2012. promotion span communications century house clarion posters throughout the city newspaper...

2012

2012

Promotion• SPAN communications• Century House Clarion• Posters throughout the City• Newspaper articles• Word of mouth• Century House blog post

2012

LocationRiver Market at Westminster Quay provided great energy, free parking, tables, chairs, and entertainment. This supported our goal to reach seniors in Downtown New Westminster.

41% of survey respondents had never attended IMBY Fair before, compared to 28% in 2011.

2012

RegistrationSenior volunteers from SPAN’s IMBY Fair Planning Group distributed free bags from Fraser Health Lifeline and market coupons while conducting entry and exit surveys.

2012

ExhibitorsRepresentatives from 24not-for-profit service providers talked with people and provided a variety of free materials.

2012

Service providers

BC 211

BC CEAS

Boucher Institute of Naturopathic Medicine

Century House Peer Counselling, and Social and Recreational Programs

Canadian Hard of Hearing Association

U. Vic: Chronic Disease Management

COSCO: Council of Senior Citizens of BC

CMHA: Bounce Back Program

Fraser Health: Crossroads Hospice, Lifeline, Mental Health, Specialized Seniors Clinic

Fraserside

MLA Dawn Black

MOSAIC

MVT HandyDART

New Westminster Police

New Westminster Public Library

Osteoporosis Canada

Seniors Services Society

Service Canada

Simon Fraser University: Seniors Lifelong Learners Society

West Coast College of Massage Therapy

YMCA Healthy Heart Program

2012

IMBY Fair isan all-ability and all-ages event.

2012

Seniors Services Society organized a specialOut & About trip.

Participants capped off their day watching the Vancouver Circus School Showcase before enjoying coffee and sweets.

2012

IMBY Fair 2012 Outcomes• 27 exhibitors registered, 24 arrived

• 75 registered attendees, with one exhibitor counting 122 people (69% women, 31% men - up from 25.5% men in 2011)

• 55% attended before, 41% for the first time

• 71% live in New Westminster, 8% in Burnaby

• 7% were under 44 7% were 45 - 54 years old 31% were 55 - 64 32% were 65 - 74 19% were 75 - 84 4% were 85 or older

• 43% drove to the fair, 27% walked, and 7% took transit

• 33% were there alone (decrease from 73% in 2011) 8% with their spouse, 16% with a friend — 3% were with family

• 29% were there through word-of-mouth, 29% read a newspaper article, 19% saw “The Clarion” promo, 15% saw the poster

• Of 22 Exit Surveys, ratings were: 14 Good, 5 Average, 2 Poor

2012

IMBY is also good for smiling, caring, connecting and…cuddling!

2012

IMBY Fair 2012Organized by SPAN: Seniors Planning & Action Network New Westminster 50+

Thank You:River Market at Westminster Quay

United Way of the Lower Mainland

Fraser Health Lifeline for gift bags

Wally’s Burgers & Crepes des Amis for coupons

Seniors Services Society (SSS) for a great educational session

Service providers for their participation, support and feedback