20170318 community leaders_open

How to Build “YOUR” Community

2017/03/18

Hideki Ojima | @hide69oz

http://stilldayone.hatenablog.jp/

Thank You for Your Inviting!

3/11/2017TOC Messe, Tokyo, Japan

• Sessions: 50+ (8tracks）• Entry:1,500＋

• Attendees: 1,200+• Sponsors: 30＋

• Volunteers in Event Organizer team: 100+

http://jawsdays2017.jaws-ug.jp/

100% Organized by Community Members

Pre-Day Event:International User Community Meetup

Guests from Taiwan / Korea / Singapore

After-Day Event:JAWS-UG Leaders Meetup

Would you like to build “YOUR” Community like this?

想建立屬於"您"的社群嗎？

Today, you can learn…

“Sell Through the Community” Strategy

3 “First” Principles for Community Design

3 Steps for Community Growth

Through the Actual JAWS-UG Case Study.

Who am I ?

Hideki Ojima,

2009 – 2016Head of

Japan Marketing,AWS

http://ascii.jp/elem/000/001/221/1221319/

A Community Designerof JAWS-UG,

The Largest User Community of Cloud Computing in Japan

Just Started Parallel Career• 25+ Years Experience in IT Marketing

• 1991 - PFU• 1999 - JetFrom / Accelio• 2002 - Adobe • 2009 - Amazon Web Services

• 2017 - InstaVRCMO

Stripe Japan Evangelist

MOONGIFTCommunity Manager

Rider’s GarageCommunity Manager

EventRegistCommunity Growth Manager

Increase The GDP of the Internet

DevRel Evangelize Marketing Services

Make Your VR Appsin minutes

Launched My New Community -- #CMC_Meetup(Community Marketing Community Meetup)

Community for learning “Community Marketing”

Since 2016 Nov -

https://www.facebook.com/groups/552515584953588/

CMC_Meetup is Growing based on Strategy,Principles, and Steps

0

50

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Vol.1 Vol.2 Vol.3 Vol.4

CMC_Meetup 参加者推移

# of FB Group # of Entry

Benchmarking: JAWS-UG

JAWS-UG

JAWS-UG = Japan AWS User GroupSince 2010 from Tokyo

Keep Expanding…

Now, there are 50+ subsidiaries in Japan

JAWS-UG’s movement makes many followers

AWS Users in APACAWS Partners

in JapanCompetitors in Japan

Why Community?

Good resource pool for“Contents” Creation to

your Target !

Content is King!

※出典： http://web.archive.org/web/20010126005200/http://www.microsoft.com/billgates/columns/1996essay/essay960103.asp

Community is …

Contents GeneratorContents ExchangerContents Archives

about common / specific topics

JAWS-UG is …

Contents GeneratorContents ExchangerContents Archives

about AWS!

JAWS-UG on ASCII.JP

Curation Media

about JAWS-UG has

lauched!

(since 2016 June)

http://ascii.jp/jaws-ug/

“YOUR” Community can be …

Contents GeneratorContents ExchangerContents Archives

about Your Products / Tech / Topics!

Why Community Works?

Peer talk works well for

ListeningLearningRespecting…. and having Fun!

How to Deliver the Contents to Appropriate Target?

Bowling Pin Strategy

Bowling Pin StrategyDon’t Sell to the Community

Sell Through the Community

Vendor / Provider

Vendor /Provider

Community

Community

Find “YOUR” 1st pin

=Role Model

Followers

Wannabes

YOUR 1st pin

3 First Principles for creating your 1st pins

• Off-line First

• Output First

• Context First

How to build & grow Community?

#1 Find Key Leaders (Role Model)

#2 Followers make Leaders

#3 Frequent opportunities of off-line meeting

3 Steps for community growth

AWS Book Authors

Java CommunityWeb Developers

Community

Customers

Bloggers on Cloud Computing

• Find seeds of community leaders from several groups

• Social network / existing communities are good resources to find / meet them

• Connecting Dots!!!

Find key Leaders: Connecting Dots

Passion is fuel the for community building

Fan > Influencer

http://www.ted.com/talks/derek_sivers_how_to_start_a_movement

Follower makes Leader

Key Triangle for community growth

[Study Group]=> Information Exchange & Generation

[Drinking] => Know each other in person[SNS/Web] => Keep and strengthen the engagement

Beginners for AWS

Join! Information feedEncouraging & Mentoring

Feedbacks

Connect!!

Beginners Only meetup

Specific topic meetup

Recent Hot Topics…

• Serverless Architecture• Container Architecture• DevOps• Big Data• Securities• CLI• Workshop for AWS Certification test• Amazon Alexa / Echo

Initiatives for keeping forward

• JAWS re:Boot• JAWS re:Mote• JAWS re:Cap

Speaking opportunity is also important

“Lightning Talks” is quite common format in Every JAWS-UG because it is good way for making speaking opportunities for newcomers.

https://www.facebook.com/AwsHub

Metabolism is Healthy thing!

201120102012

2009

2014 20152013

2016

Some key Items for community growth….

Icon Images(on Stickers, T-Shirts, Web…etc)

Hashtag(for Twitter, facebook, Blog, Youtube..)

Recognition

#jawsug#jawsdays

JAWS-UG goes Enterprise: E-JAWS(Enterprise JAWS-UG)

“CIO talks CIOs” Community

Now, you have already known…

“Sell Through the Community” Strategy

3 “First” Principles for Community Design

3 Steps for Community Growth

Through the Actual JAWS-UG Case Study.

You can start Today!

Questions?