20140911 embracing the smartphone to track fitness activities

Embracing theSmartphone to TrackFitness Activities

Anthony PelosiSenior Product ManagerMagellan GPS(MiTAC Digital Corp.)

Today’s presentation…• is about recording time-bound activities.– runs, bikes, hikes, golf, etc.

• is not about 24x7 health tracking.– 24x7 steps, calories, sleep

• is the last presentation.– Let’s make it fluid!

• will be posted to SlideShare.– slideshare.net/AnthonyPelosi

Garmin got a big lead.

The competition followed.

Many tried to gain market share.

We tried, and failed - as do most!

Garmin still dominates.

Smartphones arrived.

Then came the apps.

GPS Devices Mobile Apps

“So, why the smartphone?”

It’s accessible.

It’s easy.

It gives you a choice.

It’s typically free.

It’s specific.

It’s familiar.

It’s powerful.

It’s fun.

It’s for beginners.

It’s for experts.

It’s connected.

It’s motivational.

It’s instantly social.

It’s your music player.

It’s your camera.

It’s your safety net.

It’s accurate.

It’s got enough battery, and more.

It’s compatible with

* ANT+ to BT “bridge”

It’s compatible* with

The people have spoken.

Young people are doing it.

Kenyans are doing it.

Meb does it for science.

There are problems.

There are solutions.

The Magellan Echo.

How it works.

Display, Sounds,Backlight

Controls

It’s a remote display.

It’s a remote control.

It’s configurable.

App dictates the experience.

No charging necessary.

powered by SDK

The list goes on.

There’s two camps.

Extend the GPS Device Extend the Phone

Balance features vs. attributes.Features• GPS-based Distance• Connects to Sensors• Wireless Uploads• 24x7 Tracking

Attributes• Battery Life• Durability• Size• Cost

My personal setup.

What’s Next?

More sensors in the phone.

Smarter external sensors.

Better smartwatches.

Sleeker heads up displays.

Centralized data.

Lessons Learned

Stay in your lane.

Go for it.

Leverage others.

Remain open.