2012. promotion span communications century house clarion posters throughout the city newspaper...
TRANSCRIPT
2012
2012
Promotion• SPAN communications• Century House Clarion• Posters throughout the City• Newspaper articles• Word of mouth• Century House blog post
2012
LocationRiver Market at Westminster Quay provided great energy, free parking, tables, chairs, and entertainment. This supported our goal to reach seniors in Downtown New Westminster.
41% of survey respondents had never attended IMBY Fair before, compared to 28% in 2011.
2012
RegistrationSenior volunteers from SPAN’s IMBY Fair Planning Group distributed free bags from Fraser Health Lifeline and market coupons while conducting entry and exit surveys.
2012
ExhibitorsRepresentatives from 24not-for-profit service providers talked with people and provided a variety of free materials.
2012
Service providers
BC 211
BC CEAS
Boucher Institute of Naturopathic Medicine
Century House Peer Counselling, and Social and Recreational Programs
Canadian Hard of Hearing Association
U. Vic: Chronic Disease Management
COSCO: Council of Senior Citizens of BC
CMHA: Bounce Back Program
Fraser Health: Crossroads Hospice, Lifeline, Mental Health, Specialized Seniors Clinic
Fraserside
MLA Dawn Black
MOSAIC
MVT HandyDART
New Westminster Police
New Westminster Public Library
Osteoporosis Canada
Seniors Services Society
Service Canada
Simon Fraser University: Seniors Lifelong Learners Society
West Coast College of Massage Therapy
YMCA Healthy Heart Program
2012
IMBY Fair isan all-ability and all-ages event.
2012
Seniors Services Society organized a specialOut & About trip.
Participants capped off their day watching the Vancouver Circus School Showcase before enjoying coffee and sweets.
2012
IMBY Fair 2012 Outcomes• 27 exhibitors registered, 24 arrived
• 75 registered attendees, with one exhibitor counting 122 people (69% women, 31% men - up from 25.5% men in 2011)
• 55% attended before, 41% for the first time
• 71% live in New Westminster, 8% in Burnaby
• 7% were under 44 7% were 45 - 54 years old 31% were 55 - 64 32% were 65 - 74 19% were 75 - 84 4% were 85 or older
• 43% drove to the fair, 27% walked, and 7% took transit
• 33% were there alone (decrease from 73% in 2011) 8% with their spouse, 16% with a friend — 3% were with family
• 29% were there through word-of-mouth, 29% read a newspaper article, 19% saw “The Clarion” promo, 15% saw the poster
• Of 22 Exit Surveys, ratings were: 14 Good, 5 Average, 2 Poor
2012
IMBY is also good for smiling, caring, connecting and…cuddling!
2012
IMBY Fair 2012Organized by SPAN: Seniors Planning & Action Network New Westminster 50+
Thank You:River Market at Westminster Quay
United Way of the Lower Mainland
Fraser Health Lifeline for gift bags
Wally’s Burgers & Crepes des Amis for coupons
Seniors Services Society (SSS) for a great educational session
Service providers for their participation, support and feedback