2012 pra social media presentation - public

Social Media PoliciesMade Easy

Mic Adam

Vanguard Leadership

Mic Adam#VLSMM

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

A warming up moment

Publications & Blogs

Agenda

• Overview - awareness

• Strategy & Platforms

• Social Media Policy

• Monitoring, measurement and ROI

What is social media?

Vanguard Leadership March,2010 (c)

Social Media and Networking is of all ages!

Vanguard Leadership March,2010 (c)

Classmates

Facebook

LinkedIn

Twitter

Ecademy

Turning big numbers into business

How do you get started without loosing your reputation?

Process to implement Social mediaAwarenessBuilding/

ChallengerInventory

Social MediaPolicy

Training Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Awareness Building

1.What2.Who3.Benefits4.Dangers

Presentation/Workshop

Goal: Inform ALL employees about the who, what, benefits and dangers

And now for a bit of strategy

Source: Chief Marketer – 2011 Social Marketing survey

Source: Chief Marketer – 2011 Social Marketing survey

8 Must-have Social Media platforms for your organisation

Org!

Social Media is...

Vanguard Leadership (c) - May 2010 25

The ultimate time question

How much time does it take?

• 10 minutes/day?

• 20 minutes/day?

• 1 hour/day?

• 20 hours/week?

• More?

The reality is: it depends..

• It is like a networking event, but continiously

• Content is (still) king

• How many account do you manage?

• How much reading & reacting are you doing?

• How much information are you sharing?

• Are you controlling the content?

• Are you using ambassadors?

Tell you customers where you areWebsite & Email & Offline

Share

Making an inventory

Social Media is ...

Social media: a blessing or curse?

• Damage your brand• Loose your job• Never get hired• Ruin your life• How to get robbed

• Demonstrate product• Ideabox• Generate €/$• Customer Service• Crisis Communication• E-Learning

Social Media Policy/Guidelines35 areas of interest

Social Media in your company...

Social networks are being blocked

Social networks are open

Guidelines/policies & Monitoring are needed!

How to distribute your Social Media Policy?

Training

• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized

Social Media Monitoring

In the real world...

What should you be listening for?

• Complaints

• Compliments

• Questions

• Leads and Inquiries

• Opportunity Conversation

Great! Now what?

What should you do tomorrow?

1. Make an inventory of your social media accounts, pages and groups

2. Create missing profiles & accounts

3. Make a social media policy and guidelines

4. Start monitoring

5. Practice makes

perfect!

We act strangely on social media...

Connect with me!

Vanguard Leadership (c) – October 2011

46

be.linkedin.com/in/micadam https://twitter.com/micadam

http://www.facebook.com/micvadam http://micvadam.wordpress.com

micvadam

+32 478 50 41 35