 4.57 4.56 4.54 4.71 4.81 4.75 4.90 4.70 4.77
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
193
DOORS: GARAGEBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Overhead Door 71.0% 71.4% 76.6% 63.6% 76.9% 80.0% 68.0% 73.9% 70.4% 72.5% 69.2%
Clopay 66.4% 66.7% 74.5% 69.7% 50.0% 50.0% 64.0% 73.9% 59.3% 70.6% 73.1%
Wayne-Dalton 65.6% 57.1% 68.1% 66.7% 69.2% 60.0% 72.0% 56.5% 64.8% 62.7% 73.1%
Raynor 48.1% 52.4% 38.3% 63.6% 46.2% 70.0% 52.0% 37.0% 44.4% 45.1% 61.5%
Amarr 32.1% 28.6% 46.8% 24.2% 19.2% 20.0% 30.7% 37.0% 27.8% 29.4% 46.2%
C.H.I. Overhead Doors 30.5% 28.6% 23.4% 48.5% 23.1% 40.0% 29.3% 30.4% 27.8% 35.3% 26.9%
Real Carriage Door 19.1% 23.8% 12.8% 27.3% 19.2% 30.0% 12.0% 28.3% 9.3% 29.4% 19.2%
Windsor Republic Doors 17.6% 23.8% 12.8% 12.1% 30.8% 30.0% 16.0% 17.4% 18.5% 17.6% 15.4%
The Farnsworth Group 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Garaga 14.5% 23.8% 6.4% 18.2% 11.5% 20.0% 12.0% 17.4% 11.1% 17.6% 15.4%
None of these 6.9% 0.0% 4.3% 9.1% 11.5% 10.0% 6.7% 6.5% 9.3% 5.9% 3.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
194
DOORS: GARAGEBrand Used in the Past 2 Years
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Overhead Door 38.2% 38.1% 36.2% 36.4% 50.0% 70.0% 40.0% 28.3% 37.0% 39.2% 38.5%
Clopay 35.1% 42.9% 40.4% 33.3% 23.1% 10.0% 34.7% 41.3% 25.9% 43.1% 38.5%
Wayne-Dalton 33.6% 28.6% 36.2% 24.2% 42.3% 40.0% 34.7% 30.4% 24.1% 37.3% 46.2%
Amarr 17.6% 4.8% 27.7% 18.2% 7.7% 0.0% 20.0% 17.4% 9.3% 19.6% 30.8%
C.H.I. Overhead Doors 14.5% 19.0% 10.6% 24.2% 3.8% 20.0% 13.3% 15.2% 13.0% 19.6% 7.7%
Raynor 13.0% 19.0% 8.5% 15.2% 15.4% 0.0% 13.3% 15.2% 14.8% 7.8% 19.2%
Real Carriage Door 4.6% 4.8% 2.1% 9.1% 3.8% 10.0% 2.7% 6.5% 0.0% 9.8% 3.8%
Garaga 2.3% 4.8% 0.0% 0.0% 0.0% 0.0% 1.3% 4.3% 1.9% 3.9% 0.0%
Windsor Republic Doors 2.3% 0.0% 4.3% 0.0% 3.8% 10.0% 1.3% 2.2% 1.9% 3.9% 0.0%
None of these 10.7% 0.0% 4.3% 18.2% 19.2% 20.0% 12.0% 6.5% 16.7% 5.9% 7.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
195
DOORS: GARAGEBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Clopay 23.7% 28.6% 25.5% 21.2% 23.1% 10.0% 18.7% 34.8% 18.5% 31.4% 19.2%
Overhead Door 23.7% 14.3% 25.5% 30.3% 23.1% 50.0% 24.0% 17.4% 27.8% 19.6% 23.1%
Wayne-Dalton 17.6% 23.8% 21.3% 3.0% 19.2% 10.0% 17.3% 19.6% 9.3% 23.5% 23.1%
Amarr 8.4% 4.8% 14.9% 9.1% 0.0% 0.0% 10.7% 6.5% 3.7% 9.8% 15.4%
C.H.I. Overhead Doors 7.6% 19.0% 4.3% 12.1% 0.0% 10.0% 9.3% 4.3% 13.0% 5.9% 0.0%
Raynor 4.6% 9.5% 0.0% 6.1% 7.7% 0.0% 5.3% 4.3% 7.4% 0.0% 7.7%
Windsor Republic Doors 1.5% 0.0% 2.1% 0.0% 3.8% 0.0% 1.3% 2.2% 1.9% 2.0% 0.0%
Garaga 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.2% 1.9% 0.0% 0.0%
None of these 12.2% 0.0% 6.4% 18.2% 23.1% 20.0% 13.3% 8.7% 16.7% 7.8% 11.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
196
DOORS: GARAGEQuality Ratings
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Wayne-Dalton 5.75 6.33 5.88 5.21 5.72 5.50 5.90 5.52 5.53 6.26 5.24
Clopay 5.73 6.00 5.89 5.45 5.62 5.00 5.73 5.85 5.63 5.83 5.72
Overhead Door 5.70 5.69 5.89 5.53 5.55 5.38 5.70 5.78 5.81 5.85 5.18
Amarr 5.51 5.00 5.59 5.38 5.80 4.00 5.65 5.53 5.23 6.00 5.25
C.H.I. Overhead Doors 5.29 5.20 5.27 5.44 4.80 5.25 5.38 5.15 5.36 5.53 4.57
Raynor 5.26 5.67 5.47 5.16 4.83 4.86 5.34 5.25 5.14 5.33 5.33
Real Carriage Door 4.84 5.00 5.20 4.33 5.00 4.33 4.50 5.20 4.00 5.31 3.67
Windsor Republic Doors 4.80 4.50 5.17 4.50 4.75 5.00 4.78 4.75 4.86 5.00 4.25
Garaga 4.38 4.00 3.67 4.00 5.00 4.00 4.14 4.71 4.00 4.62 4.25
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
197
DOORS: GARAGEImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.27 6.37 6.28 6.31 6.12 6.60 6.24 6.24 6.25 6.25 6.35
Availability of product through your dealer
5.95 6.32 6.09 5.69 5.76 6.00 6.00 5.87 5.94 5.83 6.19
Warranty 5.88 6.11 5.93 5.75 5.84 6.20 5.93 5.74 5.90 5.75 6.08
Product price 5.80 5.74 6.00 5.53 6.00 6.20 5.86 5.63 5.50 5.94 6.15
Strength of manufacturer's brand/reputation
5.29 5.63 5.50 5.06 5.04 5.70 5.11 5.48 5.46 5.40 4.77
Ease of installation 5.17 5.68 4.85 5.19 5.40 5.70 5.29 4.89 5.52 4.77 5.23
Strong relationship with the manufacturer/dealer
5.13 5.42 5.33 4.94 4.84 5.70 4.94 5.28 5.04 5.23 5.12
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
198
DOORS: ENTRYBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 87.7% 92.0% 91.9% 75.9% 90.9% 77.8% 85.3% 94.6% 82.1% 86.7% 96.7%
Pella 85.1% 88.0% 81.1% 93.1% 77.3% 100.0% 82.4% 86.5% 89.7% 84.4% 80.0%
Therma-Tru 85.1% 92.0% 83.8% 82.8% 81.8% 66.7% 85.3% 89.2% 76.9% 93.3% 83.3%
Masonite 76.3% 72.0% 89.2% 69.0% 68.2% 33.3% 76.5% 86.5% 71.8% 77.8% 80.0%
Stanley 56.1% 48.0% 59.5% 58.6% 59.1% 55.6% 54.4% 59.5% 64.1% 57.8% 43.3%
Weather Shield 56.1% 64.0% 59.5% 65.5% 31.8% 33.3% 58.8% 56.8% 53.8% 57.8% 56.7%
Simpson 51.8% 72.0% 45.9% 44.8% 50.0% 22.2% 51.5% 59.5% 53.8% 53.3% 46.7%
Milgard 44.7% 20.0% 45.9% 37.9% 81.8% 33.3% 41.2% 54.1% 35.9% 40.0% 63.3%
Bilco 42.1% 80.0% 27.0% 51.7% 13.6% 33.3% 45.6% 37.8% 46.2% 42.2% 36.7%
Benchmark 35.1% 44.0% 29.7% 41.4% 27.3% 11.1% 39.7% 32.4% 30.8% 40.0% 33.3%
Perma-Door 32.5% 28.0% 35.1% 31.0% 36.4% 11.1% 35.3% 32.4% 23.1% 28.9% 50.0%
Plastpro/Distribution 20.2% 12.0% 24.3% 17.2% 27.3% 0.0% 22.1% 21.6% 10.3% 20.0% 33.3%
Tru Tech Doors 18.4% 12.0% 18.9% 20.7% 22.7% 22.2% 16.2% 21.6% 15.4% 11.1% 33.3%
Johnson Metal Products 17.5% 20.0% 10.8% 24.1% 18.2% 22.2% 11.8% 27.0% 17.9% 17.8% 16.7%
Woodgrain Doors 17.5% 20.0% 18.9% 17.2% 13.6% 0.0% 19.1% 18.9% 12.8% 20.0% 20.0%
ProVia 16.7% 16.0% 10.8% 31.0% 9.1% 11.1% 13.2% 24.3% 20.5% 11.1% 20.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
199
DOORS: ENTRYBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Taylor 16.7% 20.0% 8.1% 27.6% 9.1% 0.0% 22.1% 10.8% 12.8% 17.8% 20.0%
Ideal 15.8% 12.0% 10.8% 31.0% 9.1% 0.0% 16.2% 18.9% 23.1% 8.9% 16.7%
Pinecrest 14.9% 20.0% 5.4% 17.2% 22.7% 11.1% 11.8% 21.6% 12.8% 15.6% 16.7%
Upstate Door 11.4% 16.0% 8.1% 13.8% 9.1% 0.0% 10.3% 16.2% 10.3% 11.1% 13.3%
None of these 0.9% 0.0% 0.0% 0.0% 4.5% 0.0% 0.0% 2.7% 2.6% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
200
DOORS: ENTRYBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Therma-Tru 64.9% 68.0% 62.2% 72.4% 59.1% 33.3% 70.6% 62.2% 53.8% 80.0% 56.7%
JELD-WEN 50.9% 64.0% 56.8% 37.9% 45.5% 44.4% 50.0% 54.1% 46.2% 48.9% 60.0%
Masonite 46.5% 44.0% 62.2% 31.0% 45.5% 22.2% 47.1% 51.4% 41.0% 44.4% 56.7%
Pella 34.2% 32.0% 29.7% 51.7% 18.2% 44.4% 30.9% 37.8% 33.3% 48.9% 13.3%
Simpson 27.2% 36.0% 24.3% 20.7% 31.8% 11.1% 23.5% 37.8% 25.6% 28.9% 26.7%
Stanley 18.4% 8.0% 13.5% 31.0% 22.7% 11.1% 19.1% 18.9% 20.5% 20.0% 13.3%
Bilco 13.2% 44.0% 5.4% 6.9% 0.0% 11.1% 13.2% 13.5% 10.3% 17.8% 10.0%
Weather Shield 12.3% 4.0% 13.5% 17.2% 13.6% 0.0% 16.2% 8.1% 17.9% 11.1% 6.7%
Benchmark 7.9% 8.0% 5.4% 17.2% 0.0% 0.0% 8.8% 8.1% 7.7% 11.1% 3.3%
Milgard 7.9% 0.0% 2.7% 3.4% 31.8% 11.1% 5.9% 10.8% 7.7% 8.9% 6.7%
Perma-Door 7.0% 8.0% 8.1% 6.9% 4.5% 0.0% 5.9% 10.8% 2.6% 11.1% 6.7%
Plastpro/Distribution 7.0% 4.0% 10.8% 0.0% 13.6% 0.0% 7.4% 8.1% 0.0% 6.7% 16.7%
Woodgrain Doors 6.1% 8.0% 10.8% 0.0% 4.5% 0.0% 7.4% 5.4% 7.7% 4.4% 6.7%
Taylor 5.3% 8.0% 0.0% 10.3% 0.0% 0.0% 5.9% 5.4% 2.6% 6.7% 6.7%
Johnson Metal Products 4.4% 4.0% 2.7% 3.4% 9.1% 11.1% 0.0% 10.8% 0.0% 8.9% 3.3%
Ideal 3.5% 0.0% 0.0% 13.8% 0.0% 0.0% 2.9% 5.4% 5.1% 2.2% 3.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
201
DOORS: ENTRYBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tru Tech Doors 2.6% 4.0% 0.0% 6.9% 0.0% 0.0% 1.5% 5.4% 0.0% 0.0% 10.0%
Pinecrest 1.8% 4.0% 2.7% 0.0% 0.0% 11.1% 0.0% 2.7% 0.0% 4.4% 0.0%
ProVia 1.8% 4.0% 2.7% 0.0% 0.0% 11.1% 1.5% 0.0% 0.0% 2.2% 3.3%
Upstate Door 0.9% 0.0% 0.0% 3.4% 0.0% 0.0% 0.0% 2.7% 0.0% 0.0% 3.3%
None of these 1.8% 0.0% 0.0% 3.4% 4.5% 11.1% 0.0% 2.7% 5.1% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
202
DOORS: ENTRYBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Therma-Tru 33.3% 44.0% 27.0% 41.4% 22.7% 0.0% 39.7% 29.7% 35.9% 35.6% 26.7%
Masonite 15.8% 8.0% 21.6% 13.8% 18.2% 11.1% 16.2% 16.2% 12.8% 8.9% 30.0%
JELD-WEN 14.9% 20.0% 21.6% 3.4% 13.6% 33.3% 13.2% 13.5% 15.4% 17.8% 10.0%
Simpson 12.3% 20.0% 10.8% 3.4% 18.2% 11.1% 11.8% 13.5% 12.8% 11.1% 13.3%
Pella 10.5% 4.0% 2.7% 24.1% 9.1% 22.2% 7.4% 13.5% 7.7% 17.8% 3.3%
Milgard 1.8% 0.0% 0.0% 0.0% 9.1% 11.1% 0.0% 2.7% 2.6% 2.2% 0.0%
Perma-Door 1.8% 0.0% 5.4% 0.0% 0.0% 0.0% 1.5% 2.7% 2.6% 2.2% 0.0%
Stanley 1.8% 0.0% 0.0% 3.4% 4.5% 0.0% 1.5% 2.7% 2.6% 0.0% 3.3%
Weather Shield 1.8% 0.0% 2.7% 3.4% 0.0% 0.0% 2.9% 0.0% 2.6% 0.0% 3.3%
Plastpro/Distribution 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 0.0% 2.7% 0.0% 0.0% 3.3%
Woodgrain Doors 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%
None of these 4.4% 4.0% 2.7% 6.9% 4.5% 11.1% 4.4% 2.7% 5.1% 4.4% 3.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
203
DOORS: ENTRYQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Pella 5.78 5.18 6.03 5.80 6.07 5.44 6.00 5.52 5.56 5.89 5.96
Therma-Tru 5.70 5.43 5.76 5.78 5.89 6.00 6.05 5.03 5.72 5.51 6.00
Simpson 5.51 5.22 5.38 5.85 5.80 7.00 5.58 5.27 5.70 5.48 5.29
JELD-WEN 5.29 5.17 5.44 4.90 5.56 5.43 5.49 4.94 5.45 4.89 5.64
Weather Shield 5.13 4.44 5.57 5.06 5.57 5.67 5.16 5.00 5.29 4.65 5.59
Masonite 5.10 4.61 5.00 5.41 5.53 5.00 5.45 4.53 4.96 4.88 5.57
Bilco 5.04 5.11 5.44 4.87 4.33 5.67 5.27 4.38 4.76 5.33 5.00
Perma-Door 5.00 3.83 5.42 5.12 5.12 5.00 5.05 4.91 4.75 5.00 5.13
Woodgrain Doors 5.00 4.20 5.83 4.80 5.00 0.00 5.08 4.86 5.80 4.88 4.50
Stanley 4.92 4.75 4.52 5.50 5.00 5.20 5.12 4.55 5.04 4.71 5.08
Johnson Metal Products 4.89 4.60 5.33 4.83 5.00 5.00 4.33 5.20 5.00 5.14 4.40
Milgard 4.87 4.00 4.56 4.62 5.56 4.33 5.25 4.44 4.92 4.29 5.26
Plastpro/Distribution 4.79 3.67 5.43 4.25 5.00 0.00 5.18 4.25 4.50 4.71 4.90
ProVia 4.73 4.33 4.67 5.00 4.50 7.00 4.67 4.50 5.14 4.50 4.25
Benchmark 4.70 4.27 5.10 4.80 4.67 5.00 4.83 4.42 5.27 4.53 4.33
Pinecrest 4.64 3.60 5.00 5.25 5.25 7.00 4.20 4.62 4.67 4.83 4.40
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
204
DOORS: ENTRYQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tru Tech Doors 4.61 4.00 4.80 4.60 4.80 5.00 4.75 4.38 5.20 3.50 4.78
Taylor 4.47 4.20 4.00 5.00 4.00 0.00 4.42 4.67 5.67 4.43 3.80
Upstate Door 4.27 3.25 5.50 4.33 5.00 0.00 4.20 4.33 5.00 4.25 3.75
Ideal 4.07 3.00 4.00 4.43 4.50 0.00 3.88 4.29 4.50 4.00 3.40
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DOORS: ENTRYImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.56 6.72 6.43 6.41 6.77 6.78 6.61 6.42 6.69 6.45 6.55
Availability of product through your dealer
5.92 6.00 5.71 6.00 6.00 6.44 6.12 5.42 5.85 5.73 6.31
Warranty 5.90 5.60 5.94 5.97 6.05 5.67 6.16 5.47 5.64 5.91 6.24
Product price 5.78 5.84 5.60 5.83 5.86 6.56 5.93 5.31 5.74 5.50 6.24
Ease of installation 5.52 5.84 4.94 5.79 5.64 6.22 5.78 4.86 5.72 5.36 5.48
Strength of manufacturer's brand/reputation
5.44 5.60 5.51 5.38 5.41 5.44 5.63 5.08 5.38 5.23 5.83
Strong relationship with the manufacturer/dealer
5.04 5.24 4.69 5.21 5.32 4.78 5.21 4.78 4.92 4.75 5.62
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206
DOORS: INTERIOR PASSAGEBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 81.6% 82.1% 83.9% 80.0% 78.6% 66.7% 78.8% 86.7% 90.9% 75.6% 80.0%
Masonite 77.7% 89.3% 80.6% 80.0% 60.7% 66.7% 78.8% 77.8% 81.8% 71.1% 84.0%
Simpson 49.5% 53.6% 41.9% 46.7% 57.1% 0.0% 40.4% 66.7% 39.4% 53.3% 56.0%
Stanley (mirrored) 32.0% 46.4% 19.4% 33.3% 28.6% 16.7% 26.9% 40.0% 42.4% 22.2% 36.0%
Benchmark 28.2% 28.6% 32.3% 20.0% 28.6% 33.3% 32.7% 22.2% 21.2% 28.9% 36.0%
CraftMaster 27.2% 35.7% 25.8% 26.7% 17.9% 33.3% 23.1% 31.1% 27.3% 24.4% 32.0%
TruStile 25.2% 35.7% 19.4% 20.0% 25.0% 0.0% 23.1% 31.1% 15.2% 26.7% 36.0%
Colonist 19.4% 21.4% 16.1% 13.3% 25.0% 16.7% 17.3% 22.2% 9.1% 26.7% 20.0%
T.M. Cobb 13.6% 3.6% 9.7% 6.7% 32.1% 16.7% 11.5% 15.6% 12.1% 8.9% 24.0%
Woodgrain Doors 11.7% 10.7% 12.9% 13.3% 10.7% 0.0% 13.5% 11.1% 6.1% 8.9% 24.0%
Upstate Door 6.8% 10.7% 3.2% 13.3% 3.6% 0.0% 7.7% 6.7% 3.0% 8.9% 8.0%
Woodharbor Doors 5.8% 3.6% 3.2% 20.0% 3.6% 0.0% 9.6% 2.2% 3.0% 4.4% 12.0%
None of these 6.8% 3.6% 6.5% 6.7% 10.7% 33.3% 7.7% 2.2% 6.1% 11.1% 0.0%
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207
DOORS: INTERIOR PASSAGEBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Masonite 53.4% 57.1% 61.3% 26.7% 53.6% 50.0% 51.9% 55.6% 45.5% 53.3% 64.0%
JELD-WEN 42.7% 39.3% 41.9% 46.7% 42.9% 0.0% 46.2% 44.4% 54.5% 35.6% 40.0%
Simpson 25.2% 25.0% 16.1% 26.7% 35.7% 0.0% 26.9% 26.7% 12.1% 33.3% 28.0%
Stanley (mirrored) 9.7% 10.7% 6.5% 6.7% 10.7% 0.0% 11.5% 8.9% 15.2% 4.4% 12.0%
Colonist 8.7% 7.1% 6.5% 13.3% 10.7% 16.7% 9.6% 6.7% 3.0% 11.1% 12.0%
CraftMaster 8.7% 10.7% 9.7% 13.3% 3.6% 16.7% 9.6% 6.7% 12.1% 8.9% 4.0%
TruStile 8.7% 7.1% 12.9% 13.3% 3.6% 0.0% 9.6% 8.9% 0.0% 17.8% 4.0%
T.M. Cobb 4.9% 0.0% 3.2% 6.7% 10.7% 0.0% 3.8% 6.7% 9.1% 4.4% 0.0%
Benchmark 3.9% 0.0% 6.5% 6.7% 3.6% 0.0% 5.8% 2.2% 3.0% 6.7% 0.0%
Upstate Door 2.9% 3.6% 0.0% 13.3% 0.0% 0.0% 3.8% 2.2% 0.0% 6.7% 0.0%
Woodgrain Doors 2.9% 0.0% 3.2% 6.7% 3.6% 0.0% 5.8% 0.0% 0.0% 2.2% 8.0%
Woodharbor Doors 1.9% 0.0% 0.0% 13.3% 0.0% 0.0% 3.8% 0.0% 0.0% 4.4% 0.0%
None of these 7.8% 3.6% 9.7% 6.7% 10.7% 33.3% 7.7% 4.4% 9.1% 11.1% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
208
DOORS: INTERIOR PASSAGEBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Masonite 37.9% 46.4% 48.4% 20.0% 28.6% 50.0% 38.5% 35.6% 30.3% 33.3% 56.0%
JELD-WEN 21.4% 14.3% 22.6% 20.0% 25.0% 0.0% 23.1% 22.2% 33.3% 15.6% 16.0%
Simpson 10.7% 17.9% 3.2% 13.3% 10.7% 0.0% 11.5% 11.1% 3.0% 13.3% 16.0%
Colonist 4.9% 0.0% 3.2% 6.7% 10.7% 0.0% 5.8% 4.4% 0.0% 6.7% 8.0%
CraftMaster 3.9% 7.1% 3.2% 6.7% 0.0% 16.7% 3.8% 2.2% 6.1% 2.2% 4.0%
TruStile 2.9% 3.6% 6.5% 0.0% 0.0% 0.0% 1.9% 4.4% 0.0% 6.7% 0.0%
Benchmark 1.9% 0.0% 3.2% 0.0% 3.6% 0.0% 1.9% 2.2% 3.0% 2.2% 0.0%
T.M. Cobb 1.9% 0.0% 0.0% 0.0% 7.1% 0.0% 1.9% 2.2% 6.1% 0.0% 0.0%
Upstate Door 1.9% 3.6% 0.0% 6.7% 0.0% 0.0% 1.9% 2.2% 0.0% 4.4% 0.0%
Woodharbor Doors 1.0% 0.0% 0.0% 6.7% 0.0% 0.0% 1.9% 0.0% 0.0% 2.2% 0.0%
None of these 11.7% 7.1% 9.7% 20.0% 14.3% 33.3% 7.7% 13.3% 18.2% 13.3% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
209
DOORS: INTERIOR PASSAGEQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 5.53 5.35 5.92 5.08 5.57 6.25 5.51 5.47 5.80 5.21 5.65
TruStile 5.50 5.60 6.17 4.67 5.14 0.00 5.33 5.64 5.20 5.75 5.33
Upstate Door 5.43 6.33 5.00 5.00 4.00 0.00 4.75 6.33 7.00 5.50 4.50
Simpson 5.39 5.53 5.23 5.14 5.50 0.00 5.52 5.30 5.31 5.38 5.50
Masonite 5.39 5.36 5.64 4.75 5.59 5.75 5.46 5.26 5.37 5.16 5.76
T.M. Cobb 5.29 4.00 4.33 5.00 5.78 6.00 5.33 5.14 5.25 5.00 5.50
CraftMaster 5.18 5.10 5.50 5.25 5.00 6.50 5.50 4.71 5.44 5.00 5.12
Woodharbor Doors 5.00 4.00 5.00 5.67 4.00 0.00 4.80 6.00 6.00 5.50 4.33
Stanley (mirrored) 4.94 5.08 5.00 5.00 4.75 4.00 5.29 4.71 5.21 4.60 4.88
Colonist 4.84 4.33 5.40 5.50 4.67 7.00 4.78 4.67 4.67 4.73 5.20
Woodgrain Doors 4.75 4.33 5.00 5.50 4.33 0.00 4.71 4.80 4.50 5.25 4.50
Benchmark 4.69 4.12 5.40 5.00 4.25 6.00 4.71 4.40 4.71 4.69 4.67
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210
DOORS: INTERIOR PASSAGEImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.23 6.43 6.35 6.00 6.07 6.17 6.10 6.40 6.36 5.98 6.52
Product price 5.88 5.93 6.10 5.40 5.89 6.17 5.73 6.02 5.85 5.64 6.36
Availability of product through your dealer
5.86 6.04 5.97 5.67 5.71 5.83 5.81 5.93 6.15 5.40 6.32
Warranty 5.79 5.75 6.10 5.60 5.61 5.67 5.67 5.93 5.73 5.53 6.32
Ease of installation 5.68 6.14 5.45 5.40 5.64 6.00 5.62 5.71 5.70 5.42 6.12
Strength of manufacturer's brand/reputation
5.17 5.32 5.42 5.40 4.64 5.17 5.15 5.20 5.24 4.98 5.44
Strong relationship with the manufacturer/dealer
5.00 5.18 5.00 5.33 4.64 5.00 4.96 5.04 4.94 4.78 5.48
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
211
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 93.2% 95.0% 97.8% 89.7% 90.9% 93.8% 91.2% 97.1% 97.0% 90.9% 93.3%
JELD-WEN 89.0% 90.0% 95.7% 86.2% 81.8% 87.5% 91.2% 85.3% 90.9% 89.1% 86.7%
Pella 88.1% 75.0% 97.8% 93.1% 77.3% 93.8% 89.7% 82.4% 97.0% 85.5% 83.3%
Marvin 80.5% 80.0% 87.0% 82.8% 68.2% 81.2% 76.5% 88.2% 90.9% 80.0% 70.0%
Therma-Tru 78.0% 80.0% 87.0% 75.9% 63.6% 62.5% 80.9% 79.4% 81.8% 76.4% 76.7%
Weather Shield 66.9% 65.0% 73.9% 65.5% 59.1% 56.2% 69.1% 67.6% 78.8% 63.6% 60.0%
Hurd Windows and Doors 61.0% 65.0% 69.6% 55.2% 50.0% 37.5% 67.6% 58.8% 63.6% 61.8% 56.7%
Integrity Doors by Marvin 61.0% 65.0% 65.2% 65.5% 45.5% 56.2% 58.8% 67.6% 66.7% 58.2% 60.0%
Eagle 55.1% 55.0% 52.2% 69.0% 45.5% 31.2% 61.8% 52.9% 57.6% 54.5% 53.3%
Crestline 54.2% 50.0% 54.3% 79.3% 27.3% 43.8% 54.4% 58.8% 57.6% 58.2% 43.3%
Kolbe & Kolbe 51.7% 55.0% 58.7% 48.3% 40.9% 31.2% 54.4% 55.9% 51.5% 49.1% 56.7%
Masonite 50.0% 45.0% 65.2% 34.5% 45.5% 50.0% 47.1% 55.9% 39.4% 52.7% 56.7%
Milgard 50.0% 30.0% 45.7% 41.4% 90.9% 50.0% 48.5% 52.9% 57.6% 38.2% 63.3%
Atrium 47.5% 50.0% 67.4% 27.6% 31.8% 31.2% 50.0% 50.0% 45.5% 45.5% 53.3%
Silver Line (an Andersen Company) 45.8% 55.0% 60.9% 44.8% 9.1% 50.0% 48.5% 38.2% 42.4% 45.5% 50.0%
Stanley 44.1% 40.0% 47.8% 37.9% 50.0% 37.5% 44.1% 47.1% 60.6% 40.0% 33.3%
Ply Gem 40.7% 25.0% 60.9% 37.9% 18.2% 37.5% 44.1% 35.3% 39.4% 38.2% 46.7%
* Brands continued on the next slide
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212
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Simonton 35.6% 40.0% 45.7% 31.0% 13.6% 6.2% 41.2% 38.2% 30.3% 38.2% 36.7%
Benchmark 33.9% 35.0% 41.3% 27.6% 27.3% 37.5% 30.9% 38.2% 30.3% 34.5% 36.7%
Simpson 32.2% 25.0% 34.8% 37.9% 27.3% 25.0% 32.4% 35.3% 33.3% 30.9% 33.3%
Windsor Windows & Doors 29.7% 15.0% 39.1% 34.5% 18.2% 31.2% 32.4% 23.5% 39.4% 23.6% 30.0%
MI Windows and Doors 28.8% 25.0% 43.5% 20.7% 13.6% 18.8% 36.8% 17.6% 24.2% 21.8% 46.7%
Fleetwood Windows and Doors 20.3% 15.0% 19.6% 13.8% 36.4% 18.8% 19.1% 23.5% 12.1% 21.8% 26.7%
PGT 18.6% 5.0% 34.8% 10.3% 9.1% 12.5% 16.2% 26.5% 6.1% 18.2% 33.3%
Nana 17.8% 5.0% 21.7% 17.2% 22.7% 6.2% 14.7% 29.4% 12.1% 16.4% 26.7%
Western Window Systems 16.9% 5.0% 23.9% 17.2% 13.6% 0.0% 19.1% 20.6% 9.1% 10.9% 36.7%
CWD Windows and Doors 14.4% 10.0% 19.6% 10.3% 13.6% 6.2% 16.2% 14.7% 6.1% 12.7% 26.7%
Panda Windows and Doors 14.4% 15.0% 17.4% 13.8% 9.1% 6.2% 10.3% 26.5% 6.1% 16.4% 20.0%
La Cantina Doors 13.6% 15.0% 15.2% 10.3% 13.6% 6.2% 13.2% 17.6% 9.1% 12.7% 20.0%
ProVia 12.7% 15.0% 19.6% 6.9% 4.5% 6.2% 11.8% 17.6% 6.1% 12.7% 20.0%
Weiland Doors 12.7% 5.0% 19.6% 13.8% 4.5% 0.0% 14.7% 14.7% 3.0% 14.5% 20.0%
Solar Innovations 11.9% 10.0% 13.0% 10.3% 13.6% 0.0% 13.2% 14.7% 6.1% 7.3% 26.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
213
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 56.8% 75.0% 50.0% 65.5% 45.5% 50.0% 55.9% 61.8% 30.3% 72.7% 56.7%
Therma-Tru 42.4% 40.0% 45.7% 41.4% 40.9% 25.0% 45.6% 44.1% 27.3% 41.8% 60.0%
JELD-WEN 39.0% 25.0% 47.8% 41.4% 31.8% 43.8% 41.2% 32.4% 36.4% 38.2% 43.3%
Pella 28.8% 30.0% 23.9% 37.9% 27.3% 37.5% 26.5% 29.4% 27.3% 34.5% 20.0%
Marvin 23.7% 30.0% 17.4% 34.5% 18.2% 25.0% 22.1% 26.5% 21.2% 29.1% 16.7%
Integrity Doors by Marvin 20.3% 20.0% 19.6% 20.7% 22.7% 25.0% 11.8% 35.3% 21.2% 23.6% 13.3%
Milgard 16.9% 0.0% 8.7% 6.9% 63.6% 25.0% 13.2% 20.6% 21.2% 10.9% 23.3%
Masonite 16.1% 20.0% 17.4% 6.9% 22.7% 25.0% 13.2% 17.6% 12.1% 14.5% 23.3%
Silver Line (an Andersen Company) 15.3% 25.0% 17.4% 17.2% 0.0% 37.5% 13.2% 8.8% 12.1% 20.0% 10.0%
Ply Gem 14.4% 10.0% 30.4% 3.4% 0.0% 12.5% 19.1% 5.9% 12.1% 10.9% 23.3%
Weather Shield 13.6% 0.0% 21.7% 13.8% 9.1% 6.2% 14.7% 14.7% 6.1% 16.4% 16.7%
MI Windows and Doors 11.0% 0.0% 21.7% 3.4% 9.1% 18.8% 11.8% 5.9% 0.0% 10.9% 23.3%
PGT 8.5% 0.0% 15.2% 6.9% 4.5% 6.2% 4.4% 17.6% 3.0% 9.1% 13.3%
Stanley 8.5% 15.0% 10.9% 3.4% 4.5% 6.2% 2.9% 20.6% 15.2% 5.5% 6.7%
Atrium 7.6% 5.0% 17.4% 0.0% 0.0% 6.2% 4.4% 14.7% 3.0% 9.1% 10.0%
Crestline 7.6% 5.0% 2.2% 17.2% 9.1% 6.2% 8.8% 5.9% 15.2% 7.3% 0.0%
Hurd Windows and Doors 6.8% 5.0% 6.5% 10.3% 4.5% 0.0% 10.3% 2.9% 6.1% 9.1% 3.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
214
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kolbe & Kolbe 5.9% 0.0% 4.3% 13.8% 4.5% 6.2% 4.4% 8.8% 3.0% 7.3% 6.7%
Eagle 5.1% 0.0% 2.2% 10.3% 9.1% 0.0% 7.4% 2.9% 0.0% 9.1% 3.3%
Simonton 5.1% 0.0% 8.7% 3.4% 0.0% 6.2% 5.9% 2.9% 0.0% 9.1% 3.3%
Simpson 5.1% 0.0% 6.5% 3.4% 9.1% 12.5% 1.5% 8.8% 6.1% 5.5% 3.3%
Benchmark 4.2% 0.0% 4.3% 10.3% 0.0% 0.0% 2.9% 8.8% 0.0% 3.6% 10.0%
Western Window Systems 4.2% 0.0% 4.3% 3.4% 9.1% 0.0% 4.4% 5.9% 0.0% 1.8% 13.3%
Fleetwood Windows and Doors 3.4% 5.0% 2.2% 0.0% 9.1% 0.0% 1.5% 8.8% 3.0% 3.6% 3.3%
Nana 3.4% 0.0% 4.3% 3.4% 4.5% 0.0% 0.0% 11.8% 0.0% 5.5% 3.3%
Panda Windows and Doors 3.4% 5.0% 2.2% 6.9% 0.0% 0.0% 0.0% 11.8% 0.0% 5.5% 3.3%
ProVia 2.5% 5.0% 4.3% 0.0% 0.0% 0.0% 2.9% 2.9% 0.0% 5.5% 0.0%
Solar Innovations 2.5% 0.0% 4.3% 3.4% 0.0% 0.0% 1.5% 5.9% 0.0% 1.8% 6.7%
Windsor Windows & Doors 2.5% 5.0% 2.2% 3.4% 0.0% 0.0% 1.5% 5.9% 3.0% 3.6% 0.0%
CWD Windows and Doors 1.7% 0.0% 4.3% 0.0% 0.0% 0.0% 1.5% 2.9% 0.0% 1.8% 3.3%
La Cantina Doors 1.7% 0.0% 2.2% 3.4% 0.0% 0.0% 0.0% 5.9% 0.0% 1.8% 3.3%
Weiland Doors 1.7% 0.0% 2.2% 3.4% 0.0% 0.0% 0.0% 5.9% 0.0% 1.8% 3.3%
None of these 0.8% 5.0% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
215
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 22.9% 50.0% 13.0% 24.1% 18.2% 18.8% 22.1% 26.5% 9.1% 30.9% 23.3%
JELD-WEN 11.0% 0.0% 21.7% 6.9% 4.5% 12.5% 10.3% 11.8% 12.1% 7.3% 16.7%
Pella 7.6% 5.0% 4.3% 10.3% 13.6% 6.2% 7.4% 8.8% 3.0% 12.7% 3.3%
Therma-Tru 7.6% 15.0% 6.5% 3.4% 9.1% 0.0% 5.9% 14.7% 12.1% 5.5% 6.7%
Ply Gem 6.8% 0.0% 17.4% 0.0% 0.0% 6.2% 10.3% 0.0% 9.1% 5.5% 6.7%
Milgard 5.9% 0.0% 0.0% 0.0% 31.8% 12.5% 4.4% 5.9% 6.1% 1.8% 13.3%
Marvin 5.1% 5.0% 2.2% 6.9% 9.1% 0.0% 4.4% 8.8% 9.1% 5.5% 0.0%
Silver Line (an Andersen Company) 5.1% 5.0% 2.2% 13.8% 0.0% 18.8% 4.4% 0.0% 6.1% 3.6% 6.7%
MI Windows and Doors 3.4% 0.0% 8.7% 0.0% 0.0% 12.5% 2.9% 0.0% 0.0% 1.8% 10.0%
Simonton 3.4% 0.0% 4.3% 3.4% 0.0% 0.0% 5.9% 0.0% 0.0% 5.5% 3.3%
Integrity Doors by Marvin 2.5% 0.0% 4.3% 3.4% 0.0% 0.0% 1.5% 5.9% 0.0% 5.5% 0.0%
PGT 2.5% 0.0% 6.5% 0.0% 0.0% 0.0% 1.5% 5.9% 3.0% 3.6% 0.0%
Hurd Windows and Doors 1.7% 0.0% 2.2% 3.4% 0.0% 0.0% 2.9% 0.0% 3.0% 0.0% 3.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
216
DOORS: PATIO/WIDE WINDOW OPENINGSBrand Used the Most (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Weather Shield 1.7% 0.0% 2.2% 0.0% 4.5% 6.2% 1.5% 0.0% 3.0% 1.8% 0.0%
Windsor Windows & Doors 1.7% 5.0% 0.0% 3.4% 0.0% 0.0% 1.5% 2.9% 3.0% 1.8% 0.0%
Atrium 0.8% 0.0% 2.2% 0.0% 0.0% 0.0% 0.0% 2.9% 3.0% 0.0% 0.0%
Crestline 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 3.0% 0.0% 0.0%
Fleetwood Windows and Doors 0.8% 0.0% 0.0% 0.0% 4.5% 0.0% 0.0% 2.9% 3.0% 0.0% 0.0%
Kolbe & Kolbe 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 3.0% 0.0% 0.0%
Masonite 0.8% 0.0% 0.0% 0.0% 4.5% 0.0% 1.5% 0.0% 0.0% 0.0% 3.3%
Panda Windows and Doors 0.8% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 1.8% 0.0%
Simpson 0.8% 0.0% 0.0% 3.4% 0.0% 0.0% 1.5% 0.0% 0.0% 1.8% 0.0%
Stanley 0.8% 0.0% 2.2% 0.0% 0.0% 6.2% 0.0% 0.0% 3.0% 0.0% 0.0%
None of these 4.2% 10.0% 0.0% 10.3% 0.0% 0.0% 7.4% 0.0% 6.1% 3.6% 3.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
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DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings*
Brands continued on the next slide
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 5.79 5.53 6.02 5.58 5.84 6.20 5.85 5.47 5.79 5.76 5.86
Marvin 5.64 5.56 5.74 5.52 5.69 5.08 5.73 5.73 5.93 5.52 5.47
Therma-Tru 5.52 5.62 5.37 5.50 5.92 5.78 5.56 5.36 5.81 5.34 5.50
Integrity Doors by Marvin 5.41 5.45 5.54 5.44 5.00 4.86 5.22 5.95 5.37 5.64 5.06
Kolbe & Kolbe 5.39 4.78 5.60 5.23 5.71 6.75 5.32 5.19 5.53 5.42 5.20
Pella 5.38 4.86 5.65 4.85 6.07 5.64 5.57 4.80 5.38 5.16 5.82
PGT 5.37 4.00 5.77 4.33 5.00 6.50 4.89 5.62 7.00 5.44 5.11
Panda Windows and Doors 5.21 4.50 5.33 5.25 5.50 0.00 5.00 5.43 0.00 5.38 5.00
Nana 5.12 3.00 5.71 4.50 5.25 0.00 5.22 5.00 5.00 5.00 5.29
Simpson 5.03 5.00 5.25 4.89 4.83 5.50 4.79 5.40 5.33 4.86 5.00
Fleetwood Windows and Doors 4.95 4.50 5.17 4.25 5.29 5.00 4.82 5.14 6.00 4.70 5.00
JELD-WEN 4.93 4.56 5.49 4.21 5.00 5.29 5.00 4.56 5.11 4.62 5.32
MI Windows and Doors 4.90 3.75 5.12 5.00 5.00 6.00 4.73 5.00 5.00 4.82 4.92
Masonite 4.87 4.38 5.00 4.50 5.38 5.43 4.86 4.62 4.18 4.93 5.29
Silver Line (an Andersen Company) 4.83 4.40 5.09 4.77 4.50 5.50 4.86 4.27 5.08 4.68 4.85
Milgard 4.81 4.00 4.88 4.17 5.37 5.75 4.64 4.65 5.11 4.50 4.87
Simonton 4.81 4.62 4.76 5.29 4.33 7.00 4.72 4.80 5.22 4.72 4.56
Atrium 4.80 3.75 5.32 4.43 4.17 6.25 4.71 4.57 4.75 4.68 5.00
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
218
DOORS: PATIO/WIDE WINDOW OPENINGSQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Weather Shield 4.79 4.38 4.90 4.65 5.17 5.71 4.60 4.90 5.17 4.53 4.75
Hurd Windows and Doors 4.79 4.25 5.03 5.00 4.40 5.33 4.81 4.56 4.89 4.71 4.81
Benchmark 4.78 3.40 5.11 5.00 4.67 6.20 4.70 4.33 4.88 4.50 5.18
Eagle 4.73 4.33 5.00 4.53 4.89 5.25 4.56 5.00 4.59 4.85 4.67
Windsor Windows & Doors 4.70 4.67 4.60 5.12 4.25 4.75 4.50 5.33 4.83 4.90 4.25
Stanley 4.70 4.75 4.79 4.40 4.78 5.00 4.62 4.71 4.89 4.42 4.88
Ply Gem 4.65 4.25 4.70 4.80 4.33 4.00 5.04 3.89 5.08 4.31 4.67
La Cantina Doors 4.64 3.00 4.80 5.00 4.50 7.00 4.33 4.50 5.00 4.67 4.50
Western Window Systems 4.50 3.00 5.20 3.50 4.00 0.00 4.69 4.00 4.50 3.60 4.91
Weiland Doors 4.46 3.00 4.43 5.00 4.00 0.00 4.44 4.50 0.00 4.38 4.60
ProVia 4.31 4.33 4.14 5.00 4.00 0.00 4.50 4.00 4.00 4.50 4.17
Solar Innovations 4.31 4.00 3.80 4.67 5.00 0.00 4.33 4.25 5.00 4.00 4.38
CWD Windows and Doors 4.23 4.00 4.33 4.67 3.67 4.00 4.25 4.25 4.00 3.50 5.00
Crestline 4.17 3.33 4.78 3.86 4.20 4.43 4.15 4.11 4.29 3.93 4.58
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
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DOORS: PATIO/WIDE WINDOW OPENINGSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.55 6.65 6.62 6.45 6.45 6.62 6.51 6.58 6.66 6.60 6.33
Warranty 6.15 5.75 6.24 6.24 6.23 5.81 6.22 6.15 6.03 6.16 6.23
Availability of product through your dealer
6.14 5.95 6.20 5.97 6.45 6.38 6.18 5.94 6.19 6.09 6.17
Product price 5.88 5.60 6.09 5.52 6.23 6.19 5.94 5.61 5.81 5.65 6.37
Ease of installation 5.76 5.70 5.84 5.41 6.09 6.38 5.82 5.33 6.12 5.38 6.07
Strength of manufacturer's brand/reputation
5.55 5.25 5.62 5.28 6.00 5.50 5.53 5.61 5.44 5.47 5.80
Strong relationship with the manufacturer/dealer
5.21 5.05 5.27 4.76 5.82 5.50 5.06 5.36 5.00 5.18 5.47
Green/sustainable features 4.56 4.70 4.42 4.00 5.41 5.06 4.57 4.30 4.75 4.24 4.97
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
220
ELECTRICAL SYSTEMS/LOAD CENTERSBrand Familiarity
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Square D by Schneider Electric 86.0% 84.0% 80.5% 100.0% 86.1% 83.3% 85.2% 87.5% 87.0% 84.9% 86.4%
GE Appliances 82.6% 80.0% 80.5% 83.3% 88.9% 83.3% 83.6% 81.2% 78.3% 79.2% 100.0%
Siemens 76.0% 68.0% 80.5% 72.2% 77.8% 75.0% 78.7% 72.9% 58.7% 88.7% 81.8%
Eaton Electrical 57.0% 56.0% 56.1% 66.7% 52.8% 41.7% 60.7% 56.2% 37.0% 71.7% 63.6%
ICC 38.8% 44.0% 34.1% 55.6% 33.3% 41.7% 44.3% 31.2% 21.7% 52.8% 40.9%
None of these 4.1% 0.0% 9.8% 0.0% 2.8% 16.7% 0.0% 6.2% 6.5% 3.8% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
221
ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used in the Past 2 Years
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Square D by Schneider Electric 71.9% 72.0% 68.3% 83.3% 69.4% 75.0% 77.0% 64.6% 76.1% 73.6% 59.1%
GE Appliances 54.5% 52.0% 48.8% 77.8% 52.8% 66.7% 62.3% 41.7% 52.2% 54.7% 59.1%
Siemens 38.8% 52.0% 29.3% 44.4% 36.1% 33.3% 44.3% 33.3% 32.6% 47.2% 31.8%
Eaton Electrical 24.8% 24.0% 26.8% 27.8% 19.4% 16.7% 24.6% 27.1% 10.9% 28.3% 45.5%
ICC 5.8% 0.0% 4.9% 22.2% 2.8% 8.3% 6.6% 4.2% 2.2% 3.8% 18.2%
None of these 5.8% 0.0% 12.2% 0.0% 5.6% 16.7% 3.3% 6.2% 6.5% 5.7% 4.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
222
ELECTRICAL SYSTEMS/LOAD CENTERSBrand Used the Most
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Square D by Schneider Electric 48.8% 56.0% 53.7% 33.3% 44.4% 41.7% 54.1% 43.8% 54.3% 50.9% 31.8%
GE Appliances 23.1% 16.0% 19.5% 22.2% 33.3% 25.0% 21.3% 25.0% 28.3% 18.9% 22.7%
Siemens 9.9% 16.0% 7.3% 16.7% 5.6% 8.3% 9.8% 10.4% 4.3% 17.0% 4.5%
Eaton Electrical 8.3% 12.0% 7.3% 11.1% 5.6% 8.3% 8.2% 8.3% 2.2% 7.5% 22.7%
ICC 1.7% 0.0% 0.0% 5.6% 2.8% 0.0% 3.3% 0.0% 0.0% 0.0% 9.1%
None of these 8.3% 0.0% 12.2% 11.1% 8.3% 16.7% 3.3% 12.5% 10.9% 5.7% 9.1%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
223
ELECTRICAL SYSTEMS/LOAD CENTERSQuality Ratings
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Square D by Schneider Electric 6.22 6.29 6.47 5.82 6.13 5.80 6.33 6.20 6.26 6.32 5.88
Siemens 5.83 5.53 6.00 5.92 5.75 5.56 5.77 6.00 5.81 6.04 5.29
GE Appliances 5.56 5.26 5.74 5.60 5.55 5.40 5.56 5.61 5.50 5.73 5.33
Eaton Electrical 5.53 5.69 5.62 5.33 5.42 5.40 5.56 5.52 5.31 5.58 5.64
ICC 5.15 4.44 5.55 5.11 5.36 5.25 5.13 5.15 4.78 5.23 5.33
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
224
ELECTRICAL SYSTEMS/LOAD CENTERSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.42 6.56 6.59 6.17 6.26 5.83 6.40 6.61 6.38 6.44 6.48
Availability of product through your dealer
6.14 6.32 6.18 5.78 6.17 5.83 6.33 5.98 5.96 6.23 6.33
Warranty 6.03 6.00 5.92 5.72 6.29 5.50 6.15 6.00 5.82 6.08 6.33
Product price 5.86 5.56 6.05 5.72 5.91 6.00 5.85 5.83 5.84 5.73 6.19
Ease of installation 5.81 6.04 5.67 5.56 5.91 5.67 5.92 5.72 5.76 5.98 5.52
Strength of manufacturer's brand/reputation
5.69 5.92 5.79 5.06 5.74 5.83 5.68 5.67 5.56 5.79 5.76
Strong relationship with the manufacturer/dealer
5.08 5.20 5.21 4.50 5.14 5.50 5.10 4.96 4.87 5.31 5.00
Green/sustainable features 4.37 4.96 3.62 4.61 4.74 4.75 4.50 4.11 4.36 4.19 4.86
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
225
E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )
Brand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tuff-N-Dri 46.1% 44.4% 52.6% 55.6% 42.3% 11.1% 44.6% 54.0% 40.5% 46.2% 57.1%
Delta (Cosella-Durken) 31.3% 29.6% 36.8% 16.7% 26.9% 11.1% 32.1% 34.0% 19.0% 32.7% 52.4%
Watchdog 26.1% 37.0% 23.7% 22.2% 26.9% 0.0% 19.6% 38.0% 19.0% 28.8% 33.3%
Polywall 24.3% 18.5% 26.3% 38.9% 19.2% 0.0% 32.1% 20.0% 19.0% 23.1% 38.1%
Mar-Flex 21.7% 25.9% 26.3% 5.6% 26.9% 0.0% 23.2% 24.0% 14.3% 21.2% 38.1%
House Guard 2001 20.9% 22.2% 18.4% 22.2% 26.9% 22.2% 25.0% 16.0% 16.7% 15.4% 42.9%
Rub-R-Wall 20.9% 29.6% 21.1% 22.2% 11.5% 22.2% 19.6% 22.0% 11.9% 26.9% 23.8%
Epro Services 9.6% 14.8% 7.9% 5.6% 11.5% 0.0% 10.7% 10.0% 7.1% 9.6% 14.3%
None of these 25.2% 29.6% 23.7% 0.0% 38.5% 55.6% 23.2% 22.0% 31.0% 26.9% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
226
E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )
Brand Used in the Past 2 Years
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tuff-N-Dri 26.1% 33.3% 23.7% 38.9% 19.2% 0.0% 23.2% 34.0% 21.4% 26.9% 33.3%
Delta (Cosella-Durken) 22.6% 18.5% 28.9% 11.1% 19.2% 0.0% 28.6% 20.0% 9.5% 25.0% 42.9%
Watchdog 14.8% 18.5% 10.5% 16.7% 19.2% 0.0% 8.9% 24.0% 14.3% 15.4% 14.3%
House Guard 2001 10.4% 14.8% 7.9% 11.1% 11.5% 22.2% 10.7% 8.0% 9.5% 7.7% 19.0%
Polywall 10.4% 0.0% 10.5% 27.8% 11.5% 0.0% 16.1% 6.0% 7.1% 9.6% 19.0%
Mar-Flex 8.7% 11.1% 13.2% 0.0% 7.7% 0.0% 8.9% 10.0% 2.4% 9.6% 19.0%
Rub-R-Wall 7.8% 11.1% 7.9% 16.7% 0.0% 11.1% 5.4% 10.0% 7.1% 9.6% 4.8%
Epro Services 1.7% 0.0% 2.6% 0.0% 3.8% 0.0% 1.8% 2.0% 0.0% 3.8% 0.0%
None of these 35.7% 37.0% 36.8% 16.7% 42.3% 77.8% 30.4% 34.0% 40.5% 42.3% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
227
E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )
Brand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Delta (Cosella-Durken) 17.4% 11.1% 21.1% 11.1% 15.4% 0.0% 23.2% 14.0% 7.1% 19.2% 33.3%
Tuff-N-Dri 16.5% 22.2% 13.2% 22.2% 15.4% 0.0% 16.1% 20.0% 16.7% 15.4% 19.0%
Watchdog 9.6% 14.8% 2.6% 11.1% 15.4% 0.0% 3.6% 18.0% 14.3% 7.7% 4.8%
Polywall 7.8% 0.0% 7.9% 22.2% 7.7% 0.0% 12.5% 4.0% 7.1% 5.8% 14.3%
Mar-Flex 4.3% 7.4% 5.3% 0.0% 3.8% 0.0% 3.6% 6.0% 0.0% 5.8% 9.5%
House Guard 2001 2.6% 7.4% 2.6% 0.0% 0.0% 11.1% 3.6% 0.0% 4.8% 0.0% 4.8%
Rub-R-Wall 2.6% 0.0% 2.6% 11.1% 0.0% 11.1% 3.6% 0.0% 4.8% 1.9% 0.0%
None of these 39.1% 37.0% 44.7% 22.2% 42.3% 77.8% 33.9% 38.0% 45.2% 44.2% 14.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
228
E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )
Quality Ratings
Central
20.8%
(n=22)
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Delta (Cosella-Durken) 5.97 6.00 5.91 5.00 6.29 4.00 6.59 5.40 5.12 6.13 6.40
Rub-R-Wall 5.77 6.57 5.75 5.67 4.33 5.50 5.60 6.00 6.80 5.75 4.80
Polywall 5.62 5.50 5.40 5.83 6.00 0.00 5.82 5.22 5.88 5.50 5.50
Tuff-N-Dri 5.56 6.25 5.40 5.00 5.55 4.00 5.46 5.70 5.06 5.87 5.67
Watchdog 5.48 5.67 5.12 4.67 6.00 0.00 5.44 5.50 5.88 5.31 5.33
Mar-Flex 5.48 6.33 5.00 0.00 5.43 0.00 5.67 5.27 5.00 5.56 5.75
House Guard 2001 5.14 5.40 5.17 5.00 5.00 6.00 5.33 4.57 5.29 5.17 5.00
Epro Services 5.11 5.67 4.67 0.00 5.00 0.00 5.40 4.75 5.67 5.00 4.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
229
E X TE R I OR FOU N D AT I ON WATE R P R O O F I N G (C ON S TR U C TI ON P H AS E )
Importance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.50 6.44 6.53 6.17 6.77 6.11 6.41 6.68 6.52 6.37 6.81
Warranty 6.00 5.89 6.16 5.78 6.04 5.33 6.12 5.98 5.88 5.92 6.43
Ease of installation 5.83 6.15 5.74 5.39 5.92 6.11 5.86 5.76 5.74 5.75 6.24
Availability of product through your dealer
5.81 5.63 5.82 5.61 6.04 6.22 5.96 5.56 5.71 5.71 6.24
Product price 5.64 5.70 5.74 5.56 5.50 5.56 5.98 5.28 5.33 5.63 6.29
Strength of manufacturer's brand/reputation
5.34 5.59 5.21 5.33 5.50 5.22 5.46 5.22 5.40 5.23 5.48
Strong relationship with the manufacturer/dealer
4.81 5.11 4.45 4.78 5.19 5.11 4.86 4.70 4.93 4.60 5.10
Green/sustainable features 4.63 5.00 4.53 4.56 4.50 4.89 4.62 4.60 4.71 4.40 5.05
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
230
ENGINEERRED I -JOISTSBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Boise Cascade 86.3% 84.6% 86.8% 100.0% 78.3% 78.6% 86.7% 89.3% 87.5% 85.7% 85.7%
Trus Joint (Weyerhaeuser) 85.5% 88.5% 86.8% 85.2% 82.6% 92.9% 85.3% 82.1% 87.5% 83.9% 85.7%
LP 77.8% 69.2% 89.5% 81.5% 65.2% 57.1% 82.7% 75.0% 67.5% 78.6% 95.2%
Trim Joist 41.9% 46.2% 55.3% 33.3% 26.1% 21.4% 44.0% 46.4% 37.5% 37.5% 61.9%
Roseburg 39.3% 57.7% 21.1% 37.0% 56.5% 42.9% 38.7% 39.3% 35.0% 37.5% 52.4%
Open Joist 28.2% 38.5% 28.9% 25.9% 21.7% 14.3% 28.0% 35.7% 17.5% 30.4% 42.9%
None of these 3.4% 7.7% 0.0% 0.0% 4.3% 0.0% 4.0% 3.6% 2.5% 5.4% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
231
ENGINEERRED I -JOISTSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Boise Cascade 53.0% 50.0% 44.7% 66.7% 56.5% 57.1% 50.7% 57.1% 57.5% 50.0% 52.4%
Trus Joint (Weyerhaeuser) 52.1% 57.7% 47.4% 44.4% 60.9% 64.3% 48.0% 57.1% 47.5% 55.4% 52.4%
LP 47.9% 34.6% 63.2% 48.1% 39.1% 35.7% 50.7% 46.4% 30.0% 53.6% 66.7%
Roseburg 17.1% 26.9% 2.6% 22.2% 26.1% 28.6% 16.0% 14.3% 5.0% 21.4% 28.6%
Trim Joist 13.7% 23.1% 13.2% 14.8% 4.3% 7.1% 13.3% 17.9% 12.5% 16.1% 9.5%
Open Joist 8.5% 15.4% 2.6% 7.4% 13.0% 0.0% 10.7% 7.1% 2.5% 8.9% 19.0%
None of these 11.1% 15.4% 7.9% 7.4% 13.0% 7.1% 13.3% 7.1% 12.5% 10.7% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
232
ENGINEERRED I -JOISTSBrand Used the Most
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trus Joint (Weyerhaeuser) 31.6% 46.2% 28.9% 18.5% 30.4% 35.7% 28.0% 39.3% 35.0% 28.6% 33.3%
Boise Cascade 23.1% 11.5% 23.7% 29.6% 30.4% 21.4% 24.0% 21.4% 27.5% 26.8% 4.8%
LP 20.5% 3.8% 31.6% 25.9% 17.4% 21.4% 22.7% 14.3% 17.5% 17.9% 33.3%
Roseburg 3.4% 11.5% 0.0% 0.0% 4.3% 7.1% 2.7% 3.6% 0.0% 1.8% 14.3%
Trim Joist 3.4% 7.7% 5.3% 0.0% 0.0% 0.0% 4.0% 3.6% 2.5% 5.4% 0.0%
Open Joist 1.7% 0.0% 0.0% 3.7% 4.3% 0.0% 1.3% 3.6% 0.0% 1.8% 4.8%
None of these 16.2% 19.2% 10.5% 22.2% 13.0% 14.3% 17.3% 14.3% 17.5% 17.9% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
233
ENGINEERRED I -JOISTSQuality Ratings
Southwest
20.4%
(n=51)
West
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trus Joist (Weyerhaeuser) 5.96 6.00 5.85 5.90 6.11 5.85 6.02 5.87 5.86 6.11 5.78
Boise Cascade 5.94 5.86 6.00 5.85 6.11 6.27 5.94 5.79 5.94 5.94 5.94
LP 5.73 5.29 5.88 5.86 5.67 5.62 5.73 5.75 5.69 5.74 5.75
Roseburg 5.59 5.21 5.38 5.80 6.00 5.83 5.54 5.60 5.46 5.65 5.64
Trim Joist 5.38 4.58 5.76 5.38 5.33 6.00 5.28 5.46 5.33 5.76 4.75
Open Joist 5.23 4.33 5.45 5.80 5.80 6.50 5.00 5.44 4.83 5.62 4.75
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
234
ENGINEERRED I -JOISTSImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.59 6.48 6.61 6.48 6.74 6.57 6.59 6.57 6.55 6.57 6.70
Availability of product through your dealer
6.34 6.04 6.45 6.07 6.78 6.43 6.41 6.14 6.10 6.39 6.70
Ease of installation 6.14 6.08 6.32 5.78 6.35 6.07 6.16 6.11 5.98 6.14 6.45
Warranty 6.01 5.84 6.08 5.93 6.09 6.14 6.08 5.75 5.80 5.98 6.50
Product price 5.93 5.60 6.11 5.70 6.26 5.93 6.04 5.64 5.50 6.11 6.30
Strength of manufacturer's brand/reputation
5.36 5.16 5.47 5.11 5.87 5.43 5.36 5.32 5.35 5.21 5.80
Strong relationship with the manufacturer/dealer
5.11 5.00 5.29 4.81 5.48 5.14 5.08 5.18 4.98 4.89 6.00
Green/sustainable features 4.61 4.40 4.61 4.63 4.78 5.00 4.64 4.36 5.05 4.41 4.30
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
235
EXTERIOR WALL SHEATHINGBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dow Styrofoam 71.6% 70.8% 75.6% 64.3% 72.7% 69.2% 73.0% 70.0% 73.2% 65.5% 85.0%
Owens Corning 71.6% 54.2% 70.7% 85.7% 72.7% 76.9% 73.0% 67.5% 73.2% 70.9% 70.0%
ZIP System Wall Sheathing (Huber Engineered Woods)
71.6% 66.7% 80.5% 71.4% 63.6% 61.5% 69.8% 77.5% 73.2% 70.9% 70.0%
Georgia-Pacific (DensGlass Gold) 69.8% 54.2% 65.9% 78.6% 81.8% 61.5% 68.3% 75.0% 68.3% 61.8% 95.0%
Weyerhaeuser 67.2% 45.8% 63.4% 78.6% 81.8% 76.9% 69.8% 60.0% 65.9% 72.7% 55.0%
Johns Manville 63.8% 37.5% 65.9% 78.6% 72.7% 76.9% 65.1% 57.5% 65.9% 61.8% 65.0%
LP 61.2% 45.8% 63.4% 71.4% 63.6% 46.2% 66.7% 57.5% 51.2% 61.8% 80.0%
Celotex 56.0% 50.0% 65.9% 60.7% 40.9% 53.8% 66.7% 40.0% 58.5% 58.2% 45.0%
US Gypsum 51.7% 37.5% 56.1% 57.1% 54.5% 46.2% 57.1% 45.0% 36.6% 56.4% 70.0%
Gold Bond 41.4% 20.8% 43.9% 46.4% 54.5% 46.2% 44.4% 35.0% 39.0% 40.0% 50.0%
Thermax 40.5% 41.7% 41.5% 46.4% 31.8% 46.2% 42.9% 35.0% 36.6% 38.2% 55.0%
R-Max 37.1% 37.5% 41.5% 32.1% 36.4% 30.8% 39.7% 35.0% 41.5% 29.1% 50.0%
Norbord Industries 35.3% 20.8% 36.6% 57.1% 22.7% 7.7% 42.9% 32.5% 34.1% 36.4% 35.0%
Thermoply 33.6% 12.5% 53.7% 25.0% 31.8% 30.8% 30.2% 40.0% 29.3% 30.9% 50.0%
GreenGuard (Pactiv) 28.4% 25.0% 31.7% 35.7% 18.2% 30.8% 31.7% 22.5% 17.1% 32.7% 40.0%
Ainsworth 21.6% 8.3% 12.2% 39.3% 31.8% 15.4% 23.8% 20.0% 24.4% 18.2% 25.0%
Atlas Rboard 12.9% 8.3% 9.8% 25.0% 9.1% 0.0% 19.0% 7.5% 9.8% 12.7% 20.0%
PURewall by Covestro 8.6% 0.0% 7.3% 17.9% 9.1% 0.0% 12.7% 5.0% 7.3% 9.1% 10.0%
None of these 1.7% 8.3% 0.0% 0.0% 0.0% 0.0% 0.0% 5.0% 2.4% 1.8% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
236
EXTERIOR WALL SHEATHINGBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Weyerhaeuser 39.7% 33.3% 34.1% 42.9% 50.0% 76.9% 34.9% 35.0% 36.6% 45.5% 30.0%
LP 37.9% 37.5% 34.1% 50.0% 31.8% 38.5% 47.6% 22.5% 26.8% 41.8% 50.0%
Georgia-Pacific (DensGlass Gold) 34.5% 41.7% 26.8% 28.6% 50.0% 30.8% 33.3% 37.5% 31.7% 30.9% 50.0%
Dow Styrofoam 31.9% 41.7% 26.8% 35.7% 27.3% 46.2% 30.2% 30.0% 31.7% 29.1% 40.0%
ZIP System Wall Sheathing (Huber Engineered Woods)
31.9% 50.0% 36.6% 25.0% 13.6% 30.8% 27.0% 40.0% 26.8% 32.7% 40.0%
Owens Corning 31.0% 29.2% 34.1% 28.6% 27.3% 38.5% 38.1% 17.5% 24.4% 36.4% 30.0%
Johns Manville 24.1% 25.0% 24.4% 25.0% 22.7% 38.5% 30.2% 10.0% 19.5% 29.1% 20.0%
US Gypsum 22.4% 16.7% 19.5% 25.0% 31.8% 30.8% 25.4% 15.0% 19.5% 23.6% 25.0%
Celotex 19.0% 16.7% 14.6% 21.4% 27.3% 30.8% 25.4% 5.0% 24.4% 18.2% 10.0%
Gold Bond 18.1% 16.7% 17.1% 21.4% 18.2% 7.7% 25.4% 10.0% 14.6% 14.5% 35.0%
Norbord Industries 15.5% 12.5% 12.2% 32.1% 4.5% 7.7% 20.6% 10.0% 7.3% 20.0% 20.0%
R-Max 15.5% 29.2% 17.1% 7.1% 9.1% 23.1% 15.9% 12.5% 17.1% 10.9% 25.0%
Thermax 14.7% 25.0% 14.6% 10.7% 9.1% 23.1% 15.9% 10.0% 9.8% 18.2% 15.0%
Thermoply 12.9% 8.3% 19.5% 7.1% 13.6% 7.7% 12.7% 15.0% 14.6% 12.7% 10.0%
PURewall by Covestro 8.6% 0.0% 7.3% 17.9% 9.1% 0.0% 12.7% 5.0% 7.3% 9.1% 10.0%
GreenGuard (Pactiv) 7.8% 12.5% 2.4% 10.7% 9.1% 15.4% 9.5% 2.5% 4.9% 5.5% 20.0%
Ainsworth 6.9% 4.2% 0.0% 21.4% 4.5% 0.0% 9.5% 5.0% 4.9% 7.3% 10.0%
Atlas Rboard 1.7% 4.2% 0.0% 0.0% 4.5% 0.0% 3.2% 0.0% 0.0% 0.0% 10.0%
None of these 3.4% 8.3% 0.0% 3.6% 4.5% 0.0% 1.6% 7.5% 4.9% 1.8% 5.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
237
EXTERIOR WALL SHEATHINGBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
ZIP System Wall Sheathing (Huber Engineered Woods)
13.8% 25.0% 22.0% 3.6% 0.0% 0.0% 11.1% 22.5% 14.6% 12.7% 15.0%
LP 12.9% 8.3% 7.3% 25.0% 13.6% 15.4% 20.6% 0.0% 12.2% 12.7% 15.0%
Georgia-Pacific (DensGlass Gold) 11.2% 16.7% 7.3% 3.6% 22.7% 15.4% 7.9% 15.0% 7.3% 12.7% 15.0%
Weyerhaeuser 10.3% 12.5% 9.8% 0.0% 22.7% 23.1% 4.8% 15.0% 9.8% 10.9% 10.0%
Norbord Industries 9.5% 8.3% 9.8% 17.9% 0.0% 0.0% 12.7% 7.5% 4.9% 12.7% 10.0%
Dow Styrofoam 6.9% 4.2% 4.9% 10.7% 9.1% 0.0% 6.3% 10.0% 9.8% 7.3% 0.0%
Owens Corning 5.2% 4.2% 4.9% 7.1% 4.5% 7.7% 4.8% 5.0% 7.3% 5.5% 0.0%
Johns Manville 4.3% 8.3% 2.4% 3.6% 4.5% 7.7% 6.3% 0.0% 7.3% 1.8% 5.0%
R-Max 4.3% 4.2% 7.3% 0.0% 4.5% 7.7% 1.6% 7.5% 7.3% 3.6% 0.0%
US Gypsum 4.3% 0.0% 4.9% 7.1% 4.5% 7.7% 4.8% 2.5% 2.4% 5.5% 5.0%
Celotex 3.4% 0.0% 2.4% 10.7% 0.0% 7.7% 4.8% 0.0% 4.9% 3.6% 0.0%
Gold Bond 1.7% 0.0% 4.9% 0.0% 0.0% 0.0% 3.2% 0.0% 2.4% 1.8% 0.0%
Thermax 1.7% 0.0% 4.9% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 3.6% 0.0%
Thermoply 0.9% 0.0% 2.4% 0.0% 0.0% 0.0% 1.6% 0.0% 0.0% 0.0% 5.0%
None of these 9.5% 8.3% 4.9% 10.7% 13.6% 7.7% 6.3% 15.0% 9.8% 5.5% 20.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
238
EXTERIOR WALL SHEATHINGQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
ZIP System Wall Sheathing (Huber Engineered Woods)
5.95 6.38 5.84 5.65 6.08 6.00 5.85 6.07 6.18 5.89 5.64
US Gypsum 5.78 5.67 5.73 5.56 6.27 5.83 5.89 5.53 5.71 5.87 5.64
Weyerhaeuser 5.75 6.09 5.96 5.05 6.00 5.80 5.75 5.73 5.79 5.65 6.00
Dow Styrofoam 5.65 5.94 5.45 5.50 5.87 6.00 5.65 5.54 5.89 5.64 5.29
Owens Corning 5.62 5.62 5.70 5.48 5.67 5.70 5.81 5.25 5.59 5.67 5.57
Georgia-Pacific (DensGlass Gold) 5.61 5.85 5.54 5.11 6.06 5.38 5.62 5.66 5.75 5.48 5.63
LP 5.54 5.55 5.67 5.47 5.43 5.50 5.62 5.43 5.40 5.62 5.56
Gold Bond 5.50 5.80 5.60 5.00 5.73 5.50 5.57 5.38 5.57 5.47 5.44
Johns Manville 5.50 5.89 5.56 5.15 5.62 5.40 5.55 5.45 5.58 5.45 5.46
GreenGuard (Pactiv) 5.41 5.67 5.50 4.86 5.75 6.33 5.40 5.11 5.00 5.47 5.50
Thermax 5.35 5.20 5.53 5.36 5.14 5.17 5.46 5.23 5.07 5.78 5.00
R-Max 5.32 5.22 5.53 4.88 5.50 6.00 5.09 5.50 5.38 5.43 5.10
Norbord Industries 5.24 5.00 5.69 5.00 5.00 1.00 5.43 5.23 5.42 5.00 5.57
Thermoply 5.24 4.33 5.63 4.50 5.17 5.67 5.47 4.94 5.09 5.62 4.90
Ainsworth 5.00 4.00 5.00 5.40 4.67 5.50 5.17 4.57 4.62 5.38 5.00
Celotex 4.98 5.25 4.58 5.19 5.33 5.86 4.85 4.93 5.33 4.79 4.67
Atlas Rboard 4.92 5.00 5.00 5.17 4.00 0.00 5.11 4.33 4.00 5.60 4.75
PURewall by Covestro 4.29 0.00 4.00 4.25 4.50 0.00 4.20 4.50 4.00 4.33 4.50
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
239
EXTERIOR WALL SHEATHINGImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.52 6.42 6.61 6.37 6.65 6.46 6.54 6.51 6.64 6.46 6.45
Availability of product through your dealer
6.14 6.21 6.22 6.04 6.00 6.62 6.15 5.97 6.15 6.13 6.15
Ease of installation 6.02 6.17 6.12 5.78 5.90 6.15 6.05 5.92 6.15 5.87 6.15
Warranty 5.95 6.04 6.15 5.81 5.55 5.46 6.00 6.03 5.95 5.89 6.10
Product price 5.93 5.75 6.05 6.19 5.50 6.15 6.16 5.49 5.79 5.96 6.10
Strength of manufacturer's brand/reputation
5.27 5.38 5.37 5.19 5.25 5.31 5.15 5.44 5.41 4.98 5.75
Strong relationship with the manufacturer/dealer
4.88 4.79 5.00 4.93 4.90 4.77 4.77 5.10 5.08 4.63 5.20
Green/sustainable features 4.45 4.88 4.17 4.07 5.00 4.31 4.48 4.46 4.69 4.50 3.85
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
240
FAUCETSBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Moen 93.8% 95.2% 94.3% 91.3% 93.5% 100.0% 90.0% 97.7% 97.5% 88.4% 96.7%
American Standard 91.2% 85.7% 94.3% 91.3% 90.3% 90.0% 91.7% 90.7% 92.5% 88.4% 93.3%
Kohler 91.2% 100.0% 94.3% 78.3% 90.3% 100.0% 88.3% 93.0% 92.5% 86.0% 96.7%
Delta 90.3% 81.0% 94.3% 95.7% 87.1% 100.0% 95.0% 81.4% 90.0% 86.0% 96.7%
Pfister 80.5% 71.4% 85.7% 73.9% 83.9% 80.0% 80.0% 81.4% 87.5% 69.8% 86.7%
Elkay 69.9% 76.2% 80.0% 69.6% 61.3% 70.0% 63.3% 79.1% 72.5% 65.1% 73.3%
Grohe 68.1% 81.0% 62.9% 65.2% 71.0% 70.0% 60.0% 79.1% 75.0% 51.2% 83.3%
Peerless 62.8% 61.9% 74.3% 69.6% 45.2% 90.0% 63.3% 55.8% 72.5% 51.2% 66.7%
Eljer 60.2% 66.7% 65.7% 65.2% 48.4% 70.0% 58.3% 60.5% 65.0% 53.5% 63.3%
Gerber Plumbing Fixtures 52.2% 66.7% 48.6% 65.2% 41.9% 80.0% 50.0% 48.8% 55.0% 39.5% 66.7%
Sterling 50.4% 42.9% 57.1% 60.9% 45.2% 70.0% 50.0% 46.5% 50.0% 39.5% 66.7%
Franke 47.8% 66.7% 42.9% 43.5% 48.4% 40.0% 40.0% 60.5% 52.5% 34.9% 60.0%
Hansgrohe 46.9% 47.6% 45.7% 52.2% 45.2% 20.0% 41.7% 60.5% 55.0% 25.6% 66.7%
Danze 40.7% 28.6% 42.9% 26.1% 54.8% 40.0% 36.7% 46.5% 42.5% 30.2% 53.3%
Blanco 39.8% 19.0% 45.7% 47.8% 38.7% 30.0% 36.7% 46.5% 37.5% 30.2% 56.7%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
241
FAUCETSBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Briggs 33.6% 14.3% 40.0% 39.1% 38.7% 50.0% 38.3% 23.3% 15.0% 30.2% 63.3%
Brizo 27.4% 14.3% 34.3% 21.7% 35.5% 20.0% 28.3% 27.9% 27.5% 9.3% 53.3%
Chicago 22.1% 19.0% 17.1% 30.4% 25.8% 40.0% 15.0% 27.9% 17.5% 14.0% 40.0%
Hansa 18.6% 4.8% 20.0% 26.1% 22.6% 10.0% 20.0% 18.6% 10.0% 14.0% 36.7%
Decolav 15.9% 9.5% 5.7% 17.4% 32.3% 10.0% 20.0% 11.6% 7.5% 7.0% 40.0%
Jado 15.9% 9.5% 14.3% 21.7% 19.4% 10.0% 16.7% 16.3% 12.5% 9.3% 30.0%
Kraus USA 15.9% 9.5% 22.9% 21.7% 9.7% 10.0% 18.3% 14.0% 15.0% 9.3% 26.7%
Symmons 15.9% 38.1% 5.7% 21.7% 9.7% 30.0% 15.0% 14.0% 12.5% 18.6% 16.7%
Porcher 15.0% 4.8% 14.3% 26.1% 16.1% 20.0% 13.3% 16.3% 10.0% 11.6% 26.7%
Dornbracht 13.3% 4.8% 5.7% 17.4% 25.8% 10.0% 13.3% 14.0% 10.0% 7.0% 26.7%
KWC 11.5% 4.8% 5.7% 17.4% 19.4% 20.0% 10.0% 11.6% 5.0% 9.3% 23.3%
Taymor 8.8% 4.8% 2.9% 13.0% 16.1% 10.0% 8.3% 9.3% 2.5% 2.3% 26.7%
Lixil 4.4% 0.0% 2.9% 13.0% 3.2% 0.0% 5.0% 4.7% 2.5% 2.3% 10.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
242
FAUCETSBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 67.3% 76.2% 57.1% 65.2% 74.2% 60.0% 65.0% 72.1% 70.0% 65.1% 66.7%
Delta 63.7% 52.4% 74.3% 65.2% 54.8% 60.0% 68.3% 58.1% 77.5% 55.8% 56.7%
Moen 63.7% 66.7% 60.0% 60.9% 64.5% 70.0% 61.7% 65.1% 57.5% 65.1% 70.0%
American Standard 50.4% 42.9% 51.4% 47.8% 54.8% 50.0% 38.3% 67.4% 60.0% 46.5% 43.3%
Grohe 22.1% 38.1% 14.3% 13.0% 29.0% 40.0% 13.3% 30.2% 27.5% 18.6% 20.0%
Pfister 21.2% 23.8% 22.9% 17.4% 19.4% 40.0% 21.7% 16.3% 25.0% 20.9% 16.7%
Elkay 18.6% 23.8% 17.1% 17.4% 19.4% 10.0% 13.3% 27.9% 20.0% 16.3% 20.0%
Gerber Plumbing Fixtures 18.6% 23.8% 14.3% 17.4% 22.6% 40.0% 15.0% 18.6% 22.5% 7.0% 30.0%
Blanco 14.2% 4.8% 14.3% 13.0% 19.4% 0.0% 15.0% 16.3% 12.5% 9.3% 23.3%
Sterling 14.2% 9.5% 14.3% 8.7% 22.6% 50.0% 11.7% 9.3% 12.5% 7.0% 26.7%
Franke 11.5% 14.3% 11.4% 8.7% 12.9% 10.0% 8.3% 16.3% 15.0% 7.0% 13.3%
Hansgrohe 11.5% 19.0% 14.3% 13.0% 3.2% 0.0% 8.3% 18.6% 17.5% 11.6% 3.3%
Peerless 11.5% 9.5% 11.4% 17.4% 3.2% 10.0% 15.0% 7.0% 12.5% 11.6% 10.0%
Eljer 10.6% 9.5% 5.7% 13.0% 12.9% 20.0% 10.0% 9.3% 10.0% 14.0% 6.7%
Brizo 9.7% 4.8% 11.4% 8.7% 12.9% 0.0% 5.0% 18.6% 17.5% 0.0% 13.3%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
243
FAUCETSBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Danze 8.8% 14.3% 2.9% 4.3% 12.9% 10.0% 6.7% 11.6% 10.0% 4.7% 13.3%
Symmons 8.0% 28.6% 0.0% 4.3% 6.5% 20.0% 5.0% 9.3% 10.0% 9.3% 3.3%
Briggs 5.3% 0.0% 5.7% 4.3% 9.7% 10.0% 5.0% 4.7% 0.0% 2.3% 16.7%
Chicago 4.4% 0.0% 2.9% 8.7% 6.5% 10.0% 5.0% 2.3% 7.5% 2.3% 3.3%
Hansa 4.4% 0.0% 8.6% 4.3% 3.2% 0.0% 5.0% 4.7% 0.0% 7.0% 6.7%
Kraus USA 4.4% 4.8% 8.6% 0.0% 3.2% 0.0% 3.3% 7.0% 7.5% 2.3% 3.3%
Taymor 4.4% 0.0% 0.0% 4.3% 12.9% 0.0% 3.3% 7.0% 0.0% 0.0% 16.7%
Jado 2.7% 0.0% 0.0% 4.3% 6.5% 0.0% 1.7% 4.7% 0.0% 2.3% 6.7%
KWC 2.7% 0.0% 0.0% 4.3% 6.5% 0.0% 1.7% 4.7% 0.0% 2.3% 6.7%
Decolav 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 0.0% 0.0% 6.7%
Dornbracht 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 2.5% 0.0% 3.3%
Porcher 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 0.0% 2.3% 3.3%
Lixil 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.7% 0.0% 0.0% 0.0% 3.3%
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FAUCETSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Delta 31.0% 23.8% 51.4% 17.4% 22.6% 0.0% 40.0% 25.6% 35.0% 37.2% 16.7%
Kohler 27.4% 47.6% 17.1% 30.4% 25.8% 40.0% 20.0% 34.9% 32.5% 23.3% 26.7%
Moen 24.8% 19.0% 20.0% 30.4% 29.0% 40.0% 26.7% 18.6% 17.5% 20.9% 40.0%
American Standard 7.1% 9.5% 2.9% 4.3% 12.9% 10.0% 5.0% 9.3% 2.5% 11.6% 6.7%
Danze 1.8% 0.0% 0.0% 0.0% 6.5% 0.0% 1.7% 2.3% 2.5% 0.0% 3.3%
Hansgrohe 1.8% 0.0% 2.9% 4.3% 0.0% 0.0% 0.0% 4.7% 5.0% 0.0% 0.0%
Pfister 1.8% 0.0% 2.9% 0.0% 3.2% 0.0% 1.7% 2.3% 0.0% 4.7% 0.0%
Sterling 1.8% 0.0% 2.9% 4.3% 0.0% 10.0% 1.7% 0.0% 0.0% 2.3% 3.3%
Blanco 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.3%
Peerless 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 2.5% 0.0% 0.0%
None of these 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 2.5% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
245
FAUCETSQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 6.25 6.10 6.30 6.18 6.30 6.11 6.22 6.32 6.44 6.20 6.07
Grohe 5.89 5.81 5.57 5.75 6.30 5.71 6.03 5.79 5.97 6.17 5.57
Hansgrohe 5.88 6.22 5.87 5.50 5.85 7.00 5.86 5.84 5.86 6.30 5.65
Moen 5.76 5.90 5.67 6.00 5.50 6.00 5.92 5.50 5.79 6.00 5.41
Franke 5.69 5.86 5.36 5.50 6.00 6.50 5.75 5.52 5.60 6.17 5.47
Jado 5.53 5.00 6.00 5.00 5.60 4.00 5.57 5.71 6.25 6.33 4.88
Blanco 5.52 5.00 5.33 5.33 5.83 5.33 5.68 5.40 5.47 6.00 5.25
Brizo 5.48 4.67 5.55 5.75 5.55 4.50 5.25 6.00 6.10 5.67 5.06
Delta 5.45 5.47 5.62 4.95 5.56 6.10 5.39 5.37 5.74 5.26 5.34
KWC 5.44 6.00 5.00 5.00 6.00 6.50 5.50 5.00 3.00 6.33 5.40
American Standard 5.39 5.00 5.45 4.95 5.77 5.67 5.39 5.32 5.56 5.44 5.11
Hansa 5.28 7.00 5.33 5.25 5.00 7.00 5.50 4.71 4.67 6.20 5.00
Kraus USA 5.27 5.50 5.71 4.75 4.50 4.00 5.12 5.67 5.67 6.33 4.33
Elkay 5.19 5.40 5.30 4.93 5.06 5.33 5.09 5.26 5.21 5.68 4.55
Dornbracht 5.17 4.00 5.00 5.00 5.50 4.00 4.80 5.67 6.00 6.50 4.62
Danze 5.14 5.00 5.36 4.60 5.12 5.00 5.15 5.16 5.41 5.18 4.80
* Brands continued on the next slide
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FAUCETSQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Chicago 5.14 6.00 5.00 5.00 5.00 6.00 5.33 4.75 5.57 5.60 4.60
Symmons 5.06 5.38 4.50 4.50 5.33 4.67 5.25 5.00 5.40 5.43 4.20
Gerber Plumbing Fixtures 5.04 5.14 4.94 5.14 4.91 5.00 4.89 5.24 5.19 5.06 4.84
Decolav 4.93 3.50 5.50 4.67 5.29 4.00 5.12 4.80 4.50 6.00 4.80
Eljer 4.91 5.07 5.13 4.50 4.71 5.29 4.84 4.88 5.08 5.38 4.06
Briggs 4.79 4.00 5.23 4.86 4.42 4.60 4.95 4.60 4.40 5.27 4.61
Porcher 4.71 3.00 5.40 4.50 4.50 4.50 5.20 4.43 4.75 6.33 4.00
Peerless 4.70 4.58 4.80 4.57 4.54 4.89 4.64 4.71 4.83 4.78 4.42
Pfister 4.67 4.64 4.93 4.13 4.54 5.12 4.64 4.59 4.64 5.00 4.38
Sterling 4.56 4.11 4.70 4.58 4.62 4.71 4.78 4.20 4.16 4.80 4.75
Taymor 4.56 3.00 4.00 4.50 5.00 3.00 5.00 4.50 4.00 0.00 4.62
Lixil 3.75 0.00 3.00 4.50 3.00 0.00 3.50 4.00 3.00 0.00 4.00
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247
FAUCETSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.47 6.57 6.69 6.10 6.39 6.40 6.47 6.49 6.52 6.39 6.50
Availability of product through
your dealer6.12 6.33 6.29 5.62 6.06 6.20 6.14 6.07 6.40 5.93 6.00
Product price 6.04 5.90 6.31 5.62 6.10 6.40 6.22 5.70 5.88 5.95 6.37
Warranty 5.98 6.38 6.34 5.33 5.68 6.40 6.03 5.81 5.78 6.05 6.17
Strength of manufacturer's
brand/reputation5.61 5.76 5.66 5.71 5.52 5.90 5.66 5.49 5.80 5.56 5.43
Ease of installation 5.50 5.48 5.63 5.24 5.52 6.30 5.40 5.47 5.72 5.34 5.43
Strong relationship with the
manufacturer/dealer5.08 5.10 5.23 5.19 4.97 5.30 5.22 4.84 5.18 4.98 5.10
Green/sustainable features 4.25 5.05 4.26 3.71 4.13 5.90 4.14 4.02 4.05 4.32 4.43
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FIREPLACESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Heat & Glo 79.4% 76.2% 79.5% 83.3% 87.5% 60.0% 82.7% 78.0% 72.2% 81.4% 85.7%
Heatilator 77.6% 61.9% 88.6% 75.0% 81.2% 80.0% 82.7% 72.0% 61.1% 79.1% 96.4%
Majestic 69.2% 66.7% 72.7% 70.8% 68.8% 80.0% 65.4% 72.0% 63.9% 69.8% 75.0%
Napoleon 49.5% 42.9% 43.2% 54.2% 62.5% 40.0% 48.1% 52.0% 52.8% 39.5% 60.7%
Vermont Castings 47.7% 81.0% 36.4% 50.0% 31.2% 60.0% 48.1% 46.0% 52.8% 44.2% 46.4%
Superior Fireplaces 34.6% 28.6% 43.2% 16.7% 50.0% 60.0% 32.7% 34.0% 30.6% 27.9% 50.0%
Davinci Custom Fireplaces/
Travis Industries16.8% 9.5% 18.2% 16.7% 25.0% 20.0% 21.2% 12.0% 11.1% 9.3% 35.7%
Monessen 16.8% 14.3% 22.7% 4.2% 25.0% 20.0% 19.2% 14.0% 11.1% 18.6% 21.4%
Regency 16.8% 9.5% 11.4% 20.8% 31.2% 20.0% 21.2% 12.0% 16.7% 18.6% 14.3%
Town & Country Fireplaces 14.0% 23.8% 11.4% 8.3% 18.8% 20.0% 7.7% 20.0% 13.9% 9.3% 21.4%
FMI 13.1% 4.8% 15.9% 12.5% 18.8% 0.0% 9.6% 18.0% 11.1% 11.6% 17.9%
Astria 9.3% 4.8% 13.6% 8.3% 6.2% 0.0% 11.5% 8.0% 2.8% 9.3% 17.9%
Spark Modern Fires 8.4% 4.8% 6.8% 8.3% 18.8% 0.0% 5.8% 12.0% 5.6% 7.0% 14.3%
Montigo 7.5% 0.0% 9.1% 0.0% 25.0% 0.0% 9.6% 6.0% 2.8% 7.0% 14.3%
Valor (Miles Industries) 2.8% 0.0% 4.5% 0.0% 6.2% 0.0% 3.8% 2.0% 0.0% 4.7% 3.6%
None of these 0.9% 0.0% 0.0% 4.2% 0.0% 0.0% 0.0% 2.0% 2.8% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
249
FIREPLACESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Heatilator 42.1% 23.8% 45.5% 45.8% 56.2% 40.0% 44.2% 40.0% 27.8% 41.9% 60.7%
Heat & Glo 39.3% 47.6% 31.8% 45.8% 43.8% 40.0% 34.6% 44.0% 27.8% 41.9% 50.0%
Majestic 27.1% 19.0% 29.5% 25.0% 37.5% 20.0% 21.2% 34.0% 25.0% 37.2% 14.3%
Napoleon 17.8% 19.0% 18.2% 8.3% 25.0% 20.0% 11.5% 24.0% 16.7% 23.3% 10.7%
Superior Fireplaces 13.1% 4.8% 18.2% 12.5% 12.5% 0.0% 17.3% 10.0% 8.3% 14.0% 17.9%
Vermont Castings 10.3% 28.6% 6.8% 4.2% 0.0% 20.0% 7.7% 12.0% 16.7% 9.3% 3.6%
FMI 7.5% 4.8% 9.1% 8.3% 6.2% 0.0% 3.8% 12.0% 11.1% 7.0% 3.6%
Monessen 6.5% 0.0% 13.6% 0.0% 6.2% 0.0% 7.7% 6.0% 2.8% 9.3% 7.1%
Astria 4.7% 4.8% 6.8% 4.2% 0.0% 0.0% 3.8% 6.0% 2.8% 2.3% 10.7%
Regency 3.7% 0.0% 2.3% 0.0% 12.5% 0.0% 5.8% 2.0% 2.8% 4.7% 3.6%
Town & Country Fireplaces 3.7% 9.5% 2.3% 4.2% 0.0% 0.0% 0.0% 8.0% 8.3% 0.0% 3.6%
Spark Modern Fires 2.8% 0.0% 4.5% 4.2% 0.0% 0.0% 0.0% 6.0% 2.8% 2.3% 3.6%
Montigo 1.9% 0.0% 2.3% 0.0% 6.2% 0.0% 1.9% 2.0% 0.0% 0.0% 7.1%
Davinci Custom Fireplaces/
Travis Industries0.9% 0.0% 0.0% 4.2% 0.0% 0.0% 0.0% 2.0% 0.0% 2.3% 0.0%
None of these 3.7% 0.0% 2.3% 8.3% 0.0% 20.0% 3.8% 2.0% 5.6% 4.7% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
250
FIREPLACESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Heatilator 28.0% 9.5% 31.8% 37.5% 31.2% 40.0% 30.8% 24.0% 13.9% 27.9% 46.4%
Heat & Glo 19.6% 23.8% 15.9% 25.0% 18.8% 20.0% 17.3% 22.0% 19.4% 23.3% 14.3%
Majestic 12.1% 14.3% 15.9% 0.0% 18.8% 0.0% 13.5% 12.0% 11.1% 16.3% 7.1%
Vermont Castings 7.5% 28.6% 2.3% 4.2% 0.0% 20.0% 3.8% 10.0% 16.7% 2.3% 3.6%
Napoleon 6.5% 4.8% 6.8% 4.2% 12.5% 0.0% 1.9% 12.0% 8.3% 7.0% 3.6%
Superior Fireplaces 6.5% 0.0% 9.1% 12.5% 0.0% 0.0% 11.5% 2.0% 8.3% 4.7% 7.1%
Astria 2.8% 4.8% 4.5% 0.0% 0.0% 0.0% 3.8% 2.0% 0.0% 0.0% 10.7%
FMI 2.8% 0.0% 4.5% 4.2% 0.0% 0.0% 1.9% 4.0% 5.6% 2.3% 0.0%
Regency 2.8% 0.0% 2.3% 0.0% 6.2% 0.0% 3.8% 2.0% 2.8% 4.7% 0.0%
Monessen 1.9% 0.0% 2.3% 0.0% 6.2% 0.0% 3.8% 0.0% 0.0% 2.3% 3.6%
Town & Country Fireplaces 1.9% 9.5% 0.0% 0.0% 0.0% 0.0% 0.0% 4.0% 5.6% 0.0% 0.0%
Spark Modern Fires 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 2.3% 0.0%
None of these 6.5% 4.8% 2.3% 12.5% 6.2% 20.0% 7.7% 4.0% 8.3% 7.0% 3.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
251
FIREPLACESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Vermont Castings 6.02 6.12 6.21 5.64 5.80 6.33 6.13 5.86 6.11 6.00 5.92
Astria 6.00 6.00 6.50 6.50 3.00 0.00 6.00 6.00 6.00 6.00 6.00
Napoleon 5.87 6.00 6.24 5.40 5.70 7.00 5.91 5.74 5.74 6.33 5.69
Superior Fireplaces 5.76 5.67 5.94 5.00 5.83 5.33 5.75 5.87 5.80 6.09 5.46
Heatilator 5.75 5.85 5.78 5.47 5.92 6.50 5.63 5.80 5.73 5.81 5.70
Spark Modern Fires 5.62 5.00 6.50 7.00 4.33 0.00 4.50 6.00 6.00 7.00 4.75
Monessen 5.53 5.67 5.90 0.00 4.50 7.00 5.67 5.14 5.75 6.00 4.60
Majestic 5.52 5.71 5.68 5.13 5.36 6.00 5.44 5.54 5.70 5.68 5.10
Heat & Glo 5.46 5.73 5.30 5.22 5.85 6.33 5.39 5.46 5.48 5.39 5.52
FMI 5.42 5.00 5.17 6.33 5.00 0.00 5.00 5.62 6.00 5.50 4.75
Regency 5.40 7.00 6.00 4.75 4.80 7.00 5.60 4.50 5.67 5.80 4.50
Town & Country Fireplaces 5.31 6.00 5.00 5.50 4.67 6.00 5.33 5.22 5.25 5.33 5.33
Montigo 5.29 0.00 5.67 0.00 5.00 0.00 5.25 5.33 5.00 6.00 5.00
Davinci Custom Fireplaces/
Travis Industries5.20 6.00 5.17 6.00 4.25 7.00 5.12 5.00 5.50 5.33 5.00
Valor (Miles Industries) 4.50 0.00 5.00 0.00 4.00 0.00 4.00 5.00 0.00 5.00 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
252
FIREPLACESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.53 6.52 6.55 6.43 6.60 7.00 6.56 6.46 6.53 6.51 6.57
Availability of product through
your dealer6.27 6.43 6.23 6.09 6.47 7.00 6.23 6.23 6.31 6.05 6.54
Warranty 6.14 6.29 6.18 5.70 6.40 7.00 6.13 6.06 6.14 6.07 6.25
Product price 6.11 6.14 6.00 6.04 6.67 6.40 6.19 6.00 5.94 6.00 6.50
Ease of installation 5.70 6.29 5.30 5.57 6.27 6.00 5.60 5.79 6.03 5.37 5.79
Strength of manufacturer's
brand/reputation5.50 5.57 5.36 5.26 6.00 6.60 5.50 5.40 5.56 5.39 5.61
Strong relationship with the
manufacturer/dealer5.40 5.57 5.23 5.30 5.80 6.60 5.37 5.31 5.33 5.29 5.64
Green/sustainable features 4.20 5.19 3.91 3.52 4.87 5.40 4.10 4.19 4.22 4.22 4.14
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FLOORING: LAMINATE, VINYL, WOODBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Armstrong 77.5% 76.2% 73.0% 76.9% 84.6% 80.0% 73.5% 84.8% 85.3% 76.7% 70.6%
Mohawk 77.5% 71.4% 94.6% 76.9% 61.5% 70.0% 77.9% 78.8% 76.5% 76.7% 79.4%
Shaw 73.0% 52.4% 94.6% 61.5% 69.2% 60.0% 76.5% 69.7% 64.7% 69.8% 85.3%
Pergo 72.1% 71.4% 70.3% 76.9% 69.2% 80.0% 69.1% 75.8% 79.4% 72.1% 64.7%
Lumber Liquidators 70.3% 66.7% 73.0% 76.9% 65.4% 60.0% 67.6% 78.8% 73.5% 74.4% 61.8%
Bruce 66.7% 76.2% 75.7% 65.4% 50.0% 40.0% 66.2% 75.8% 67.6% 69.8% 61.8%
Congoleum 59.5% 42.9% 59.5% 57.7% 73.1% 50.0% 55.9% 69.7% 67.6% 53.5% 58.8%
Mannington 55.9% 52.4% 59.5% 57.7% 53.8% 40.0% 55.9% 60.6% 50.0% 55.8% 61.8%
Tarkett 41.4% 42.9% 37.8% 42.3% 42.3% 30.0% 39.7% 48.5% 38.2% 46.5% 38.2%
Andersen 37.8% 42.9% 37.8% 42.3% 30.8% 20.0% 38.2% 42.4% 44.1% 37.2% 32.4%
Engineered Floors 31.5% 47.6% 37.8% 15.4% 26.9% 30.0% 30.9% 33.3% 32.4% 34.9% 26.5%
Carlisle 27.9% 47.6% 21.6% 23.1% 26.9% 0.0% 22.1% 48.5% 26.5% 34.9% 20.6%
Harris Tarkett 25.2% 33.3% 27.0% 26.9% 15.4% 30.0% 22.1% 30.3% 23.5% 30.2% 20.6%
Hartco 23.4% 28.6% 21.6% 19.2% 26.9% 10.0% 25.0% 24.2% 23.5% 16.3% 32.4%
Azrock 16.2% 14.3% 13.5% 19.2% 19.2% 0.0% 22.1% 9.1% 8.8% 11.6% 29.4%
Mullican Flooring 16.2% 14.3% 21.6% 19.2% 7.7% 10.0% 17.6% 15.2% 8.8% 14.0% 26.5%
* Brands continued on the next slide
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FLOORING: LAMINATE, VINYL, WOODBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Columbia Flooring 14.4% 23.8% 13.5% 11.5% 11.5% 10.0% 16.2% 12.1% 14.7% 14.0% 14.7%
Kahrs 12.6% 14.3% 13.5% 7.7% 15.4% 0.0% 14.7% 12.1% 17.6% 2.3% 20.6%
Robbins 11.7% 9.5% 13.5% 11.5% 11.5% 10.0% 13.2% 9.1% 14.7% 4.7% 17.6%
Decorative Flooring 10.8% 14.3% 16.2% 7.7% 3.8% 0.0% 10.3% 15.2% 5.9% 11.6% 14.7%
Quick-Stop 10.8% 9.5% 10.8% 15.4% 7.7% 10.0% 13.2% 6.1% 5.9% 7.0% 20.6%
Kentucky Wood Floors 9.9% 14.3% 5.4% 11.5% 11.5% 0.0% 10.3% 12.1% 11.8% 7.0% 11.8%
Mirage (Boa Franc) 9.9% 14.3% 8.1% 7.7% 11.5% 0.0% 7.4% 18.2% 11.8% 7.0% 11.8%
Lyptus 9.0% 4.8% 5.4% 15.4% 11.5% 0.0% 8.8% 12.1% 8.8% 7.0% 11.8%
Goodwin Heart Pine 8.1% 14.3% 2.7% 7.7% 11.5% 0.0% 7.4% 12.1% 11.8% 2.3% 11.8%
BR 111 7.2% 4.8% 5.4% 15.4% 3.8% 0.0% 10.3% 3.0% 2.9% 4.7% 14.7%
Teragren 7.2% 4.8% 8.1% 11.5% 3.8% 10.0% 8.8% 3.0% 8.8% 2.3% 11.8%
BHK of America 5.4% 4.8% 2.7% 11.5% 3.8% 0.0% 7.4% 3.0% 2.9% 4.7% 8.8%
Kronotex 4.5% 4.8% 2.7% 7.7% 3.8% 0.0% 5.9% 3.0% 2.9% 2.3% 8.8%
Lauzon 4.5% 4.8% 2.7% 7.7% 3.8% 0.0% 5.9% 3.0% 2.9% 2.3% 8.8%
None of these 4.5% 9.5% 0.0% 3.8% 7.7% 0.0% 5.9% 3.0% 2.9% 7.0% 2.9%
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255
FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Mohawk 40.5% 33.3% 54.1% 30.8% 38.5% 40.0% 42.6% 36.4% 20.6% 39.5% 61.8%
Shaw 39.6% 23.8% 51.4% 26.9% 46.2% 30.0% 45.6% 30.3% 23.5% 27.9% 70.6%
Armstrong 35.1% 52.4% 24.3% 30.8% 38.5% 50.0% 36.8% 27.3% 32.4% 34.9% 38.2%
Bruce 27.0% 47.6% 35.1% 19.2% 7.7% 40.0% 26.5% 24.2% 14.7% 41.9% 20.6%
Pergo 18.9% 33.3% 13.5% 19.2% 15.4% 30.0% 19.1% 15.2% 20.6% 20.9% 14.7%
Mannington 18.0% 9.5% 21.6% 23.1% 15.4% 20.0% 22.1% 9.1% 2.9% 18.6% 32.4%
Lumber Liquidators 15.3% 28.6% 13.5% 7.7% 15.4% 40.0% 7.4% 24.2% 14.7% 23.3% 5.9%
Andersen 11.7% 28.6% 8.1% 7.7% 7.7% 0.0% 14.7% 9.1% 8.8% 11.6% 14.7%
Congoleum 11.7% 4.8% 8.1% 15.4% 15.4% 20.0% 11.8% 9.1% 5.9% 16.3% 11.8%
Engineered Floors 11.7% 23.8% 13.5% 7.7% 3.8% 20.0% 8.8% 15.2% 5.9% 16.3% 11.8%
Tarkett 11.7% 14.3% 10.8% 11.5% 11.5% 10.0% 14.7% 6.1% 8.8% 11.6% 14.7%
Carlisle 4.5% 9.5% 2.7% 7.7% 0.0% 0.0% 1.5% 12.1% 0.0% 7.0% 5.9%
Hartco 4.5% 9.5% 5.4% 3.8% 0.0% 0.0% 2.9% 9.1% 5.9% 2.3% 5.9%
Mullican Flooring 4.5% 9.5% 5.4% 0.0% 3.8% 10.0% 2.9% 6.1% 2.9% 4.7% 5.9%
Columbia Flooring 3.6% 0.0% 8.1% 3.8% 0.0% 0.0% 1.5% 9.1% 5.9% 2.3% 2.9%
* Brands continued on the next slide
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FLOORING: LAMINATE, VINYL, WOODBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Harris Tarkett 3.6% 9.5% 0.0% 7.7% 0.0% 0.0% 2.9% 6.1% 2.9% 2.3% 5.9%
Azrock 2.7% 4.8% 0.0% 3.8% 3.8% 0.0% 2.9% 3.0% 2.9% 0.0% 5.9%
Mirage (Boa Franc) 2.7% 9.5% 2.7% 0.0% 0.0% 0.0% 1.5% 6.1% 5.9% 2.3% 0.0%
Decorative Flooring 1.8% 4.8% 2.7% 0.0% 0.0% 0.0% 1.5% 3.0% 0.0% 2.3% 2.9%
Goodwin Heart Pine 1.8% 4.8% 0.0% 0.0% 3.8% 0.0% 0.0% 6.1% 5.9% 0.0% 0.0%
Kahrs 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 1.5% 3.0% 0.0% 0.0% 5.9%
Quick-Stop 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 2.9% 0.0% 0.0% 2.3% 2.9%
Teragren 1.8% 0.0% 0.0% 7.7% 0.0% 0.0% 1.5% 3.0% 2.9% 0.0% 2.9%
BHK of America 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%
BR 111 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%
Kentucky Wood Floors 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%
Kronotex 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%
Lyptus 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 3.0% 0.0% 0.0% 2.9%
Robbins 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%
None of these 9.9% 14.3% 5.4% 11.5% 11.5% 10.0% 7.4% 15.2% 17.6% 9.3% 2.9%
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257
FLOORING: LAMINATE, VINYL, WOODBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Mohawk 18.0% 9.5% 32.4% 7.7% 15.4% 10.0% 20.6% 15.2% 5.9% 20.9% 26.5%
Shaw 18.0% 4.8% 24.3% 15.4% 23.1% 10.0% 23.5% 9.1% 8.8% 9.3% 38.2%
Bruce 14.4% 23.8% 16.2% 11.5% 7.7% 30.0% 13.2% 12.1% 8.8% 27.9% 2.9%
Armstrong 10.8% 14.3% 5.4% 7.7% 15.4% 20.0% 11.8% 6.1% 17.6% 4.7% 11.8%
Lumber Liquidators 5.4% 4.8% 5.4% 0.0% 11.5% 10.0% 0.0% 15.2% 11.8% 4.7% 0.0%
Pergo 3.6% 4.8% 0.0% 7.7% 3.8% 10.0% 2.9% 3.0% 5.9% 0.0% 5.9%
Andersen 2.7% 9.5% 0.0% 3.8% 0.0% 0.0% 2.9% 3.0% 2.9% 4.7% 0.0%
Congoleum 2.7% 0.0% 0.0% 11.5% 0.0% 0.0% 2.9% 3.0% 2.9% 4.7% 0.0%
Engineered Floors 2.7% 4.8% 2.7% 3.8% 0.0% 0.0% 1.5% 6.1% 2.9% 4.7% 0.0%
Mannington 2.7% 0.0% 0.0% 7.7% 3.8% 0.0% 2.9% 3.0% 0.0% 2.3% 5.9%
Columbia Flooring 1.8% 0.0% 5.4% 0.0% 0.0% 0.0% 1.5% 3.0% 5.9% 0.0% 0.0%
Harris Tarkett 1.8% 4.8% 0.0% 3.8% 0.0% 0.0% 1.5% 3.0% 0.0% 2.3% 2.9%
Goodwin Heart Pine 0.9% 0.0% 0.0% 0.0% 3.8% 0.0% 0.0% 3.0% 2.9% 0.0% 0.0%
Mirage (Boa Franc) 0.9% 4.8% 0.0% 0.0% 0.0% 0.0% 1.5% 0.0% 2.9% 0.0% 0.0%
Tarkett 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 0.0% 2.3% 0.0%
Teragren 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 2.9% 0.0% 0.0%
None of these 11.7% 14.3% 8.1% 11.5% 15.4% 10.0% 10.3% 15.2% 17.6% 11.6% 5.9%
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FLOORING: LAMINATE, VINYL, WOODQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Shaw 5.65 6.00 5.68 4.87 5.94 5.33 5.86 5.23 5.45 5.52 5.93
Armstrong 5.63 5.75 5.62 5.26 5.86 6.00 5.70 5.41 5.59 5.65 5.68
Anderson 5.56 6.44 5.08 5.00 6.14 5.50 5.74 5.29 5.21 5.73 5.80
Mirage (Boa Franc) 5.56 6.00 4.00 5.00 6.33 0.00 6.33 5.17 6.25 4.00 5.67
Mohawk 5.52 5.67 5.53 5.16 5.80 5.86 5.60 5.25 5.35 5.68 5.50
Bruce 5.47 5.50 5.56 5.25 5.54 5.75 5.55 5.29 5.83 5.39 5.16
Columbia Flooring 5.46 5.80 5.33 6.00 4.67 6.00 5.50 5.25 6.00 5.60 4.33
Goodwin Heart Pine 5.43 6.00 0.00 5.00 5.00 0.00 5.33 5.50 5.50 0.00 5.33
Harris Tarkett 5.40 6.00 5.25 4.83 5.50 5.33 5.54 5.22 5.75 5.09 5.50
Mullican Flooring 5.38 4.67 5.20 6.33 5.50 7.00 5.38 5.00 6.00 5.67 5.00
Kentucky Wood Floors 5.38 5.67 0.00 5.00 5.33 0.00 5.20 5.67 6.25 5.00 4.33
Engineered Floors 5.36 5.30 5.69 5.33 4.86 6.33 5.63 4.64 5.45 5.50 5.00
Carlisle 5.36 5.80 5.14 5.00 5.14 0.00 5.25 5.44 5.67 5.46 4.67
Mannington 5.26 5.82 5.20 5.15 5.00 5.75 5.38 4.95 5.19 5.32 5.26
Azrock 5.21 5.67 5.67 5.00 4.80 0.00 5.27 5.00 5.00 5.67 5.12
BR 111 5.20 6.00 5.00 5.50 4.00 0.00 5.25 5.00 6.00 0.00 5.00
Kahrs 5.20 5.67 5.00 5.00 5.00 0.00 5.50 4.75 5.40 0.00 5.00
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259
FLOORING: LAMINATE, VINYL, WOODQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tarkett 5.17 6.11 4.91 4.30 5.50 5.33 5.22 5.07 5.33 5.11 5.09
Congoleum 5.10 5.44 4.63 5.07 5.37 5.40 5.17 4.91 5.30 5.29 4.61
BHK of America 5.00 6.00 0.00 5.00 4.00 0.00 5.00 5.00 6.00 0.00 4.50
Lauzon 5.00 5.00 0.00 5.00 5.00 0.00 5.00 5.00 5.00 0.00 5.00
Hartco 4.95 6.00 4.80 4.33 4.33 3.00 5.42 4.43 5.14 5.00 4.78
Pergo 4.92 5.07 5.00 4.94 4.71 6.00 5.17 4.09 4.81 5.21 4.61
Teragren 4.83 5.00 6.00 4.00 4.00 7.00 4.25 5.00 5.00 0.00 4.67
Robbins 4.82 5.50 4.50 5.00 4.67 2.00 5.29 4.67 4.00 6.00 5.40
Quick-Stop 4.78 6.50 5.00 4.00 4.00 5.00 4.83 4.50 5.00 4.50 4.80
Decorative Flooring 4.67 4.33 5.00 5.00 4.00 0.00 4.40 5.00 4.00 5.33 4.50
Kronotex 4.67 5.00 0.00 5.00 4.00 0.00 4.50 5.00 5.00 0.00 4.50
Lyptus 4.50 6.00 6.00 3.50 4.00 0.00 4.33 4.67 4.33 6.00 4.00
Lumber Liquidators 4.14 4.50 4.21 3.79 4.12 4.33 4.21 3.96 4.36 4.13 3.84
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260
FLOORING: LAMINATE, VINYL, WOODImportance of Factors Influencing Brand Selection
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.44 6.33 6.50 6.16 6.69 6.80 6.42 6.38 6.65 6.29 6.42
Availability of product through
your dealer5.95 5.95 5.97 5.80 6.04 6.50 6.09 5.50 6.00 5.81 6.09
Product price 5.88 5.67 6.17 5.32 6.23 6.40 5.93 5.62 5.62 5.74 6.33
Warranty 5.84 5.81 5.86 5.76 5.92 5.90 6.00 5.50 5.65 5.86 6.03
Ease of installation 5.75 6.10 5.42 5.76 5.88 6.70 5.76 5.44 6.00 5.57 5.73
Strength of manufacturer's
brand/reputation5.48 5.62 5.25 5.52 5.65 5.60 5.61 5.16 5.53 5.29 5.67
Strong relationship with the
manufacturer/dealer4.98 4.90 4.97 4.88 5.15 4.40 5.12 4.88 5.09 4.62 5.33
Green/sustainable features 4.30 4.81 3.97 3.96 4.81 4.90 4.18 4.38 4.03 4.29 4.61
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261
GARAGE DOOR OPENERSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LiftMaster 88.6% 75.0% 94.9% 82.6% 93.3% 81.8% 90.0% 88.4% 86.5% 88.2% 92.3%
Genie 84.2% 80.0% 94.9% 73.9% 86.7% 81.8% 85.0% 83.7% 78.4% 84.3% 92.3%
Craftsmen 74.6% 80.0% 74.4% 78.3% 66.7% 72.7% 76.7% 72.1% 64.9% 82.4% 73.1%
Chamberlain 68.4% 55.0% 74.4% 78.3% 60.0% 63.6% 75.0% 60.5% 64.9% 66.7% 76.9%
Overhead Door 64.0% 60.0% 92.3% 52.2% 43.3% 45.5% 66.7% 65.1% 56.8% 70.6% 61.5%
Wayne-Dalton 58.8% 25.0% 82.1% 52.2% 60.0% 45.5% 58.3% 62.8% 54.1% 60.8% 61.5%
Raynor 36.8% 50.0% 41.0% 47.8% 16.7% 36.4% 35.0% 39.5% 32.4% 45.1% 26.9%
Guardian 28.1% 30.0% 33.3% 26.1% 23.3% 45.5% 28.3% 23.3% 21.6% 33.3% 26.9%
Linear 12.3% 20.0% 12.8% 8.7% 10.0% 9.1% 15.0% 9.3% 10.8% 9.8% 19.2%
Access Master 7.9% 5.0% 10.3% 8.7% 3.3% 0.0% 11.7% 4.7% 10.8% 7.8% 3.8%
Marantec 7.9% 10.0% 12.8% 0.0% 6.7% 0.0% 11.7% 4.7% 8.1% 7.8% 7.7%
None of these 0.9% 5.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
262
GARAGE DOOR OPENERSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LiftMaster 70.2% 55.0% 79.5% 60.9% 73.3% 54.5% 73.3% 69.8% 64.9% 66.7% 84.6%
Chamberlain 36.0% 30.0% 20.5% 65.2% 33.3% 27.3% 45.0% 25.6% 24.3% 41.2% 42.3%
Genie 34.2% 30.0% 28.2% 39.1% 43.3% 36.4% 35.0% 32.6% 18.9% 39.2% 46.2%
Overhead Door 28.1% 35.0% 33.3% 21.7% 23.3% 18.2% 28.3% 30.2% 32.4% 25.5% 26.9%
Craftsmen 18.4% 30.0% 12.8% 17.4% 16.7% 27.3% 18.3% 16.3% 13.5% 17.6% 26.9%
Wayne-Dalton 15.8% 5.0% 20.5% 8.7% 23.3% 9.1% 15.0% 18.6% 10.8% 17.6% 19.2%
Raynor 12.3% 20.0% 10.3% 21.7% 3.3% 18.2% 15.0% 7.0% 8.1% 15.7% 11.5%
Guardian 4.4% 5.0% 5.1% 4.3% 3.3% 0.0% 6.7% 2.3% 2.7% 3.9% 7.7%
Access Master 3.5% 5.0% 2.6% 4.3% 3.3% 0.0% 6.7% 0.0% 5.4% 2.0% 3.8%
Linear 3.5% 10.0% 2.6% 0.0% 3.3% 0.0% 5.0% 2.3% 2.7% 0.0% 11.5%
Marantec 2.6% 5.0% 2.6% 0.0% 3.3% 0.0% 5.0% 0.0% 5.4% 0.0% 3.8%
None of these 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.7% 2.7% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
263
GARAGE DOOR OPENERSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LiftMaster 50.0% 40.0% 61.5% 43.5% 43.3% 27.3% 55.0% 48.8% 45.9% 49.0% 57.7%
Chamberlain 14.9% 15.0% 12.8% 26.1% 10.0% 27.3% 15.0% 11.6% 13.5% 19.6% 7.7%
Overhead Door 9.6% 15.0% 5.1% 8.7% 13.3% 0.0% 8.3% 14.0% 16.2% 5.9% 7.7%
Genie 7.9% 5.0% 2.6% 13.0% 13.3% 18.2% 6.7% 7.0% 8.1% 7.8% 7.7%
Craftsmen 5.3% 15.0% 2.6% 4.3% 3.3% 9.1% 6.7% 2.3% 5.4% 3.9% 7.7%
Raynor 3.5% 0.0% 5.1% 4.3% 3.3% 9.1% 3.3% 2.3% 0.0% 5.9% 3.8%
Wayne-Dalton 3.5% 0.0% 5.1% 0.0% 6.7% 9.1% 0.0% 7.0% 5.4% 3.9% 0.0%
Access Master 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.8%
Linear 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.8%
Marantec 0.9% 0.0% 0.0% 0.0% 3.3% 0.0% 1.7% 0.0% 2.7% 0.0% 0.0%
None of these 2.6% 10.0% 0.0% 0.0% 3.3% 0.0% 0.0% 7.0% 2.7% 3.9% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
264
GARAGE DOOR OPENERSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LiftMaster 6.08 6.13 6.18 5.68 6.15 5.67 6.15 6.09 5.90 6.23 6.04
Overhead Door 5.72 5.42 5.94 5.18 5.92 5.50 5.65 5.85 5.79 5.88 5.31
Access Master 5.67 3.00 6.33 6.00 6.00 0.00 5.25 6.50 4.50 6.33 6.00
Raynor 5.49 5.10 6.07 5.11 5.20 5.75 5.26 5.69 5.18 5.57 5.71
Wayne-Dalton 5.44 4.20 5.70 5.10 5.53 5.40 5.29 5.62 5.33 5.59 5.27
Chamberlain 5.43 5.82 5.52 5.24 5.13 5.50 5.43 5.42 5.23 5.61 5.37
Marantec 5.38 3.00 6.25 0.00 6.00 0.00 5.00 6.50 5.00 5.33 6.00
Genie 5.27 5.50 5.21 4.73 5.54 5.11 5.24 5.35 5.08 5.42 5.22
Guardian 5.12 4.50 5.55 4.67 5.17 5.25 5.00 5.22 4.71 5.15 5.50
Linear 5.00 3.50 6.00 4.00 6.00 6.00 4.43 5.75 4.67 4.25 5.80
Craftsmen 4.84 4.81 4.96 4.65 4.94 4.57 4.90 4.82 4.64 4.83 5.11
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265
GARAGE DOOR OPENERSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.49 6.20 6.74 6.04 6.67 6.45 6.53 6.43 6.46 6.50 6.50
Availability of product through
your dealer6.08 5.85 6.32 5.74 6.17 6.27 6.12 5.98 6.11 6.14 5.92
Warranty 6.05 5.85 6.26 5.70 6.13 5.82 6.13 6.00 6.19 6.06 5.85
Product price 6.01 5.55 6.58 5.74 5.90 6.18 6.08 5.86 5.51 6.18 6.38
Strength of manufacturer's
brand/reputation5.59 5.85 5.82 5.17 5.47 5.45 5.52 5.74 5.62 5.80 5.15
Ease of installation 5.54 5.50 5.66 4.96 5.77 5.55 5.68 5.33 5.59 5.48 5.58
Strong relationship with the
manufacturer/dealer5.17 5.45 5.37 4.96 4.87 4.18 5.22 5.36 5.32 5.18 4.92
Green/sustainable features 4.21 4.05 4.21 3.91 4.73 4.82 3.98 4.38 4.46 4.22 3.85
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266
GENERATORSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Generac 87.8% 94.7% 87.0% 100.0% 72.7% 80.0% 84.9% 91.2% 88.6% 87.3% 87.5%
Briggs & Stratton 84.3% 76.3% 91.3% 87.5% 81.8% 60.0% 83.0% 87.7% 79.5% 87.3% 87.5%
Kohler 82.6% 84.2% 84.8% 87.5% 77.3% 60.0% 79.2% 87.7% 84.1% 80.0% 87.5%
American Honda 80.9% 73.7% 87.0% 87.5% 77.3% 60.0% 83.0% 80.7% 81.8% 81.8% 75.0%
Coleman 70.4% 57.9% 76.1% 100.0% 72.7% 80.0% 69.8% 70.2% 68.2% 69.1% 81.2%
DeWalt 65.2% 57.9% 76.1% 75.0% 50.0% 40.0% 67.9% 64.9% 56.8% 70.9% 68.8%
Campbell Hausfeld 57.4% 39.5% 69.6% 50.0% 68.2% 40.0% 54.7% 61.4% 63.6% 54.5% 50.0%
Cummins Onan 50.4% 39.5% 56.5% 37.5% 63.6% 20.0% 52.8% 50.9% 54.5% 43.6% 62.5%
Siemens 47.8% 39.5% 56.5% 62.5% 40.9% 60.0% 54.7% 40.4% 38.6% 50.9% 62.5%
Eaton Electrical 36.5% 31.6% 39.1% 50.0% 31.8% 40.0% 39.6% 33.3% 25.0% 40.0% 56.2%
Devilbiss 28.7% 18.4% 30.4% 37.5% 40.9% 20.0% 32.1% 26.3% 27.3% 27.3% 37.5%
None of these 3.5% 0.0% 2.2% 0.0% 13.6% 20.0% 3.8% 1.8% 4.5% 1.8% 6.2%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
267
GENERATORSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Generac 55.7% 71.1% 52.2% 75.0% 31.8% 40.0% 49.1% 63.2% 56.8% 60.0% 37.5%
Kohler 32.2% 36.8% 30.4% 50.0% 22.7% 40.0% 32.1% 31.6% 25.0% 34.5% 43.8%
American Honda 31.3% 26.3% 28.3% 62.5% 31.8% 20.0% 37.7% 26.3% 40.9% 27.3% 18.8%
Briggs & Stratton 24.3% 18.4% 30.4% 50.0% 13.6% 20.0% 30.2% 19.3% 20.5% 25.5% 31.2%
DeWalt 24.3% 21.1% 28.3% 37.5% 18.2% 20.0% 24.5% 24.6% 27.3% 23.6% 18.8%
Campbell Hausfeld 13.0% 7.9% 17.4% 25.0% 9.1% 20.0% 17.0% 8.8% 18.2% 10.9% 6.2%
Coleman 10.4% 5.3% 15.2% 25.0% 4.5% 20.0% 13.2% 7.0% 6.8% 10.9% 18.8%
Eaton Electrical 9.6% 10.5% 10.9% 12.5% 4.5% 20.0% 7.5% 10.5% 13.6% 5.5% 12.5%
Siemens 9.6% 10.5% 10.9% 12.5% 4.5% 20.0% 11.3% 7.0% 13.6% 7.3% 6.2%
Cummins Onan 7.0% 5.3% 6.5% 0.0% 13.6% 0.0% 11.3% 3.5% 4.5% 5.5% 18.8%
Devilbiss 3.5% 2.6% 4.3% 0.0% 4.5% 0.0% 5.7% 1.8% 4.5% 0.0% 12.5%
None of these 8.7% 0.0% 6.5% 12.5% 27.3% 40.0% 11.3% 3.5% 6.8% 7.3% 18.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
268
GENERATORSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Generac 40.0% 57.9% 39.1% 25.0% 18.2% 20.0% 32.1% 49.1% 40.9% 47.3% 12.5%
American Honda 13.0% 7.9% 6.5% 37.5% 22.7% 0.0% 13.2% 14.0% 15.9% 14.5% 0.0%
DeWalt 13.0% 5.3% 19.6% 0.0% 18.2% 20.0% 9.4% 15.8% 15.9% 10.9% 12.5%
Kohler 12.2% 18.4% 8.7% 12.5% 9.1% 20.0% 18.9% 5.3% 9.1% 7.3% 37.5%
Briggs & Stratton 6.1% 5.3% 10.9% 0.0% 0.0% 0.0% 9.4% 3.5% 4.5% 7.3% 6.2%
Cummins Onan 2.6% 2.6% 4.3% 0.0% 0.0% 0.0% 1.9% 3.5% 0.0% 3.6% 6.2%
Eaton Electrical 1.7% 2.6% 2.2% 0.0% 0.0% 0.0% 1.9% 1.8% 2.3% 1.8% 0.0%
None of these 11.3% 0.0% 8.7% 25.0% 31.8% 40.0% 13.2% 7.0% 11.4% 7.3% 25.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
269
GENERATORSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
American Honda 6.20 5.93 6.23 6.86 6.27 4.67 6.20 6.30 6.29 6.25 5.75
Kohler 5.87 5.88 6.00 5.71 5.60 4.67 5.93 5.90 5.80 5.95 5.79
Generac 5.79 5.75 5.79 6.12 5.67 5.50 5.80 5.80 6.08 5.75 5.14
Cummins Onan 5.65 5.80 5.54 5.67 5.69 4.00 5.68 5.69 5.95 5.61 5.10
Siemens 5.50 4.93 5.65 6.40 5.50 5.00 5.48 5.57 5.19 5.77 5.25
Briggs & Stratton 5.40 5.28 5.45 5.86 5.33 4.67 5.42 5.43 5.06 5.64 5.36
Eaton Electrical 5.35 4.83 5.71 6.00 5.00 4.50 5.38 5.43 5.12 5.65 4.89
DeWalt 5.32 5.18 5.24 5.33 5.82 4.50 5.47 5.20 5.50 5.11 5.64
Devilbiss 5.28 4.43 5.42 5.67 5.71 4.00 5.25 5.42 5.45 5.31 4.80
Coleman 4.72 4.64 4.79 4.38 4.92 3.75 4.78 4.78 4.69 4.65 5.00
Campbell Hausfeld 4.65 4.57 4.73 5.00 4.43 4.00 4.79 4.56 4.64 4.66 4.62
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
270
GENERATORSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.42 6.42 6.57 6.62 5.95 5.60 6.44 6.47 6.41 6.49 6.20
Warranty 6.20 6.42 6.17 6.38 5.68 5.20 6.31 6.18 6.25 6.13 6.27
Availability of product through your dealer
5.95 6.16 6.00 6.25 5.26 5.60 6.06 5.87 6.00 5.91 5.93
Product price 5.79 5.84 5.76 6.25 5.47 5.20 5.96 5.67 5.82 5.66 6.13
Ease of installation 5.69 5.84 5.59 6.38 5.26 5.20 5.87 5.56 5.68 5.74 5.53
Strength of manufacturer's brand/reputation
5.69 5.95 5.54 6.25 5.21 5.00 5.69 5.75 5.84 5.68 5.27
Strong relationship with the manufacturer/dealer
5.22 5.39 4.96 6.00 5.16 5.00 5.19 5.27 5.48 5.17 4.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
271
HOUSEWRAPBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tyvek (DuPont) 94.8% 90.0% 97.4% 96.2% 94.4% 81.8% 95.4% 97.4% 95.3% 93.5% 96.2%
Typar (Fiberweb) 60.0% 66.7% 56.4% 61.5% 50.0% 36.4% 64.6% 59.0% 55.8% 60.9% 65.4%
James Hardie 58.3% 60.0% 59.0% 65.4% 44.4% 45.5% 63.1% 53.8% 58.1% 58.7% 57.7%
CertaWrap (CertainTeed) 42.6% 46.7% 38.5% 50.0% 38.9% 54.5% 38.5% 46.2% 44.2% 37.0% 50.0%
PinkWrap (Owens Corning) 40.0% 36.7% 43.6% 46.2% 33.3% 63.6% 41.5% 30.8% 41.9% 32.6% 50.0%
GreenGuard (Pactiv) 34.8% 36.7% 38.5% 42.3% 16.7% 27.3% 36.9% 33.3% 18.6% 43.5% 46.2%
Protecto Wrap 29.6% 23.3% 28.2% 34.6% 38.9% 9.1% 29.2% 35.9% 27.9% 26.1% 38.5%
Benjamin Obdyke 24.3% 23.3% 17.9% 38.5% 22.2% 9.1% 30.8% 17.9% 25.6% 21.7% 26.9%
Weathermate (DOW) 20.9% 23.3% 17.9% 30.8% 11.1% 18.2% 23.1% 17.9% 16.3% 17.4% 34.6%
Dri-Shield (Protectowrap) 20.0% 16.7% 25.6% 19.2% 16.7% 0.0% 21.5% 23.1% 14.0% 19.6% 30.8%
Henry Blueskin 20.0% 30.0% 12.8% 19.2% 16.7% 0.0% 20.0% 25.6% 16.3% 17.4% 30.8%
DELTA-DRY (Cosella Dorken) 19.1% 13.3% 25.6% 19.2% 11.1% 9.1% 20.0% 20.5% 18.6% 17.4% 23.1%
Poly-Wall 14.8% 6.7% 20.5% 19.2% 11.1% 9.1% 13.8% 17.9% 11.6% 13.0% 23.1%
Weathersmart (Fortifiber) 10.4% 10.0% 10.3% 11.5% 11.1% 0.0% 12.3% 10.3% 2.3% 10.9% 23.1%
None of these 1.7% 6.7% 0.0% 0.0% 0.0% 0.0% 3.1% 0.0% 2.3% 2.2% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
272
HOUSEWRAPBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tyvek (DuPont) 78.3% 76.7% 71.8% 88.5% 77.8% 63.6% 78.5% 82.1% 74.4% 84.8% 73.1%
Typar (Fiberweb) 32.2% 40.0% 28.2% 30.8% 27.8% 27.3% 27.7% 41.0% 25.6% 39.1% 30.8%
James Hardie 23.5% 23.3% 28.2% 23.1% 16.7% 18.2% 21.5% 28.2% 14.0% 30.4% 26.9%
CertaWrap (CertainTeed) 18.3% 13.3% 17.9% 23.1% 22.2% 18.2% 20.0% 15.4% 11.6% 17.4% 30.8%
GreenGuard (Pactiv) 12.2% 13.3% 12.8% 19.2% 0.0% 9.1% 15.4% 7.7% 4.7% 19.6% 11.5%
PinkWrap (Owens Corning) 12.2% 10.0% 15.4% 7.7% 16.7% 18.2% 12.3% 10.3% 4.7% 13.0% 23.1%
Protecto Wrap 10.4% 3.3% 12.8% 7.7% 22.2% 9.1% 12.3% 7.7% 2.3% 10.9% 23.1%
Weathermate (DOW) 8.7% 6.7% 10.3% 11.5% 5.6% 18.2% 7.7% 7.7% 4.7% 6.5% 19.2%
Dri-Shield (Protectowrap) 7.8% 3.3% 10.3% 7.7% 11.1% 0.0% 7.7% 10.3% 2.3% 6.5% 19.2%
Henry Blueskin 7.0% 10.0% 5.1% 7.7% 0.0% 0.0% 6.2% 10.3% 2.3% 6.5% 15.4%
Poly-Wall 7.0% 0.0% 12.8% 7.7% 5.6% 0.0% 4.6% 12.8% 4.7% 6.5% 11.5%
Benjamin Obdyke 6.1% 3.3% 7.7% 3.8% 11.1% 0.0% 9.2% 2.6% 0.0% 8.7% 11.5%
DELTA-DRY (Cosella Dorken) 5.2% 3.3% 7.7% 3.8% 0.0% 0.0% 6.2% 5.1% 2.3% 6.5% 7.7%
Weathersmart (Fortifiber) 2.6% 0.0% 5.1% 3.8% 0.0% 0.0% 3.1% 2.6% 0.0% 2.2% 7.7%
None of these 7.8% 6.7% 7.7% 3.8% 16.7% 9.1% 6.2% 10.3% 14.0% 4.3% 3.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
273
HOUSEWRAPBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tyvek (DuPont) 57.4% 60.0% 51.3% 73.1% 44.4% 54.5% 61.5% 51.3% 58.1% 54.3% 61.5%
Typar (Fiberweb) 13.0% 20.0% 15.4% 3.8% 11.1% 18.2% 7.7% 20.5% 11.6% 19.6% 3.8%
James Hardie 6.1% 6.7% 10.3% 0.0% 5.6% 0.0% 9.2% 2.6% 2.3% 4.3% 15.4%
Weathermate (DOW) 2.6% 0.0% 2.6% 7.7% 0.0% 9.1% 1.5% 2.6% 2.3% 4.3% 0.0%
Benjamin Obdyke 1.7% 0.0% 0.0% 0.0% 11.1% 0.0% 3.1% 0.0% 0.0% 2.2% 3.8%
Henry Blueskin 1.7% 3.3% 0.0% 0.0% 0.0% 0.0% 0.0% 5.1% 2.3% 2.2% 0.0%
PinkWrap (Owens Corning) 1.7% 3.3% 2.6% 0.0% 0.0% 9.1% 1.5% 0.0% 4.7% 0.0% 0.0%
Poly-Wall 1.7% 0.0% 0.0% 7.7% 0.0% 0.0% 3.1% 0.0% 2.3% 2.2% 0.0%
Protecto Wrap 1.7% 0.0% 2.6% 0.0% 5.6% 0.0% 1.5% 2.6% 0.0% 2.2% 3.8%
CertaWrap (CertainTeed) 0.9% 0.0% 0.0% 3.8% 0.0% 0.0% 1.5% 0.0% 0.0% 2.2% 0.0%
DELTA-DRY (Cosella Dorken) 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 1.5% 0.0% 0.0% 0.0% 3.8%
GreenGuard (Pactiv) 0.9% 0.0% 2.6% 0.0% 0.0% 0.0% 0.0% 2.6% 2.3% 0.0% 0.0%
None of these 9.6% 6.7% 10.3% 3.8% 22.2% 9.1% 7.7% 12.8% 14.0% 6.5% 7.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
274
HOUSEWRAPQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Tyvek (DuPont) 6.00 6.04 6.32 6.20 5.12 5.44 6.21 5.78 5.93 6.12 5.92
James Hardie 5.62 5.59 5.78 5.41 5.75 4.50 5.51 6.05 5.54 5.74 5.53
DELTA-DRY (Cosella Dorken) 5.43 4.75 6.11 5.20 4.00 7.00 5.31 5.43 5.43 5.75 5.00
Typar (Fiberweb) 5.41 5.80 5.57 5.00 5.00 6.00 5.40 5.32 5.17 5.68 5.29
Poly-Wall 5.25 2.50 6.12 5.50 4.00 7.00 5.12 5.14 5.20 5.33 5.20
Weathermate (DOW) 5.23 4.86 6.17 4.86 5.00 6.00 5.00 5.50 4.17 5.50 5.75
Protecto Wrap 5.22 4.14 6.10 5.25 5.00 6.00 5.11 5.31 4.82 5.58 5.22
CertaWrap (CertainTeed) 5.21 5.07 5.36 5.15 5.29 5.17 5.28 5.12 5.28 5.12 5.23
Henry Blueskin 5.18 5.22 6.00 4.80 4.67 0.00 4.67 5.80 5.14 5.43 5.00
Benjamin Obdyke 5.18 5.29 5.57 5.20 4.25 6.00 5.15 5.14 4.82 5.80 4.86
GreenGuard (Pactiv) 5.18 5.18 5.53 4.73 5.00 6.00 4.88 5.54 5.12 5.25 5.08
PinkWrap (Owens Corning) 5.16 5.30 5.50 4.42 5.50 4.50 5.19 5.45 4.69 5.67 5.15
Dri-Shield (Protectowrap) 4.91 4.40 5.40 4.80 4.33 0.00 4.79 5.11 4.50 5.00 5.12
Weathersmart (Fortifiber) 4.64 4.00 5.67 4.33 4.50 0.00 4.29 5.25 1.00 5.20 4.80
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
275
HOUSEWRAPImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.40 6.33 6.38 6.31 6.61 6.36 6.28 6.62 6.58 6.37 6.15
Availability of product through your dealer
5.90 5.83 5.97 5.54 6.33 6.27 5.89 5.82 5.77 5.93 6.08
Ease of installation 5.73 5.93 5.90 5.35 5.56 6.00 5.62 5.85 5.49 6.02 5.62
Product price 5.60 5.70 5.95 5.31 5.11 6.27 5.63 5.36 5.42 5.50 6.08
Warranty 5.55 5.87 5.59 5.12 5.44 4.91 5.63 5.59 5.44 5.50 5.81
Strength of manufacturer's brand/reputation
5.33 5.37 5.54 5.12 5.33 5.09 5.31 5.44 5.19 5.28 5.65
Green/sustainable features 4.72 5.33 4.56 4.04 5.00 4.55 4.69 4.82 4.79 4.48 5.04
Strong relationship with the manufacturer/dealer
4.54 4.67 4.82 4.46 4.00 4.64 4.63 4.36 4.35 4.37 5.15
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
276
HVACBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Carrier 85.5% 75.0% 91.7% 81.8% 89.7% 92.3% 81.5% 88.4% 95.0% 75.5% 90.5%
Lennox 84.5% 60.0% 94.4% 86.4% 86.2% 100.0% 79.6% 86.0% 80.0% 87.8% 85.7%
Trane 80.9% 70.0% 91.7% 81.8% 79.3% 84.6% 74.1% 88.4% 82.5% 75.5% 90.5%
Rheem 79.1% 60.0% 86.1% 72.7% 93.1% 100.0% 72.2% 81.4% 90.0% 73.5% 71.4%
American Standard 70.9% 70.0% 83.3% 81.8% 51.7% 84.6% 61.1% 79.1% 62.5% 79.6% 66.7%
Mitsubishi Electronics 69.1% 75.0% 80.6% 59.1% 65.5% 69.2% 63.0% 76.7% 62.5% 75.5% 66.7%
York 67.3% 55.0% 77.8% 72.7% 58.6% 76.9% 61.1% 72.1% 65.0% 67.3% 71.4%
Bryant 66.4% 60.0% 77.8% 72.7% 51.7% 76.9% 57.4% 74.4% 75.0% 61.2% 61.9%
Ruud 60.9% 60.0% 83.3% 54.5% 44.8% 69.2% 55.6% 65.1% 60.0% 59.2% 66.7%
Goodman 57.3% 45.0% 77.8% 59.1% 44.8% 69.2% 51.9% 60.5% 52.5% 57.1% 66.7%
LG 53.6% 35.0% 63.9% 54.5% 58.6% 61.5% 53.7% 51.2% 45.0% 59.2% 57.1%
Whirlpool 53.6% 35.0% 63.9% 63.6% 48.3% 76.9% 46.3% 55.8% 45.0% 61.2% 52.4%
Haier 37.3% 25.0% 55.6% 50.0% 17.2% 53.8% 33.3% 37.2% 32.5% 42.9% 33.3%
Samsung HVAC 34.5% 30.0% 36.1% 45.5% 31.0% 46.2% 33.3% 32.6% 30.0% 38.8% 33.3%
Heil 31.8% 25.0% 33.3% 45.5% 27.6% 46.2% 24.1% 37.2% 42.5% 30.6% 14.3%
Daikin 30.0% 25.0% 36.1% 22.7% 31.0% 38.5% 24.1% 34.9% 25.0% 32.7% 33.3%
Climate Master 24.5% 30.0% 27.8% 36.4% 6.9% 30.8% 22.2% 25.6% 20.0% 28.6% 23.8%
Payne 24.5% 10.0% 19.4% 22.7% 44.8% 38.5% 16.7% 30.2% 22.5% 24.5% 28.6%
Uponor 20.9% 30.0% 16.7% 18.2% 20.7% 23.1% 20.4% 20.9% 17.5% 18.4% 33.3%
Viega 12.7% 30.0% 8.3% 9.1% 10.3% 7.7% 13.0% 14.0% 10.0% 16.3% 9.5%
None of these 0.9% 5.0% 0.0% 0.0% 0.0% 0.0% 1.9% 0.0% 2.5% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
277
HVACBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Carrier 43.6% 45.0% 33.3% 45.5% 55.2% 30.8% 44.4% 46.5% 42.5% 38.8% 57.1%
Trane 31.8% 40.0% 25.0% 31.8% 37.9% 30.8% 29.6% 34.9% 25.0% 40.8% 23.8%
Lennox 30.0% 20.0% 30.6% 31.8% 31.0% 30.8% 24.1% 37.2% 15.0% 44.9% 23.8%
Mitsubishi Electronics 23.6% 30.0% 30.6% 18.2% 17.2% 30.8% 18.5% 27.9% 20.0% 26.5% 23.8%
Rheem 23.6% 15.0% 13.9% 22.7% 44.8% 23.1% 20.4% 27.9% 15.0% 32.7% 19.0%
Goodman 20.0% 15.0% 25.0% 18.2% 20.7% 46.2% 14.8% 18.6% 17.5% 20.4% 23.8%
American Standard 16.4% 20.0% 8.3% 22.7% 20.7% 0.0% 11.1% 27.9% 15.0% 18.4% 14.3%
Bryant 16.4% 20.0% 8.3% 22.7% 20.7% 0.0% 11.1% 27.9% 15.0% 18.4% 14.3%
LG 11.8% 15.0% 5.6% 18.2% 13.8% 0.0% 16.7% 9.3% 7.5% 12.2% 19.0%
Whirlpool 10.9% 10.0% 2.8% 13.6% 20.7% 7.7% 13.0% 9.3% 7.5% 12.2% 14.3%
York 10.9% 10.0% 2.8% 13.6% 20.7% 7.7% 9.3% 14.0% 12.5% 12.2% 4.8%
Uponor 9.1% 25.0% 2.8% 4.5% 6.9% 7.7% 7.4% 11.6% 7.5% 12.2% 4.8%
Daikin 8.2% 15.0% 2.8% 9.1% 10.3% 0.0% 7.4% 11.6% 10.0% 6.1% 9.5%
Ruud 8.2% 15.0% 8.3% 9.1% 3.4% 7.7% 7.4% 9.3% 7.5% 10.2% 4.8%
Haier 4.5% 0.0% 5.6% 4.5% 6.9% 7.7% 3.7% 4.7% 5.0% 6.1% 0.0%
Viega 4.5% 20.0% 0.0% 4.5% 0.0% 0.0% 3.7% 7.0% 5.0% 6.1% 0.0%
Payne 3.6% 5.0% 0.0% 0.0% 10.3% 0.0% 1.9% 7.0% 0.0% 4.1% 9.5%
Climate Master 2.7% 5.0% 2.8% 4.5% 0.0% 0.0% 0.0% 7.0% 2.5% 4.1% 0.0%
Heil 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 0.0% 4.7% 2.5% 2.0% 0.0%
Samsung HVAC 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 0.0% 4.7% 2.5% 2.0% 0.0%
None of these 2.7% 10.0% 2.8% 0.0% 0.0% 7.7% 1.9% 2.3% 7.5% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
278
HVACBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Carrier 24.5% 20.0% 19.4% 18.2% 37.9% 15.4% 25.9% 25.6% 30.0% 14.3% 38.1%
Lennox 17.3% 15.0% 19.4% 13.6% 13.8% 7.7% 14.8% 23.3% 7.5% 24.5% 19.0%
Rheem 8.2% 0.0% 8.3% 4.5% 17.2% 7.7% 9.3% 7.0% 7.5% 10.2% 4.8%
Trane 7.3% 0.0% 11.1% 9.1% 6.9% 15.4% 9.3% 2.3% 5.0% 10.2% 4.8%
Goodman 6.4% 5.0% 8.3% 13.6% 0.0% 15.4% 5.6% 4.7% 7.5% 2.0% 14.3%
American Standard 4.5% 5.0% 0.0% 9.1% 6.9% 0.0% 3.7% 7.0% 7.5% 4.1% 0.0%
Bryant 4.5% 5.0% 0.0% 9.1% 6.9% 0.0% 3.7% 7.0% 7.5% 4.1% 0.0%
Mitsubishi Electronics 3.6% 5.0% 8.3% 0.0% 0.0% 15.4% 3.7% 0.0% 5.0% 4.1% 0.0%
Daikin 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 0.0% 4.7% 0.0% 2.0% 4.8%
LG 1.8% 0.0% 2.8% 0.0% 3.4% 0.0% 3.7% 0.0% 2.5% 0.0% 4.8%
Ruud 1.8% 10.0% 0.0% 0.0% 0.0% 0.0% 1.9% 2.3% 2.5% 0.0% 4.8%
Uponor 1.8% 0.0% 0.0% 4.5% 3.4% 0.0% 3.7% 0.0% 0.0% 2.0% 4.8%
York 1.8% 0.0% 0.0% 0.0% 6.9% 0.0% 1.9% 2.3% 2.5% 2.0% 0.0%
Climate Master 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%
Whirlpool 0.9% 0.0% 2.8% 0.0% 0.0% 7.7% 0.0% 0.0% 2.5% 0.0% 0.0%
None of these 5.5% 10.0% 5.6% 9.1% 0.0% 7.7% 3.7% 7.0% 12.5% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
279
HVACQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Trane 5.75 5.64 5.70 5.53 6.04 5.36 5.85 5.75 5.53 5.89 5.84
Lennox 5.73 5.42 5.38 5.82 6.16 5.46 5.56 6.03 5.42 5.90 5.89
Uponor 5.68 6.33 4.40 6.25 5.50 4.50 6.18 5.33 5.14 6.11 5.67
Carrier 5.63 6.00 5.06 5.72 6.04 5.50 5.67 5.62 5.68 5.42 5.94
Mitsubishi Electronics 5.48 5.67 5.18 5.75 5.62 5.86 5.61 5.27 5.58 5.51 5.17
Viega 5.36 6.00 4.33 5.50 5.00 5.00 5.71 5.00 5.50 5.38 5.00
Rheem 5.32 5.42 4.97 5.27 5.75 5.08 5.43 5.28 5.09 5.55 5.36
American Standard 5.30 5.57 5.17 5.39 5.20 4.50 5.64 5.21 5.00 5.47 5.38
Bryant 5.19 5.25 4.79 5.38 5.60 4.80 5.42 5.10 5.27 4.93 5.62
Samsung HVAC 5.11 5.33 4.54 5.33 5.71 5.40 5.53 4.46 4.73 5.22 5.50
York 5.11 5.09 4.78 5.50 5.19 5.00 5.25 5.00 5.24 4.97 5.21
Ruud 5.08 5.33 4.79 5.25 5.36 5.33 5.24 4.86 4.96 5.11 5.23
Whirlpool 5.04 5.14 4.25 5.29 5.86 5.00 5.08 5.00 5.00 5.04 5.10
LG 5.00 5.43 4.70 5.42 4.94 4.88 5.25 4.73 5.00 5.00 5.00
Daikin 4.86 6.00 4.58 4.75 4.62 5.40 5.64 4.00 4.78 4.79 5.17
Climate Master 4.68 5.17 4.00 4.71 5.00 4.00 5.36 4.20 4.71 4.54 5.00
Heil 4.61 5.20 3.64 4.89 5.25 5.00 4.92 4.20 4.75 4.57 4.00
Payne 4.58 4.50 3.29 4.60 5.33 4.25 5.11 4.31 4.78 4.00 5.33
Goodman 4.55 4.89 4.19 4.85 4.75 4.56 4.65 4.44 4.38 4.58 4.77
Haier 4.37 6.00 3.78 4.70 4.20 3.83 4.88 4.00 4.33 4.40 4.33
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
280
HVACImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.46 6.25 6.64 6.18 6.59 6.31 6.44 6.53 6.52 6.41 6.48
Warranty 6.19 5.90 6.42 6.05 6.17 6.15 6.24 6.14 6.05 6.29 6.24
Availability of product through your dealer
6.03 5.65 6.17 5.82 6.21 6.00 6.02 6.05 6.05 5.94 6.19
Product price 5.89 5.75 6.06 6.00 5.66 5.62 6.00 5.84 5.80 5.76 6.38
Strength of manufacturer's brand/reputation
5.67 5.55 5.83 5.73 5.66 5.85 5.72 5.56 5.85 5.55 5.62
Strong relationship with the manufacturer/dealer
5.27 5.10 5.08 5.45 5.55 4.92 5.19 5.49 5.62 4.94 5.38
Ease of installation 5.24 5.70 4.86 5.27 5.45 5.15 5.39 5.07 5.25 5.20 5.29
Green/sustainable features 4.88 4.95 4.89 4.64 5.17 5.08 4.70 5.05 4.90 4.84 4.95
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
281
INSULATIONBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Owens Corning 87.0% 91.3% 87.9% 78.3% 88.9% 83.3% 84.7% 91.9% 91.9% 85.1% 83.3%
Johns Manville 76.9% 82.6% 72.7% 78.3% 77.8% 83.3% 76.3% 75.7% 86.5% 74.5% 66.7%
CertainTeed 75.9% 73.9% 72.7% 87.0% 74.1% 50.0% 78.0% 81.1% 89.2% 74.5% 58.3%
Dow 73.1% 65.2% 81.8% 69.6% 74.1% 66.7% 76.3% 70.3% 78.4% 68.1% 75.0%
BASF 55.6% 52.2% 60.6% 56.5% 51.9% 33.3% 54.2% 64.9% 59.5% 48.9% 62.5%
Celotex 54.6% 39.1% 63.6% 65.2% 51.9% 33.3% 59.3% 54.1% 62.2% 51.1% 50.0%
US Gypsum 52.8% 56.5% 63.6% 43.5% 48.1% 33.3% 55.9% 54.1% 54.1% 53.2% 50.0%
Icynene 45.4% 39.1% 57.6% 39.1% 44.4% 41.7% 37.3% 59.5% 45.9% 44.7% 45.8%
Knauf Insulation 42.6% 34.8% 45.5% 39.1% 51.9% 33.3% 40.7% 48.6% 48.6% 40.4% 37.5%
Honeywell 35.2% 43.5% 45.5% 26.1% 25.9% 41.7% 28.8% 43.2% 43.2% 23.4% 45.8%
GreenFiber 29.6% 17.4% 39.4% 30.4% 29.6% 16.7% 37.3% 21.6% 29.7% 25.5% 37.5%
Roxul 28.7% 34.8% 33.3% 17.4% 22.2% 25.0% 28.8% 29.7% 29.7% 27.7% 29.2%
Guardian 26.9% 26.1% 24.2% 43.5% 18.5% 33.3% 30.5% 18.9% 27.0% 25.5% 29.2%
ECOBATT 25.9% 21.7% 27.3% 21.7% 33.3% 25.0% 28.8% 21.6% 29.7% 27.7% 16.7%
Bio-Based Insulation 19.4% 13.0% 27.3% 17.4% 18.5% 25.0% 20.3% 16.2% 24.3% 14.9% 20.8%
Bayer Materialscience 16.7% 17.4% 24.2% 13.0% 11.1% 16.7% 16.9% 16.2% 18.9% 12.8% 20.8%
InsulStar (NCFI) 14.8% 26.1% 15.2% 8.7% 11.1% 16.7% 10.2% 21.6% 21.6% 8.5% 16.7%
SEALITE (NCFI) 9.3% 4.3% 18.2% 8.7% 3.7% 16.7% 6.8% 10.8% 8.1% 10.6% 8.3%
Logix 6.5% 4.3% 9.1% 4.3% 7.4% 8.3% 5.1% 8.1% 8.1% 2.1% 12.5%
None of these 1.9% 0.0% 3.0% 4.3% 0.0% 8.3% 0.0% 2.7% 2.7% 2.1% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
282
INSULATIONBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Owens Corning 63.0% 78.3% 60.6% 60.9% 51.9% 58.3% 67.8% 56.8% 62.2% 70.2% 50.0%
CertainTeed 46.3% 47.8% 36.4% 65.2% 40.7% 33.3% 52.5% 40.5% 51.4% 46.8% 37.5%
Johns Manville 45.4% 47.8% 42.4% 52.2% 40.7% 75.0% 45.8% 35.1% 40.5% 46.8% 50.0%
Dow 38.9% 47.8% 36.4% 34.8% 37.0% 33.3% 40.7% 37.8% 37.8% 36.2% 45.8%
US Gypsum 23.1% 21.7% 27.3% 26.1% 18.5% 25.0% 22.0% 24.3% 21.6% 21.3% 29.2%
Icynene 20.4% 17.4% 27.3% 13.0% 22.2% 16.7% 10.2% 37.8% 27.0% 12.8% 25.0%
Knauf Insulation 16.7% 13.0% 15.2% 17.4% 22.2% 16.7% 15.3% 18.9% 10.8% 23.4% 12.5%
Roxul 15.7% 21.7% 21.2% 0.0% 11.1% 16.7% 16.9% 13.5% 10.8% 23.4% 8.3%
Celotex 14.8% 13.0% 18.2% 21.7% 7.4% 0.0% 16.9% 16.2% 10.8% 19.1% 12.5%
BASF 13.0% 13.0% 12.1% 17.4% 11.1% 16.7% 11.9% 13.5% 8.1% 8.5% 29.2%
Honeywell 9.3% 8.7% 18.2% 0.0% 7.4% 16.7% 8.5% 8.1% 8.1% 8.5% 12.5%
GreenFiber 8.3% 4.3% 9.1% 13.0% 7.4% 8.3% 10.2% 5.4% 5.4% 4.3% 20.8%
ECOBATT 7.4% 8.7% 6.1% 13.0% 3.7% 8.3% 8.5% 5.4% 8.1% 8.5% 4.2%
Guardian 7.4% 13.0% 3.0% 13.0% 3.7% 8.3% 8.5% 5.4% 5.4% 6.4% 12.5%
Bio-Based Insulation 4.6% 4.3% 0.0% 8.7% 7.4% 0.0% 5.1% 5.4% 10.8% 0.0% 4.2%
SEALITE (NCFI) 2.8% 0.0% 3.0% 4.3% 3.7% 8.3% 1.7% 2.7% 2.7% 4.3% 0.0%
Bayer Materialscience 1.9% 0.0% 3.0% 0.0% 3.7% 0.0% 3.4% 0.0% 2.7% 2.1% 0.0%
InsulStar (NCFI) 1.9% 8.7% 0.0% 0.0% 0.0% 0.0% 0.0% 5.4% 2.7% 2.1% 0.0%
Logix 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 1.7% 0.0% 0.0% 0.0% 4.2%
None of these 3.7% 0.0% 3.0% 8.7% 3.7% 16.7% 1.7% 2.7% 2.7% 2.1% 8.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
283
INSULATIONBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Owens Corning 25.9% 39.1% 21.2% 26.1% 18.5% 25.0% 32.2% 16.2% 24.3% 34.0% 12.5%
CertainTeed 16.7% 17.4% 12.1% 26.1% 14.8% 0.0% 18.6% 18.9% 18.9% 19.1% 8.3%
Johns Manville 11.1% 13.0% 9.1% 8.7% 11.1% 25.0% 11.9% 5.4% 10.8% 8.5% 16.7%
Dow 9.3% 13.0% 9.1% 4.3% 11.1% 8.3% 6.8% 13.5% 13.5% 4.3% 12.5%
Icynene 8.3% 0.0% 15.2% 4.3% 11.1% 8.3% 0.0% 21.6% 13.5% 4.3% 8.3%
Knauf Insulation 6.5% 0.0% 6.1% 8.7% 11.1% 8.3% 8.5% 2.7% 2.7% 10.6% 4.2%
US Gypsum 3.7% 4.3% 6.1% 4.3% 0.0% 0.0% 3.4% 5.4% 0.0% 6.4% 4.2%
BASF 2.8% 4.3% 3.0% 0.0% 3.7% 0.0% 3.4% 2.7% 2.7% 0.0% 8.3%
Guardian 2.8% 4.3% 3.0% 4.3% 0.0% 0.0% 5.1% 0.0% 0.0% 4.3% 4.2%
Bio-Based Insulation 1.9% 0.0% 0.0% 4.3% 3.7% 0.0% 1.7% 2.7% 5.4% 0.0% 0.0%
Honeywell 1.9% 0.0% 6.1% 0.0% 0.0% 0.0% 1.7% 2.7% 2.7% 0.0% 4.2%
Roxul 1.9% 4.3% 0.0% 0.0% 3.7% 0.0% 1.7% 2.7% 0.0% 2.1% 4.2%
Bayer Materialscience 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 1.7% 0.0% 2.7% 0.0% 0.0%
ECOBATT 0.9% 0.0% 3.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%
GreenFiber 0.9% 0.0% 3.0% 0.0% 0.0% 8.3% 0.0% 0.0% 0.0% 0.0% 4.2%
None of these 4.6% 0.0% 3.0% 8.7% 7.4% 16.7% 1.7% 5.4% 2.7% 4.3% 8.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
284
INSULATIONQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Owens Corning 5.92 5.71 6.12 6.11 5.70 6.00 6.02 5.75 5.94 6.05 5.63
Roxul 5.87 5.38 6.00 5.75 6.00 6.00 5.88 5.80 5.45 6.25 5.86
Dow 5.81 5.08 6.14 6.06 5.72 6.83 5.72 5.71 5.80 5.97 5.56
Icynene 5.80 4.12 6.29 6.22 5.92 5.60 5.79 5.86 5.53 6.00 5.91
CertainTeed 5.74 5.38 6.00 5.80 5.74 6.33 5.67 5.72 5.75 5.87 5.43
Johns Manville 5.58 5.22 6.00 5.61 5.37 5.70 5.58 5.56 5.70 5.52 5.50
US Gypsum 5.53 4.92 5.78 5.90 5.46 5.25 5.55 5.56 5.58 5.61 5.27
Knauf Insulation 5.49 5.00 5.54 5.67 5.54 5.75 5.29 5.69 5.20 6.06 4.89
ECOBATT 5.48 4.80 5.14 5.60 6.12 5.67 5.40 5.57 5.40 5.82 4.75
BASF 5.43 4.91 5.53 5.75 5.50 5.75 5.27 5.57 5.45 5.53 5.29
Celotex 5.37 4.50 5.50 5.67 5.42 5.00 5.46 5.32 5.29 5.61 5.17
Honeywell 5.30 4.50 5.50 5.67 5.57 6.00 5.14 5.21 4.87 5.50 5.80
Guardian 5.27 4.60 4.57 5.90 5.75 5.25 5.75 4.00 4.70 5.80 5.33
GreenFiber 5.12 3.00 4.44 5.86 5.86 6.50 5.38 4.14 5.00 5.00 5.43
Bayer Materialscience 5.00 4.50 5.00 4.67 6.00 4.50 4.88 5.40 5.00 5.50 4.60
Bio-Based Insulation 5.00 3.33 5.14 5.67 5.40 5.33 5.00 4.80 5.00 5.17 4.80
InsulStar (NCFI) 4.50 3.80 4.00 5.00 6.00 5.00 3.80 4.86 4.29 5.00 4.50
Logix 4.20 1.00 4.00 4.00 6.00 4.00 3.67 6.00 1.00 6.00 4.67
SEALITE (NCFI) 3.89 1.00 3.60 5.00 6.00 5.00 3.00 4.00 3.67 4.00 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
285
INSULATIONImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.38 6.09 6.45 6.30 6.59 6.33 6.49 6.22 6.54 6.32 6.25
Availability of product through your dealer
5.88 5.74 5.97 5.91 5.85 6.17 6.10 5.43 5.73 5.77 6.33
Product price 5.81 5.57 5.88 6.22 5.59 6.33 6.08 5.22 5.54 5.74 6.38
Ease of installation 5.58 5.22 5.55 6.13 5.44 6.00 5.66 5.32 5.49 5.72 5.46
Warranty 5.55 5.52 5.30 5.43 5.89 5.17 5.78 5.30 5.57 5.49 5.62
Strength of manufacturer's brand/reputation
5.19 5.09 5.12 5.22 5.26 4.92 5.51 4.76 5.22 5.04 5.42
Strong relationship with the manufacturer/dealer
4.87 5.00 4.67 4.91 4.93 4.75 5.05 4.62 5.14 4.34 5.50
Green/sustainable features 4.81 5.00 4.94 4.39 4.85 5.25 4.76 4.73 5.00 4.68 4.75
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
286
KITCHEN APPLIANCESBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Appliances 96.2% 94.1% 95.3% 100.0% 96.3% 100.0% 98.2% 93.0% 93.3% 97.5% 97.2%
Whirlpool 92.5% 88.2% 97.7% 94.4% 85.2% 87.5% 92.7% 93.0% 90.0% 97.5% 88.9%
Frigidaire 91.5% 94.1% 90.7% 100.0% 85.2% 75.0% 96.4% 88.4% 83.3% 92.5% 97.2%
Jenn-Air 88.7% 88.2% 86.0% 94.4% 88.9% 100.0% 83.6% 93.0% 86.7% 92.5% 86.1%
Maytag 87.7% 82.4% 90.7% 94.4% 81.5% 100.0% 85.5% 88.4% 80.0% 92.5% 88.9%
KitchenAid 87.7% 82.4% 93.0% 83.3% 85.2% 87.5% 85.5% 90.7% 83.3% 92.5% 86.1%
Bosch 86.8% 94.1% 83.7% 94.4% 81.5% 100.0% 85.5% 86.0% 80.0% 95.0% 83.3%
LG 86.8% 76.5% 88.4% 83.3% 92.6% 87.5% 89.1% 83.7% 80.0% 92.5% 86.1%
Kenmore (Sears) 84.9% 82.4% 86.0% 88.9% 81.5% 87.5% 85.5% 83.7% 76.7% 90.0% 86.1%
Sub-Zero 80.2% 88.2% 83.7% 77.8% 70.4% 62.5% 78.2% 86.0% 80.0% 82.5% 77.8%
Samsung 79.2% 76.5% 86.0% 83.3% 70.4% 62.5% 81.8% 79.1% 70.0% 87.5% 77.8%
Thermador 78.3% 70.6% 79.1% 77.8% 81.5% 62.5% 78.2% 81.4% 73.3% 80.0% 80.6%
Viking 78.3% 82.4% 81.4% 66.7% 77.8% 50.0% 76.4% 86.0% 80.0% 77.5% 77.8%
Electrolux 77.4% 70.6% 81.4% 72.2% 77.8% 62.5% 81.8% 74.4% 73.3% 75.0% 83.3%
Amana 75.5% 76.5% 74.4% 83.3% 70.4% 87.5% 72.7% 76.7% 73.3% 80.0% 72.2%
Magic Chef 74.5% 76.5% 72.1% 88.9% 66.7% 100.0% 67.3% 79.1% 76.7% 82.5% 63.9%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
287
KITCHEN APPLIANCESBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Hotpoint 70.8% 64.7% 69.8% 83.3% 66.7% 87.5% 67.3% 72.1% 70.0% 77.5% 63.9%
Wolf Appliance 69.8% 70.6% 65.1% 61.1% 81.5% 50.0% 65.5% 79.1% 63.3% 75.0% 69.4%
Miele 63.2% 82.4% 58.1% 38.9% 74.1% 37.5% 50.9% 83.7% 56.7% 67.5% 63.9%
Broan 59.4% 52.9% 62.8% 61.1% 59.3% 37.5% 58.2% 65.1% 50.0% 70.0% 55.6%
NuTone 56.6% 47.1% 62.8% 61.1% 51.9% 62.5% 54.5% 58.1% 60.0% 67.5% 41.7%
Fisher & Paykel 55.7% 47.1% 58.1% 50.0% 59.3% 62.5% 41.8% 72.1% 53.3% 62.5% 50.0%
Dacor 54.7% 47.1% 55.8% 33.3% 74.1% 37.5% 45.5% 69.8% 53.3% 55.0% 55.6%
Gagganeau 44.3% 29.4% 48.8% 33.3% 55.6% 12.5% 34.5% 62.8% 36.7% 45.0% 50.0%
U-Line 40.6% 23.5% 53.5% 16.7% 48.1% 0.0% 38.2% 51.2% 26.7% 45.0% 47.2%
Chef Collection by Samsung 27.4% 29.4% 27.9% 16.7% 33.3% 12.5% 25.5% 32.6% 30.0% 22.5% 30.6%
Fantech 23.6% 17.6% 25.6% 22.2% 25.9% 12.5% 14.5% 37.2% 23.3% 30.0% 16.7%
Best 17.9% 17.6% 25.6% 11.1% 11.1% 0.0% 20.0% 18.6% 13.3% 20.0% 19.4%
Perlick (Undercounter) 16.0% 17.6% 23.3% 11.1% 7.4% 0.0% 18.2% 16.3% 10.0% 17.5% 19.4%
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288
KITCHEN APPLIANCESBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Appliances 54.7% 58.8% 55.8% 50.0% 51.9% 62.5% 63.6% 41.9% 60.0% 50.0% 55.6%
Whirlpool 43.4% 17.6% 44.2% 61.1% 48.1% 50.0% 47.3% 37.2% 26.7% 45.0% 55.6%
Bosch 43.4% 47.1% 39.5% 38.9% 51.9% 37.5% 34.5% 55.8% 36.7% 42.5% 50.0%
KitchenAid 36.8% 17.6% 37.2% 44.4% 44.4% 25.0% 29.1% 48.8% 36.7% 45.0% 27.8%
Frigidaire 29.2% 41.2% 20.9% 33.3% 33.3% 12.5% 34.5% 25.6% 23.3% 30.0% 33.3%
LG 25.5% 41.2% 23.3% 5.6% 33.3% 12.5% 23.6% 30.2% 33.3% 25.0% 19.4%
Thermador 25.5% 11.8% 16.3% 38.9% 40.7% 12.5% 21.8% 32.6% 10.0% 30.0% 33.3%
Jenn-Air 24.5% 11.8% 20.9% 44.4% 25.9% 12.5% 20.0% 32.6% 23.3% 20.0% 30.6%
Sub-Zero 23.6% 47.1% 25.6% 16.7% 11.1% 0.0% 12.7% 41.9% 23.3% 32.5% 13.9%
Samsung 22.6% 35.3% 25.6% 22.2% 11.1% 25.0% 14.5% 32.6% 30.0% 22.5% 16.7%
Broan 21.7% 29.4% 20.9% 11.1% 25.9% 0.0% 16.4% 32.6% 20.0% 25.0% 19.4%
Wolf Appliance 19.8% 23.5% 25.6% 5.6% 18.5% 0.0% 10.9% 34.9% 16.7% 27.5% 13.9%
Electrolux 17.0% 5.9% 23.3% 16.7% 14.8% 12.5% 14.5% 20.9% 20.0% 15.0% 16.7%
Viking 16.0% 17.6% 20.9% 11.1% 11.1% 0.0% 5.5% 32.6% 10.0% 25.0% 11.1%
Maytag 15.1% 23.5% 16.3% 16.7% 7.4% 12.5% 10.9% 20.9% 16.7% 17.5% 11.1%
Kenmore (Sears) 15.1% 11.8% 11.6% 27.8% 14.8% 25.0% 12.7% 16.3% 16.7% 20.0% 8.3%
* Brands continued on the next slide
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289
KITCHEN APPLIANCESBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Miele 15.1% 17.6% 14.0% 5.6% 22.2% 0.0% 7.3% 27.9% 16.7% 17.5% 11.1%
Fisher & Paykel 12.3% 11.8% 7.0% 16.7% 18.5% 12.5% 0.0% 27.9% 13.3% 15.0% 8.3%
NuTone 10.4% 5.9% 11.6% 16.7% 7.4% 12.5% 9.1% 11.6% 10.0% 12.5% 8.3%
Dacor 9.4% 5.9% 9.3% 11.1% 11.1% 0.0% 1.8% 20.9% 6.7% 15.0% 5.6%
U-Line 9.4% 0.0% 11.6% 5.6% 14.8% 0.0% 3.6% 18.6% 0.0% 20.0% 5.6%
Amana 7.5% 5.9% 7.0% 11.1% 7.4% 12.5% 0.0% 16.3% 3.3% 15.0% 2.8%
Best 7.5% 11.8% 11.6% 0.0% 3.7% 0.0% 5.5% 11.6% 6.7% 10.0% 5.6%
Fantech 5.7% 5.9% 4.7% 5.6% 7.4% 0.0% 1.8% 11.6% 0.0% 10.0% 5.6%
Gagganeau 4.7% 5.9% 0.0% 5.6% 11.1% 0.0% 1.8% 9.3% 3.3% 5.0% 5.6%
Perlick (Undercounter) 4.7% 0.0% 7.0% 11.1% 0.0% 0.0% 3.6% 7.0% 0.0% 7.5% 5.6%
Hotpoint 3.8% 0.0% 2.3% 16.7% 0.0% 12.5% 3.6% 2.3% 0.0% 2.5% 8.3%
Magic Chef 3.8% 5.9% 2.3% 5.6% 3.7% 12.5% 1.8% 4.7% 3.3% 2.5% 5.6%
Chef Collection by Samsung 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.5% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
290
KITCHEN APPLIANCESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Appliances 34.9% 35.3% 41.9% 33.3% 22.2% 62.5% 47.3% 14.0% 30.0% 30.0% 44.4%
Whirlpool 18.9% 5.9% 16.3% 27.8% 25.9% 25.0% 21.8% 14.0% 6.7% 17.5% 30.6%
Bosch 7.5% 11.8% 7.0% 5.6% 7.4% 0.0% 5.5% 11.6% 6.7% 5.0% 11.1%
KitchenAid 6.6% 0.0% 7.0% 5.6% 11.1% 0.0% 1.8% 14.0% 6.7% 10.0% 2.8%
Kenmore (Sears) 4.7% 0.0% 2.3% 11.1% 7.4% 0.0% 3.6% 7.0% 6.7% 5.0% 2.8%
Frigidaire 3.8% 5.9% 4.7% 5.6% 0.0% 0.0% 5.5% 2.3% 0.0% 5.0% 5.6%
Samsung 3.8% 5.9% 7.0% 0.0% 0.0% 0.0% 3.6% 4.7% 6.7% 5.0% 0.0%
Wolf Appliance 3.8% 0.0% 7.0% 0.0% 3.7% 0.0% 0.0% 9.3% 3.3% 7.5% 0.0%
Sub-Zero 2.8% 5.9% 2.3% 5.6% 0.0% 0.0% 3.6% 2.3% 3.3% 5.0% 0.0%
Maytag 1.9% 0.0% 2.3% 0.0% 3.7% 0.0% 1.8% 2.3% 6.7% 0.0% 0.0%
Jenn-Air 1.9% 0.0% 0.0% 5.6% 3.7% 0.0% 1.8% 2.3% 3.3% 0.0% 2.8%
Thermador 1.9% 0.0% 0.0% 0.0% 7.4% 0.0% 0.0% 4.7% 0.0% 5.0% 0.0%
Viking 1.9% 5.9% 2.3% 0.0% 0.0% 0.0% 1.8% 2.3% 3.3% 2.5% 0.0%
Broan 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%
Dacor 0.9% 0.0% 0.0% 0.0% 3.7% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%
Fisher & Paykel 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%
LG 0.9% 5.9% 0.0% 0.0% 0.0% 12.5% 0.0% 0.0% 3.3% 0.0% 0.0%
Miele 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 0.0% 2.3% 3.3% 0.0% 0.0%
None of these 0.9% 5.9% 0.0% 0.0% 0.0% 0.0% 1.8% 0.0% 0.0% 2.5% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
291
KITCHEN APPLIANCESQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Wolf Appliance 5.88 5.55 6.00 5.73 5.95 6.00 6.09 5.65 5.65 5.74 6.22
Viking 5.82 5.36 5.88 5.75 6.05 6.00 6.00 5.59 5.65 5.79 6.00
Sub-Zero 5.79 5.29 5.94 5.79 5.88 5.25 6.03 5.59 5.91 5.48 6.04
Thermador 5.77 4.82 5.79 5.85 6.14 5.75 5.87 5.66 5.53 5.59 6.10
Bosch 5.67 5.12 5.82 5.41 6.00 5.88 5.72 5.57 5.35 5.64 5.97
Miele 5.48 5.29 5.50 5.86 5.39 6.33 5.69 5.24 5.19 5.44 5.76
KitchenAid 5.42 4.86 5.64 5.13 5.52 5.43 5.45 5.37 5.04 5.42 5.72
Fisher & Paykel 5.41 5.29 5.39 5.56 5.31 5.75 5.86 5.03 5.07 5.28 5.88
U-Line 5.33 4.50 5.47 5.33 5.40 0.00 5.06 5.58 4.17 5.69 5.43
Gagganeau 5.31 4.40 5.42 5.33 5.47 7.00 5.44 5.15 4.70 5.24 5.72
Jenn-Air 5.24 4.93 5.44 5.35 4.95 4.86 5.48 5.05 5.00 5.31 5.36
Whirlpool 5.21 4.67 5.33 5.12 5.36 4.71 5.29 5.21 4.85 5.28 5.44
Dacor 5.20 4.57 5.50 5.40 5.06 5.50 5.48 4.96 4.71 5.17 5.61
Samsung 5.17 5.23 5.34 4.80 5.11 5.60 5.25 5.00 5.00 5.09 5.39
GE Appliances 5.16 5.12 5.15 5.00 5.24 5.12 5.42 4.82 4.79 5.05 5.59
Chef Collection by Samsung 5.08 4.80 5.78 4.67 4.57 3.00 5.17 5.18 4.38 5.29 5.56
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
292
KITCHEN APPLIANCESQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Electrolux 5.08 5.08 5.19 4.92 4.90 5.60 5.40 4.53 4.67 4.96 5.50
LG 5.06 5.00 5.25 4.60 5.00 5.57 5.02 5.00 5.05 4.91 5.23
Best 5.00 4.33 5.33 5.00 4.67 0.00 5.00 5.00 3.25 5.60 5.57
Broan 5.00 4.75 5.13 4.64 5.20 4.67 5.03 5.00 4.71 4.96 5.26
Fantech 5.00 3.67 5.50 5.00 5.00 5.00 4.71 5.14 4.00 5.40 5.33
Perlick (Undercounter) 4.85 2.50 5.14 5.00 6.00 0.00 3.83 5.71 3.67 6.00 4.67
Maytag 4.84 4.67 5.17 4.35 4.65 5.29 4.81 4.78 4.52 4.89 5.00
NuTone 4.80 4.88 4.87 4.64 4.75 5.20 4.74 4.77 4.47 4.88 5.08
Frigidaire 4.71 4.73 4.68 4.67 4.68 5.00 4.84 4.50 4.35 4.65 5.03
Kenmore (Sears) 4.64 4.43 4.79 4.50 4.53 4.29 4.73 4.61 4.32 4.73 4.79
Amana 4.51 4.33 4.46 4.00 4.94 5.17 4.28 4.65 4.15 4.48 4.83
Hotpoint 4.15 4.40 4.15 3.93 4.06 4.50 4.24 3.96 3.68 4.04 4.71
Magic Chef 3.97 4.00 4.15 3.69 3.88 4.57 4.00 3.80 3.70 3.97 4.24
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293
KITCHEN APPLIANCESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.40 6.12 6.60 5.88 6.56 5.88 6.31 6.60 6.30 6.41 6.47
Product price 6.04 5.41 6.16 6.24 6.07 5.75 6.41 5.63 5.77 5.85 6.47
Warranty 6.03 6.00 6.16 5.65 6.15 5.62 6.24 5.84 5.77 6.10 6.17
Availability of product through your dealer
5.78 5.59 5.93 5.65 5.70 5.50 6.09 5.44 5.20 5.77 6.28
Strength of manufacturer's brand/reputation
5.59 5.59 5.95 5.41 5.30 5.12 5.61 5.65 5.60 5.69 5.47
Strong relationship with the manufacturer/dealer
5.07 4.82 5.44 5.06 4.67 5.25 5.22 4.84 4.70 5.28 5.14
Ease of installation 4.51 4.33 4.46 4.00 4.94 5.17 4.28 4.65 4.15 4.48 4.83
Green/sustainable features 4.31 5.53 4.21 3.71 4.22 4.62 4.50 4.02 4.00 4.21 4.69
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294
LAUNDRY APPLIANCESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Whirlpool 95.4% 92.0% 95.3% 100.0% 95.8% 100.0% 94.2% 95.5% 88.9% 96.1% 100.0%
LG 92.7% 88.0% 95.3% 93.8% 91.7% 100.0% 90.4% 93.2% 88.9% 94.1% 93.5%
GE Appliances 91.7% 92.0% 93.0% 93.8% 87.5% 92.3% 90.4% 93.2% 88.9% 94.1% 90.3%
Maytag 90.8% 88.0% 90.7% 93.8% 91.7% 92.3% 90.4% 90.9% 85.2% 94.1% 90.3%
Bosch 87.2% 92.0% 86.0% 93.8% 79.2% 84.6% 88.5% 86.4% 81.5% 96.1% 77.4%
Kenmore (Sears) 87.2% 84.0% 90.7% 93.8% 79.2% 84.6% 90.4% 84.1% 85.2% 92.2% 80.6%
Frigidaire 84.4% 88.0% 86.0% 100.0% 66.7% 92.3% 84.6% 81.8% 77.8% 92.2% 77.4%
Samsung 84.4% 80.0% 86.0% 93.8% 83.3% 84.6% 86.5% 81.8% 81.5% 90.2% 77.4%
Amana 82.6% 80.0% 83.7% 100.0% 70.8% 84.6% 78.8% 86.4% 74.1% 90.2% 77.4%
Electrolux 78.0% 80.0% 83.7% 75.0% 66.7% 84.6% 73.1% 81.8% 66.7% 84.3% 77.4%
Hotpoint 72.5% 80.0% 74.4% 81.2% 54.2% 69.2% 71.2% 75.0% 77.8% 78.4% 58.1%
Magic Chef 71.6% 72.0% 76.7% 62.5% 66.7% 69.2% 69.2% 75.0% 55.6% 80.4% 71.0%
Thermador 71.6% 80.0% 81.4% 56.2% 54.2% 61.5% 67.3% 79.5% 70.4% 76.5% 64.5%
Miele 64.2% 80.0% 69.8% 43.8% 50.0% 46.2% 55.8% 79.5% 59.3% 70.6% 58.1%
Fisher & Paykel 53.2% 52.0% 58.1% 56.2% 41.7% 61.5% 48.1% 56.8% 44.4% 58.8% 51.6%
Haier 46.8% 40.0% 60.5% 68.8% 16.7% 38.5% 48.1% 47.7% 44.4% 54.9% 35.5%
Asko 36.7% 40.0% 41.9% 25.0% 33.3% 23.1% 28.8% 50.0% 37.0% 37.3% 35.5%
None of these 1.8% 0.0% 2.3% 0.0% 4.2% 0.0% 1.9% 2.3% 3.7% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
295
LAUNDRY APPLIANCESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Appliances 51.4% 52.0% 53.5% 56.2% 41.7% 69.2% 51.9% 45.5% 33.3% 52.9% 64.5%
Whirlpool 46.8% 24.0% 48.8% 56.2% 62.5% 46.2% 53.8% 38.6% 25.9% 49.0% 61.3%
Bosch 36.7% 44.0% 39.5% 43.8% 20.8% 38.5% 30.8% 43.2% 29.6% 41.2% 35.5%
Frigidaire 28.4% 32.0% 20.9% 56.2% 16.7% 30.8% 34.6% 20.5% 3.7% 39.2% 32.3%
LG 27.5% 32.0% 30.2% 31.2% 16.7% 38.5% 23.1% 29.5% 22.2% 29.4% 29.0%
Maytag 27.5% 20.0% 27.9% 43.8% 25.0% 38.5% 21.2% 31.8% 18.5% 31.4% 29.0%
Samsung 26.6% 16.0% 30.2% 43.8% 20.8% 30.8% 23.1% 29.5% 40.7% 21.6% 22.6%
Thermador 23.9% 32.0% 27.9% 18.8% 12.5% 15.4% 11.5% 40.9% 22.2% 27.5% 19.4%
Electrolux 20.2% 28.0% 18.6% 18.8% 16.7% 30.8% 13.5% 25.0% 14.8% 19.6% 25.8%
Miele 15.6% 32.0% 9.3% 18.8% 8.3% 15.4% 5.8% 27.3% 11.1% 17.6% 16.1%
Kenmore (Sears) 12.8% 8.0% 14.0% 31.2% 4.2% 7.7% 17.3% 9.1% 14.8% 11.8% 12.9%
Fisher & Paykel 11.0% 12.0% 14.0% 18.8% 0.0% 7.7% 7.7% 15.9% 7.4% 15.7% 6.5%
Amana 10.1% 8.0% 11.6% 18.8% 4.2% 7.7% 7.7% 13.6% 3.7% 13.7% 9.7%
Asko 9.2% 8.0% 9.3% 12.5% 8.3% 7.7% 7.7% 11.4% 7.4% 9.8% 9.7%
Haier 5.5% 0.0% 11.6% 6.2% 0.0% 15.4% 1.9% 6.8% 7.4% 3.9% 6.5%
Hotpoint 5.5% 8.0% 2.3% 18.8% 0.0% 15.4% 3.8% 4.5% 7.4% 5.9% 3.2%
Magic Chef 5.5% 4.0% 7.0% 6.2% 4.2% 7.7% 3.8% 6.8% 3.7% 5.9% 6.5%
None of these 2.8% 0.0% 4.7% 0.0% 4.2% 0.0% 1.9% 4.5% 3.7% 3.9% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
296
LAUNDRY APPLIANCESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GE Appliances 24.8% 28.0% 30.2% 12.5% 16.7% 30.8% 23.1% 25.0% 22.2% 21.6% 32.3%
Whirlpool 23.9% 8.0% 20.9% 25.0% 45.8% 23.1% 34.6% 11.4% 7.4% 25.5% 35.5%
Frigidaire 9.2% 16.0% 4.7% 25.0% 0.0% 7.7% 15.4% 2.3% 0.0% 13.7% 9.7%
Thermador 7.3% 12.0% 9.3% 0.0% 4.2% 0.0% 0.0% 18.2% 14.8% 7.8% 0.0%
Miele 6.4% 12.0% 2.3% 6.2% 8.3% 7.7% 0.0% 13.6% 3.7% 7.8% 6.5%
Maytag 5.5% 4.0% 4.7% 6.2% 8.3% 7.7% 5.8% 4.5% 7.4% 3.9% 6.5%
LG 4.6% 8.0% 7.0% 0.0% 0.0% 7.7% 3.8% 4.5% 11.1% 2.0% 3.2%
Samsung 4.6% 0.0% 4.7% 12.5% 4.2% 7.7% 3.8% 4.5% 11.1% 3.9% 0.0%
Bosch 2.8% 4.0% 2.3% 6.2% 0.0% 0.0% 5.8% 0.0% 3.7% 2.0% 3.2%
Electrolux 2.8% 4.0% 2.3% 0.0% 4.2% 7.7% 1.9% 2.3% 7.4% 0.0% 3.2%
Asko 0.9% 0.0% 0.0% 0.0% 4.2% 0.0% 1.9% 0.0% 3.7% 0.0% 0.0%
Hotpoint 0.9% 4.0% 0.0% 0.0% 0.0% 0.0% 1.9% 0.0% 0.0% 2.0% 0.0%
Kenmore (Sears) 0.9% 0.0% 0.0% 6.2% 0.0% 0.0% 0.0% 2.3% 3.7% 0.0% 0.0%
Magic Chef 0.9% 0.0% 2.3% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.0% 0.0%
None of these 4.6% 0.0% 9.3% 0.0% 4.2% 0.0% 1.9% 9.1% 3.7% 7.8% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
297
LAUNDRY APPLIANCESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Bosch 5.89 5.82 5.82 5.64 6.22 5.80 6.09 5.65 5.42 5.93 6.17
Thermador 5.84 5.42 6.00 6.00 5.83 5.71 6.03 5.66 5.18 5.97 6.15
Miele 5.71 5.84 5.48 5.29 6.18 5.80 5.96 5.48 5.40 5.70 6.00
Asko 5.44 5.56 5.13 5.25 6.00 5.00 6.00 5.05 5.22 5.19 6.00
Samsung 5.44 5.00 5.48 5.43 5.84 5.90 5.45 5.29 5.11 5.30 5.96
Fisher & Paykel 5.27 5.46 5.00 5.12 5.60 4.86 6.00 4.67 4.45 5.46 5.50
Whirlpool 5.26 4.60 5.36 5.27 5.59 4.58 5.56 5.08 4.62 5.43 5.43
GE Appliances 5.25 4.73 5.58 5.14 5.25 5.17 5.36 5.16 4.45 5.69 5.18
Electrolux 5.24 5.56 5.09 5.25 5.07 5.27 5.61 4.81 4.80 5.40 5.26
LG 5.18 4.57 5.32 5.29 5.43 5.62 5.16 5.05 4.75 5.15 5.52
Maytag 5.11 4.85 5.18 5.13 5.14 5.00 5.05 5.22 4.57 5.37 5.19
Frigidaire 4.75 4.45 5.09 5.00 4.00 4.45 4.95 4.58 4.06 5.21 4.39
Amana 4.73 4.61 4.82 4.53 4.73 4.73 4.97 4.47 4.00 5.02 4.68
Haier 4.69 4.78 5.05 4.27 3.75 5.00 5.12 4.00 4.27 4.96 4.50
Kenmore (Sears) 4.67 3.95 4.79 4.93 4.89 4.60 4.93 4.34 3.89 4.98 4.75
Hotpoint 4.23 3.89 4.37 4.08 4.50 4.62 4.57 3.67 3.41 4.61 4.24
Magic Chef 4.21 3.56 4.50 4.00 4.53 4.62 4.38 3.89 3.33 4.38 4.43
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
298
LAUNDRY APPLIANCESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.51 6.48 6.37 6.44 6.83 6.31 6.56 6.52 6.56 6.39 6.68
Warranty 6.23 6.32 6.09 6.19 6.38 6.00 6.23 6.30 6.26 6.12 6.39
Product price 6.15 5.80 6.07 6.38 6.46 6.15 6.23 6.05 5.96 6.00 6.55
Availability of product through your dealer
6.03 5.72 5.98 6.19 6.29 6.00 6.10 5.95 5.74 6.04 6.26
Strength of manufacturer's brand/reputation
5.79 5.44 5.74 6.00 6.17 5.85 5.87 5.68 5.44 5.86 5.97
Ease of installation 5.67 5.52 5.47 6.06 5.96 6.00 5.92 5.27 5.33 5.84 5.68
Strong relationship with the manufacturer/dealer
5.47 5.16 5.47 5.75 5.67 6.00 5.58 5.18 4.85 5.73 5.58
Green/sustainable features 4.92 5.44 4.60 4.62 5.17 5.15 5.10 4.64 4.96 4.65 5.32
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
299
LIGHTINGBrand Familiarity
Southwest
20.4%
(n=51)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Halo 77.1% 75.0% 85.3% 50.0% 87.5% 85.7% 73.0% 81.2% 81.2% 77.3% 72.7%
Kichler 65.1% 66.7% 67.6% 61.1% 65.6% 50.0% 66.7% 68.8% 56.2% 68.2% 69.7%
Progress 60.6% 66.7% 70.6% 55.6% 50.0% 42.9% 58.7% 71.9% 62.5% 59.1% 60.6%
Juno Lighting Group by Schneider Electric
55.0% 41.7% 58.8% 33.3% 75.0% 57.1% 46.0% 71.9% 62.5% 47.7% 57.6%
Cooper 45.9% 45.8% 47.1% 38.9% 50.0% 35.7% 41.3% 59.4% 56.2% 40.9% 42.4%
Thomas 45.0% 25.0% 58.8% 55.6% 40.6% 35.7% 47.6% 43.8% 37.5% 36.4% 63.6%
Lightolier 43.1% 66.7% 38.2% 22.2% 43.8% 50.0% 31.7% 62.5% 40.6% 45.5% 42.4%
CREE 42.2% 45.8% 38.2% 27.8% 53.1% 50.0% 31.7% 59.4% 59.4% 34.1% 36.4%
Sea Gull 41.3% 54.2% 50.0% 27.8% 31.2% 21.4% 46.0% 40.6% 34.4% 34.1% 57.6%
Lumiere 36.7% 29.2% 29.4% 38.9% 46.9% 28.6% 34.9% 43.8% 34.4% 47.7% 24.2%
Rejuvenation Lamp & Fixture 19.3% 8.3% 17.6% 22.2% 28.1% 7.1% 20.6% 21.9% 15.6% 11.4% 33.3%
Modern Fan 17.4% 20.8% 17.6% 16.7% 15.6% 0.0% 17.5% 25.0% 15.6% 15.9% 21.2%
Savoy House 12.8% 4.2% 14.7% 11.1% 18.8% 0.0% 15.9% 12.5% 6.2% 11.4% 21.2%
None of these 5.5% 4.2% 5.9% 16.7% 0.0% 7.1% 7.9% 0.0% 0.0% 6.8% 9.1%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
300
LIGHTINGBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Halo 45.0% 37.5% 52.9% 11.1% 62.5% 64.3% 38.1% 50.0% 53.1% 45.5% 36.4%
Progress 43.1% 41.7% 55.9% 38.9% 34.4% 42.9% 44.4% 40.6% 37.5% 47.7% 42.4%
Kichler 42.2% 54.2% 32.4% 38.9% 46.9% 14.3% 46.0% 46.9% 34.4% 40.9% 51.5%
Juno Lighting Group by Schneider Electric
26.6% 20.8% 26.5% 5.6% 43.8% 35.7% 20.6% 34.4% 21.9% 29.5% 27.3%
CREE 22.9% 33.3% 11.8% 5.6% 37.5% 28.6% 14.3% 37.5% 34.4% 20.5% 15.2%
Cooper 22.0% 29.2% 14.7% 5.6% 34.4% 28.6% 22.2% 18.8% 25.0% 20.5% 21.2%
Lightolier 19.3% 45.8% 14.7% 0.0% 15.6% 14.3% 14.3% 31.2% 15.6% 25.0% 15.2%
Sea Gull 15.6% 16.7% 17.6% 11.1% 15.6% 0.0% 20.6% 12.5% 6.2% 15.9% 24.2%
Thomas 15.6% 0.0% 23.5% 22.2% 15.6% 21.4% 14.3% 15.6% 12.5% 15.9% 18.2%
Lumiere 9.2% 8.3% 5.9% 0.0% 15.6% 7.1% 12.7% 3.1% 3.1% 11.4% 12.1%
Modern Fan 6.4% 0.0% 8.8% 5.6% 9.4% 0.0% 4.8% 12.5% 6.2% 2.3% 12.1%
Savoy House 6.4% 0.0% 8.8% 5.6% 9.4% 0.0% 9.5% 3.1% 3.1% 6.8% 9.1%
Rejuvenation Lamp & Fixture 2.8% 0.0% 0.0% 11.1% 3.1% 0.0% 1.6% 6.2% 6.2% 0.0% 3.0%
None of these 8.3% 8.3% 5.9% 22.2% 3.1% 7.1% 9.5% 6.2% 6.2% 9.1% 9.1%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
301
LIGHTINGBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Halo 21.1% 25.0% 20.6% 5.6% 28.1% 28.6% 14.3% 31.2% 34.4% 22.7% 6.1%
Progress 21.1% 25.0% 38.2% 16.7% 3.1% 35.7% 19.0% 18.8% 18.8% 22.7% 21.2%
Kichler 16.5% 4.2% 14.7% 27.8% 21.9% 0.0% 22.2% 12.5% 3.1% 20.5% 24.2%
Lightolier 6.4% 12.5% 2.9% 0.0% 9.4% 0.0% 6.3% 9.4% 3.1% 9.1% 6.1%
Juno Lighting Group by Schneider Electric
5.5% 4.2% 5.9% 5.6% 6.2% 0.0% 6.3% 6.2% 3.1% 4.5% 9.1%
Cooper 4.6% 8.3% 0.0% 0.0% 9.4% 14.3% 3.2% 3.1% 9.4% 4.5% 0.0%
CREE 3.7% 12.5% 0.0% 5.6% 0.0% 7.1% 3.2% 3.1% 9.4% 0.0% 3.0%
Sea Gull 2.8% 0.0% 2.9% 0.0% 6.2% 0.0% 4.8% 0.0% 0.0% 0.0% 9.1%
Thomas 2.8% 0.0% 2.9% 11.1% 0.0% 7.1% 1.6% 3.1% 0.0% 4.5% 3.0%
Lumiere 1.8% 0.0% 0.0% 0.0% 6.2% 0.0% 3.2% 0.0% 0.0% 0.0% 6.1%
Modern Fan 0.9% 0.0% 0.0% 0.0% 3.1% 0.0% 1.6% 0.0% 0.0% 0.0% 3.0%
Rejuvenation Lamp & Fixture 0.9% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 3.1% 3.1% 0.0% 0.0%
None of these 11.9% 8.3% 11.8% 22.2% 6.2% 7.1% 14.3% 9.4% 15.6% 11.4% 9.1%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
302
LIGHTINGQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kichler 5.68 5.50 5.87 5.36 5.76 5.86 5.76 5.45 5.28 5.80 5.83
Halo 5.43 5.67 5.59 4.44 5.43 5.33 5.43 5.46 5.23 5.71 5.25
Lightolier 5.41 5.25 5.69 5.00 5.46 6.00 5.26 5.35 5.08 5.70 5.31
Rejuvenation Lamp & Fixture 5.35 3.50 5.50 6.00 5.38 6.00 5.25 5.43 4.80 5.20 5.70
CREE 5.24 5.27 5.67 4.20 5.24 5.71 5.30 5.00 5.06 5.40 5.33
Lumiere 5.24 5.14 5.38 4.43 5.57 6.00 5.33 4.83 4.80 5.55 5.00
Juno Lighting Group by Schneider Electric
5.24 5.00 5.35 5.17 5.26 5.25 5.25 5.22 5.05 5.29 5.39
Modern Fan 5.21 4.20 5.83 5.67 5.20 0.00 5.18 5.25 5.20 5.14 5.29
Cooper 5.20 5.27 5.31 4.71 5.25 4.80 5.31 5.16 5.06 5.33 5.21
Progress 5.18 5.27 5.46 4.80 4.94 5.40 5.32 4.91 4.53 5.62 5.25
Sea Gull 5.14 5.23 5.13 4.80 5.20 4.67 5.36 4.75 4.40 5.71 5.11
Thomas 5.06 4.67 5.21 4.80 5.25 6.00 4.89 5.07 4.50 5.69 4.89
Savoy House 4.77 1.00 5.75 4.50 4.83 0.00 4.70 5.00 3.00 5.75 4.71
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
303
LIGHTINGImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.35 6.38 6.32 6.28 6.41 6.14 6.33 6.47 6.25 6.50 6.24
Availability of product through your dealer
5.94 5.67 6.00 5.78 6.25 5.93 6.00 5.84 5.81 6.00 6.00
Product price 5.94 5.88 6.03 5.56 6.16 5.57 6.10 5.78 5.59 6.00 6.18
Warranty 5.53 5.79 5.74 5.28 5.25 5.00 5.62 5.59 5.12 5.64 5.79
Ease of installation 5.47 5.71 5.41 5.17 5.50 5.43 5.63 5.16 5.09 5.70 5.52
Strength of manufacturer's brand/reputation
5.28 5.50 5.12 5.39 5.25 5.21 5.38 5.12 5.03 5.45 5.30
Strong relationship with the manufacturer/dealer
4.94 4.71 5.06 5.06 4.91 5.07 5.27 4.22 4.12 5.23 5.33
Green/sustainable features 4.28 4.83 3.68 3.89 4.66 4.71 4.24 4.16 4.22 4.45 4.09
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
304
LIGHTING CONTROLS/SWITCHESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Leviton 90.8% 85.0% 89.7% 94.7% 93.5% 92.9% 88.7% 92.9% 87.5% 94.2% 88.0%
Lutron 78.9% 75.0% 87.2% 73.7% 74.2% 71.4% 79.2% 81.0% 68.8% 84.6% 80.0%
General Electric 74.3% 60.0% 82.1% 73.7% 74.2% 78.6% 73.6% 73.8% 71.9% 80.8% 64.0%
Johnson Controls 57.8% 50.0% 56.4% 57.9% 64.5% 50.0% 52.8% 66.7% 68.8% 59.6% 40.0%
Cooper 53.2% 55.0% 59.0% 42.1% 51.6% 64.3% 54.7% 47.6% 43.8% 51.9% 68.0%
Pass & Seymour 48.6% 20.0% 61.5% 57.9% 45.2% 71.4% 45.3% 45.2% 43.8% 48.1% 56.0%
Carlon 34.9% 15.0% 35.9% 47.4% 38.7% 57.1% 34.0% 28.6% 31.2% 46.2% 16.0%
Schneider Electric 31.2% 25.0% 30.8% 36.8% 32.3% 35.7% 32.1% 28.6% 21.9% 36.5% 32.0%
Lite Touch 12.8% 10.0% 12.8% 5.3% 19.4% 14.3% 13.2% 11.9% 6.2% 19.2% 8.0%
Verve Living Systems 6.4% 0.0% 7.7% 5.3% 9.7% 7.1% 5.7% 7.1% 0.0% 9.6% 8.0%
None of these 4.6% 10.0% 5.1% 0.0% 3.2% 0.0% 5.7% 4.8% 6.2% 5.8% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
305
LIGHTING CONTROLS/SWITCHESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Leviton 64.2% 60.0% 51.3% 68.4% 80.6% 78.6% 60.4% 64.3% 56.2% 69.2% 64.0%
Lutron 56.0% 60.0% 51.3% 57.9% 58.1% 50.0% 52.8% 61.9% 62.5% 63.5% 32.0%
General Electric 32.1% 30.0% 28.2% 31.6% 38.7% 64.3% 34.0% 19.0% 21.9% 38.5% 32.0%
Pass & Seymour 26.6% 15.0% 25.6% 52.6% 19.4% 50.0% 26.4% 19.0% 28.1% 28.8% 20.0%
Cooper 22.9% 15.0% 28.2% 21.1% 22.6% 35.7% 24.5% 16.7% 15.6% 21.2% 36.0%
Johnson Controls 16.5% 5.0% 15.4% 15.8% 25.8% 28.6% 13.2% 16.7% 21.9% 17.3% 8.0%
Schneider Electric 14.7% 5.0% 10.3% 21.1% 22.6% 21.4% 18.9% 7.1% 6.2% 17.3% 20.0%
Carlon 11.9% 10.0% 7.7% 26.3% 9.7% 35.7% 11.3% 4.8% 15.6% 15.4% 0.0%
Lite Touch 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.9% 0.0% 0.0% 0.0% 4.0%
Verve Living Systems 0.9% 0.0% 0.0% 0.0% 3.2% 0.0% 1.9% 0.0% 0.0% 0.0% 4.0%
None of these 5.5% 10.0% 5.1% 0.0% 6.5% 0.0% 5.7% 7.1% 9.4% 5.8% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
306
LIGHTING CONTROLS/SWITCHESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Leviton 32.1% 40.0% 23.1% 26.3% 41.9% 28.6% 37.7% 26.2% 15.6% 38.5% 40.0%
Lutron 30.3% 35.0% 35.9% 21.1% 25.8% 28.6% 20.8% 42.9% 43.8% 28.8% 16.0%
Pass & Seymour 10.1% 0.0% 5.1% 31.6% 9.7% 14.3% 11.3% 7.1% 9.4% 11.5% 8.0%
General Electric 9.2% 10.0% 12.8% 0.0% 9.7% 7.1% 11.3% 7.1% 6.2% 9.6% 12.0%
Cooper 5.5% 5.0% 10.3% 0.0% 3.2% 7.1% 7.5% 2.4% 6.2% 1.9% 12.0%
Johnson Controls 2.8% 0.0% 5.1% 5.3% 0.0% 7.1% 1.9% 2.4% 3.1% 1.9% 4.0%
Schneider Electric 1.8% 0.0% 2.6% 5.3% 0.0% 0.0% 3.8% 0.0% 0.0% 0.0% 8.0%
Carlon 0.9% 0.0% 0.0% 5.3% 0.0% 7.1% 0.0% 0.0% 3.1% 0.0% 0.0%
None of these 7.3% 10.0% 5.1% 5.3% 9.7% 0.0% 5.7% 11.9% 12.5% 7.7% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
307
LIGHTING CONTROLS/SWITCHESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Lutron 6.08 6.36 6.16 5.79 6.00 6.00 6.00 6.22 6.05 6.18 5.89
Leviton 5.92 6.24 5.94 5.71 5.81 6.00 5.96 5.84 5.65 6.11 5.82
Johnson Controls 5.74 6.60 5.67 5.45 5.53 5.43 5.96 5.59 5.43 6.13 5.11
Pass & Seymour 5.67 6.50 5.81 5.60 5.23 5.75 5.82 5.44 5.67 5.79 5.42
General Electric 5.49 5.92 5.73 5.00 5.26 5.73 5.47 5.43 5.14 5.71 5.40
Cooper 5.49 5.82 5.59 5.25 5.25 5.33 5.62 5.37 5.15 5.78 5.29
Lite Touch 5.43 6.50 5.80 5.00 4.83 5.50 5.14 5.80 7.00 5.50 3.50
Carlon 5.39 6.33 5.62 5.25 5.00 5.33 5.39 5.42 5.11 5.74 4.00
Schneider Electric 5.33 5.20 5.90 5.43 4.62 5.50 5.47 5.09 5.14 5.88 4.29
Verve Living Systems 4.29 0.00 5.33 4.00 3.33 4.00 3.33 5.33 0.00 4.40 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
308
LIGHTING CONTROLS/SWITCHESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.34 6.00 6.45 6.22 6.48 6.15 6.40 6.32 6.27 6.31 6.50
Availability of product through your dealer
5.87 5.21 6.21 5.67 5.97 6.23 5.77 5.88 5.33 6.19 5.83
Product price 5.75 5.26 5.84 6.00 5.81 6.00 5.81 5.60 5.70 5.75 5.83
Warranty 5.68 5.32 6.00 5.39 5.68 5.62 5.58 5.82 5.47 5.90 5.46
Ease of installation 5.67 5.84 5.74 5.17 5.77 5.69 5.64 5.70 5.77 5.83 5.21
Strength of manufacturer's brand/reputation
5.19 4.89 5.26 5.11 5.32 5.00 5.25 5.18 4.80 5.58 4.83
Strong relationship with the manufacturer/dealer
4.66 4.42 4.71 4.39 4.90 4.46 4.64 4.75 4.30 5.10 4.17
Green/sustainable features 4.31 4.63 4.21 3.72 4.58 4.77 4.30 4.18 4.47 4.54 3.62
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
309
LOCKSETS/HARDWAREBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Schlage (Ingersall Rand Residential Solutions)
94.4% 91.7% 94.4% 95.7% 96.0% 100.0% 93.2% 94.4% 93.3% 96.0% 92.9%
Kwikset 89.8% 87.5% 91.7% 87.0% 92.0% 92.3% 88.1% 91.7% 90.0% 88.0% 92.9%
Stanley 72.2% 70.8% 69.4% 73.9% 76.0% 76.9% 72.9% 69.4% 70.0% 74.0% 71.4%
Baldwin 67.6% 70.8% 69.4% 52.2% 76.0% 53.8% 59.3% 86.1% 83.3% 60.0% 64.3%
Yale 66.7% 58.3% 72.2% 78.3% 56.0% 61.5% 71.2% 61.1% 60.0% 72.0% 64.3%
Master Lock 63.0% 54.2% 55.6% 60.9% 84.0% 76.9% 62.7% 58.3% 60.0% 58.0% 75.0%
Dexter by Schlage 48.1% 37.5% 55.6% 69.6% 28.0% 53.8% 54.2% 36.1% 50.0% 54.0% 35.7%
Emtek 47.2% 45.8% 50.0% 39.1% 52.0% 38.5% 33.9% 72.2% 40.0% 54.0% 42.9%
Weiser 43.5% 29.2% 61.1% 43.5% 32.0% 38.5% 44.1% 44.4% 46.7% 44.0% 39.3%
Assa Abloy 27.8% 29.2% 27.8% 21.7% 32.0% 23.1% 20.3% 41.7% 23.3% 32.0% 25.0%
Modeco 22.2% 29.2% 25.0% 26.1% 8.0% 38.5% 20.3% 19.4% 26.7% 26.0% 10.7%
E-Z Lock 16.7% 8.3% 22.2% 8.7% 24.0% 15.4% 23.7% 5.6% 13.3% 12.0% 28.6%
Better Homes Products 12.0% 12.5% 16.7% 0.0% 16.0% 0.0% 13.6% 13.9% 13.3% 10.0% 14.3%
Fusion Hardware 8.3% 4.2% 8.3% 4.3% 16.0% 0.0% 10.2% 8.3% 3.3% 10.0% 10.7%
K2 7.4% 12.5% 8.3% 4.3% 4.0% 7.7% 6.8% 8.3% 6.7% 8.0% 7.1%
None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
310
LOCKSETS/HARDWAREBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Schlage (Ingersall Rand Residential Solutions)
77.8% 83.3% 69.4% 91.3% 72.0% 84.6% 83.1% 66.7% 83.3% 78.0% 71.4%
Kwikset 55.6% 58.3% 50.0% 52.2% 64.0% 61.5% 57.6% 50.0% 50.0% 58.0% 57.1%
Baldwin 29.6% 33.3% 25.0% 21.7% 40.0% 23.1% 20.3% 47.2% 23.3% 36.0% 25.0%
Emtek 27.8% 29.2% 25.0% 34.8% 24.0% 30.8% 16.9% 44.4% 20.0% 36.0% 21.4%
Dexter by Schlage 24.1% 12.5% 22.2% 39.1% 24.0% 46.2% 25.4% 13.9% 20.0% 32.0% 14.3%
Stanley 19.4% 25.0% 13.9% 21.7% 20.0% 23.1% 20.3% 16.7% 20.0% 24.0% 10.7%
Master Lock 18.5% 20.8% 11.1% 26.1% 20.0% 15.4% 18.6% 19.4% 13.3% 22.0% 17.9%
Yale 14.8% 12.5% 13.9% 21.7% 12.0% 15.4% 18.6% 8.3% 6.7% 20.0% 14.3%
Assa Abloy 13.0% 16.7% 13.9% 8.7% 12.0% 7.7% 6.8% 25.0% 10.0% 14.0% 14.3%
Modeco 10.2% 12.5% 13.9% 13.0% 0.0% 23.1% 8.5% 8.3% 10.0% 16.0% 0.0%
Weiser 6.5% 0.0% 8.3% 8.7% 8.0% 0.0% 8.5% 5.6% 6.7% 10.0% 0.0%
Better Homes Products 4.6% 8.3% 8.3% 0.0% 0.0% 0.0% 6.8% 2.8% 0.0% 6.0% 7.1%
E-Z Lock 1.9% 0.0% 5.6% 0.0% 0.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%
Fusion Hardware 1.9% 0.0% 2.8% 0.0% 4.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%
K2 1.9% 4.2% 2.8% 0.0% 0.0% 0.0% 1.7% 2.8% 0.0% 2.0% 3.6%
None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
311
LOCKSETS/HARDWAREBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Schlage (Ingersall Rand Residential Solutions)
47.2% 50.0% 36.1% 73.9% 36.0% 46.2% 57.6% 30.6% 60.0% 40.0% 46.4%
Kwikset 22.2% 25.0% 22.2% 8.7% 32.0% 23.1% 20.3% 25.0% 16.7% 24.0% 25.0%
Emtek 8.3% 8.3% 11.1% 8.7% 4.0% 0.0% 1.7% 22.2% 10.0% 10.0% 3.6%
Baldwin 6.5% 8.3% 2.8% 4.3% 12.0% 7.7% 3.4% 11.1% 10.0% 6.0% 3.6%
Dexter by Schlage 4.6% 0.0% 5.6% 4.3% 8.0% 15.4% 5.1% 0.0% 0.0% 6.0% 7.1%
Assa Abloy 1.9% 0.0% 2.8% 0.0% 4.0% 0.0% 1.7% 2.8% 3.3% 0.0% 3.6%
Better Homes Products 1.9% 0.0% 5.6% 0.0% 0.0% 0.0% 3.4% 0.0% 0.0% 2.0% 3.6%
E-Z Lock 1.9% 0.0% 5.6% 0.0% 0.0% 0.0% 0.0% 5.6% 0.0% 4.0% 0.0%
Yale 1.9% 0.0% 2.8% 0.0% 4.0% 7.7% 0.0% 2.8% 0.0% 2.0% 3.6%
Master Lock 0.9% 4.2% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%
Modeco 0.9% 4.2% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%
Stanley 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 3.6%
None of these 0.9% 0.0% 2.8% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
312
LOCKSETS/HARDWAREQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Baldwin 5.96 5.94 6.04 5.50 6.16 6.50 5.89 5.94 5.76 5.93 6.28
Schlage (Ingersall Rand Residential Solutions)
5.80 5.59 5.91 5.81 5.83 6.15 6.07 5.21 6.00 5.59 5.96
Emtek 5.76 5.27 6.00 5.89 5.77 6.40 5.75 5.65 5.50 5.93 5.67
Modeco 5.48 5.71 5.62 5.00 5.50 7.00 4.67 6.00 5.25 5.92 4.33
Assa Abloy 5.31 5.14 5.67 5.60 4.88 5.00 5.50 5.20 4.14 5.53 6.00
E-Z Lock 5.25 4.00 5.62 2.00 5.80 5.50 5.00 6.50 4.25 6.00 5.29
Yale 5.16 4.64 5.17 5.29 5.50 5.57 5.10 5.14 5.17 5.33 4.83
Dexter by Schlage 4.92 4.56 5.10 4.69 5.43 5.71 4.78 4.85 4.67 4.96 5.20
Stanley 4.92 4.65 5.33 4.56 4.95 5.11 5.05 4.64 5.19 4.77 4.90
Master Lock 4.85 4.69 5.11 4.79 4.76 5.22 4.97 4.48 4.82 4.75 5.00
Weiser 4.85 4.29 5.05 5.10 4.50 5.50 4.81 4.75 4.71 5.33 4.09
Kwikset 4.78 4.38 5.12 4.55 4.87 4.92 4.94 4.48 4.81 4.84 4.65
Fusion Hardware 4.67 1.00 5.67 5.00 4.75 0.00 4.50 5.00 1.00 5.00 5.33
Better Homes Products 4.42 3.50 5.00 0.00 4.00 0.00 4.71 4.00 3.25 5.50 4.50
K2 4.14 3.33 5.00 5.00 4.00 0.00 3.75 4.67 2.50 4.67 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
313
LOCKSETS/HARDWAREImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.48 6.25 6.53 6.36 6.72 6.62 6.45 6.47 6.50 6.45 6.50
Availability of product through your dealer
6.01 5.92 5.92 5.77 6.44 6.23 6.00 5.94 6.10 5.96 6.00
Ease of installation 5.88 5.83 5.81 5.64 6.24 6.31 5.90 5.69 5.97 5.76 6.00
Product price 5.77 5.38 6.03 5.32 6.16 6.00 5.95 5.39 5.87 5.45 6.21
Warranty 5.76 5.58 5.94 5.68 5.72 5.69 5.81 5.69 6.10 5.39 6.04
Strength of manufacturer's brand/reputation
5.21 4.79 5.28 5.05 5.64 5.00 5.29 5.14 5.37 5.10 5.21
Strong relationship with the manufacturer/dealer
4.87 4.29 5.06 4.86 5.16 4.77 5.05 4.61 4.97 4.59 5.25
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
314
MANUFACTURED STONEBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 63.6% 43.8% 70.3% 57.1% 72.7% 55.6% 63.2% 66.7% 55.6% 61.2% 74.2%
Coronado Stone 54.2% 37.5% 75.7% 46.4% 50.0% 44.4% 57.4% 50.0% 29.6% 55.1% 74.2%
Cultured Stone 51.4% 50.0% 45.9% 57.1% 54.5% 55.6% 54.4% 43.3% 40.7% 51.0% 61.3%
Belgard (oldcastle) 34.6% 25.0% 51.4% 17.9% 40.9% 55.6% 33.8% 30.0% 22.2% 30.6% 51.6%
Stonecraft 32.7% 50.0% 35.1% 25.0% 27.3% 44.4% 26.5% 43.3% 22.2% 36.7% 35.5%
Daltile Manufactured Stone 29.9% 25.0% 24.3% 35.7% 36.4% 44.4% 27.9% 30.0% 18.5% 32.7% 35.5%
Ply Gem Stone 29.9% 31.2% 37.8% 39.3% 9.1% 22.2% 35.3% 20.0% 18.5% 30.6% 38.7%
Arriscraft 24.3% 18.8% 32.4% 17.9% 22.7% 33.3% 22.1% 26.7% 14.8% 18.4% 41.9%
Environmental Stone Works 17.8% 18.8% 16.2% 21.4% 13.6% 11.1% 22.1% 10.0% 7.4% 14.3% 32.3%
ProStone 17.8% 12.5% 21.6% 21.4% 13.6% 33.3% 19.1% 10.0% 14.8% 16.3% 22.6%
Quality Stone 13.1% 18.8% 13.5% 14.3% 9.1% 22.2% 14.7% 6.7% 3.7% 8.2% 29.0%
United Stone Veneer 9.3% 6.2% 13.5% 10.7% 4.5% 33.3% 8.8% 3.3% 7.4% 8.2% 12.9%
None of these 15.0% 12.5% 8.1% 21.4% 18.2% 22.2% 13.2% 16.7% 18.5% 14.3% 12.9%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
315
MANUFACTURED STONEBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 39.3% 18.8% 43.2% 35.7% 54.5% 44.4% 33.8% 50.0% 33.3% 40.8% 41.9%
Coronado Stone 24.3% 12.5% 29.7% 28.6% 22.7% 33.3% 23.5% 23.3% 11.1% 28.6% 29.0%
Cultured Stone 24.3% 25.0% 18.9% 28.6% 31.8% 44.4% 23.5% 20.0% 25.9% 28.6% 16.1%
Belgard (oldcastle) 14.0% 12.5% 21.6% 10.7% 9.1% 33.3% 13.2% 10.0% 7.4% 14.3% 19.4%
Stonecraft 12.1% 18.8% 10.8% 17.9% 4.5% 11.1% 10.3% 16.7% 3.7% 16.3% 12.9%
Daltile Manufactured Stone 11.2% 18.8% 0.0% 21.4% 13.6% 22.2% 10.3% 10.0% 11.1% 14.3% 6.5%
Arriscraft 10.3% 12.5% 5.4% 17.9% 4.5% 22.2% 7.4% 13.3% 3.7% 10.2% 16.1%
Ply Gem Stone 10.3% 31.2% 2.7% 14.3% 4.5% 11.1% 8.8% 13.3% 3.7% 12.2% 12.9%
Environmental Stone Works 7.5% 12.5% 2.7% 10.7% 4.5% 11.1% 5.9% 10.0% 0.0% 6.1% 16.1%
ProStone 7.5% 12.5% 2.7% 14.3% 4.5% 22.2% 8.8% 0.0% 7.4% 6.1% 9.7%
Quality Stone 6.5% 6.2% 5.4% 10.7% 4.5% 11.1% 7.4% 3.3% 0.0% 2.0% 19.4%
United Stone Veneer 2.8% 0.0% 2.7% 7.1% 0.0% 11.1% 2.9% 0.0% 3.7% 2.0% 3.2%
None of these 18.7% 12.5% 8.1% 32.1% 22.7% 22.2% 17.6% 20.0% 29.6% 16.3% 12.9%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
316
MANUFACTURED STONEBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 22.4% 0.0% 29.7% 17.9% 31.8% 22.2% 17.6% 33.3% 14.8% 26.5% 22.6%
Cultured Stone 16.8% 18.8% 16.2% 17.9% 18.2% 22.2% 17.6% 13.3% 18.5% 20.4% 9.7%
Coronado Stone 10.3% 0.0% 16.2% 10.7% 9.1% 11.1% 11.8% 6.7% 7.4% 8.2% 16.1%
Belgard (oldcastle) 4.7% 6.2% 10.8% 0.0% 0.0% 0.0% 5.9% 3.3% 0.0% 6.1% 6.5%
Daltile Manufactured Stone 4.7% 12.5% 0.0% 7.1% 4.5% 11.1% 4.4% 3.3% 11.1% 4.1% 0.0%
Environmental Stone Works 4.7% 12.5% 2.7% 0.0% 4.5% 0.0% 4.4% 6.7% 0.0% 4.1% 9.7%
ProStone 3.7% 12.5% 2.7% 3.6% 0.0% 0.0% 5.9% 0.0% 3.7% 4.1% 3.2%
Quality Stone 3.7% 6.2% 2.7% 3.6% 4.5% 0.0% 5.9% 0.0% 0.0% 2.0% 9.7%
Stonecraft 3.7% 0.0% 5.4% 3.6% 4.5% 0.0% 2.9% 6.7% 3.7% 4.1% 3.2%
Arriscraft 2.8% 6.2% 2.7% 0.0% 0.0% 11.1% 1.5% 3.3% 0.0% 2.0% 6.5%
Ply Gem Stone 1.9% 12.5% 0.0% 0.0% 0.0% 0.0% 2.9% 0.0% 3.7% 2.0% 0.0%
United Stone Veneer 0.9% 0.0% 2.7% 0.0% 0.0% 0.0% 1.5% 0.0% 3.7% 0.0% 0.0%
None of these 19.6% 12.5% 8.1% 35.7% 22.7% 22.2% 17.6% 23.3% 33.3% 16.3% 12.9%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
317
MANUFACTURED STONEQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 5.83 5.33 5.88 5.81 5.88 6.00 5.71 6.05 5.57 6.07 5.70
Belgard (oldcastle) 5.51 5.00 5.63 5.80 5.33 5.60 5.52 5.44 4.83 5.93 5.38
Cultured Stone 5.51 5.25 5.27 5.80 5.58 5.40 5.56 5.42 5.55 5.48 5.53
Coronado Stone 5.47 5.33 5.31 5.75 5.64 5.75 5.42 5.53 5.50 5.38 5.57
Daltile Manufactured Stone 5.43 5.67 4.57 6.10 5.25 6.00 5.31 5.38 6.20 5.46 5.00
Arriscraft 5.38 6.33 5.30 5.60 4.60 5.67 5.23 5.50 5.00 5.86 5.23
Ply Gem Stone 5.37 6.00 5.08 5.60 4.50 5.50 5.45 5.00 5.60 5.64 4.91
Stonecraft 5.24 5.38 5.09 5.43 5.17 5.75 5.00 5.38 5.17 5.44 5.00
ProStone 5.00 6.50 4.14 5.50 5.00 5.00 4.75 6.00 4.75 5.43 4.71
Quality Stone 5.00 4.33 4.50 6.00 5.00 5.50 5.00 4.50 5.00 6.33 4.56
Environmental Stone Works 4.76 5.67 3.75 5.50 3.67 6.00 4.54 5.33 2.00 5.67 4.78
United Stone Veneer 4.75 5.00 4.50 5.50 4.00 5.33 4.40 0.00 5.00 4.67 4.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
318
MANUFACTURED STONEImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.16 6.62 6.08 6.04 6.14 6.00 6.15 6.23 6.07 6.27 6.06
Product price 5.88 6.31 5.89 5.75 5.77 6.22 6.07 5.33 5.63 5.96 5.97
Availability of product through your dealer
5.88 6.50 5.92 5.68 5.64 6.00 5.99 5.60 5.74 5.94 5.90
Warranty 5.66 5.94 5.46 5.79 5.82 5.67 5.72 5.53 5.52 5.80 5.58
Ease of installation 5.61 6.38 5.41 5.50 5.55 5.78 5.60 5.57 5.37 5.86 5.42
Strength of manufacturer's brand/reputation
5.28 5.25 5.38 5.43 5.00 5.56 5.34 5.07 5.00 5.41 5.32
Strong relationship with the manufacturer/dealer
5.15 5.50 5.14 5.18 4.91 5.56 5.09 5.17 4.81 5.16 5.42
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
319
ORIENTED STRAND BOARDBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Georgia-Pacific 86.0% 75.0% 95.2% 87.0% 81.8% 81.8% 86.9% 85.7% 97.3% 71.1% 96.0%
Weyerhaeuser OSB Panels 72.9% 62.5% 81.0% 73.9% 59.1% 81.8% 70.5% 74.3% 81.1% 66.7% 72.0%
Advantech (Huber Engineered Woods)
68.2% 75.0% 76.2% 87.0% 40.9% 63.6% 68.9% 68.6% 67.6% 68.9% 68.0%
LP OSB 63.6% 50.0% 71.4% 73.9% 50.0% 45.5% 73.8% 51.4% 62.2% 60.0% 72.0%
Norbord Industries 44.9% 31.2% 52.4% 60.9% 27.3% 45.5% 45.9% 42.9% 48.6% 35.6% 56.0%
LP TechShield 38.3% 12.5% 66.7% 30.4% 18.2% 27.3% 42.6% 34.3% 27.0% 44.4% 44.0%
Roseburg 31.8% 18.8% 19.0% 47.8% 54.5% 36.4% 34.4% 25.7% 32.4% 26.7% 40.0%
Potlatch Corp. 27.1% 6.2% 23.8% 43.5% 36.4% 27.3% 29.5% 22.9% 29.7% 24.4% 28.0%
Timberlake Products Co. 21.5% 18.8% 23.8% 21.7% 22.7% 36.4% 21.3% 17.1% 24.3% 20.0% 20.0%
Ainsworth 20.6% 12.5% 16.7% 39.1% 13.6% 9.1% 24.6% 17.1% 16.2% 20.0% 28.0%
Oregon Strand Board 17.8% 25.0% 16.7% 17.4% 18.2% 9.1% 21.3% 14.3% 16.2% 17.8% 20.0%
None of these 2.8% 6.2% 0.0% 0.0% 9.1% 0.0% 1.6% 5.7% 0.0% 4.4% 4.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
320
ORIENTED STRAND BOARDBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Advantech (Huber Engineered Woods)
48.6% 62.5% 59.5% 65.2% 9.1% 54.5% 42.6% 57.1% 48.6% 53.3% 40.0%
Georgia-Pacific 46.7% 43.8% 54.8% 39.1% 50.0% 45.5% 49.2% 42.9% 51.4% 37.8% 56.0%
Weyerhaeuser OSB Panels 44.9% 31.2% 47.6% 39.1% 45.5% 54.5% 42.6% 45.7% 45.9% 40.0% 52.0%
LP OSB 41.1% 18.8% 52.4% 52.2% 27.3% 36.4% 50.8% 25.7% 27.0% 46.7% 52.0%
LP TechShield 18.7% 0.0% 31.0% 21.7% 9.1% 18.2% 21.3% 14.3% 13.5% 20.0% 24.0%
Norbord Industries 15.9% 6.2% 14.3% 39.1% 4.5% 0.0% 19.7% 14.3% 8.1% 20.0% 20.0%
Roseburg 10.3% 6.2% 2.4% 21.7% 18.2% 9.1% 13.1% 5.7% 5.4% 13.3% 12.0%
Potlatch Corp. 5.6% 0.0% 2.4% 21.7% 0.0% 0.0% 8.2% 2.9% 5.4% 4.4% 8.0%
Ainsworth 4.7% 0.0% 2.4% 17.4% 0.0% 0.0% 8.2% 0.0% 0.0% 6.7% 8.0%
Timberlake Products Co. 4.7% 6.2% 2.4% 8.7% 4.5% 0.0% 6.6% 2.9% 5.4% 6.7% 0.0%
Oregon Strand Board 2.8% 6.2% 2.4% 4.3% 0.0% 0.0% 4.9% 0.0% 2.7% 2.2% 4.0%
None of these 2.8% 6.2% 0.0% 0.0% 9.1% 0.0% 1.6% 5.7% 0.0% 4.4% 4.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
321
ORIENTED STRAND BOARDBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Advantech (Huber Engineered Woods)
29.0% 50.0% 38.1% 26.1% 4.5% 27.3% 21.3% 42.9% 29.7% 33.3% 20.0%
Georgia-Pacific 23.4% 25.0% 26.2% 17.4% 27.3% 36.4% 26.2% 14.3% 32.4% 17.8% 20.0%
LP OSB 18.7% 6.2% 21.4% 26.1% 13.6% 18.2% 26.2% 5.7% 10.8% 17.8% 32.0%
Weyerhaeuser OSB Panels 13.1% 12.5% 4.8% 8.7% 22.7% 0.0% 13.1% 17.1% 16.2% 11.1% 12.0%
Norbord Industries 3.7% 0.0% 2.4% 13.0% 0.0% 0.0% 4.9% 2.9% 0.0% 6.7% 4.0%
LP TechShield 2.8% 0.0% 2.4% 0.0% 9.1% 9.1% 1.6% 2.9% 2.7% 0.0% 8.0%
Roseburg 1.9% 0.0% 0.0% 0.0% 9.1% 9.1% 0.0% 2.9% 0.0% 4.4% 0.0%
Potlatch Corp. 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 2.7% 0.0% 0.0%
None of these 6.5% 6.2% 4.8% 4.3% 13.6% 0.0% 4.9% 11.4% 5.4% 8.9% 4.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
322
ORIENTED STRAND BOARDQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Advantech (Huber Engineered Woods)
6.38 6.25 6.55 6.30 6.11 6.43 6.29 6.50 6.52 6.48 5.94
Weyerhaeuser OSB Panels 5.93 5.70 5.76 6.00 6.38 6.50 5.98 5.68 5.87 5.96 6.00
Georgia-Pacific 5.92 5.33 5.88 5.95 6.33 6.44 5.91 5.79 6.03 5.81 5.92
LP OSB 5.81 4.71 5.70 6.00 6.27 6.40 5.80 5.62 5.90 5.79 5.71
LP TechShield 5.74 3.00 5.78 5.71 6.25 6.67 5.60 5.82 5.67 5.84 5.64
Roseburg 5.52 5.00 5.57 5.36 5.75 4.67 5.67 5.44 5.33 5.55 5.70
Ainsworth 5.48 5.50 5.50 5.22 5.67 0.00 5.53 5.33 5.67 5.12 5.71
Norbord Industries 5.37 4.20 5.50 5.50 5.33 5.75 5.29 5.43 5.24 5.60 5.29
Potlatch Corp. 5.22 4.00 5.12 5.60 5.00 5.00 5.33 5.00 5.10 5.40 5.14
Timberlake Products Co. 5.19 5.33 5.12 4.80 5.60 4.33 5.38 5.20 5.50 4.88 5.20
Oregon Strand Board 5.00 4.75 5.17 4.75 5.25 6.00 5.08 4.60 5.00 5.14 4.80
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
323
ORIENTED STRAND BOARDImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.53 6.50 6.57 6.35 6.64 6.27 6.46 6.74 6.70 6.49 6.36
Availability of product through your dealer
6.27 6.06 6.29 6.35 6.23 6.55 6.43 5.91 6.05 6.31 6.52
Product price 6.03 5.31 6.29 6.35 5.82 6.09 6.21 5.69 6.00 5.96 6.20
Warranty 5.78 5.94 5.86 6.04 5.45 5.73 5.80 5.74 5.68 5.73 6.00
Ease of installation 5.64 5.81 5.40 5.70 5.77 5.36 5.64 5.71 5.62 5.80 5.36
Strength of manufacturer's brand/reputation
5.37 5.44 5.50 5.83 4.86 5.36 5.44 5.26 5.32 5.53 5.16
Strong relationship with the manufacturer/dealer
4.93 5.12 4.83 5.52 4.59 4.73 4.89 5.09 4.86 4.91 5.08
Green/sustainable features 4.59 4.88 4.79 4.91 4.00 4.55 4.54 4.69 4.78 4.62 4.24
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
324
PAINTS/STAINS/VARNISHESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Sherwin-Williams 92.5% 88.5% 93.1% 100.0% 88.5% 100.0% 89.7% 94.6% 94.3% 89.4% 96.0%
Benjamin Moore 90.7% 92.3% 89.7% 95.7% 84.6% 83.3% 89.7% 94.6% 97.1% 89.4% 84.0%
Behr Paint Corporation 86.0% 76.9% 89.7% 91.3% 84.6% 91.7% 79.3% 94.6% 94.3% 78.7% 88.0%
Valspar 81.3% 76.9% 79.3% 91.3% 84.6% 100.0% 74.1% 86.5% 88.6% 83.0% 68.0%
Glidden 78.5% 80.8% 82.8% 82.6% 65.4% 83.3% 70.7% 89.2% 80.0% 80.9% 72.0%
Dutch Boy 68.2% 61.5% 72.4% 87.0% 57.7% 66.7% 62.1% 78.4% 80.0% 61.7% 64.0%
Olympic 65.4% 50.0% 72.4% 69.6% 65.4% 66.7% 60.3% 73.0% 71.4% 66.0% 56.0%
ACE 64.5% 65.4% 69.0% 73.9% 53.8% 75.0% 58.6% 70.3% 71.4% 63.8% 56.0%
PPG Pittsburgh Paints 57.9% 53.8% 65.5% 69.6% 42.3% 66.7% 56.9% 56.8% 57.1% 55.3% 64.0%
Pratt & Lambert 56.1% 57.7% 48.3% 73.9% 42.3% 50.0% 55.2% 59.5% 62.9% 59.6% 40.0%
Thompson's/Minwax 50.5% 42.3% 55.2% 47.8% 50.0% 50.0% 46.6% 56.8% 60.0% 48.9% 40.0%
Kilz (Masterchem Industries) 48.6% 42.3% 58.6% 56.5% 42.3% 50.0% 50.0% 45.9% 54.3% 44.7% 48.0%
William Zinsser 37.4% 46.2% 37.9% 34.8% 30.8% 41.7% 31.0% 45.9% 60.0% 31.9% 16.0%
Sikkens 30.8% 38.5% 24.1% 30.4% 26.9% 25.0% 22.4% 45.9% 37.1% 29.8% 24.0%
Zar (United Gilsonite Labs) 30.8% 50.0% 24.1% 30.4% 23.1% 33.3% 25.9% 37.8% 42.9% 27.7% 20.0%
Samuel Cabot 29.9% 34.6% 31.0% 34.8% 23.1% 25.0% 25.9% 37.8% 34.3% 34.0% 16.0%
Duron 28.0% 19.2% 51.7% 30.4% 11.5% 16.7% 31.0% 27.0% 25.7% 29.8% 28.0%
Kelly Moore 24.3% 7.7% 27.6% 17.4% 46.2% 25.0% 27.6% 18.9% 25.7% 17.0% 36.0%
Flood 21.5% 15.4% 24.1% 26.1% 23.1% 16.7% 24.1% 18.9% 25.7% 19.1% 20.0%
Devoe & Raynolds 18.7% 19.2% 27.6% 21.7% 7.7% 16.7% 15.5% 24.3% 25.7% 17.0% 12.0%
None of these 1.9% 0.0% 3.4% 0.0% 3.8% 0.0% 3.4% 0.0% 0.0% 4.3% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
325
PAINTS/STAINS/VARNISHESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Sherwin-Williams 78.5% 65.4% 89.7% 73.9% 84.6% 91.7% 75.9% 78.4% 74.3% 74.5% 92.0%
Benjamin Moore 50.5% 69.2% 48.3% 39.1% 42.3% 33.3% 48.3% 59.5% 57.1% 55.3% 32.0%
Behr Paint Corporation 31.8% 26.9% 27.6% 26.1% 42.3% 41.7% 27.6% 35.1% 37.1% 29.8% 28.0%
Kilz (Masterchem Industries) 29.9% 19.2% 51.7% 39.1% 11.5% 33.3% 25.9% 35.1% 40.0% 25.5% 24.0%
Valspar 25.2% 15.4% 34.5% 26.1% 23.1% 33.3% 24.1% 24.3% 28.6% 31.9% 8.0%
Olympic 21.5% 15.4% 24.1% 21.7% 19.2% 8.3% 19.0% 29.7% 20.0% 25.5% 16.0%
Thompson's/Minwax 20.6% 19.2% 31.0% 13.0% 11.5% 16.7% 19.0% 24.3% 28.6% 21.3% 8.0%
Glidden 19.6% 19.2% 20.7% 21.7% 11.5% 16.7% 15.5% 27.0% 20.0% 25.5% 8.0%
PPG Pittsburgh Paints 15.9% 15.4% 20.7% 30.4% 0.0% 8.3% 10.3% 27.0% 14.3% 23.4% 4.0%
ACE 15.0% 11.5% 17.2% 21.7% 11.5% 25.0% 15.5% 10.8% 14.3% 17.0% 12.0%
William Zinsser 15.0% 15.4% 17.2% 13.0% 11.5% 16.7% 12.1% 18.9% 28.6% 12.8% 0.0%
Pratt & Lambert 12.1% 7.7% 3.4% 21.7% 15.4% 25.0% 10.3% 10.8% 8.6% 17.0% 8.0%
Sikkens 9.3% 11.5% 10.3% 8.7% 0.0% 0.0% 5.2% 18.9% 8.6% 14.9% 0.0%
Zar (United Gilsonite Labs) 9.3% 15.4% 10.3% 8.7% 3.8% 8.3% 10.3% 8.1% 17.1% 8.5% 0.0%
Duron 6.5% 0.0% 13.8% 8.7% 3.8% 8.3% 6.9% 5.4% 5.7% 6.4% 8.0%
Kelly Moore 6.5% 0.0% 6.9% 4.3% 15.4% 8.3% 6.9% 5.4% 2.9% 8.5% 8.0%
Flood 5.6% 0.0% 3.4% 8.7% 11.5% 16.7% 6.9% 0.0% 2.9% 6.4% 8.0%
Samuel Cabot 5.6% 3.8% 3.4% 8.7% 7.7% 8.3% 6.9% 2.7% 2.9% 8.5% 4.0%
Dutch Boy 4.7% 3.8% 0.0% 17.4% 0.0% 0.0% 3.4% 8.1% 0.0% 8.5% 4.0%
Devoe & Raynolds 1.9% 0.0% 0.0% 4.3% 3.8% 0.0% 3.4% 0.0% 0.0% 2.1% 4.0%
None of these 1.9% 0.0% 3.4% 0.0% 3.8% 0.0% 3.4% 0.0% 0.0% 4.3% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
326
PAINTS/STAINS/VARNISHESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Sherwin-Williams 49.5% 34.6% 69.0% 52.2% 42.3% 50.0% 50.0% 48.6% 37.1% 44.7% 76.0%
Benjamin Moore 22.4% 42.3% 13.8% 13.0% 19.2% 33.3% 17.2% 27.0% 31.4% 25.5% 4.0%
Behr Paint Corporation 12.1% 15.4% 3.4% 17.4% 11.5% 8.3% 13.8% 10.8% 20.0% 8.5% 8.0%
Kelly Moore 2.8% 0.0% 0.0% 4.3% 7.7% 0.0% 3.4% 2.7% 0.0% 4.3% 4.0%
PPG Pittsburgh Paints 1.9% 0.0% 3.4% 4.3% 0.0% 0.0% 0.0% 5.4% 2.9% 2.1% 0.0%
Valspar 1.9% 0.0% 0.0% 0.0% 7.7% 8.3% 1.7% 0.0% 2.9% 2.1% 0.0%
Zar (United Gilsonite Labs) 1.9% 7.7% 0.0% 0.0% 0.0% 0.0% 3.4% 0.0% 5.7% 0.0% 0.0%
Devoe & Raynolds 0.9% 0.0% 0.0% 0.0% 3.8% 0.0% 1.7% 0.0% 0.0% 0.0% 4.0%
Dutch Boy 0.9% 0.0% 0.0% 4.3% 0.0% 0.0% 0.0% 2.7% 0.0% 2.1% 0.0%
Olympic 0.9% 0.0% 3.4% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 0.0% 4.0%
None of these 4.7% 0.0% 6.9% 4.3% 7.7% 0.0% 6.9% 2.7% 0.0% 10.6% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
327
PAINTS/STAINS/VARNISHESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Sherwin-Williams 6.02 6.00 6.11 5.64 6.32 6.50 5.88 6.06 5.91 6.02 6.18
Benjamin Moore 5.94 6.25 6.04 5.70 5.62 5.67 5.76 6.26 6.09 6.07 5.37
Sikkens 5.81 5.50 6.43 5.40 5.86 6.00 5.33 6.12 5.92 6.00 5.00
William Zinsser 5.61 5.42 5.88 5.29 5.75 5.60 5.53 5.69 5.55 5.86 4.50
Kilz (Masterchem Industries) 5.58 5.55 5.87 5.67 5.10 5.80 5.52 5.62 5.41 5.62 5.80
Samuel Cabot 5.50 5.88 5.83 5.00 5.17 5.00 5.50 5.58 5.67 5.43 5.33
Pratt & Lambert 5.49 5.53 5.18 5.53 5.64 6.00 5.40 5.50 5.45 5.42 5.78
PPG Pittsburgh Paints 5.36 5.57 5.39 5.40 4.80 5.57 5.06 5.71 5.11 5.69 5.07
Zar (United Gilsonite Labs) 5.31 5.31 6.00 5.17 4.80 5.50 5.17 5.38 5.50 5.15 5.00
Thompson's/Minwax 5.26 5.36 5.43 4.80 5.25 5.60 5.28 5.15 5.32 5.09 5.62
Valspar 5.17 5.05 5.30 5.32 4.95 5.91 4.85 5.32 5.10 5.32 4.93
Behr Paint Corporation 5.12 5.06 5.17 5.11 4.95 5.30 5.00 5.21 5.25 5.21 4.74
Olympic 5.06 5.15 5.39 4.87 4.76 4.71 4.97 5.27 4.83 5.23 5.08
Kelly Moore 5.00 1.00 5.71 4.67 5.00 3.33 5.08 5.67 4.29 6.00 4.57
Flood 4.85 5.33 5.00 5.00 4.33 3.50 5.00 5.00 4.57 4.89 5.25
Duron 4.81 3.50 4.93 5.20 5.33 6.00 4.62 5.00 4.71 4.85 4.83
Devoe & Raynolds 4.76 4.00 5.17 4.60 5.50 6.00 4.50 4.88 4.17 4.75 6.00
Glidden 4.75 4.71 4.50 4.94 4.82 5.22 4.46 4.97 4.63 4.89 4.62
Dutch Boy 4.66 4.73 4.35 4.67 5.00 4.67 4.29 5.07 4.48 4.92 4.46
ACE 4.44 4.31 4.44 4.47 4.54 5.00 4.48 4.22 4.26 4.85 3.92
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
328
PAINTS/STAINS/VARNISHESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.54 6.58 6.66 6.52 6.35 6.58 6.48 6.62 6.51 6.53 6.60
Availability of product through your dealer
6.18 5.92 6.28 6.09 6.38 6.58 6.24 5.95 6.06 6.17 6.36
Product price 6.06 5.69 6.07 6.00 6.35 6.08 6.16 5.89 5.74 6.09 6.44
Ease of installation 5.96 6.12 5.86 5.74 6.04 6.08 5.97 5.92 5.74 6.15 5.92
Warranty 5.90 5.65 5.79 5.91 6.19 6.17 5.90 5.81 5.77 5.87 6.12
Strength of manufacturer's brand/reputation
5.56 5.46 5.62 5.48 5.77 5.67 5.62 5.43 5.34 5.64 5.72
Green/sustainable features 5.05 5.12 4.48 4.87 5.69 5.42 4.90 5.16 5.37 4.85 4.96
Strong relationship with the manufacturer/dealer
4.99 4.73 5.17 5.09 5.12 4.67 5.22 4.73 4.43 5.06 5.64
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
329
ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GAF (including Timberline) 92.9% 100.0% 94.1% 96.3% 88.2% 95.0% 93.0% 91.4% 95.5% 90.0% 94.4%
CertainTeed 91.1% 93.1% 91.2% 88.9% 94.1% 75.0% 93.0% 97.1% 90.9% 92.0% 88.9%
Owens Corning 84.8% 89.7% 85.3% 81.5% 94.1% 80.0% 82.5% 91.4% 90.9% 78.0% 88.9%
Tamko 74.1% 79.3% 82.4% 81.5% 52.9% 55.0% 75.4% 82.9% 77.3% 72.0% 72.2%
Iko 48.2% 69.0% 35.3% 48.1% 29.4% 25.0% 56.1% 48.6% 40.9% 50.0% 61.1%
Atlas 44.6% 37.9% 58.8% 55.6% 17.6% 15.0% 54.4% 45.7% 38.6% 50.0% 44.4%
None of these 1.8% 0.0% 2.9% 0.0% 0.0% 5.0% 1.8% 0.0% 0.0% 4.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
330
ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 54.5% 69.0% 52.9% 51.9% 35.3% 40.0% 59.6% 54.3% 38.6% 64.0% 66.7%
GAF (including Timberline) 52.7% 72.4% 52.9% 51.9% 29.4% 40.0% 54.4% 57.1% 45.5% 62.0% 44.4%
Owens Corning 42.9% 41.4% 32.4% 55.6% 58.8% 45.0% 47.4% 34.3% 38.6% 42.0% 55.6%
Tamko 29.5% 31.0% 32.4% 44.4% 5.9% 25.0% 35.1% 22.9% 20.5% 32.0% 44.4%
Iko 23.2% 48.3% 8.8% 11.1% 11.8% 15.0% 26.3% 22.9% 13.6% 32.0% 22.2%
Atlas 15.2% 6.9% 26.5% 18.5% 5.9% 5.0% 19.3% 14.3% 6.8% 24.0% 11.1%
None of these 4.5% 0.0% 5.9% 3.7% 5.9% 10.0% 3.5% 2.9% 4.5% 4.0% 5.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
331
ROOFING: ASPHALT/FIBERGLASS SHINGLESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 29.5% 34.5% 32.4% 25.9% 23.5% 20.0% 33.3% 28.6% 20.5% 32.0% 44.4%
GAF (including Timberline) 26.8% 48.3% 26.5% 14.8% 11.8% 35.0% 17.5% 37.1% 31.8% 30.0% 5.6%
Owens Corning 19.6% 3.4% 14.7% 25.9% 52.9% 15.0% 24.6% 14.3% 22.7% 16.0% 22.2%
Tamko 8.9% 3.4% 8.8% 22.2% 0.0% 15.0% 12.3% 0.0% 11.4% 4.0% 16.7%
Iko 7.1% 10.3% 5.9% 0.0% 5.9% 5.0% 3.5% 14.3% 6.8% 8.0% 5.6%
Atlas 3.6% 0.0% 5.9% 7.4% 0.0% 0.0% 5.3% 2.9% 2.3% 6.0% 0.0%
None of these 4.5% 0.0% 5.9% 3.7% 5.9% 10.0% 3.5% 2.9% 4.5% 4.0% 5.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
332
ROOFING: ASPHALT/FIBERGLASS SHINGLESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
GAF (including Timberline) 5.70 5.76 6.16 5.19 5.57 5.84 5.60 5.78 5.61 5.93 5.29
CertainTeed 5.68 5.78 5.94 5.23 5.62 5.60 5.73 5.65 5.48 5.80 5.86
Owens Corning 5.60 5.52 5.69 5.41 5.94 5.69 5.61 5.53 5.58 5.63 5.56
Tamko 5.24 5.41 5.52 4.95 4.75 5.18 5.30 5.17 5.21 5.18 5.46
Iko 4.70 4.60 4.33 4.62 5.20 4.20 4.62 5.00 4.72 4.92 4.18
Atlas 4.67 4.09 5.11 4.60 4.67 5.00 4.58 4.80 4.76 4.83 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
333
ROOFING: ASPHALT/FIBERGLASS SHINGLESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.51 6.50 6.59 6.30 6.71 6.40 6.55 6.51 6.61 6.47 6.39
Warranty 6.23 6.11 6.24 6.15 6.53 6.05 6.32 6.20 6.09 6.24 6.56
Availability of product through your dealer
6.11 6.21 6.24 5.85 6.24 5.95 6.39 5.74 5.98 6.04 6.61
Product price 5.95 5.54 6.21 6.07 5.82 5.85 6.09 5.80 5.73 6.12 6.06
Strength of manufacturer's brand/reputation
5.76 6.14 5.79 5.48 5.82 5.40 5.88 5.77 5.59 5.84 5.94
Strong relationship with the manufacturer/dealer
5.17 5.29 4.88 5.15 5.88 4.65 5.27 5.31 5.32 4.94 5.44
Ease of installation 4.67 4.09 5.11 4.60 4.67 5.00 4.58 4.80 4.76 4.83 4.00
Green/sustainable features 4.61 4.89 4.68 4.04 5.00 4.55 4.57 4.71 4.75 4.67 4.11
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
334
ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 75.0% 61.9% 77.1% 68.8% 87.5% 53.8% 74.0% 81.6% 75.0% 76.3% 71.4%
GAF TruSlate 61.6% 71.4% 75.0% 50.0% 41.7% 46.2% 64.0% 63.3% 59.4% 66.1% 52.4%
Boral Roofing LLC 41.1% 42.9% 45.8% 37.5% 37.5% 30.8% 36.0% 49.0% 31.2% 42.4% 52.4%
PlyGem 39.3% 42.9% 45.8% 25.0% 37.5% 23.1% 44.0% 38.8% 31.2% 40.7% 47.6%
Eagle 31.2% 19.0% 39.6% 18.8% 37.5% 23.1% 24.0% 40.8% 31.2% 27.1% 42.9%
DaVinci 19.6% 38.1% 16.7% 12.5% 16.7% 15.4% 20.0% 20.4% 21.9% 15.3% 28.6%
EMCO 18.8% 19.0% 16.7% 31.2% 12.5% 15.4% 12.0% 26.5% 12.5% 23.7% 14.3%
Hanson Roof Tiles 17.9% 4.8% 31.2% 6.2% 12.5% 23.1% 16.0% 18.4% 12.5% 20.3% 19.0%
Ludowici 15.2% 14.3% 18.8% 12.5% 12.5% 23.1% 10.0% 18.4% 9.4% 16.9% 19.0%
EcoStar 12.5% 19.0% 10.4% 18.8% 8.3% 23.1% 10.0% 12.2% 18.8% 8.5% 14.3%
InSpire Roofing Products (The Tapco Group)
11.6% 14.3% 14.6% 12.5% 4.2% 23.1% 8.0% 12.2% 9.4% 15.3% 4.8%
None of these 14.3% 19.0% 10.4% 25.0% 8.3% 38.5% 12.0% 10.2% 21.9% 13.6% 4.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
335
ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 51.8% 42.9% 54.2% 50.0% 58.3% 46.2% 52.0% 53.1% 46.9% 52.5% 57.1%
GAF TruSlate 22.3% 19.0% 29.2% 25.0% 12.5% 23.1% 20.0% 24.5% 18.8% 23.7% 23.8%
Boral Roofing LLC 16.1% 9.5% 20.8% 18.8% 12.5% 15.4% 12.0% 20.4% 9.4% 15.3% 28.6%
PlyGem 12.5% 19.0% 12.5% 12.5% 8.3% 15.4% 14.0% 10.2% 6.2% 11.9% 23.8%
Eagle 11.6% 0.0% 12.5% 6.2% 25.0% 7.7% 8.0% 16.3% 6.2% 6.8% 33.3%
DaVinci 6.2% 14.3% 6.2% 6.2% 0.0% 7.7% 6.0% 6.1% 3.1% 3.4% 19.0%
Ludowici 5.4% 0.0% 6.2% 6.2% 8.3% 15.4% 0.0% 8.2% 0.0% 6.8% 9.5%
EMCO 4.5% 0.0% 2.1% 18.8% 0.0% 7.7% 2.0% 6.1% 0.0% 6.8% 4.8%
Hanson Roof Tiles 4.5% 0.0% 6.2% 6.2% 4.2% 15.4% 2.0% 4.1% 0.0% 5.1% 9.5%
InSpire Roofing Products (The Tapco Group)
3.6% 4.8% 4.2% 6.2% 0.0% 7.7% 0.0% 6.1% 0.0% 5.1% 4.8%
EcoStar 2.7% 4.8% 0.0% 6.2% 4.2% 15.4% 2.0% 0.0% 3.1% 0.0% 9.5%
None of these 22.3% 33.3% 16.7% 31.2% 16.7% 38.5% 22.0% 18.4% 31.2% 22.0% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
336
ROOFING: CLAY/CONCRETE/SYNTHETIC TILESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 38.4% 23.8% 37.5% 43.8% 54.2% 30.8% 44.0% 34.7% 34.4% 39.0% 42.9%
GAF TruSlate 11.6% 19.0% 12.5% 12.5% 4.2% 7.7% 14.0% 10.2% 9.4% 13.6% 9.5%
Boral Roofing LLC 8.0% 0.0% 12.5% 6.2% 8.3% 7.7% 6.0% 10.2% 3.1% 10.2% 9.5%
Eagle 7.1% 0.0% 10.4% 0.0% 12.5% 0.0% 4.0% 12.2% 6.2% 3.4% 19.0%
PlyGem 3.6% 9.5% 4.2% 0.0% 0.0% 7.7% 6.0% 0.0% 6.2% 3.4% 0.0%
DaVinci 1.8% 4.8% 2.1% 0.0% 0.0% 0.0% 2.0% 2.0% 3.1% 0.0% 4.8%
InSpire Roofing Products(The Tapco Group)
1.8% 4.8% 2.1% 0.0% 0.0% 0.0% 0.0% 4.1% 0.0% 3.4% 0.0%
Ludowici 1.8% 0.0% 2.1% 0.0% 4.2% 0.0% 0.0% 4.1% 0.0% 3.4% 0.0%
EcoStar 0.9% 4.8% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 3.1% 0.0% 0.0%
EMCO 0.9% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 1.7% 0.0%
None of these 24.1% 33.3% 16.7% 37.5% 16.7% 46.2% 22.0% 20.4% 34.4% 22.0% 14.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
337
ROOFING: CLAY/CONCRETE/SYNTHETIC TILESQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
DaVinci 5.95 6.75 5.33 6.00 5.00 6.00 6.22 5.67 5.86 5.86 6.20
Ludowici 5.93 6.67 5.57 6.00 6.00 6.50 6.25 5.62 6.33 5.62 6.33
CertainTeed 5.85 6.38 5.97 5.55 5.52 5.57 5.95 5.82 5.58 6.05 5.73
Eagle 5.84 6.00 5.71 5.00 6.38 6.00 6.09 5.68 5.44 5.79 6.33
Boral Roofing LLC 5.75 6.11 5.75 6.33 5.00 6.00 5.83 5.65 5.60 5.91 5.55
GAF TruSlate 5.73 6.00 5.84 5.62 5.10 6.00 5.66 5.76 5.74 5.85 5.30
Hanson Roof Tiles 5.71 7.00 5.62 6.00 5.50 5.50 5.67 5.78 6.25 5.45 6.00
EcoStar 5.38 6.50 4.75 5.00 5.00 5.00 6.40 4.67 5.50 5.25 5.33
PlyGem 5.30 5.33 5.20 6.33 5.12 5.00 5.30 5.32 5.10 5.59 4.75
InSpire Roofing Products (The Tapco Group)
5.25 6.00 5.00 5.50 4.00 6.00 5.25 5.00 5.33 5.12 6.00
EMCO 5.21 5.75 4.83 5.40 5.00 6.00 5.67 4.92 5.00 5.17 5.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
338
ROOFING: CLAY/CONCRETE/SYNTHETIC TILESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.29 6.57 6.29 5.60 6.54 6.00 6.36 6.29 6.06 6.45 6.19
Warranty 6.03 6.38 6.12 5.33 6.04 6.00 6.22 5.84 5.59 6.17 6.29
Availability of product through your dealer
5.92 6.24 6.08 5.20 5.83 5.83 6.28 5.57 5.56 5.98 6.29
Product price 5.80 5.95 5.79 5.40 6.00 5.92 6.06 5.51 5.47 5.91 6.00
Ease of installation 5.75 6.11 5.75 6.33 5.00 6.00 5.83 5.65 5.60 5.91 5.55
Strength of manufacturer's brand/reputation
5.31 5.71 5.25 5.20 5.21 5.42 5.42 5.16 5.19 5.41 5.19
Strong relationship with the manufacturer/dealer
5.04 5.43 4.90 4.73 5.21 4.92 5.06 5.04 5.00 5.05 5.05
Green/sustainable features 4.42 5.52 4.04 4.53 4.00 5.42 4.72 3.88 4.16 4.72 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
339
ROOFING: METALBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 50.9% 41.2% 68.2% 47.1% 33.3% 50.0% 59.6% 41.3% 22.5% 72.5% 52.9%
American Building Components (ABC)
34.3% 41.2% 34.1% 41.2% 29.6% 20.0% 42.3% 28.3% 30.0% 43.1% 17.6%
Alcan LLC 26.9% 41.2% 31.8% 11.8% 18.5% 20.0% 25.0% 30.4% 22.5% 35.3% 11.8%
Metal Sales Manufacturing 25.9% 11.8% 22.7% 58.8% 22.2% 30.0% 30.8% 19.6% 25.0% 31.4% 11.8%
Englert 16.7% 11.8% 27.3% 17.6% 3.7% 30.0% 11.5% 19.6% 7.5% 25.5% 11.8%
Revere Cooper 15.7% 17.6% 18.2% 17.6% 11.1% 10.0% 13.5% 19.6% 15.0% 17.6% 11.8%
ATAS 14.8% 17.6% 13.6% 29.4% 7.4% 10.0% 15.4% 15.2% 10.0% 21.6% 5.9%
Bethlehem 13.9% 17.6% 13.6% 11.8% 14.8% 0.0% 15.4% 15.2% 15.0% 13.7% 11.8%
Custom Bilt Metals 12.0% 5.9% 18.2% 17.6% 3.7% 20.0% 7.7% 15.2% 7.5% 15.7% 11.8%
Nuconsteel 10.2% 5.9% 15.9% 11.8% 3.7% 20.0% 11.5% 6.5% 2.5% 17.6% 5.9%
None of these 24.1% 11.8% 13.6% 29.4% 40.7% 40.0% 13.5% 32.6% 32.5% 15.7% 29.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
340
ROOFING: METALBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 29.6% 17.6% 40.9% 23.5% 25.9% 30.0% 34.6% 23.9% 15.0% 33.3% 52.9%
American Building Components (ABC)
16.7% 23.5% 13.6% 23.5% 14.8% 0.0% 26.9% 8.7% 15.0% 19.6% 11.8%
Metal Sales Manufacturing 16.7% 11.8% 9.1% 52.9% 11.1% 20.0% 19.2% 13.0% 20.0% 15.7% 11.8%
Englert 8.3% 5.9% 15.9% 5.9% 0.0% 10.0% 5.8% 10.9% 5.0% 9.8% 11.8%
Alcan LLC 7.4% 11.8% 2.3% 11.8% 7.4% 0.0% 7.7% 8.7% 10.0% 5.9% 5.9%
ATAS 6.5% 5.9% 2.3% 23.5% 3.7% 0.0% 5.8% 8.7% 5.0% 7.8% 5.9%
Revere Cooper 3.7% 0.0% 6.8% 5.9% 0.0% 0.0% 3.8% 4.3% 2.5% 3.9% 5.9%
Bethlehem 2.8% 5.9% 2.3% 5.9% 0.0% 0.0% 3.8% 2.2% 2.5% 2.0% 5.9%
Custom Bilt Metals 2.8% 0.0% 4.5% 5.9% 0.0% 0.0% 3.8% 2.2% 2.5% 2.0% 5.9%
Nuconsteel 2.8% 5.9% 2.3% 5.9% 0.0% 0.0% 3.8% 2.2% 2.5% 2.0% 5.9%
None of these 32.4% 29.4% 25.0% 29.4% 44.4% 50.0% 21.2% 41.3% 37.5% 29.4% 29.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
341
ROOFING: METALBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 24.1% 17.6% 38.6% 5.9% 18.5% 20.0% 28.8% 19.6% 10.0% 29.4% 41.2%
Metal Sales Manufacturing 11.1% 5.9% 4.5% 41.2% 7.4% 10.0% 13.5% 8.7% 17.5% 9.8% 0.0%
American Building Components (ABC)
10.2% 23.5% 9.1% 0.0% 11.1% 0.0% 17.3% 4.3% 10.0% 13.7% 0.0%
Alcan LLC 5.6% 5.9% 2.3% 5.9% 7.4% 0.0% 5.8% 6.5% 7.5% 5.9% 0.0%
Englert 5.6% 5.9% 11.4% 0.0% 0.0% 0.0% 3.8% 8.7% 2.5% 7.8% 5.9%
ATAS 1.9% 5.9% 0.0% 0.0% 3.7% 0.0% 1.9% 2.2% 2.5% 2.0% 0.0%
Bethlehem 1.9% 5.9% 0.0% 5.9% 0.0% 0.0% 1.9% 2.2% 2.5% 0.0% 5.9%
Custom Bilt Metals 1.9% 0.0% 2.3% 5.9% 0.0% 0.0% 1.9% 2.2% 2.5% 0.0% 5.9%
Revere Cooper 1.9% 0.0% 4.5% 0.0% 0.0% 0.0% 1.9% 2.2% 2.5% 2.0% 0.0%
None of these 36.1% 29.4% 27.3% 35.3% 51.9% 70.0% 23.1% 43.5% 42.5% 29.4% 41.2%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
342
ROOFING: METALQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Bethlehem 5.92 6.50 6.00 5.00 6.00 0.00 5.86 6.00 6.60 5.50 5.50
Revere Cooper 5.82 6.00 6.12 5.33 5.33 6.00 5.86 5.78 6.17 5.67 5.50
American Building Components (ABC)
5.76 6.67 5.33 5.43 6.00 6.00 5.71 5.82 6.60 5.30 6.00
Metal Sales Manufacturing 5.68 6.50 5.30 5.90 5.67 5.33 5.69 5.78 6.40 5.44 4.00
Custom Bilt Metals 5.64 7.00 5.86 5.00 4.00 6.00 5.00 6.00 6.00 5.33 6.00
CertainTeed 5.55 5.71 5.64 5.12 5.56 5.60 5.73 5.22 5.67 5.40 6.00
Englert 5.50 5.50 5.80 5.00 4.00 5.50 5.50 5.50 6.00 5.33 6.00
Alcan LLC 5.44 6.00 5.08 5.00 6.00 6.00 5.42 5.43 6.38 5.00 5.50
Nuconsteel 5.20 7.00 5.33 4.50 4.00 6.00 5.17 5.00 7.00 5.00 5.00
ATAS 4.86 4.50 5.40 4.20 5.50 0.00 5.00 4.71 4.67 4.90 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
343
ROOFING: METALImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.40 6.94 6.41 5.82 6.67 6.00 6.27 6.64 6.62 6.24 6.41
Availability of product through your dealer
6.18 6.19 6.36 5.94 6.30 6.30 6.23 6.09 6.31 6.04 6.29
Warranty 6.06 6.44 6.27 5.65 5.96 5.60 6.13 6.07 6.00 6.08 6.12
Product price 5.85 6.25 6.02 5.35 5.78 6.10 6.10 5.51 5.69 5.86 6.18
Ease of installation 5.44 6.00 5.08 5.00 6.00 6.00 5.42 5.43 6.38 5.00 5.50
Strength of manufacturer's brand/reputation
5.36 5.62 5.43 5.53 5.15 4.60 5.52 5.36 5.51 5.33 5.12
Strong relationship with the manufacturer/dealer
5.31 5.38 5.27 5.65 5.37 5.10 5.50 5.13 5.56 5.10 5.35
Green/sustainable features 4.75 5.12 4.61 4.24 5.22 4.90 4.63 4.84 5.08 4.41 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
344
SHOWER DOORS/SURROUNDSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
American Standard 78.6% 68.4% 81.6% 86.4% 75.0% 100.0% 72.0% 80.0% 88.9% 71.4% 69.6%
Kohler 78.6% 68.4% 81.6% 81.8% 79.2% 84.6% 80.0% 75.0% 82.2% 74.3% 78.3%
Jacuzzi 59.2% 42.1% 71.1% 54.5% 58.3% 61.5% 56.0% 62.5% 62.2% 57.1% 56.5%
Sterling 54.4% 42.1% 68.4% 54.5% 41.7% 69.2% 56.0% 47.5% 57.8% 42.9% 65.2%
Alamax 23.3% 5.3% 36.8% 22.7% 16.7% 23.1% 22.0% 25.0% 20.0% 28.6% 21.7%
American Shower 22.3% 10.5% 21.1% 31.8% 25.0% 30.8% 24.0% 17.5% 22.2% 20.0% 26.1%
Basco 21.4% 26.3% 18.4% 36.4% 8.3% 7.7% 26.0% 20.0% 24.4% 22.9% 13.0%
MAXX 20.4% 21.1% 21.1% 22.7% 16.7% 15.4% 24.0% 17.5% 15.6% 22.9% 26.1%
Aquatic 16.5% 5.3% 23.7% 18.2% 12.5% 15.4% 22.0% 10.0% 11.1% 20.0% 21.7%
Guardian ShowerGuard 13.6% 10.5% 15.8% 18.2% 8.3% 23.1% 14.0% 10.0% 4.4% 22.9% 17.4%
MTI Whirlpools 11.7% 5.3% 18.4% 9.1% 8.3% 7.7% 10.0% 15.0% 8.9% 11.4% 17.4%
None of these 8.7% 21.1% 7.9% 4.5% 4.2% 0.0% 8.0% 12.5% 2.2% 17.1% 8.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
345
SHOWER DOORS/SURROUNDSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 45.6% 52.6% 28.9% 63.6% 50.0% 38.5% 46.0% 47.5% 42.2% 45.7% 52.2%
American Standard 32.0% 36.8% 34.2% 36.4% 20.8% 46.2% 32.0% 27.5% 26.7% 34.3% 39.1%
Sterling 27.2% 26.3% 34.2% 31.8% 12.5% 46.2% 30.0% 17.5% 24.4% 20.0% 43.5%
Jacuzzi 8.7% 15.8% 7.9% 9.1% 4.2% 0.0% 8.0% 12.5% 8.9% 8.6% 8.7%
Basco 6.8% 10.5% 5.3% 13.6% 0.0% 0.0% 12.0% 2.5% 6.7% 5.7% 8.7%
Alamax 5.8% 0.0% 10.5% 0.0% 8.3% 0.0% 6.0% 7.5% 4.4% 5.7% 8.7%
American Shower 5.8% 5.3% 5.3% 4.5% 8.3% 15.4% 4.0% 5.0% 2.2% 5.7% 13.0%
Guardian ShowerGuard 5.8% 10.5% 0.0% 13.6% 4.2% 7.7% 6.0% 5.0% 0.0% 11.4% 8.7%
Aquatic 3.9% 0.0% 5.3% 4.5% 4.2% 7.7% 2.0% 5.0% 4.4% 2.9% 4.3%
MAXX 3.9% 5.3% 2.6% 0.0% 8.3% 7.7% 4.0% 2.5% 2.2% 5.7% 4.3%
MTI Whirlpools 3.9% 5.3% 5.3% 0.0% 4.2% 0.0% 2.0% 7.5% 4.4% 2.9% 4.3%
None of these 15.5% 21.1% 10.5% 13.6% 20.8% 7.7% 12.0% 22.5% 15.6% 20.0% 8.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
346
SHOWER DOORS/SURROUNDSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 30.1% 31.6% 21.1% 31.8% 41.7% 30.8% 32.0% 27.5% 31.1% 31.4% 26.1%
American Standard 16.5% 10.5% 23.7% 13.6% 12.5% 15.4% 20.0% 12.5% 17.8% 14.3% 17.4%
Sterling 12.6% 15.8% 21.1% 4.5% 4.2% 15.4% 16.0% 7.5% 11.1% 8.6% 21.7%
Alamax 5.8% 0.0% 10.5% 0.0% 8.3% 0.0% 6.0% 7.5% 4.4% 5.7% 8.7%
Basco 3.9% 5.3% 2.6% 9.1% 0.0% 0.0% 8.0% 0.0% 6.7% 0.0% 4.3%
American Shower 2.9% 5.3% 0.0% 4.5% 4.2% 7.7% 0.0% 5.0% 2.2% 2.9% 4.3%
Guardian ShowerGuard 2.9% 5.3% 0.0% 9.1% 0.0% 0.0% 4.0% 2.5% 0.0% 8.6% 0.0%
Aquatic 1.9% 0.0% 2.6% 0.0% 4.2% 0.0% 0.0% 5.0% 2.2% 2.9% 0.0%
MAXX 1.9% 0.0% 2.6% 0.0% 4.2% 7.7% 2.0% 0.0% 2.2% 2.9% 0.0%
MTI Whirlpools 1.9% 5.3% 2.6% 0.0% 0.0% 0.0% 0.0% 5.0% 2.2% 2.9% 0.0%
None of these 19.4% 21.1% 13.2% 27.3% 20.8% 23.1% 12.0% 27.5% 20.0% 20.0% 17.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
347
SHOWER DOORS/SURROUNDSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Kohler 6.00 6.00 6.10 5.82 6.00 6.09 5.86 6.14 6.06 5.76 6.22
Jacuzzi 5.68 5.75 5.85 5.50 5.46 6.38 5.85 5.25 5.78 5.32 6.00
American Standard 5.37 5.54 5.57 4.95 5.38 5.38 5.32 5.42 5.18 5.46 5.73
Sterling 5.35 5.38 5.54 5.17 5.00 5.44 5.54 5.00 4.88 5.46 6.00
MAXX 5.32 5.50 5.83 4.60 5.25 5.50 5.20 5.43 5.00 5.86 5.00
MTI Whirlpools 5.27 6.00 5.33 5.00 5.00 4.00 5.00 5.67 5.50 5.33 5.00
Guardian ShowerGuard 5.23 5.00 5.40 5.25 5.00 4.67 5.33 5.50 4.00 5.43 5.50
Aquatic 5.00 5.00 5.00 4.50 6.00 4.50 5.14 5.00 4.75 5.00 5.25
Basco 5.00 5.20 5.00 4.88 5.00 4.00 5.17 4.88 4.82 5.00 5.67
Alamax 4.91 6.00 4.92 4.60 5.00 5.00 5.22 4.60 4.62 4.78 5.60
American Shower 4.50 5.50 4.50 3.86 5.00 4.00 4.60 4.67 4.12 4.50 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
348
SHOWER DOORS/SURROUNDSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.42 6.58 6.45 6.18 6.46 6.08 6.32 6.65 6.53 6.23 6.48
Warranty 5.99 6.26 6.18 5.91 5.54 5.77 5.96 6.10 6.00 6.09 5.83
Availability of product through your dealer
5.91 5.79 6.21 5.45 5.96 5.62 5.94 5.98 5.76 5.97 6.13
Product price 5.84 5.74 6.13 5.64 5.67 5.54 5.84 5.95 5.62 5.63 6.61
Strength of manufacturer's brand/reputation
5.40 5.47 5.71 5.23 5.00 5.00 5.42 5.50 5.22 5.43 5.70
Strong relationship with the manufacturer/dealer
4.92 4.79 5.08 5.00 4.71 4.54 5.26 4.62 4.76 4.80 5.43
Ease of installation 4.91 6.00 4.92 4.60 5.00 5.00 5.22 4.60 4.62 4.78 5.60
Green/sustainable features 4.36 4.42 4.34 4.27 4.42 4.38 4.36 4.35 4.38 4.17 4.61
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
349
SIDING: BRICK & BRICK VENEERBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 67.3% 66.7% 68.1% 63.2% 72.7% 58.3% 68.3% 68.8% 67.6% 66.7% 68.2%
Boral 56.1% 61.1% 68.1% 47.4% 36.4% 25.0% 58.7% 62.5% 52.9% 54.9% 63.6%
General Shale 40.2% 38.9% 55.3% 31.6% 18.2% 16.7% 38.1% 53.1% 32.4% 49.0% 31.8%
Acme Brick 33.6% 16.7% 53.2% 15.8% 22.7% 16.7% 38.1% 31.2% 26.5% 33.3% 45.5%
Belden 28.0% 33.3% 29.8% 36.8% 13.6% 16.7% 22.2% 43.8% 29.4% 29.4% 22.7%
Glen-Gerry 28.0% 55.6% 23.4% 36.8% 9.1% 8.3% 27.0% 37.5% 29.4% 25.5% 31.8%
Hanson Brick 25.2% 11.1% 36.2% 21.1% 18.2% 16.7% 20.6% 37.5% 8.8% 31.4% 36.4%
Pine Hall Brick 21.5% 16.7% 31.9% 15.8% 9.1% 8.3% 20.6% 28.1% 17.6% 27.5% 13.6%
Triangle Brick 19.6% 22.2% 27.7% 10.5% 9.1% 8.3% 19.0% 25.0% 17.6% 19.6% 22.7%
Pacific City 18.7% 16.7% 10.6% 21.1% 36.4% 16.7% 19.0% 18.8% 17.6% 21.6% 13.6%
None of these 15.0% 22.2% 6.4% 15.8% 22.7% 33.3% 7.9% 21.9% 17.6% 13.7% 13.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
350
SIDING: BRICK & BRICK VENEERBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 37.4% 38.9% 29.8% 36.8% 54.5% 33.3% 33.3% 46.9% 32.4% 39.2% 40.9%
Boral 26.2% 16.7% 36.2% 21.1% 18.2% 16.7% 31.7% 18.8% 26.5% 21.6% 36.4%
General Shale 18.7% 11.1% 29.8% 21.1% 0.0% 8.3% 15.9% 28.1% 14.7% 27.5% 4.5%
Acme Brick 17.8% 0.0% 31.9% 10.5% 9.1% 8.3% 17.5% 21.9% 17.6% 17.6% 18.2%
Glen-Gerry 15.0% 44.4% 6.4% 26.3% 0.0% 8.3% 11.1% 25.0% 26.5% 9.8% 9.1%
Pine Hall Brick 11.2% 5.6% 21.3% 5.3% 0.0% 8.3% 9.5% 15.6% 11.8% 13.7% 4.5%
Hanson Brick 9.3% 0.0% 14.9% 5.3% 9.1% 16.7% 6.3% 12.5% 2.9% 13.7% 9.1%
Triangle Brick 6.5% 0.0% 12.8% 5.3% 0.0% 0.0% 7.9% 6.2% 2.9% 7.8% 9.1%
Belden 5.6% 16.7% 4.3% 5.3% 0.0% 8.3% 4.8% 6.2% 11.8% 3.9% 0.0%
Pacific City 4.7% 0.0% 2.1% 5.3% 13.6% 0.0% 6.3% 3.1% 5.9% 5.9% 0.0%
None of these 19.6% 22.2% 12.8% 21.1% 27.3% 33.3% 15.9% 21.9% 23.5% 17.6% 18.2%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
351
SIDING: BRICK & BRICK VENEERBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Eldorado Stone 18.7% 27.8% 10.6% 15.8% 31.8% 25.0% 20.6% 12.5% 17.6% 21.6% 13.6%
Boral 17.8% 5.6% 27.7% 10.5% 13.6% 8.3% 22.2% 12.5% 11.8% 15.7% 31.8%
Acme Brick 10.3% 0.0% 17.0% 10.5% 4.5% 8.3% 11.1% 9.4% 8.8% 9.8% 13.6%
Glen-Gerry 8.4% 33.3% 0.0% 15.8% 0.0% 8.3% 4.8% 15.6% 14.7% 3.9% 9.1%
General Shale 6.5% 0.0% 10.6% 10.5% 0.0% 8.3% 4.8% 9.4% 0.0% 13.7% 0.0%
Belden 3.7% 11.1% 2.1% 5.3% 0.0% 0.0% 3.2% 6.2% 8.8% 2.0% 0.0%
Pine Hall Brick 3.7% 0.0% 8.5% 0.0% 0.0% 0.0% 4.8% 3.1% 5.9% 3.9% 0.0%
Pacific City 2.8% 0.0% 0.0% 5.3% 9.1% 0.0% 3.2% 3.1% 2.9% 3.9% 0.0%
Triangle Brick 2.8% 0.0% 6.4% 0.0% 0.0% 0.0% 4.8% 0.0% 0.0% 2.0% 9.1%
Hanson Brick 1.9% 0.0% 0.0% 0.0% 9.1% 8.3% 1.6% 0.0% 0.0% 2.0% 4.5%
None of these 23.4% 22.2% 17.0% 26.3% 31.8% 33.3% 19.0% 28.1% 29.4% 21.6% 18.2%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
352
SIDING: BRICK & BRICK VENEERQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Glen-Gerry 6.00 6.60 5.89 5.86 4.00 7.00 5.93 6.00 6.40 5.83 5.67
Acme Brick 5.91 5.67 6.12 5.67 5.00 6.00 5.83 6.11 6.00 6.12 5.50
Boral 5.87 5.73 5.91 5.89 5.88 6.33 5.86 5.80 5.67 6.04 5.79
General Shale 5.85 5.86 6.04 5.83 4.75 7.00 6.05 5.47 5.82 5.91 5.71
Eldorado Stone 5.85 6.25 5.58 6.00 5.94 5.57 5.90 5.82 5.52 6.06 5.87
Pine Hall Brick 5.83 6.67 5.87 6.00 4.00 7.00 5.92 5.56 6.17 5.86 5.00
Pacific City 5.67 5.67 5.67 5.00 6.00 5.50 5.90 5.33 5.83 5.56 5.67
Belden 5.59 6.17 5.71 5.43 3.50 6.00 5.71 5.38 5.89 5.53 5.20
Triangle Brick 5.48 5.75 5.69 5.00 4.00 2.00 5.83 5.38 4.67 6.20 5.00
Hanson Brick 5.40 5.50 5.40 5.25 5.50 6.00 5.55 5.17 5.33 5.40 5.43
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
353
SIDING: BRICK & BRICK VENEERImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.35 6.94 6.43 5.89 6.09 6.17 6.46 6.19 6.26 6.27 6.64
Availability of product through your dealer
6.10 6.44 6.09 5.84 6.05 6.08 6.19 5.94 6.00 5.96 6.59
Product price 6.07 6.33 6.21 5.63 5.95 5.58 6.27 5.88 5.74 6.04 6.68
Ease of installation 5.91 5.67 6.12 5.67 5.00 6.00 5.83 6.11 6.00 6.12 5.50
Warranty 5.63 6.22 5.60 5.05 5.73 5.08 5.89 5.31 5.26 5.61 6.23
Strength of manufacturer's brand/reputation
5.44 5.72 5.45 5.11 5.50 4.58 5.68 5.28 5.38 5.25 5.95
Strong relationship with the manufacturer/dealer
5.35 5.50 5.28 5.32 5.32 4.83 5.44 5.34 5.18 5.24 5.86
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
354
SIDING: EIFS/STUCCOBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dryvit 63.5% 68.4% 57.6% 70.0% 63.0% 50.0% 64.0% 65.2% 72.2% 56.8% 62.5%
STO 30.8% 26.3% 30.3% 40.0% 25.9% 25.0% 26.0% 37.0% 27.8% 27.3% 41.7%
Senergy 27.9% 15.8% 39.4% 30.0% 25.9% 25.0% 26.0% 30.4% 22.2% 34.1% 25.0%
Omega Products 26.9% 15.8% 27.3% 20.0% 40.7% 0.0% 36.0% 21.7% 16.7% 29.5% 37.5%
Simplex (Finestone) 25.0% 31.6% 24.2% 25.0% 25.9% 25.0% 32.0% 17.4% 11.1% 29.5% 37.5%
Parex/La Habra 24.0% 26.3% 15.2% 25.0% 29.6% 12.5% 18.0% 32.6% 19.4% 22.7% 33.3%
TEC 18.3% 21.1% 15.2% 30.0% 14.8% 0.0% 22.0% 17.4% 11.1% 25.0% 16.7%
None of these 23.1% 21.1% 33.3% 25.0% 11.1% 12.5% 26.0% 21.7% 19.4% 27.3% 20.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
355
SIDING: EIFS/STUCCOBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dryvit 38.5% 36.8% 27.3% 60.0% 40.7% 25.0% 48.0% 30.4% 41.7% 36.4% 37.5%
STO 16.3% 15.8% 18.2% 10.0% 18.5% 25.0% 16.0% 15.2% 11.1% 11.4% 33.3%
Parex/La Habra 11.5% 15.8% 3.0% 10.0% 14.8% 12.5% 8.0% 15.2% 11.1% 11.4% 12.5%
Senergy 11.5% 10.5% 12.1% 10.0% 14.8% 12.5% 10.0% 13.0% 11.1% 13.6% 8.3%
Omega Products 9.6% 0.0% 6.1% 5.0% 25.9% 0.0% 10.0% 10.9% 2.8% 13.6% 12.5%
Simplex (Finestone) 7.7% 10.5% 6.1% 10.0% 7.4% 12.5% 10.0% 4.3% 5.6% 6.8% 12.5%
TEC 5.8% 0.0% 9.1% 10.0% 3.7% 0.0% 8.0% 4.3% 2.8% 9.1% 4.2%
None of these 31.7% 31.6% 42.4% 30.0% 22.2% 12.5% 34.0% 32.6% 30.6% 31.8% 33.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
356
SIDING: EIFS/STUCCOBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dryvit 26.9% 26.3% 18.2% 50.0% 22.2% 25.0% 32.0% 21.7% 33.3% 27.3% 16.7%
STO 11.5% 15.8% 15.2% 0.0% 11.1% 25.0% 10.0% 10.9% 8.3% 6.8% 25.0%
Omega Products 6.7% 0.0% 3.0% 0.0% 22.2% 0.0% 8.0% 6.5% 2.8% 9.1% 8.3%
Senergy 5.8% 5.3% 9.1% 0.0% 7.4% 12.5% 2.0% 8.7% 11.1% 2.3% 4.2%
Simplex (Finestone) 5.8% 10.5% 3.0% 10.0% 3.7% 12.5% 8.0% 2.2% 5.6% 4.5% 8.3%
Parex/La Habra 4.8% 5.3% 0.0% 0.0% 7.4% 12.5% 2.0% 6.5% 5.6% 4.5% 4.2%
TEC 3.8% 0.0% 9.1% 5.0% 0.0% 0.0% 4.0% 4.3% 2.8% 6.8% 0.0%
None of these 34.6% 36.8% 42.4% 35.0% 25.9% 12.5% 34.0% 39.1% 30.6% 38.6% 33.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
357
SIDING: EIFS/STUCCOQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Parex/La Habra 5.64 5.80 5.80 4.80 5.75 7.00 5.67 5.53 5.71 5.50 5.75
Omega Products 5.52 6.33 5.50 4.25 5.64 0.00 5.53 5.50 5.17 5.62 5.62
Dryvit 5.40 5.69 5.11 5.29 5.59 5.00 5.47 5.38 5.44 5.56 5.07
STO 5.32 5.60 5.44 5.00 5.00 5.00 5.08 5.56 5.56 5.25 5.20
TEC 5.32 5.75 5.60 4.83 5.25 0.00 5.45 5.12 5.50 5.45 4.75
Simplex (Finestone) 5.23 5.50 5.25 4.80 5.29 5.00 5.38 5.00 5.00 5.38 5.11
Senergy 5.14 6.00 5.23 4.67 5.00 5.00 4.92 5.36 5.38 5.13 4.83
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
358
SIDING: EIFS/STUCCOImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.08 6.79 5.48 5.95 6.37 5.50 6.16 6.09 6.25 6.05 5.88
Availability of product through your dealer
5.71 6.37 4.94 5.70 6.11 5.75 5.86 5.54 5.92 5.57 5.67
Product price 5.64 6.11 5.03 5.80 5.93 6.25 5.86 5.30 5.56 5.64 5.79
Warranty 5.58 6.32 4.94 5.25 5.96 5.38 5.74 5.43 5.44 5.61 5.71
Ease of installation 5.40 5.69 5.11 5.29 5.59 5.00 5.47 5.38 5.44 5.56 5.07
Strength of manufacturer's brand/reputation
5.16 6.05 4.39 5.10 5.67 5.25 5.38 4.91 5.00 5.16 5.42
Strong relationship with the manufacturer/dealer
4.95 5.84 4.15 5.00 5.30 5.38 5.12 4.70 4.69 5.11 5.04
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
359
SIDING: ENGINEERED WOODBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LP SmartSide 70.8% 56.5% 68.4% 78.6% 81.2% 92.3% 77.4% 48.4% 69.7% 68.5% 78.9%
Collins/TruWood 18.9% 8.7% 23.7% 10.7% 37.5% 30.8% 17.7% 16.1% 15.2% 18.5% 26.3%
Roseburg/DuraTemp 12.3% 17.4% 5.3% 10.7% 25.0% 7.7% 14.5% 9.7% 15.2% 7.4% 21.1%
ArancoPly 11.3% 13.0% 10.5% 10.7% 6.2% 15.4% 14.5% 3.2% 12.1% 11.1% 10.5%
None of these 24.5% 34.8% 28.9% 17.9% 12.5% 7.7% 17.7% 45.2% 24.2% 27.8% 15.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
360
SIDING: ENGINEERED WOODBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LP SmartSide 57.5% 43.5% 47.4% 78.6% 68.8% 76.9% 61.3% 41.9% 57.6% 57.4% 57.9%
ArancoPly 5.7% 8.7% 5.3% 3.6% 0.0% 7.7% 8.1% 0.0% 9.1% 3.7% 5.3%
Collins/TruWood 5.7% 0.0% 13.2% 3.6% 0.0% 15.4% 3.2% 6.5% 3.0% 9.3% 0.0%
Roseburg/DuraTemp 5.7% 8.7% 2.6% 3.6% 12.5% 0.0% 8.1% 3.2% 3.0% 3.7% 15.8%
None of these 34.0% 39.1% 47.4% 17.9% 25.0% 23.1% 29.0% 48.4% 33.3% 35.2% 31.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
361
SIDING: ENGINEERED WOODBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LP SmartSide 56.6% 43.5% 44.7% 78.6% 68.8% 76.9% 59.7% 41.9% 57.6% 55.6% 57.9%
ArancoPly 3.8% 8.7% 2.6% 0.0% 0.0% 0.0% 6.5% 0.0% 6.1% 3.7% 0.0%
Collins/TruWood 2.8% 0.0% 5.3% 3.6% 0.0% 0.0% 1.6% 6.5% 0.0% 5.6% 0.0%
Roseburg/DuraTemp 2.8% 8.7% 0.0% 0.0% 6.2% 0.0% 3.2% 3.2% 3.0% 0.0% 10.5%
None of these 34.0% 39.1% 47.4% 17.9% 25.0% 23.1% 29.0% 48.4% 33.3% 35.2% 31.6%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
362
SIDING: ENGINEERED WOODQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
LP SmartSide 5.72 5.54 5.54 6.09 5.69 5.50 5.75 5.80 5.61 5.78 5.73
Roseburg/DuraTemp 4.92 4.25 5.50 4.67 5.50 4.00 5.11 4.67 4.60 5.25 5.00
Collins/TruWood 4.79 2.50 5.25 5.67 4.50 5.33 4.64 4.80 3.60 5.67 4.40
ArancoPly 4.25 3.33 5.00 4.33 4.00 3.00 4.44 5.00 3.50 4.33 5.50
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
363
SIDING: ENGINEERED WOODImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.24 5.91 6.11 6.63 6.44 5.33 6.26 6.55 6.27 6.06 6.68
Availability of product through your dealer
6.00 5.78 5.70 6.52 6.12 5.17 6.08 6.16 6.00 5.87 6.37
Warranty 6.00 5.91 5.59 6.59 6.06 4.67 6.13 6.26 5.91 5.87 6.53
Product price 5.74 5.52 5.62 5.93 6.06 4.92 5.82 5.90 5.48 5.71 6.26
Strength of manufacturer's brand/reputation
5.49 5.43 5.19 6.04 5.31 4.33 5.52 5.87 5.27 5.62 5.53
Strong relationship with the manufacturer/dealer
5.20 5.35 4.76 5.67 5.19 4.42 5.08 5.74 5.30 5.19 5.05
Ease of installation 4.25 3.33 5.00 4.33 4.00 3.00 4.44 5.00 3.50 4.33 5.50
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
364
SIDING: FIBER CEMENTBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardiePlank (James Hardie) 90.3% 85.0% 95.6% 93.8% 81.0% 81.8% 94.6% 86.1% 86.5% 90.0% 96.2%
CertainTeed 77.7% 90.0% 80.0% 75.0% 66.7% 81.8% 76.8% 77.8% 75.7% 67.5% 96.2%
Artisan (James Hardie) 60.2% 50.0% 62.2% 75.0% 52.4% 27.3% 64.3% 63.9% 45.9% 70.0% 65.4%
Nichiha 35.0% 35.0% 46.7% 31.2% 14.3% 18.2% 30.4% 47.2% 27.0% 32.5% 50.0%
Allura 27.2% 20.0% 33.3% 25.0% 23.8% 27.3% 25.0% 30.6% 18.9% 25.0% 42.3%
Michigan PreStain 8.7% 10.0% 4.4% 31.2% 0.0% 0.0% 10.7% 8.3% 8.1% 5.0% 15.4%
None of these 1.9% 0.0% 2.2% 0.0% 4.8% 0.0% 0.0% 5.6% 0.0% 5.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
365
SIDING: FIBER CEMENTBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardiePlank (James Hardie) 77.7% 85.0% 82.2% 68.8% 66.7% 72.7% 82.1% 72.2% 67.6% 85.0% 80.8%
CertainTeed 32.0% 50.0% 20.0% 31.2% 42.9% 36.4% 33.9% 27.8% 35.1% 22.5% 42.3%
Artisan (James Hardie) 20.4% 20.0% 15.6% 31.2% 23.8% 0.0% 19.6% 27.8% 16.2% 30.0% 11.5%
Nichiha 14.6% 25.0% 13.3% 25.0% 0.0% 9.1% 16.1% 13.9% 5.4% 12.5% 30.8%
Allura 9.7% 10.0% 11.1% 6.2% 9.5% 9.1% 5.4% 16.7% 16.2% 2.5% 11.5%
Michigan PreStain 1.9% 0.0% 2.2% 6.2% 0.0% 0.0% 1.8% 2.8% 0.0% 0.0% 7.7%
None of these 4.9% 0.0% 4.4% 12.5% 4.8% 0.0% 3.6% 8.3% 8.1% 5.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
366
SIDING: FIBER CEMENTBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
HardiePlank (James Hardie) 71.8% 75.0% 75.6% 62.5% 66.7% 63.6% 76.8% 66.7% 59.5% 82.5% 73.1%
CertainTeed 11.7% 20.0% 4.4% 12.5% 19.0% 27.3% 8.9% 11.1% 16.2% 5.0% 15.4%
Allura 3.9% 5.0% 4.4% 0.0% 4.8% 9.1% 1.8% 5.6% 8.1% 0.0% 3.8%
Nichiha 2.9% 0.0% 4.4% 6.2% 0.0% 0.0% 3.6% 2.8% 2.7% 2.5% 3.8%
Artisan (James Hardie) 1.9% 0.0% 2.2% 0.0% 4.8% 0.0% 1.8% 2.8% 2.7% 2.5% 0.0%
Michigan PreStain 1.0% 0.0% 0.0% 6.2% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 3.8%
None of these 6.8% 0.0% 8.9% 12.5% 4.8% 0.0% 7.1% 8.3% 10.8% 7.5% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
367
SIDING: FIBER CEMENTQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Artisan (James Hardie) 6.03 6.20 6.15 5.83 5.73 6.67 6.00 6.00 5.93 6.11 6.00
HardiePlank (James Hardie) 6.02 6.47 5.98 5.47 6.12 5.75 5.98 6.16 5.94 6.06 6.08
Nichiha 5.59 6.00 5.68 5.00 5.00 6.00 5.35 5.80 6.00 5.77 5.15
CertainTeed 5.50 5.94 5.38 5.42 5.29 5.12 5.40 5.78 5.85 5.38 5.24
Allura 5.29 6.25 5.47 4.75 4.40 5.00 5.21 5.45 5.29 5.40 5.18
Michigan PreStain 5.22 7.00 5.00 4.60 0.00 0.00 5.00 5.67 6.33 3.50 5.25
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
368
SIDING: FIBER CEMENTImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.41 6.65 6.33 6.31 6.38 6.64 6.38 6.39 6.57 6.25 6.42
Availability of product through your dealer
6.26 6.55 6.18 5.81 6.48 6.82 6.16 6.25 6.43 6.08 6.31
Warranty 6.14 6.55 5.82 6.25 6.29 6.18 6.07 6.22 6.41 5.80 6.27
Product price 6.01 6.00 6.00 5.75 6.19 6.45 5.95 5.97 5.97 5.90 6.23
Strength of manufacturer's brand/reputation
5.66 6.15 5.40 5.69 5.95 6.09 5.62 5.58 5.81 5.30 6.00
Strong relationship with the manufacturer/dealer
5.39 5.85 5.04 5.50 5.81 6.45 5.23 5.31 5.46 5.08 5.77
Ease of installation 5.29 6.25 5.47 4.75 4.40 5.00 5.21 5.45 5.29 5.40 5.18
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
369
SIDING: VINYLBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 84.5% 96.7% 81.2% 100.0% 55.6% 69.2% 93.1% 75.0% 78.8% 86.4% 88.5%
Georgia-Pacific Vinyl Siding and Accessories
57.3% 63.3% 56.2% 72.7% 33.3% 38.5% 65.5% 50.0% 51.5% 59.1% 61.5%
Alside 39.8% 50.0% 31.2% 40.9% 38.9% 53.8% 37.9% 37.5% 39.4% 34.1% 50.0%
Mastic Home Exteriors by Ply Gem 28.2% 40.0% 25.0% 31.8% 11.1% 30.8% 27.6% 28.1% 21.2% 25.0% 42.3%
Norandex 28.2% 16.7% 28.1% 63.6% 5.6% 23.1% 29.3% 28.1% 15.2% 40.9% 23.1%
Heartland Siding 27.2% 33.3% 25.0% 31.8% 16.7% 30.8% 25.9% 28.1% 12.1% 38.6% 26.9%
Reynolds 25.2% 26.7% 28.1% 36.4% 5.6% 23.1% 24.1% 28.1% 15.2% 34.1% 23.1%
Cellwood Vinyl Siding by Ply Gem 22.3% 26.7% 15.6% 36.4% 11.1% 15.4% 24.1% 21.9% 9.1% 29.5% 26.9%
CedarMax (Heartland) 21.4% 16.7% 31.2% 27.3% 5.6% 30.8% 17.2% 25.0% 15.2% 22.7% 26.9%
Gentek 20.4% 20.0% 21.9% 22.7% 11.1% 23.1% 19.0% 21.9% 6.1% 29.5% 23.1%
Revere 20.4% 23.3% 25.0% 27.3% 0.0% 23.1% 17.2% 25.0% 12.1% 22.7% 26.9%
Caliber High Performance Insulated Siding (Georgia- Pacific Vinyl Siding and Accessories)
19.4% 23.3% 18.8% 27.3% 5.6% 23.1% 19.0% 18.8% 9.1% 20.5% 30.8%
CraneBoard (Exterior Portfolio by Crane)
18.4% 20.0% 9.4% 36.4% 11.1% 15.4% 19.0% 18.8% 9.1% 22.7% 23.1%
Royal Group 17.5% 30.0% 12.5% 22.7% 0.0% 15.4% 15.5% 21.9% 12.1% 15.9% 26.9%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
370
SIDING: VINYLBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Napco by Ply Gem 16.5% 26.7% 18.8% 13.6% 0.0% 15.4% 19.0% 12.5% 6.1% 18.2% 26.9%
Roflex 16.5% 6.7% 6.2% 59.1% 0.0% 15.4% 15.5% 18.8% 6.1% 22.7% 19.2%
Structure (Alcoa) 16.5% 20.0% 18.8% 18.2% 5.6% 38.5% 6.9% 25.0% 6.1% 22.7% 19.2%
Celect by Royal 15.5% 13.3% 21.9% 22.7% 0.0% 15.4% 10.3% 25.0% 6.1% 25.0% 11.5%
DuraBilt (Ply Gem Siding Group) 15.5% 16.7% 21.9% 9.1% 11.1% 15.4% 15.5% 15.6% 6.1% 20.5% 19.2%
InsulPlank II (Mitten by Plygem) 15.5% 20.0% 18.8% 13.6% 5.6% 15.4% 12.1% 21.9% 9.1% 20.5% 15.4%
The Foundry (The Tapco Group) 15.5% 16.7% 18.8% 22.7% 0.0% 23.1% 13.8% 15.6% 6.1% 18.2% 23.1%
American Essence Insulated Siding (Napco by Ply Gem)
14.6% 16.7% 15.6% 18.2% 5.6% 15.4% 12.1% 18.8% 6.1% 20.5% 15.4%
Variform by Ply Gem 14.6% 13.3% 12.5% 31.8% 0.0% 23.1% 13.8% 12.5% 9.1% 15.9% 19.2%
Exterior Portfolio by Crane 12.6% 16.7% 12.5% 18.2% 0.0% 15.4% 10.3% 15.6% 6.1% 15.9% 15.4%
Kaycam 9.7% 6.7% 12.5% 13.6% 0.0% 23.1% 5.2% 12.5% 0.0% 15.9% 11.5%
Mitten by PlyGem 9.7% 13.3% 6.2% 18.2% 0.0% 15.4% 6.9% 12.5% 3.0% 11.4% 15.4%
Oracle (Exterior Portfolio by Crane) 8.7% 10.0% 12.5% 9.1% 0.0% 15.4% 3.4% 15.6% 3.0% 11.4% 11.5%
Prodigy (Alside) 8.7% 13.3% 9.4% 9.1% 0.0% 15.4% 5.2% 12.5% 3.0% 9.1% 15.4%
Climaforce Insulated Siding (Variform by Ply Gem)
7.8% 10.0% 6.2% 13.6% 0.0% 15.4% 3.4% 12.5% 6.1% 6.8% 11.5%
None of these 6.8% 0.0% 6.2% 0.0% 27.8% 15.4% 0.0% 15.6% 15.2% 4.5% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
371
SIDING: VINYLBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 53.4% 73.3% 46.9% 63.6% 22.2% 46.2% 56.9% 50.0% 54.5% 52.3% 53.8%
Georgia-Pacific Vinyl Siding and Accessories
20.4% 26.7% 15.6% 18.2% 22.2% 7.7% 27.6% 12.5% 21.2% 22.7% 15.4%
Alside 12.6% 13.3% 6.2% 9.1% 27.8% 0.0% 12.1% 18.8% 9.1% 11.4% 19.2%
Norandex 9.7% 0.0% 12.5% 27.3% 0.0% 7.7% 10.3% 9.4% 0.0% 18.2% 7.7%
Cellwood Vinyl Siding by Ply Gem 7.8% 13.3% 0.0% 13.6% 5.6% 15.4% 8.6% 3.1% 0.0% 9.1% 15.4%
Mastic Home Exteriors by Ply Gem 7.8% 16.7% 0.0% 9.1% 5.6% 7.7% 8.6% 6.2% 3.0% 4.5% 19.2%
CedarMax (Heartland) 5.8% 0.0% 9.4% 13.6% 0.0% 7.7% 5.2% 6.2% 3.0% 6.8% 7.7%
Exterior Portfolio by Crane 5.8% 6.7% 6.2% 9.1% 0.0% 0.0% 8.6% 3.1% 3.0% 4.5% 11.5%
Heartland Siding 5.8% 3.3% 3.1% 13.6% 5.6% 7.7% 5.2% 6.2% 0.0% 9.1% 7.7%
CraneBoard (Exterior Portfolio by Crane)
4.9% 3.3% 0.0% 18.2% 0.0% 0.0% 6.9% 3.1% 3.0% 4.5% 7.7%
Gentek 4.9% 3.3% 3.1% 4.5% 5.6% 7.7% 5.2% 3.1% 0.0% 4.5% 11.5%
Roflex 4.9% 0.0% 0.0% 22.7% 0.0% 0.0% 3.4% 9.4% 0.0% 9.1% 3.8%
Structure (Alcoa) 4.9% 6.7% 6.2% 4.5% 0.0% 7.7% 1.7% 9.4% 0.0% 9.1% 3.8%
The Foundry (The Tapco Group) 4.9% 6.7% 0.0% 13.6% 0.0% 0.0% 6.9% 3.1% 3.0% 4.5% 7.7%
Caliber High Performance Insulated Siding (Georgia- Pacific Vinyl Siding and Accessories)
3.9% 3.3% 3.1% 9.1% 0.0% 0.0% 5.2% 3.1% 0.0% 6.8% 3.8%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
372
SIDING: VINYLBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Celect by Royal 3.9% 3.3% 3.1% 9.1% 0.0% 0.0% 1.7% 9.4% 0.0% 6.8% 3.8%
Mitten by PlyGem 3.9% 6.7% 3.1% 4.5% 0.0% 7.7% 3.4% 3.1% 0.0% 4.5% 7.7%
Napco by Ply Gem 3.9% 3.3% 6.2% 4.5% 0.0% 0.0% 5.2% 3.1% 0.0% 4.5% 7.7%
Revere 3.9% 0.0% 6.2% 9.1% 0.0% 0.0% 1.7% 9.4% 3.0% 4.5% 3.8%
Reynolds 3.9% 3.3% 3.1% 4.5% 5.6% 0.0% 3.4% 6.2% 3.0% 4.5% 3.8%
Royal Group 3.9% 6.7% 3.1% 4.5% 0.0% 7.7% 3.4% 3.1% 0.0% 2.3% 11.5%
Kaycam 2.9% 3.3% 0.0% 4.5% 0.0% 7.7% 1.7% 3.1% 0.0% 4.5% 3.8%
Variform by Ply Gem 2.9% 0.0% 6.2% 4.5% 0.0% 0.0% 5.2% 0.0% 0.0% 6.8% 0.0%
Oracle (Exterior Portfolio by Crane) 1.9% 0.0% 6.2% 0.0% 0.0% 0.0% 1.7% 3.1% 0.0% 4.5% 0.0%
American Essence Insulated Siding (Napco by Ply Gem)
1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%
Climaforce Insulated Siding (Variform by Ply Gem)
1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%
DuraBilt (Ply Gem Siding Group) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%
Prodigy (Alside) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 0.0% 3.8%
None of these 13.6% 3.3% 18.8% 0.0% 38.9% 30.8% 3.4% 25.0% 27.3% 6.8% 7.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
373
SIDING: VINYLBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 41.7% 56.7% 37.5% 45.5% 22.2% 23.1% 46.6% 40.6% 42.4% 43.2% 38.5%
Georgia-Pacific Vinyl Siding and Accessories
9.7% 10.0% 6.2% 9.1% 16.7% 7.7% 12.1% 6.2% 15.2% 6.8% 7.7%
Alside 6.8% 6.7% 6.2% 0.0% 16.7% 0.0% 6.9% 9.4% 0.0% 6.8% 15.4%
Norandex 4.9% 0.0% 9.4% 9.1% 0.0% 7.7% 5.2% 3.1% 0.0% 11.4% 0.0%
Cellwood Vinyl Siding by Ply Gem 2.9% 6.7% 0.0% 0.0% 5.6% 7.7% 3.4% 0.0% 0.0% 0.0% 11.5%
Exterior Portfolio by Crane 2.9% 3.3% 0.0% 9.1% 0.0% 0.0% 3.4% 3.1% 0.0% 2.3% 7.7%
Heartland Siding 1.9% 0.0% 0.0% 9.1% 0.0% 0.0% 1.7% 3.1% 0.0% 4.5% 0.0%
Mastic Home Exteriors by Ply Gem 1.9% 6.7% 0.0% 0.0% 0.0% 7.7% 1.7% 0.0% 3.0% 2.3% 0.0%
Mitten by PlyGem 1.9% 6.7% 0.0% 0.0% 0.0% 7.7% 1.7% 0.0% 0.0% 2.3% 3.8%
Napco by Ply Gem 1.9% 0.0% 6.2% 0.0% 0.0% 0.0% 3.4% 0.0% 0.0% 2.3% 3.8%
Variform by Ply Gem 1.9% 0.0% 6.2% 0.0% 0.0% 0.0% 3.4% 0.0% 0.0% 4.5% 0.0%
Caliber High Performance Insulated Siding (Georgia- Pacific Vinyl Siding and Accessories)
1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 3.1% 0.0% 2.3% 0.0%
CedarMax (Heartland) 1.0% 0.0% 3.1% 0.0% 0.0% 0.0% 1.7% 0.0% 3.0% 0.0% 0.0%
Gentek 1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.3% 0.0%
Revere 1.0% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 3.1% 3.0% 0.0% 0.0%
Roflex 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 1.7% 0.0% 0.0% 2.3% 0.0%
The Foundry (The Tapco Group) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 1.7% 0.0% 3.0% 0.0% 0.0%
None of these 15.5% 3.3% 21.9% 4.5% 38.9% 38.5% 3.4% 28.1% 30.3% 6.8% 11.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
374
SIDING: VINYLQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
CertainTeed 5.92 6.07 5.85 5.77 6.00 5.75 5.93 5.96 6.12 5.89 5.74
Cellwood Vinyl Siding by Ply Gem 5.68 5.71 5.60 5.50 6.50 4.00 5.93 5.43 5.67 5.50 6.00
Georgia-Pacific Vinyl Siding and Accessories
5.67 5.94 5.47 5.33 6.33 5.25 5.63 5.88 6.00 5.70 5.27
Structure (Alcoa) 5.64 5.75 5.80 5.50 5.00 5.75 5.67 5.57 5.00 5.86 5.60
CraneBoard (Exterior Portfolio by Crane)
5.61 6.00 5.33 5.62 5.00 4.00 6.00 5.17 6.00 5.56 5.50
Heartland Siding 5.60 5.50 5.29 5.57 6.67 5.67 5.46 5.78 6.00 5.44 5.83
Mitten by PlyGem 5.60 6.25 6.00 4.75 0.00 5.50 6.00 5.25 7.00 5.20 5.75
The Foundry (The Tapco Group) 5.57 5.50 5.60 5.60 0.00 5.50 6.00 5.00 5.50 5.57 5.60
Roflex 5.56 4.00 6.00 5.62 0.00 4.00 5.56 5.83 6.00 5.56 5.40
American Essence Insulated Siding (Napco by Ply Gem)
5.50 5.50 5.60 5.25 6.00 4.00 5.71 5.50 6.00 5.25 5.75
Kaycam 5.50 5.50 5.75 5.00 0.00 5.67 5.67 5.25 0.00 5.57 5.33
Revere 5.50 5.50 5.62 5.33 0.00 5.50 5.30 5.75 5.75 5.67 5.14
Celect by Royal 5.47 5.33 5.57 5.40 0.00 6.00 5.33 5.50 4.50 5.70 5.33
Mastic Home Exteriors by Ply Gem 5.46 5.60 5.29 5.29 6.00 5.67 5.64 5.11 5.67 5.60 5.20
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
375
SIDING: VINYLQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Gentek 5.43 5.67 5.00 5.40 5.50 5.67 5.36 5.43 6.50 5.23 5.50
Alside 5.42 5.50 5.50 5.00 5.71 5.33 5.55 5.25 5.17 5.57 5.50
Exterior Portfolio by Crane 5.42 5.50 5.75 5.00 0.00 4.00 5.83 5.20 6.00 5.17 5.50
CedarMax (Heartland) 5.40 5.25 5.44 5.33 6.00 5.00 5.56 5.38 5.60 5.44 5.17
Napco by Ply Gem 5.40 5.29 5.80 5.00 0.00 4.00 5.60 5.25 6.00 5.57 5.00
Variform by Ply Gem 5.36 4.33 6.00 5.43 0.00 5.50 5.38 5.25 6.67 5.50 4.40
DuraBilt (Ply Gem Siding Group) 5.33 5.50 5.43 5.00 5.00 4.00 5.56 5.20 6.00 5.25 5.20
InsulPlank II (Mitten by Plygem) 5.33 5.00 5.50 5.33 6.00 4.00 6.14 4.71 5.67 5.12 5.50
Caliber High Performance Insulated Siding (Georgia- Pacific Vinyl Siding and Accessories)
5.26 5.50 5.33 4.83 6.00 3.50 5.36 5.67 6.00 5.12 5.12
Reynolds 5.20 5.43 5.22 4.88 6.00 5.00 5.36 5.00 5.40 5.00 5.50
Norandex 5.18 4.00 5.56 5.29 5.00 5.50 5.12 5.22 5.20 5.18 5.17
Royal Group 5.18 5.00 5.50 5.20 0.00 4.00 5.33 5.14 5.50 5.00 5.14
Climaforce Insulated Siding (Variform by Ply Gem)
5.14 4.50 6.00 5.00 0.00 4.00 6.00 5.00 5.50 5.00 5.00
Oracle (Exterior Portfolio by Crane) 5.00 3.50 5.75 5.00 0.00 4.00 5.50 5.00 3.00 5.25 5.33
Prodigy (Alside) 4.25 3.00 5.33 4.50 0.00 4.00 4.00 4.50 3.00 4.67 4.25
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
376
SIDING:VINYLImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.41 6.70 6.75 6.27 5.44 6.38 6.48 6.28 6.55 6.32 6.38
Warranty 6.14 6.40 6.25 6.14 5.44 6.08 6.22 6.00 6.30 5.98 6.19
Product price 6.12 6.27 6.31 6.14 5.50 6.15 6.09 6.16 6.18 6.02 6.19
Availability of product through your dealer
6.05 6.43 6.16 5.86 5.44 6.08 6.03 6.06 6.30 5.80 6.15
Ease of installation 5.91 6.00 6.00 6.00 5.44 5.85 5.91 5.94 6.15 5.91 5.62
Strength of manufacturer's brand/reputation
5.60 5.93 5.69 5.41 5.11 5.62 5.48 5.81 5.79 5.36 5.77
Strong relationship with the manufacturer/dealer
5.36 5.53 5.44 5.23 5.06 5.38 5.14 5.75 5.76 5.05 5.38
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
377
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Formica 77.9% 82.6% 81.8% 75.0% 71.4% 72.7% 81.6% 75.0% 82.4% 83.0% 60.9%
Corian (DuPont) 72.1% 73.9% 78.8% 50.0% 78.6% 45.5% 75.5% 75.0% 64.7% 78.7% 69.6%
Wilsonart 69.2% 73.9% 66.7% 70.0% 67.9% 63.6% 75.5% 63.6% 64.7% 74.5% 65.2%
Cambria 57.7% 56.5% 69.7% 65.0% 39.3% 45.5% 63.3% 54.5% 50.0% 61.7% 60.9%
Caesarstone 57.7% 60.9% 60.6% 25.0% 75.0% 27.3% 44.9% 79.5% 50.0% 55.3% 73.9%
Silestone 57.7% 65.2% 63.6% 35.0% 60.7% 36.4% 51.0% 70.5% 50.0% 63.8% 56.5%
Gilbraltar (Wilsonart) 33.7% 34.8% 39.4% 25.0% 32.1% 18.2% 44.9% 25.0% 14.7% 44.7% 39.1%
Zodiag (DuPont) 28.8% 39.1% 36.4% 10.0% 25.0% 0.0% 28.6% 36.4% 14.7% 36.2% 34.8%
Nevamar 26.0% 17.4% 30.3% 25.0% 28.6% 9.1% 26.5% 29.5% 23.5% 31.9% 17.4%
Pionite 19.2% 8.7% 15.2% 50.0% 10.7% 9.1% 28.6% 11.4% 14.7% 25.5% 13.0%
Staron Quartz 19.2% 21.7% 18.2% 10.0% 25.0% 9.1% 26.5% 13.6% 17.6% 19.1% 21.7%
Swan 19.2% 21.7% 24.2% 10.0% 17.9% 9.1% 24.5% 15.9% 17.6% 21.3% 17.4%
Cosentino 16.3% 8.7% 30.3% 5.0% 14.3% 9.1% 22.4% 11.4% 5.9% 17.0% 30.4%
LG HI-MACS 16.3% 13.0% 24.2% 5.0% 17.9% 18.2% 22.4% 9.1% 11.8% 19.1% 17.4%
Surrell (Formica) 12.5% 8.7% 24.2% 5.0% 7.1% 0.0% 18.4% 9.1% 5.9% 17.0% 13.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
378
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Formstone (A vonite) 10.6% 8.7% 9.1% 5.0% 17.9% 0.0% 14.3% 9.1% 2.9% 17.0% 8.7%
LG Viatera 10.6% 13.0% 15.2% 0.0% 10.7% 0.0% 12.2% 11.4% 5.9% 14.9% 8.7%
VT Stone Surfaces 9.6% 13.0% 9.1% 10.0% 7.1% 0.0% 14.3% 6.8% 5.9% 8.5% 17.4%
Acrystone (Aristech Acrylics) 8.7% 0.0% 15.2% 0.0% 14.3% 0.0% 12.2% 6.8% 0.0% 14.9% 8.7%
Staron (Samsung) 8.7% 8.7% 9.1% 0.0% 14.3% 9.1% 12.2% 4.5% 5.9% 8.5% 13.0%
Hanstone (Hanwha Surfaces) 7.7% 4.3% 9.1% 0.0% 14.3% 0.0% 10.2% 6.8% 2.9% 10.6% 8.7%
Avanza 6.7% 0.0% 9.1% 5.0% 10.7% 0.0% 12.2% 2.3% 2.9% 8.5% 8.7%
VT Industries 6.7% 0.0% 9.1% 10.0% 7.1% 0.0% 10.2% 4.5% 0.0% 10.6% 8.7%
Legacy 5.8% 4.3% 3.0% 10.0% 7.1% 0.0% 10.2% 2.3% 2.9% 6.4% 8.7%
Hanex (Hanwha Surfaces) 4.8% 0.0% 9.1% 0.0% 7.1% 0.0% 8.2% 2.3% 0.0% 6.4% 8.7%
None of these 8.7% 4.3% 12.1% 15.0% 3.6% 27.3% 10.2% 2.3% 5.9% 8.5% 13.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
379
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Formica 30.8% 39.1% 24.2% 40.0% 25.0% 36.4% 34.7% 25.0% 29.4% 34.0% 26.1%
Caesarstone 28.8% 39.1% 21.2% 0.0% 50.0% 9.1% 12.2% 52.3% 23.5% 31.9% 30.4%
Wilsonart 28.8% 21.7% 24.2% 55.0% 21.4% 36.4% 40.8% 13.6% 29.4% 27.7% 30.4%
Cambria 27.9% 34.8% 39.4% 25.0% 10.7% 27.3% 28.6% 27.3% 17.6% 34.0% 30.4%
Silestone 25.0% 34.8% 36.4% 10.0% 14.3% 18.2% 24.5% 27.3% 23.5% 25.5% 26.1%
Corian (DuPont) 22.1% 26.1% 18.2% 15.0% 28.6% 18.2% 26.5% 18.2% 23.5% 25.5% 13.0%
Gilbraltar (Wilsonart) 7.7% 13.0% 6.1% 10.0% 3.6% 9.1% 12.2% 2.3% 5.9% 8.5% 8.7%
Zodiag (DuPont) 6.7% 0.0% 9.1% 5.0% 10.7% 0.0% 10.2% 4.5% 0.0% 8.5% 13.0%
Nevamar 5.8% 8.7% 3.0% 10.0% 3.6% 9.1% 10.2% 0.0% 5.9% 8.5% 0.0%
Pionite 5.8% 0.0% 3.0% 25.0% 0.0% 9.1% 8.2% 2.3% 2.9% 10.6% 0.0%
Cosentino 3.8% 0.0% 6.1% 5.0% 3.6% 9.1% 4.1% 2.3% 2.9% 4.3% 4.3%
Staron Quartz 3.8% 8.7% 6.1% 0.0% 0.0% 0.0% 8.2% 0.0% 0.0% 4.3% 8.7%
Avanza 2.9% 0.0% 3.0% 5.0% 3.6% 0.0% 6.1% 0.0% 2.9% 4.3% 0.0%
LG HI-MACS 1.9% 0.0% 3.0% 5.0% 0.0% 0.0% 4.1% 0.0% 0.0% 4.3% 0.0%
LG Viatera 1.9% 4.3% 3.0% 0.0% 0.0% 0.0% 2.0% 2.3% 0.0% 4.3% 0.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
380
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Surrell (Formica) 1.9% 0.0% 6.1% 0.0% 0.0% 0.0% 2.0% 2.3% 0.0% 4.3% 0.0%
VT Stone Surfaces 1.9% 4.3% 3.0% 0.0% 0.0% 0.0% 4.1% 0.0% 2.9% 2.1% 0.0%
Acrystone (Aristech Acrylics) 1.0% 0.0% 0.0% 0.0% 3.6% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
Formstone (A vonite) 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
Hanstone (Hanwha Surfaces) 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 0.0% 2.3% 0.0% 2.1% 0.0%
Staron (Samsung) 1.0% 4.3% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
Swan 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
VT Industries 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
None of these 16.3% 8.7% 24.2% 15.0% 14.3% 36.4% 16.3% 11.4% 14.7% 17.0% 17.4%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
381
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Caesarstone 19.2% 34.8% 9.1% 0.0% 32.1% 0.0% 4.1% 40.9% 17.6% 21.3% 17.4%
Cambria 14.4% 17.4% 18.2% 10.0% 10.7% 18.2% 14.3% 13.6% 11.8% 12.8% 21.7%
Silestone 9.6% 4.3% 21.2% 0.0% 7.1% 0.0% 8.2% 13.6% 11.8% 4.3% 17.4%
Wilsonart 9.6% 4.3% 6.1% 30.0% 3.6% 9.1% 16.3% 2.3% 11.8% 8.5% 8.7%
Corian (DuPont) 7.7% 13.0% 6.1% 0.0% 10.7% 9.1% 8.2% 6.8% 11.8% 8.5% 0.0%
Formica 7.7% 13.0% 6.1% 5.0% 7.1% 18.2% 12.2% 0.0% 8.8% 8.5% 4.3%
Avanza 1.9% 0.0% 3.0% 5.0% 0.0% 0.0% 4.1% 0.0% 2.9% 2.1% 0.0%
Pionite 1.9% 0.0% 0.0% 10.0% 0.0% 9.1% 0.0% 2.3% 2.9% 2.1% 0.0%
Gilbraltar (Wilsonart) 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 0.0% 4.3%
LG Viatera 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
Staron Quartz 1.0% 4.3% 0.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 0.0% 4.3%
VT Stone Surfaces 1.0% 0.0% 3.0% 0.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
Zodiag (DuPont) 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.0% 0.0% 0.0% 2.1% 0.0%
None of these 23.1% 8.7% 24.2% 30.0% 28.6% 36.4% 22.4% 20.5% 20.6% 25.5% 21.7%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
382
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Caesarstone 5.85 6.14 5.80 5.60 5.76 5.67 5.73 5.94 5.94 5.96 5.59
Cambria 5.81 5.75 6.00 5.85 5.45 6.00 5.87 5.71 5.81 5.86 5.71
Silestone 5.65 5.71 5.80 5.86 5.31 5.00 5.92 5.50 5.88 5.75 5.15
Staron Quartz 5.60 6.00 6.00 6.00 4.86 6.00 5.85 5.00 5.83 5.56 5.40
VT Stone Surfaces 5.50 6.00 5.67 5.50 4.50 0.00 5.43 5.67 6.00 5.50 5.25
Zodiag (DuPont) 5.48 5.62 5.50 6.50 5.00 0.00 5.71 5.27 5.60 5.19 6.00
LG Viatera 5.45 5.67 5.80 0.00 4.67 0.00 5.67 5.20 6.00 5.43 5.00
Staron (Samsung) 5.44 6.50 5.00 0.00 5.25 6.00 5.50 5.00 5.50 5.50 5.33
Corian (DuPont) 5.44 5.47 5.38 5.50 5.45 5.60 5.62 5.21 5.32 5.73 4.94
Avanza 5.43 0.00 5.33 7.00 5.00 0.00 5.67 4.00 7.00 5.25 5.00
Acrystone (Aristech Acrylics) 5.33 0.00 5.20 0.00 5.50 0.00 5.50 5.00 0.00 5.43 5.00
Cosentino 5.24 6.00 5.30 5.00 4.75 3.00 5.45 5.20 5.50 5.25 5.14
Wilsonart 5.21 5.12 5.14 5.57 5.11 6.00 5.38 4.77 5.67 5.35 4.27
LG HI-MACS 5.20 6.00 5.00 6.00 4.67 6.00 5.11 5.00 5.50 5.25 4.67
Nevamar 5.12 5.00 5.22 5.20 5.00 6.00 5.42 4.73 4.86 5.36 4.67
Hanstone (Hanwha Surfaces) 5.00 7.00 5.00 0.00 4.00 0.00 5.25 4.50 0.00 5.00 5.00
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
383
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Pionite 5.00 5.00 5.20 5.10 4.00 6.00 4.86 5.25 5.25 5.00 4.67
VT Industries 5.00 0.00 4.67 6.00 4.50 0.00 4.80 5.50 0.00 5.00 5.00
Formstone (A vonite) 4.91 5.50 5.00 5.00 4.60 0.00 5.43 4.00 4.00 5.00 5.00
Formica 4.87 4.78 4.62 5.60 4.74 5.62 5.22 4.20 5.11 4.84 4.50
Gilbraltar (Wilsonart) 4.85 4.75 5.00 5.00 4.62 6.50 5.00 4.20 4.60 5.16 4.33
Legacy 4.67 7.00 4.00 4.50 4.00 0.00 4.80 4.00 5.00 5.00 4.00
Hanex (Hanwha Surfaces) 4.60 0.00 5.00 0.00 4.00 0.00 4.75 4.00 0.00 4.33 5.00
Surrell (Formica) 4.54 5.00 4.75 3.00 4.00 0.00 4.89 3.75 5.00 4.50 4.33
Swan 4.50 4.60 4.50 5.50 3.67 5.00 4.82 3.83 4.20 4.60 4.67
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
384
SURFACING: LAMINATE, QUARTZ, SOLID SURFACESImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.49 6.52 6.52 6.20 6.64 6.55 6.45 6.52 6.53 6.57 6.26
Availability of product through your dealer
6.18 5.96 6.21 6.00 6.46 6.36 6.14 6.18 6.29 6.11 6.17
Product price 6.07 6.00 6.15 5.85 6.18 6.18 6.18 5.91 6.18 5.96 6.13
Warranty 5.97 6.17 5.85 5.75 6.11 5.82 5.90 6.09 6.09 5.87 6.00
Ease of installation 5.71 6.00 5.55 5.60 5.75 5.82 5.76 5.64 5.97 5.66 5.43
Strength of manufacturer's brand/reputation
5.57 5.65 5.61 5.55 5.46 5.36 5.73 5.43 5.62 5.62 5.39
Strong relationship with the manufacturer/dealer
5.34 5.35 5.30 5.45 5.29 5.09 5.41 5.32 5.35 5.28 5.43
Green/sustainable features 4.41 5.43 3.67 4.00 4.75 5.18 4.16 4.50 5.03 4.04 4.26
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
385
UNDERLAYMENTBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
DUROCK (USG) 75.7% 72.7% 80.0% 86.4% 67.9% 78.6% 75.5% 75.0% 67.6% 80.0% 81.0%
Hardiebacker by James Hardie 75.7% 77.3% 76.7% 72.7% 75.0% 71.4% 77.4% 75.0% 73.0% 80.0% 71.4%
Georgia-Pacific (DensShield) 63.1% 54.5% 70.0% 54.5% 71.4% 64.3% 62.3% 63.9% 62.2% 51.1% 90.5%
CertainTeed 62.1% 54.5% 70.0% 68.2% 53.6% 50.0% 64.2% 63.9% 64.9% 64.4% 52.4%
Boise Cascade 61.2% 68.2% 50.0% 77.3% 57.1% 50.0% 64.2% 61.1% 56.8% 55.6% 81.0%
Weyerhaeuser 53.4% 45.5% 60.0% 63.6% 46.4% 57.1% 50.9% 55.6% 56.8% 51.1% 52.4%
Georgia-Pacific (Plytanium Sturd-I-Floor)
43.7% 31.8% 70.0% 45.5% 25.0% 42.9% 43.4% 44.4% 37.8% 46.7% 47.6%
Schluter-Systems (Canads) Inc. 40.8% 40.9% 50.0% 27.3% 42.9% 35.7% 43.4% 38.9% 40.5% 37.8% 47.6%
LP 35.0% 31.8% 36.7% 50.0% 25.0% 14.3% 39.6% 36.1% 35.1% 31.1% 42.9%
DuPont 33.0% 27.3% 43.3% 27.3% 32.1% 28.6% 26.4% 44.4% 27.0% 35.6% 38.1%
Gyperete 28.2% 4.5% 33.3% 27.3% 39.3% 7.1% 30.2% 33.3% 18.9% 26.7% 47.6%
Homasote 25.2% 36.4% 26.7% 18.2% 21.4% 7.1% 24.5% 33.3% 21.6% 22.2% 38.1%
Laticrete 24.3% 27.3% 23.3% 18.2% 28.6% 21.4% 26.4% 22.2% 13.5% 31.1% 28.6%
Delta (DORKEN SYSTEMS) 16.5% 4.5% 23.3% 13.6% 17.9% 0.0% 22.6% 13.9% 16.2% 13.3% 23.8%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
386
UNDERLAYMENTBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Dricore 13.6% 9.1% 10.0% 18.2% 17.9% 7.1% 15.1% 13.9% 10.8% 13.3% 19.0%
Henry 13.6% 18.2% 6.7% 9.1% 21.4% 0.0% 15.1% 16.7% 13.5% 11.1% 19.0%
Champion 11.7% 13.6% 13.3% 13.6% 7.1% 0.0% 13.2% 13.9% 2.7% 17.8% 14.3%
Fortifiber 10.7% 0.0% 10.0% 13.6% 17.9% 7.1% 11.3% 11.1% 13.5% 2.2% 23.8%
MFM Builder Products 7.8% 0.0% 13.3% 13.6% 3.6% 0.0% 11.3% 5.6% 2.7% 8.9% 14.3%
DMX 1-Step 3.9% 0.0% 3.3% 9.1% 3.6% 0.0% 5.7% 2.8% 0.0% 2.2% 14.3%
MP Global 3.9% 0.0% 3.3% 9.1% 3.6% 0.0% 5.7% 2.8% 0.0% 2.2% 14.3%
None of these 1.9% 0.0% 3.3% 0.0% 3.6% 0.0% 3.8% 0.0% 0.0% 2.2% 4.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
387
UNDERLAYMENTBrand Used in the Past 2 Years*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Hardiebacker by James Hardie 47.6% 59.1% 46.7% 27.3% 53.6% 50.0% 49.1% 44.4% 40.5% 51.1% 52.4%
DUROCK (USG) 43.7% 54.5% 43.3% 45.5% 35.7% 42.9% 41.5% 47.2% 40.5% 46.7% 42.9%
Georgia-Pacific (DensShield) 31.1% 31.8% 26.7% 18.2% 46.4% 35.7% 35.8% 22.2% 27.0% 28.9% 42.9%
CertainTeed 26.2% 40.9% 20.0% 27.3% 21.4% 28.6% 26.4% 25.0% 21.6% 35.6% 14.3%
Schluter-Systems (Canads) Inc. 24.3% 27.3% 23.3% 18.2% 28.6% 21.4% 24.5% 25.0% 18.9% 26.7% 28.6%
Boise Cascade 20.4% 22.7% 16.7% 22.7% 21.4% 7.1% 20.8% 25.0% 18.9% 17.8% 28.6%
Weyerhaeuser 17.5% 13.6% 13.3% 31.8% 14.3% 14.3% 15.1% 22.2% 18.9% 20.0% 9.5%
Georgia-Pacific (Plytanium Sturd-I-Floor)
14.6% 18.2% 10.0% 18.2% 14.3% 14.3% 17.0% 11.1% 16.2% 13.3% 14.3%
LP 10.7% 9.1% 10.0% 18.2% 7.1% 7.1% 13.2% 8.3% 10.8% 6.7% 19.0%
Laticrete 8.7% 18.2% 6.7% 0.0% 10.7% 14.3% 5.7% 11.1% 2.7% 15.6% 4.8%
Gyperete 7.8% 0.0% 6.7% 4.5% 14.3% 7.1% 9.4% 5.6% 2.7% 6.7% 19.0%
DuPont 6.8% 13.6% 3.3% 9.1% 3.6% 14.3% 1.9% 11.1% 5.4% 8.9% 4.8%
Henry 4.9% 9.1% 0.0% 9.1% 3.6% 0.0% 3.8% 8.3% 2.7% 6.7% 4.8%
Homasote 4.9% 9.1% 3.3% 4.5% 3.6% 0.0% 1.9% 11.1% 2.7% 4.4% 9.5%
Delta (DORKEN SYSTEMS) 3.9% 4.5% 0.0% 4.5% 3.6% 0.0% 7.5% 0.0% 2.7% 6.7% 0.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
388
UNDERLAYMENTBrand Used in the Past 2 Years (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Champion 2.9% 4.5% 0.0% 4.5% 3.6% 0.0% 1.9% 5.6% 2.7% 2.2% 4.8%
Fortifiber 2.9% 0.0% 0.0% 9.1% 3.6% 0.0% 1.9% 5.6% 2.7% 2.2% 4.8%
Dricore 1.9% 4.5% 0.0% 4.5% 0.0% 0.0% 0.0% 5.6% 2.7% 0.0% 4.8%
DMX 1-Step 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 4.8%
MFM Builder Products 1.0% 0.0% 3.3% 0.0% 0.0% 0.0% 1.9% 0.0% 2.7% 0.0% 0.0%
MP Global 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 4.8%
None of these 2.9% 0.0% 6.7% 0.0% 3.6% 0.0% 3.8% 2.8% 2.7% 2.2% 4.8%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
389
UNDERLAYMENTBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Hardiebacker by James Hardie 19.4% 18.2% 20.0% 9.1% 28.6% 28.6% 13.2% 25.0% 21.6% 20.0% 14.3%
DUROCK (USG) 13.6% 22.7% 16.7% 13.6% 3.6% 7.1% 13.2% 16.7% 13.5% 17.8% 4.8%
Georgia-Pacific (DensShield) 11.7% 9.1% 10.0% 4.5% 21.4% 14.3% 11.3% 11.1% 13.5% 6.7% 19.0%
Boise Cascade 10.7% 9.1% 6.7% 13.6% 14.3% 7.1% 9.4% 13.9% 13.5% 8.9% 9.5%
Schluter-Systems (Canads) Inc. 8.7% 9.1% 10.0% 4.5% 10.7% 7.1% 11.3% 5.6% 2.7% 8.9% 19.0%
Weyerhaeuser 7.8% 9.1% 3.3% 22.7% 0.0% 7.1% 3.8% 13.9% 5.4% 8.9% 9.5%
Georgia-Pacific (Plytanium Sturd-I-Floor)
5.8% 9.1% 6.7% 4.5% 3.6% 14.3% 5.7% 2.8% 8.1% 6.7% 0.0%
CertainTeed 4.9% 13.6% 3.3% 4.5% 0.0% 0.0% 7.5% 2.8% 5.4% 4.4% 4.8%
LP 4.9% 0.0% 3.3% 13.6% 3.6% 7.1% 7.5% 0.0% 8.1% 2.2% 4.8%
DuPont 2.9% 0.0% 3.3% 4.5% 3.6% 7.1% 0.0% 5.6% 2.7% 4.4% 0.0%
Gyperete 2.9% 0.0% 3.3% 0.0% 3.6% 0.0% 5.7% 0.0% 0.0% 4.4% 4.8%
Delta (DORKEN SYSTEMS) 1.0% 0.0% 0.0% 4.5% 0.0% 0.0% 1.9% 0.0% 0.0% 2.2% 0.0%
MFM Builder Products 1.0% 0.0% 3.3% 0.0% 0.0% 0.0% 1.9% 0.0% 2.7% 0.0% 0.0%
None of these 4.9% 0.0% 10.0% 0.0% 7.1% 0.0% 7.5% 2.8% 2.7% 4.4% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
390
UNDERLAYMENTQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Schluter-Systems (Canads) Inc. 6.00 6.67 5.29 6.33 6.17 6.40 6.05 5.79 6.40 5.82 5.67
Georgia-Pacific (DensShield) 5.75 6.18 5.37 5.73 5.89 6.00 5.68 5.75 6.00 5.52 5.72
Hardiebacker by James Hardie 5.73 6.29 5.57 5.38 5.71 5.90 5.78 5.59 5.81 5.67 5.73
DUROCK (USG) 5.58 6.19 5.27 5.63 5.37 5.55 5.54 5.65 5.83 5.58 5.24
Georgia-Pacific (Plytanium Sturd-I-Floor)
5.32 6.29 4.89 5.22 5.57 4.83 5.43 5.36 5.31 5.32 5.33
Laticrete 5.30 6.50 5.00 4.50 5.00 6.33 5.08 5.25 5.20 5.46 5.00
LP 5.28 5.57 4.73 5.64 5.29 6.00 5.38 5.00 5.69 5.00 5.11
CertainTeed 5.27 5.83 5.00 5.13 5.27 4.71 5.30 5.41 5.26 5.28 5.30
Boise Cascade 5.24 5.64 4.62 5.12 5.53 5.14 5.21 5.33 5.45 5.05 5.25
Henry 5.23 6.25 5.00 4.50 4.80 0.00 5.25 5.20 5.50 5.60 4.50
Weyerhaeuser 5.14 5.33 5.06 5.23 5.00 5.12 5.04 5.29 5.42 4.95 5.00
Fortifiber 5.09 0.00 5.00 5.33 5.00 5.00 5.17 5.00 5.00 6.00 5.00
Delta (DORKEN SYSTEMS) 5.06 7.00 4.00 6.33 5.20 0.00 4.92 5.50 5.20 5.33 4.60
DuPont 5.06 5.67 4.36 5.67 5.11 5.75 4.85 5.07 5.33 4.94 5.00
Gyperete 4.81 7.00 4.20 5.00 5.00 7.00 4.81 4.60 4.71 4.60 5.10
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
391
UNDERLAYMENTQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Champion 4.73 5.50 3.25 5.67 5.50 0.00 5.00 4.25 6.00 4.43 5.00
Dricore 4.69 6.00 4.00 5.00 4.40 5.00 4.12 5.75 4.75 4.60 4.75
MFM Builder Products 4.62 0.00 4.50 4.67 5.00 0.00 4.33 5.50 7.00 4.00 4.67
DMX 1-Step 4.50 0.00 4.00 4.50 5.00 0.00 4.00 6.00 0.00 3.00 5.00
MP Global 4.50 0.00 4.00 4.50 5.00 0.00 4.33 5.00 0.00 4.00 4.67
Homasote 4.42 5.14 3.71 4.75 4.17 5.00 3.92 5.00 5.14 4.00 4.25
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
392
UNDERLAYMENTImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.48 6.64 6.33 6.45 6.50 6.29 6.51 6.50 6.70 6.40 6.24
Ease of installation 6.03 6.09 5.57 6.18 6.32 6.14 6.00 6.03 6.27 5.87 5.95
Availability of product through your dealer
5.90 5.77 5.83 5.68 6.21 6.14 5.77 6.00 6.24 5.69 5.76
Product price 5.80 5.50 5.93 6.00 5.68 5.93 5.89 5.61 5.68 5.96 5.67
Warranty 5.54 5.64 5.40 5.32 5.75 5.21 5.62 5.56 5.59 5.51 5.52
Strength of manufacturer's brand/reputation
5.09 5.32 4.80 5.23 5.25 4.86 4.92 5.42 5.22 5.00 5.05
Strong relationship with the manufacturer/dealer
4.81 5.00 4.53 5.09 4.86 4.71 4.58 5.17 4.86 4.73 4.86
Green/sustainable features 4.33 4.68 3.90 4.14 4.64 4.50 4.08 4.64 4.76 4.20 3.86
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
393
WALLBOARDBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
SHEETROCK (USG) 93.3% 96.0% 91.2% 88.9% 96.2% 100.0% 96.2% 88.1% 90.2% 97.8% 89.5%
Gold Bond (National Gypsum) 72.4% 68.0% 76.5% 77.8% 73.1% 72.7% 76.9% 66.7% 70.7% 71.1% 78.9%
CertainTeed 67.6% 64.0% 73.5% 72.2% 61.5% 54.5% 73.1% 64.3% 51.2% 80.0% 73.7%
Georgia-Pacific (DensArmor/ DensArmor Plus)
60.0% 60.0% 61.8% 61.1% 57.7% 36.4% 61.5% 64.3% 43.9% 68.9% 73.7%
Georgia-Pacific (Toughrock) 53.3% 48.0% 55.9% 50.0% 61.5% 45.5% 57.7% 50.0% 36.6% 57.8% 78.9%
Celotex 42.9% 40.0% 50.0% 44.4% 38.5% 45.5% 42.3% 42.9% 29.3% 53.3% 47.4%
Lafarge 24.8% 36.0% 17.6% 33.3% 19.2% 18.2% 34.6% 14.3% 17.1% 26.7% 36.8%
None of these 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 2.4% 2.4% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
394
WALLBOARDBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
SHEETROCK (USG) 78.1% 80.0% 70.6% 72.2% 88.5% 72.7% 84.6% 71.4% 75.6% 86.7% 63.2%
Gold Bond (National Gypsum) 41.0% 48.0% 44.1% 50.0% 26.9% 54.5% 48.1% 28.6% 46.3% 33.3% 47.4%
CertainTeed 35.2% 32.0% 38.2% 27.8% 38.5% 27.3% 36.5% 35.7% 24.4% 40.0% 47.4%
Georgia-Pacific (DensArmor/ DensArmor Plus)
21.9% 16.0% 23.5% 16.7% 26.9% 18.2% 25.0% 19.0% 7.3% 31.1% 31.6%
Georgia-Pacific (Toughrock) 15.2% 16.0% 11.8% 11.1% 23.1% 9.1% 21.2% 9.5% 12.2% 15.6% 21.1%
Celotex 10.5% 4.0% 11.8% 16.7% 11.5% 9.1% 7.7% 14.3% 4.9% 15.6% 10.5%
Lafarge 8.6% 12.0% 5.9% 11.1% 7.7% 9.1% 11.5% 4.8% 7.3% 8.9% 10.5%
None of these 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 0.0% 2.4% 2.4% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
395
WALLBOARDBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
SHEETROCK (USG) 57.1% 56.0% 58.8% 50.0% 61.5% 54.5% 57.7% 57.1% 63.4% 62.2% 31.6%
Gold Bond (National Gypsum) 17.1% 28.0% 17.6% 22.2% 3.8% 27.3% 17.3% 14.3% 24.4% 8.9% 21.1%
CertainTeed 12.4% 8.0% 11.8% 0.0% 23.1% 9.1% 9.6% 16.7% 7.3% 11.1% 26.3%
Georgia-Pacific (Toughrock) 3.8% 4.0% 2.9% 0.0% 7.7% 0.0% 5.8% 2.4% 2.4% 2.2% 10.5%
Celotex 2.9% 0.0% 2.9% 11.1% 0.0% 0.0% 1.9% 4.8% 0.0% 6.7% 0.0%
Georgia-Pacific (DensArmor/ DensArmor Plus)
1.9% 4.0% 2.9% 0.0% 0.0% 0.0% 3.8% 0.0% 0.0% 4.4% 0.0%
Lafarge 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 1.9% 0.0% 0.0% 0.0% 5.3%
None of these 3.8% 0.0% 2.9% 11.1% 3.8% 9.1% 1.9% 4.8% 2.4% 4.4% 5.3%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
396
WALLBOARDQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
SHEETROCK (USG) 5.97 6.29 5.74 5.81 6.08 5.55 6.12 5.89 5.97 6.00 5.88
Gold Bond (National Gypsum) 5.87 5.81 5.96 5.86 5.79 5.62 5.98 5.78 5.90 5.81 5.93
Georgia-Pacific (DensArmor/ DensArmor Plus)
5.66 5.62 5.52 5.64 5.93 5.25 5.71 5.65 5.59 5.67 5.71
Georgia-Pacific (Toughrock) 5.62 5.67 5.58 5.44 5.75 6.00 5.43 5.81 5.67 5.54 5.73
CertainTeed 5.50 5.47 5.72 5.23 5.44 5.00 5.54 5.56 5.35 5.50 5.71
Lafarge 5.33 5.00 5.40 5.67 5.40 4.50 5.38 5.50 5.17 5.36 5.43
Celotex 5.12 5.12 5.38 4.50 5.20 4.60 5.05 5.35 5.18 5.05 5.22
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
397
WALLBOARDImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.43 6.56 6.41 6.28 6.42 6.00 6.58 6.36 6.34 6.53 6.37
Availability of product through your dealer
6.25 6.52 6.24 5.78 6.35 5.91 6.37 6.19 6.24 6.20 6.37
Product price 6.10 6.24 6.12 6.11 6.04 5.91 6.33 5.88 5.88 6.13 6.53
Ease of installation 5.78 5.68 5.50 6.11 5.96 5.36 6.02 5.60 5.80 5.62 6.11
Warranty 5.56 5.92 5.26 5.39 5.77 5.45 5.88 5.19 5.66 5.22 6.16
Strength of manufacturer's brand/reputation
5.33 5.48 5.32 5.33 5.27 4.91 5.48 5.26 5.29 5.36 5.37
Strong relationship with the manufacturer/dealer
4.91 4.92 4.91 5.11 4.85 4.82 4.88 4.98 4.93 4.78 5.21
Green/sustainable features 4.73 4.68 4.71 4.33 5.15 4.82 4.81 4.62 4.98 4.47 4.84
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
398
WATER HEATERSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Rheem 83.7% 72.7% 87.5% 83.3% 87.1% 100.0% 84.0% 80.0% 86.7% 78.4% 86.4%
A.O. Smith 76.9% 72.7% 87.5% 83.3% 64.5% 100.0% 70.0% 80.0% 82.2% 75.7% 68.2%
Rinnai 68.3% 63.6% 87.5% 50.0% 64.5% 88.9% 60.0% 73.3% 71.1% 62.2% 72.7%
Bradford White 65.4% 59.1% 78.1% 55.6% 61.3% 66.7% 60.0% 71.1% 57.8% 73.0% 68.2%
Bosch 64.4% 68.2% 68.8% 83.3% 48.4% 44.4% 64.0% 68.9% 73.3% 64.9% 45.5%
GE Appliances 64.4% 54.5% 71.9% 94.4% 48.4% 66.7% 72.0% 55.6% 64.4% 67.6% 59.1%
Ruud 59.6% 59.1% 78.1% 72.2% 35.5% 55.6% 56.0% 64.4% 66.7% 48.6% 63.6%
Whirlpool 55.8% 59.1% 62.5% 66.7% 41.9% 66.7% 58.0% 51.1% 55.6% 59.5% 50.0%
Kenmore (Sears) 54.8% 50.0% 59.4% 77.8% 38.7% 66.7% 58.0% 48.9% 55.6% 59.5% 45.5%
State Industries 35.6% 27.3% 43.8% 50.0% 25.8% 33.3% 38.0% 33.3% 35.6% 35.1% 36.4%
Noritz 34.6% 13.6% 53.1% 11.1% 45.2% 55.6% 32.0% 33.3% 33.3% 27.0% 50.0%
Navien America 30.8% 36.4% 40.6% 0.0% 35.5% 22.2% 30.0% 33.3% 22.2% 35.1% 40.9%
Takagi 20.2% 13.6% 18.8% 5.6% 35.5% 33.3% 24.0% 13.3% 22.2% 16.2% 22.7%
Lochinvar 18.3% 22.7% 15.6% 11.1% 22.6% 11.1% 18.0% 20.0% 13.3% 18.9% 27.3%
TruTankless 18.3% 22.7% 18.8% 5.6% 22.6% 22.2% 14.0% 22.2% 17.8% 18.9% 18.2%
Heatworks 11.5% 4.5% 15.6% 5.6% 16.1% 0.0% 14.0% 11.1% 8.9% 13.5% 13.6%
None of these 1.0% 0.0% 0.0% 0.0% 3.2% 0.0% 0.0% 2.2% 0.0% 2.7% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
399
WATER HEATERSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
A.O. Smith 48.1% 40.9% 40.6% 61.1% 51.6% 88.9% 50.0% 37.8% 44.4% 51.4% 50.0%
Rheem 31.7% 22.7% 31.2% 33.3% 35.5% 33.3% 32.0% 31.1% 24.4% 35.1% 40.9%
Rinnai 29.8% 31.8% 43.8% 5.6% 29.0% 22.2% 26.0% 35.6% 22.2% 35.1% 36.4%
Bradford White 27.9% 27.3% 25.0% 27.8% 32.3% 22.2% 32.0% 24.4% 15.6% 32.4% 45.5%
GE Appliances 22.1% 22.7% 21.9% 22.2% 22.6% 22.2% 30.0% 13.3% 11.1% 24.3% 40.9%
Bosch 20.2% 31.8% 18.8% 27.8% 9.7% 11.1% 18.0% 24.4% 22.2% 21.6% 13.6%
Navien America 15.4% 22.7% 18.8% 0.0% 16.1% 0.0% 14.0% 20.0% 11.1% 18.9% 18.2%
Whirlpool 14.4% 13.6% 18.8% 27.8% 3.2% 33.3% 14.0% 11.1% 13.3% 16.2% 13.6%
Noritz 9.6% 0.0% 21.9% 0.0% 9.7% 11.1% 4.0% 15.6% 8.9% 13.5% 4.5%
Ruud 9.6% 13.6% 3.1% 11.1% 12.9% 0.0% 12.0% 8.9% 6.7% 16.2% 4.5%
State Industries 8.7% 9.1% 9.4% 11.1% 6.5% 11.1% 14.0% 2.2% 4.4% 10.8% 13.6%
Kenmore (Sears) 5.8% 4.5% 0.0% 11.1% 9.7% 0.0% 6.0% 6.7% 4.4% 8.1% 4.5%
Lochinvar 4.8% 13.6% 0.0% 5.6% 3.2% 0.0% 4.0% 6.7% 2.2% 5.4% 9.1%
Takagi 3.8% 0.0% 0.0% 0.0% 12.9% 0.0% 4.0% 4.4% 2.2% 8.1% 0.0%
None of these 2.9% 4.5% 0.0% 5.6% 3.2% 0.0% 0.0% 6.7% 4.4% 2.7% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
400
WATER HEATERSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
A.O. Smith 25.0% 22.7% 18.8% 38.9% 25.8% 44.4% 26.0% 20.0% 24.4% 21.6% 31.8%
Bradford White 16.3% 13.6% 15.6% 22.2% 16.1% 22.2% 18.0% 13.3% 6.7% 24.3% 22.7%
Rinnai 11.5% 18.2% 18.8% 0.0% 6.5% 11.1% 10.0% 13.3% 11.1% 8.1% 18.2%
Rheem 10.6% 0.0% 6.2% 11.1% 19.4% 0.0% 12.0% 11.1% 11.1% 8.1% 13.6%
GE Appliances 8.7% 13.6% 9.4% 5.6% 6.5% 11.1% 12.0% 4.4% 8.9% 8.1% 9.1%
Navien America 7.7% 13.6% 6.2% 0.0% 9.7% 0.0% 8.0% 8.9% 8.9% 10.8% 0.0%
Noritz 5.8% 0.0% 12.5% 0.0% 6.5% 0.0% 2.0% 11.1% 6.7% 8.1% 0.0%
State Industries 2.9% 4.5% 6.2% 0.0% 0.0% 11.1% 4.0% 0.0% 4.4% 0.0% 4.5%
Bosch 1.9% 4.5% 3.1% 0.0% 0.0% 0.0% 4.0% 0.0% 4.4% 0.0% 0.0%
Whirlpool 1.9% 0.0% 3.1% 5.6% 0.0% 0.0% 0.0% 4.4% 2.2% 2.7% 0.0%
Ruud 1.0% 0.0% 0.0% 5.6% 0.0% 0.0% 2.0% 0.0% 0.0% 2.7% 0.0%
Takagi 1.0% 0.0% 0.0% 0.0% 3.2% 0.0% 2.0% 0.0% 2.2% 0.0% 0.0%
None of these 5.8% 9.1% 0.0% 11.1% 6.5% 0.0% 0.0% 13.3% 8.9% 5.4% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
401
WATER HEATERSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Rinnai 6.06 5.71 6.00 6.33 6.25 6.00 6.21 5.94 5.88 6.38 6.00
Bosch 5.86 5.87 5.65 5.93 6.07 4.75 6.17 5.70 6.03 5.73 5.56
Rheem 5.86 5.62 5.73 6.00 6.08 6.00 5.92 5.74 5.85 5.93 5.78
A.O. Smith 5.80 5.88 5.78 5.67 5.90 5.78 5.83 5.77 5.86 5.81 5.60
Takagi 5.67 4.67 5.67 6.00 5.91 6.33 5.58 5.50 5.40 6.33 5.40
Navien America 5.55 5.00 5.92 0.00 5.50 6.50 5.21 5.73 5.60 6.00 4.75
Bradford White 5.53 5.23 5.48 6.00 5.58 5.83 5.66 5.35 5.46 5.72 5.33
Noritz 5.51 3.33 5.88 5.00 5.62 5.60 5.33 5.67 5.47 5.80 5.30
GE Appliances 5.45 5.08 5.52 5.69 5.40 5.83 5.51 5.26 5.57 5.39 5.31
Ruud 5.39 5.08 5.33 5.69 5.55 5.60 5.61 5.14 5.50 5.53 5.00
Whirlpool 5.32 4.62 5.50 5.50 5.62 5.00 5.39 5.32 5.52 5.10 5.27
Kenmore (Sears) 5.28 5.00 5.22 5.69 5.17 5.67 5.43 4.95 5.25 5.25 5.40
State Industries 5.19 5.17 4.93 6.00 4.88 5.33 5.26 5.07 5.40 5.31 4.62
TruTankless 5.17 4.60 5.67 6.00 5.00 5.50 4.83 5.30 5.38 5.00 5.00
Lochinvar 5.11 4.80 5.60 6.50 4.50 6.00 4.88 5.22 4.67 5.57 5.00
Heatworks 4.55 3.00 5.25 6.00 4.00 0.00 4.43 4.75 4.50 4.75 4.33
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
402
WATER HEATERSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.52 6.41 6.74 6.28 6.55 6.22 6.49 6.62 6.60 6.56 6.32
Warranty 6.25 6.45 6.19 6.22 6.23 5.56 6.39 6.24 6.42 6.11 6.14
Availability of product through your dealer
5.99 5.68 6.13 5.94 6.06 5.78 6.02 6.00 6.04 6.03 5.82
Product price 5.84 6.05 5.74 5.78 5.84 5.67 6.14 5.56 5.73 5.75 6.23
Ease of installation 5.50 5.64 5.32 5.67 5.61 5.33 5.82 5.18 5.64 5.25 5.59
Strength of manufacturer's brand/reputation
5.48 5.95 5.39 5.50 5.23 5.56 5.31 5.64 5.58 5.53 5.18
Green/sustainable features 5.13 5.36 4.81 5.00 5.42 4.78 5.43 4.87 5.42 4.86 4.95
Strong relationship with the manufacturer/dealer
5.08 5.50 5.13 4.78 4.84 4.89 4.94 5.27 5.04 5.28 4.82
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
403
WINDOWS: FIBERGLASSBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Integrity From Marvin Windows and Doors
80.2% 80.8% 77.1% 95.0% 72.2% 100.0% 79.2% 78.3% 76.5% 87.2% 70.0%
Pella Impervia 72.3% 65.4% 77.1% 80.0% 66.7% 85.7% 72.9% 69.6% 67.6% 76.6% 70.0%
Weathershield 66.3% 69.2% 68.6% 75.0% 55.6% 85.7% 66.7% 63.0% 73.5% 61.7% 65.0%
Milgard 49.5% 30.8% 42.9% 70.0% 72.2% 42.9% 50.0% 50.0% 50.0% 42.6% 65.0%
Infinity Windows 41.6% 50.0% 28.6% 70.0% 27.8% 28.6% 43.8% 41.3% 35.3% 40.4% 55.0%
InLine 18.8% 23.1% 11.4% 25.0% 22.2% 14.3% 18.8% 19.6% 14.7% 14.9% 35.0%
None of these 8.9% 7.7% 11.4% 5.0% 5.6% 0.0% 4.2% 15.2% 8.8% 10.6% 5.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
404
WINDOWS: FIBERGLASSBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Integrity From Marvin Windows and Doors
39.6% 46.2% 34.3% 60.0% 22.2% 42.9% 27.1% 52.2% 38.2% 46.8% 25.0%
Pella Impervia 24.8% 15.4% 17.1% 50.0% 27.8% 42.9% 25.0% 21.7% 20.6% 27.7% 25.0%
Milgard 15.8% 0.0% 17.1% 10.0% 44.4% 0.0% 16.7% 17.4% 17.6% 6.4% 35.0%
Weathershield 15.8% 19.2% 14.3% 15.0% 16.7% 0.0% 20.8% 13.0% 14.7% 12.8% 25.0%
Infinity Windows 6.9% 7.7% 2.9% 15.0% 5.6% 0.0% 6.2% 8.7% 0.0% 8.5% 15.0%
InLine 5.0% 3.8% 2.9% 15.0% 0.0% 0.0% 8.3% 2.2% 2.9% 2.1% 15.0%
None of these 31.7% 30.8% 40.0% 20.0% 22.2% 14.3% 35.4% 30.4% 23.5% 40.4% 25.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
405
WINDOWS: FIBERGLASSBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Integrity From Marvin Windows and Doors
22.8% 38.5% 17.1% 20.0% 16.7% 42.9% 14.6% 28.3% 32.4% 21.3% 10.0%
Pella Impervia 17.8% 11.5% 17.1% 30.0% 16.7% 42.9% 18.8% 13.0% 14.7% 19.1% 20.0%
Milgard 8.9% 0.0% 11.4% 5.0% 22.2% 0.0% 10.4% 8.7% 11.8% 4.3% 15.0%
Weathershield 8.9% 15.4% 8.6% 0.0% 11.1% 0.0% 12.5% 6.5% 11.8% 6.4% 10.0%
InLine 1.0% 0.0% 0.0% 5.0% 0.0% 0.0% 2.1% 0.0% 0.0% 0.0% 5.0%
None of these 40.6% 34.6% 45.7% 40.0% 33.3% 14.3% 41.7% 43.5% 29.4% 48.9% 40.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
406
WINDOWS: FIBERGLASSQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Integrity From Marvin Windows and Doors
6.01 5.76 6.26 5.94 6.00 6.43 5.92 6.03 6.16 6.12 5.38
Pella Impervia 5.73 5.76 5.62 5.62 6.00 4.80 5.82 5.77 5.50 5.94 5.54
Milgard 5.39 4.75 5.54 4.85 6.25 5.33 5.50 5.29 5.07 5.26 6.00
Weathershield 5.34 5.44 5.59 4.71 5.50 5.67 5.40 5.19 5.05 5.50 5.50
Infinity Windows 5.31 4.85 6.22 5.21 5.00 4.50 5.37 5.33 5.60 5.42 4.80
InLine 4.76 4.17 6.25 4.50 4.33 4.00 4.75 4.88 4.25 4.86 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
407
WINDOWS: FIBERGLASSImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.50 6.62 6.46 6.15 6.83 7.00 6.50 6.43 6.32 6.57 6.65
Warranty 6.29 6.35 6.31 6.05 6.39 6.00 6.38 6.24 6.15 6.34 6.40
Availability of product through your dealer
5.99 6.15 5.89 5.60 6.28 6.57 6.04 5.85 5.85 6.02 6.15
Ease of installation 5.98 6.15 5.91 5.55 6.33 5.86 6.06 5.91 5.76 6.04 6.20
Product price 5.87 6.12 5.71 5.50 6.17 6.14 5.85 5.85 5.59 5.96 6.15
Strength of manufacturer's brand/reputation
5.55 5.73 5.66 5.20 5.78 6.14 5.27 5.76 5.56 5.45 5.80
Strong relationship with the manufacturer/dealer
5.31 5.31 5.43 5.10 5.44 5.57 5.00 5.59 5.35 5.32 5.20
Green/sustainable features 4.73 4.69 4.66 4.70 5.06 3.86 4.92 4.67 5.06 4.66 4.35
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
408
WINDOWS: VINYLBrand Familiarity*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 79.6% 75.0% 80.6% 82.6% 88.2% 73.3% 81.2% 79.2% 81.8% 82.2% 72.0%
Ply Gem Windows 49.5% 45.8% 63.9% 52.2% 29.4% 33.3% 50.0% 58.3% 48.5% 46.7% 56.0%
Silver Line (an Andersen Company) 46.6% 75.0% 38.9% 65.2% 5.9% 33.3% 46.9% 54.2% 45.5% 46.7% 48.0%
Crestline 44.7% 33.3% 47.2% 78.3% 17.6% 40.0% 42.2% 54.2% 48.5% 46.7% 36.0%
ThermaStar by Pella 38.8% 33.3% 47.2% 39.1% 29.4% 40.0% 31.2% 58.3% 45.5% 37.8% 32.0%
Simonton 36.9% 41.7% 38.9% 43.5% 23.5% 20.0% 35.9% 50.0% 42.4% 40.0% 24.0%
Milgard 35.9% 20.8% 27.8% 30.4% 88.2% 53.3% 28.1% 45.8% 36.4% 31.1% 44.0%
Weather Shield/Visions 2000 35.9% 37.5% 36.1% 39.1% 35.3% 40.0% 28.1% 54.2% 39.4% 33.3% 36.0%
Atrium 35.0% 29.2% 36.1% 34.8% 47.1% 33.3% 32.8% 41.7% 42.4% 31.1% 32.0%
MI Windows and Doors 31.1% 45.8% 41.7% 8.7% 23.5% 40.0% 32.8% 20.8% 24.2% 28.9% 44.0%
Alside 28.2% 41.7% 19.4% 34.8% 23.5% 20.0% 26.6% 37.5% 27.3% 26.7% 32.0%
Cascade Windows 24.3% 16.7% 16.7% 26.1% 52.9% 33.3% 23.4% 20.8% 27.3% 22.2% 24.0%
Sierra Pacific Windows 21.4% 16.7% 8.3% 30.4% 47.1% 13.3% 20.3% 29.2% 21.2% 17.8% 28.0%
PGT WinGuard 15.5% 8.3% 25.0% 8.7% 17.6% 26.7% 10.9% 20.8% 18.2% 13.3% 16.0%
Great Lakes Windows by Ply Gem 13.6% 8.3% 5.6% 39.1% 5.9% 20.0% 14.1% 8.3% 15.2% 17.8% 4.0%
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
409
WINDOWS: VINYLBrand Familiarity (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Alliance Window Systems 11.7% 16.7% 8.3% 13.0% 11.8% 6.7% 12.5% 12.5% 6.1% 15.6% 12.0%
CWD Windows and Doors by Ply Gem
11.7% 12.5% 11.1% 17.4% 5.9% 6.7% 10.9% 16.7% 12.1% 11.1% 12.0%
Superseal 8.7% 12.5% 8.3% 13.0% 0.0% 6.7% 7.8% 12.5% 6.1% 13.3% 4.0%
YKK AP 8.7% 4.2% 13.9% 8.7% 5.9% 20.0% 6.2% 8.3% 3.0% 11.1% 12.0%
Eartjwose Womdpws and Doors by Ply Gem
3.9% 4.2% 2.8% 8.7% 0.0% 6.7% 3.1% 4.2% 3.0% 4.4% 4.0%
None of these 7.8% 8.3% 8.3% 4.3% 0.0% 6.7% 7.8% 8.3% 6.1% 11.1% 4.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
410
WINDOWS: VINYLBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 39.8% 33.3% 50.0% 34.8% 35.3% 33.3% 37.5% 50.0% 36.4% 48.9% 28.0%
Silver Line (an Andersen Company) 21.4% 45.8% 13.9% 26.1% 0.0% 26.7% 17.2% 29.2% 15.2% 24.4% 24.0%
Ply Gem Windows 17.5% 8.3% 27.8% 13.0% 17.6% 6.7% 23.4% 8.3% 9.1% 22.2% 20.0%
MI Windows and Doors 15.5% 16.7% 25.0% 4.3% 11.8% 13.3% 21.9% 0.0% 6.1% 15.6% 28.0%
Simonton 13.6% 16.7% 11.1% 13.0% 17.6% 0.0% 18.8% 8.3% 12.1% 15.6% 12.0%
ThermaStar by Pella 12.6% 4.2% 16.7% 17.4% 11.8% 6.7% 15.6% 8.3% 18.2% 15.6% 0.0%
Milgard 10.7% 0.0% 0.0% 4.3% 58.8% 33.3% 4.7% 12.5% 15.2% 8.9% 8.0%
Alside 7.8% 16.7% 5.6% 8.7% 0.0% 0.0% 10.9% 4.2% 6.1% 8.9% 8.0%
Weather Shield/Visions 2000 6.8% 12.5% 2.8% 4.3% 11.8% 13.3% 4.7% 8.3% 9.1% 8.9% 0.0%
Atrium 5.8% 0.0% 11.1% 4.3% 5.9% 6.7% 6.2% 4.2% 3.0% 8.9% 4.0%
Crestline 5.8% 4.2% 2.8% 17.4% 0.0% 6.7% 6.2% 4.2% 6.1% 2.2% 12.0%
PGT WinGuard 4.9% 4.2% 8.3% 4.3% 0.0% 6.7% 3.1% 8.3% 6.1% 6.7% 0.0%
Alliance Window Systems 3.9% 0.0% 2.8% 8.7% 5.9% 0.0% 6.2% 0.0% 0.0% 4.4% 8.0%
Cascade Windows 3.9% 0.0% 2.8% 8.7% 5.9% 6.7% 4.7% 0.0% 3.0% 4.4% 4.0%
Sierra Pacific Windows 2.9% 0.0% 0.0% 4.3% 11.8% 0.0% 4.7% 0.0% 0.0% 2.2% 8.0%
CWD Windows and Doors by Ply Gem 1.9% 4.2% 0.0% 4.3% 0.0% 0.0% 3.1% 0.0% 3.0% 2.2% 0.0%
Great Lakes Windows by Ply Gem 1.9% 0.0% 0.0% 8.7% 0.0% 0.0% 3.1% 0.0% 0.0% 4.4% 0.0%
Eartjwose Womdpws and Doors by Ply Gem
1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%
Superseal 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%
YKK AP 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%
None of these 12.6% 12.5% 11.1% 13.0% 5.9% 6.7% 14.1% 12.5% 9.1% 17.8% 8.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
411
WINDOWS: VINYLBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
JELD-WEN 21.4% 16.7% 27.8% 21.7% 11.8% 26.7% 15.6% 33.3% 21.2% 22.2% 20.0%
Silver Line (an Andersen Company) 11.7% 33.3% 0.0% 17.4% 0.0% 6.7% 9.4% 20.8% 9.1% 13.3% 12.0%
MI Windows and Doors 8.7% 8.3% 13.9% 0.0% 11.8% 6.7% 12.5% 0.0% 3.0% 6.7% 20.0%
Ply Gem Windows 8.7% 4.2% 16.7% 4.3% 5.9% 0.0% 12.5% 4.2% 6.1% 6.7% 16.0%
Milgard 6.8% 0.0% 0.0% 0.0% 41.2% 20.0% 3.1% 8.3% 12.1% 2.2% 8.0%
Simonton 6.8% 8.3% 5.6% 8.7% 5.9% 0.0% 9.4% 4.2% 6.1% 8.9% 4.0%
ThermaStar by Pella 6.8% 0.0% 13.9% 8.7% 0.0% 0.0% 9.4% 4.2% 9.1% 8.9% 0.0%
PGT WinGuard 2.9% 0.0% 8.3% 0.0% 0.0% 6.7% 1.6% 4.2% 3.0% 4.4% 0.0%
Alliance Window Systems 1.9% 0.0% 0.0% 4.3% 5.9% 0.0% 3.1% 0.0% 0.0% 0.0% 8.0%
Alside 1.9% 8.3% 0.0% 0.0% 0.0% 0.0% 3.1% 0.0% 3.0% 2.2% 0.0%
Weather Shield/Visions 2000 1.9% 4.2% 0.0% 0.0% 5.9% 13.3% 0.0% 0.0% 6.1% 0.0% 0.0%
Cascade Windows 1.0% 0.0% 0.0% 4.3% 0.0% 6.7% 0.0% 0.0% 3.0% 0.0% 0.0%
Eartjwose Womdpws and Doors by Ply Gem
1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%
Great Lakes Windows by Ply Gem 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.6% 0.0% 0.0% 2.2% 0.0%
None of these 17.5% 16.7% 13.9% 21.7% 11.8% 13.3% 17.2% 20.8% 18.2% 20.0% 12.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
412
WINDOWS: VINYLQuality Ratings*
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
ThermaStar by Pella 5.41 4.88 5.69 5.11 5.60 5.83 5.45 5.15 5.29 5.59 5.25
Sierra Pacific Windows 5.24 4.33 4.67 5.14 5.88 5.00 5.54 4.67 4.86 5.71 5.14
JELD-WEN 5.23 4.83 5.52 5.00 5.36 5.00 5.27 5.26 4.73 5.64 5.12
Simonton 5.16 5.30 5.15 5.00 5.25 5.33 5.30 4.82 4.85 5.39 5.17
Weather Shield/Visions 2000 5.14 5.11 5.17 4.56 6.00 5.50 4.83 5.42 5.42 5.27 4.56
YKK AP 5.12 1.00 6.25 4.50 6.00 6.50 4.75 4.50 1.00 5.40 6.50
Silver Line (an Andersen Company) 5.09 4.82 4.92 5.47 6.00 6.20 5.03 4.75 4.79 5.65 4.50
Milgard 5.09 4.40 4.44 5.00 5.79 5.38 5.00 5.00 4.73 5.29 5.20
PGT WinGuard 5.07 3.00 5.62 4.50 5.33 4.75 5.43 4.75 4.00 5.33 6.00
MI Windows and Doors 5.00 4.55 5.07 4.50 6.25 4.83 5.14 4.60 4.38 5.31 5.09
Cascade Windows 4.71 5.00 4.50 4.67 4.75 5.20 4.86 3.80 4.44 4.80 5.00
Alside 4.69 4.80 5.14 4.12 4.75 4.67 4.88 4.33 4.00 5.17 4.75
Atrium 4.60 3.71 5.08 4.62 4.62 5.00 4.60 4.40 4.07 5.08 4.75
Ply Gem Windows 4.56 4.45 4.59 4.50 4.80 4.00 4.62 4.62 4.40 4.95 4.14
* Brands continued on the next slide
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
413
WINDOWS: VINYLQuality Ratings (Cont’d)
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Crestline 4.51 4.62 4.62 4.22 5.33 4.83 4.44 4.50 4.33 4.86 4.00
CWD Windows and Doors by Ply Gem 4.50 4.33 4.75 4.25 5.00 4.00 4.29 5.00 4.50 4.60 4.33
Great Lakes Windows by Ply Gem 4.50 3.50 4.00 4.67 6.00 3.00 4.89 5.00 3.80 5.00 4.00
Superseal 4.33 3.67 4.67 4.67 0.00 4.00 4.40 4.33 2.50 5.00 4.00
Alliance Window Systems 4.25 4.00 4.33 4.67 4.00 4.00 4.12 4.67 3.00 4.43 4.67
Eartjwose Womdpws and Doors by Ply Gem
3.50 1.00 4.00 4.50 0.00 4.00 3.00 4.00 1.00 4.50 4.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
414
WINDOWS: VINYLImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.45 6.42 6.47 6.52 6.35 6.20 6.50 6.46 6.39 6.49 6.44
Warranty 6.25 6.25 6.22 6.35 6.18 6.40 6.22 6.25 6.30 6.22 6.24
Product price 6.13 6.17 6.22 6.17 5.82 6.20 6.12 6.08 6.12 6.09 6.20
Availability of product through your dealer
6.09 5.96 6.17 6.00 6.35 6.00 6.12 6.04 5.94 6.18 6.12
Ease of installation 5.60 5.83 5.14 5.78 5.88 5.93 5.64 5.29 5.24 5.71 5.88
Strength of manufacturer's brand/reputation
5.50 5.67 5.44 5.52 5.41 5.27 5.39 5.96 5.58 5.47 5.48
Strong relationship with the manufacturer/dealer
5.18 5.38 4.86 5.57 5.18 5.00 5.16 5.38 5.09 5.11 5.44
Green/sustainable features 4.50 4.67 4.00 4.39 5.59 4.40 4.58 4.38 4.36 4.80 4.16
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
415
WINDOWS: WOOD & CLAD -WOODBrand Familiarity
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 93.3% 100.0% 90.6% 95.7% 90.9% 100.0% 91.5% 94.7% 91.7% 95.8% 90.5%
Pella 89.5% 88.0% 93.8% 87.0% 86.4% 75.0% 89.8% 92.1% 88.9% 91.7% 85.7%
Marvin 88.6% 92.0% 84.4% 91.3% 95.5% 100.0% 86.4% 89.5% 94.4% 87.5% 81.0%
JELD-WEN 87.6% 84.0% 90.6% 87.0% 90.9% 87.5% 89.8% 84.2% 91.7% 87.5% 81.0%
Weathershield 67.6% 64.0% 84.4% 56.5% 63.6% 62.5% 71.2% 63.2% 72.2% 62.5% 71.4%
Kolbe & Kolbe 60.0% 56.0% 65.6% 52.2% 72.7% 37.5% 62.7% 60.5% 66.7% 60.4% 47.6%
Crestline 51.4% 28.0% 65.6% 73.9% 40.9% 50.0% 57.6% 42.1% 38.9% 58.3% 57.1%
Ply Gem Windows 50.5% 28.0% 65.6% 43.5% 68.2% 37.5% 55.9% 44.7% 47.2% 54.2% 47.6%
Eagle 49.5% 40.0% 59.4% 39.1% 63.6% 50.0% 45.8% 55.3% 50.0% 50.0% 47.6%
Milgard 46.7% 28.0% 46.9% 34.8% 86.4% 37.5% 44.1% 52.6% 47.2% 39.6% 61.9%
Sierra-Pacific 36.2% 20.0% 46.9% 17.4% 63.6% 12.5% 30.5% 50.0% 38.9% 29.2% 47.6%
Windsor Windows and Doors 33.3% 28.0% 40.6% 34.8% 31.8% 25.0% 30.5% 39.5% 36.1% 31.2% 33.3%
Thermal Gard 24.8% 12.0% 37.5% 26.1% 22.7% 25.0% 30.5% 15.8% 19.4% 25.0% 33.3%
Loewen 23.8% 28.0% 25.0% 17.4% 27.3% 12.5% 23.7% 26.3% 22.2% 20.8% 33.3%
Lincoln 21.9% 28.0% 21.9% 13.0% 27.3% 0.0% 23.7% 23.7% 22.2% 22.9% 19.0%
Vetter 15.2% 8.0% 18.8% 21.7% 13.6% 0.0% 20.3% 10.5% 11.1% 16.7% 19.0%
None of these 1.0% 0.0% 3.1% 0.0% 0.0% 0.0% 0.0% 2.6% 2.8% 0.0% 0.0%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
416
WINDOWS: WOOD & CLAD -WOODBrand Used in the Past 2 Years
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 56.2% 80.0% 56.2% 65.2% 27.3% 37.5% 57.6% 57.9% 47.2% 64.6% 52.4%
Marvin 34.3% 44.0% 31.2% 34.8% 31.8% 50.0% 33.9% 31.6% 41.7% 33.3% 23.8%
JELD-WEN 32.4% 8.0% 40.6% 34.8% 45.5% 12.5% 35.6% 31.6% 27.8% 35.4% 33.3%
Pella 29.5% 24.0% 18.8% 39.1% 40.9% 37.5% 30.5% 26.3% 22.2% 33.3% 33.3%
Weathershield 12.4% 4.0% 25.0% 4.3% 13.6% 25.0% 13.6% 7.9% 5.6% 12.5% 23.8%
Milgard 11.4% 0.0% 15.6% 0.0% 31.8% 0.0% 10.2% 15.8% 13.9% 8.3% 14.3%
Ply Gem Windows 11.4% 8.0% 18.8% 4.3% 13.6% 12.5% 15.3% 5.3% 2.8% 20.8% 4.8%
Kolbe & Kolbe 10.5% 0.0% 12.5% 21.7% 9.1% 12.5% 10.2% 10.5% 5.6% 10.4% 19.0%
Sierra-Pacific 9.5% 4.0% 12.5% 13.0% 9.1% 0.0% 10.2% 10.5% 8.3% 8.3% 14.3%
Eagle 5.7% 4.0% 9.4% 0.0% 9.1% 12.5% 5.1% 5.3% 0.0% 10.4% 4.8%
Thermal Gard 5.7% 4.0% 12.5% 4.3% 0.0% 12.5% 6.8% 2.6% 2.8% 6.2% 9.5%
Lincoln 4.8% 4.0% 3.1% 0.0% 13.6% 0.0% 1.7% 10.5% 2.8% 8.3% 0.0%
Windsor Windows and Doors 4.8% 4.0% 6.2% 8.7% 0.0% 0.0% 6.8% 2.6% 2.8% 6.2% 4.8%
Crestline 2.9% 0.0% 3.1% 4.3% 4.5% 0.0% 3.4% 2.6% 0.0% 4.2% 4.8%
Loewen 2.9% 0.0% 6.2% 0.0% 4.5% 0.0% 5.1% 0.0% 0.0% 2.1% 9.5%
None of these 4.8% 0.0% 6.2% 4.3% 4.5% 12.5% 5.1% 2.6% 2.8% 4.2% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
417
WINDOWS: WOOD & CLAD -WOODBrand Used the Most
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Andersen 30.5% 56.0% 21.9% 34.8% 13.6% 12.5% 30.5% 34.2% 30.6% 33.3% 23.8%
Pella 16.2% 16.0% 6.2% 21.7% 22.7% 0.0% 18.6% 15.8% 8.3% 20.8% 19.0%
Marvin 15.2% 20.0% 12.5% 17.4% 13.6% 12.5% 13.6% 18.4% 19.4% 12.5% 14.3%
JELD-WEN 12.4% 0.0% 25.0% 4.3% 13.6% 0.0% 13.6% 13.2% 13.9% 10.4% 14.3%
Milgard 4.8% 0.0% 3.1% 0.0% 18.2% 0.0% 5.1% 5.3% 11.1% 0.0% 4.8%
Ply Gem Windows 3.8% 0.0% 9.4% 0.0% 4.5% 12.5% 3.4% 2.6% 0.0% 8.3% 0.0%
Kolbe & Kolbe 2.9% 0.0% 3.1% 8.7% 0.0% 12.5% 1.7% 2.6% 5.6% 2.1% 0.0%
Weathershield 2.9% 0.0% 6.2% 0.0% 4.5% 25.0% 1.7% 0.0% 2.8% 0.0% 9.5%
Sierra-Pacific 1.9% 0.0% 3.1% 4.3% 0.0% 0.0% 1.7% 2.6% 2.8% 0.0% 4.8%
Crestline 1.0% 0.0% 0.0% 4.3% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%
Eagle 1.0% 4.0% 0.0% 0.0% 0.0% 0.0% 1.7% 0.0% 0.0% 2.1% 0.0%
Thermal Gard 1.0% 4.0% 0.0% 0.0% 0.0% 12.5% 0.0% 0.0% 2.8% 0.0% 0.0%
None of these 6.7% 0.0% 9.4% 4.3% 9.1% 12.5% 6.8% 5.3% 2.8% 8.3% 9.5%
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
418
WINDOWS: WOOD & CLAD -WOODQuality Ratings
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Marvin 6.06 6.43 6.19 5.71 5.86 5.88 6.06 6.12 6.47 5.74 6.06
Andersen 6.05 6.16 6.31 5.59 6.16 6.86 6.04 5.92 5.97 6.07 6.16
Pella 5.78 5.45 5.93 5.45 6.26 6.50 5.70 5.77 5.78 5.70 5.94
Sierra-Pacific 5.49 5.40 5.50 5.75 5.43 6.00 5.61 5.33 5.54 5.21 5.80
Kolbe & Kolbe 5.48 5.23 5.75 5.33 5.47 6.00 5.24 5.85 5.59 5.46 5.30
Loewen 5.29 5.57 5.43 4.75 5.17 7.00 5.07 5.44 5.29 5.20 5.43
JELD-WEN 5.25 5.19 5.83 4.60 5.20 5.57 5.34 5.03 5.15 5.17 5.65
Weathershield 5.16 4.94 5.60 4.58 5.14 6.00 5.24 4.82 5.16 4.89 5.67
Milgard 5.11 4.43 5.46 4.62 5.32 6.00 5.48 4.47 4.81 4.95 5.75
Eagle 5.10 5.50 5.22 4.50 5.00 5.50 5.12 5.00 4.82 5.26 5.20
Windsor Windows and Doors 5.09 5.00 5.42 5.14 4.57 6.00 5.22 4.86 5.09 5.13 5.00
Thermal Gard 5.04 5.00 5.18 4.80 5.00 7.00 4.72 5.80 5.60 4.58 5.43
Ply Gem Windows 5.02 5.14 5.30 4.89 4.67 6.50 5.09 4.69 5.00 4.88 5.40
Vetter 4.47 4.50 5.40 3.80 4.00 0.00 4.58 4.00 4.67 4.25 4.75
Crestline 4.44 4.43 5.05 3.75 4.33 4.75 4.42 4.40 4.31 4.22 5.08
Lincoln 4.38 3.86 5.20 3.33 4.83 0.00 4.36 4.43 4.29 4.20 5.00
2 0 1 8 B u i l d e r B r a n d U s e S t u d y
419
WINDOWS: WOOD & CLAD -WOODImportance of Factors Influencing Brand Selection
REGION AVERAGE SALE PRICE UNITS BUILT
Total Northeast South Midwest West
Under
$150K
$150K-
$499K $500K+
Less
than 5 5 to 49 50+
Product performance 6.70 6.80 6.59 6.61 6.86 7.00 6.63 6.74 6.89 6.60 6.57
Warranty 6.37 6.56 6.44 6.17 6.27 6.38 6.37 6.37 6.36 6.38 6.38
Ease of installation 6.26 6.44 6.25 6.17 6.14 6.88 6.29 6.08 6.28 6.31 6.10
Availability of product through your dealer
6.23 6.44 6.34 6.04 6.05 6.38 6.27 6.13 6.47 6.23 5.81
Product price 5.89 6.24 6.09 5.87 5.18 6.12 5.95 5.74 5.78 6.04 5.71
Strength of manufacturer's brand/reputation
5.71 6.40 5.66 5.61 5.36 4.88 5.86 5.66 5.61 5.75 5.81
Strong relationship with the manufacturer/dealer
5.43 6.04 5.41 5.17 5.23 4.62 5.44 5.58 5.64 5.38 5.19
Green/sustainable features 4.97 4.92 5.38 4.26 5.36 4.62 4.86 5.21 5.00 4.75 5.43
420
RESEARCH
CONDUCTED BY
2018 BUILDERBRAND USE STUDY
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