20140212 sick bird app

SOS! Sick Bird病咗鳥

By Crossover International Company Limited

• Search for the nearest government clinic– Provide information includes telephone number,

address, clinic type and opening hours of the clinic– Provide map view – Augmented reality (AR) function

• Target users: Hong Kong residents / visitors

http://www.youtube.com/watch?v=7rB84LM5Jas

Introduction

Page 2/22

• Multi-language:Traditional Chinese,Simplified Chinese, andEnglish

• Positioning function(GPS):Identify the current location

• Facebook Login:Sign in Facebook accounts to facilitate sharing of content

Functionality

Page 3/22

Functionality- Map View (with GPS function)

Page 4/22

• Clinics under the Hospital Authority

• Clinics / Health Centres under the Department of Health

Functionality- Clinic location

Page 5/22

• Locate the clinic based on the actual scene and virtual representation (Flag) by the AR function

Functionality- Augmented reality (AR) function

Page 6/22

• Top right radar displays the position and the number of clinics within a specified range

• Range of the radar can be adjusted by the bottom bar, increasing or decreasing the number of clinics

Functionality- Augmented reality (AR) function

Page 7/22

• Clinic information can be shared with friends and relatives via Facebook

Functionality- Facebook sharing

Page 8/22

• First Mobile app for searching government clinics by using Public Sector Information – Data.one and AR

Innovation & Creativity

Page 9/22

• Users can receive up-to-date details of the clinics, e.g. Telephone no, clinic type

• Users can locate themselves and compare among different clinics according to their proximity

• Good for sick users to find the best clinic

• Save time in clinic search

Innovation & Creativity

Page 10/22

• Creative name – 病咗鳥• Homemade designed character & story

Innovation & Creativity

Page 11/22

• User can follow the direction provided by AR function to find the clinic

• Range of the radar can be adjusted to provide am accurate location of the clinic

Innovation & Creativity

Page 12/22

Market potential / Performance

Page 13/22

• iOShttps://itunes.apple.com/us/app/bing-zuo-niao-sos!-sick-bird/id496828750?mt=8

• Androidhttps://play.google.com/store/apps/details?id=com.crossover.sickbird

Market potential / Performance

Page 14/22

• Incremental rate of total download1. Android 2013 to 2014: 266%2. iOS 2012 to 2013: 51%

• More than 12,000 download

• Potential market– Private clinic– Night clinic– Dental– Veterinary– Traditional Chinese medicine

Market potential / Performance

Page 15/22

• Incremental rate of total download1. Android 2013 to 2014: 266%2. iOS 2012 to 2013: 51%

• More than 12,000 download

• Potential market– Private clinic– Night clinic– Dental– Veterinary– Traditional Chinese medicine

Market potential / Performance

Page 16/22

• One of the potential client– An insurance Company

• Target: HK people who work in China• Help them to locate the closest clinic with insurance

coverage and Hong Kong doctors

• Further enhancement– Users can comment about the clinics

Market potential / Performance

Page 17/22

• Multi-language1) Traditional Chinese 2) Simplified Chinese 3)English– No language barrier for sick people to find the

clinic and get cured– Everyone can use (different ages, races,

languages)

Benefits & impact

Page 18/22

• Interviewed by press

Quality

Page 19/22

• Interviewed by i-Cable

Quality

Page 20/22

• HK Government PSI Talk

Quality

Page 21/22

• Good customer feedbacks

• Excellent user experience

Quality

Page 22/22

Thanks judges

Questions welcome