2016 digital presence by misty mendicino€¦ · proficiency in both paid search and search engine...

2016 DIGITAL PRESENCE by Misty Mendicino

AGENDA

❑HOW WE WORK WITH LOCAL BUSINESSES

❑ CURRENT MARKETING EFFORTS

❑ OGDEN SALON’S DIGITAL PRESENCE

❑ COMPETITORS

❑ AUDIENCE / CUSTOMERS

❑TARGETED DISPLAY

❑ INSIGHT AND RECOMMENDATIONS

❑NEXT STEPS

HOW WE WORK WITH LOCAL BUSINESSES

We customize ads based on device, location and time of day. So our advertisers campaigns are more intelligent and their customers see the right ad in the right context. Helping them reach their most valuable customers and connect with them anywhere, from any device.

Use a customizable analytics platform to clearly demonstrates ROI on advertising spend for our advertisers.

Search retargeting

SEARCH YOUR BUSINESS

COMPETITION

There are slightly over 1 million hair salons across the country, and industry revenue totals $42 billion.

KNOW YOUR AUDIENCE

Consumers looking for your services are…

Searching for local businesses online and

clicking on the results that show up

Getting referrals from friends on social media and reading reviews

Influenced by local business display advertising, in both

print and digital

IF I COULD SHOW YOU A WAY TO GET YOUR BUSINESS SEEN BY

…PEOPLE WHO HAVE VISITED YOUR WEBSITE, AND THEN LEFT….

…PEOPLE WITHIN YOUR SERVICE AREA WHO USE LAPTOPS, DESKTOPS, TABLETS, AND MOBILE DEVICES…

…PEOPLE WHO ARE SEARCHING FOR YOUR PRODUCTS OR SERVICES…

…PEOPLE WHO ARE READING CONTENT RELATED TO WHAT YOU SELL…

WOULD THAT BE OF INTEREST TO YOU?

MY RETARGETING STORY

HAVE YOU BEEN RETARGETED?

What if I told you we were going to put your ad on 3dprinterstocks.com?

Targeted Display

Mobile Display

https://www.google.com/webmasters/tools/mobile-friendly/

Results – We track your prospects and users from ad views, clicks and phone calls.

Performance Tracking

Expect a Marketing Plan from Whomever Manages Your Budget

Don’t buy Advertising Products

Buy an Audience and Their Engagement

Expect Specific Actions from that Audience

Expect that Your Marketing Budget will deliver an ROI

WHAT DOES RETARGETING LOOK LIKE TO YOU?

I CAN GET YOUR BUSINESS IN FRONT OF

…PEOPLE WHO HAVE VISITED YOUR WEBSITE, AND THEN LEFT….

…PEOPLE WITHIN YOUR SERVICE AREA WHO USE LAPTOPS, DESKTOPS, TABLETS, AND MOBILE DEVICES…

…PEOPLE WHO ARE SEARCHING FOR YOUR PRODUCTS OR SERVICES…

…PEOPLE WHO ARE READING CONTENT RELATED TO WHAT YOU SELL…

LET ME SHOW YOU HOW

Site Retargeting Search Targeting

Contextual TargetingGeofencing

ANALYTICS: PERFORMANCE TRACKINGMeasure Everything

We’ll create a tracking page specifically designed to generate the action you desire most from your campaign for desktop, mobile & tablet platforms.

Performance Tracking

Results – We track your prospects and users from ad views, clicks and phone calls.

Performance Tracking

Proficiency in both paid search and search engine optimization• Google AdWords Qualified Individual with years of experience in both SEM & SEO.

Customized program• We work with you to establish clearly defined goals/benchmarks. We send visitors directly to

your website.

Consultative relationship• We review your results with you on a monthly basis to ensure the campaigns are effective at

meeting your goals.

Local points of contact• You will have two points of contact – your Account Executive and SEM specialist.

Analysis of post click data• Search marketing requires a provider to review site analytics. This is key to optimizing

campaigns.

The benefit of partnering with The Daily Nonpareil!

Recommendation

Reputation Reporting

Claim Google Business

Storefront with Custom Domain on Omaha.com

Access to Analytics Platform for one user

1 – Call Tracking Phone Number

1 -- Mirror Site to Track Engagement