2012 build a stand out brand

May 7, 2012, Accounting Day, San Diego Simon Vetter

Have you checked in yet?

}  Apply a proven process to help you and the people around you get even better

}  Improve behaviors that will enhance your personal credibility and visibility

}  Practice the feedforward tool

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1.  You see yourself as well-informed/smart, others think you are a “know-it-all”.

2.  Do you see yourself as a hard-worker, while others think you are a workaholic?

3.  Being driven and determined is a strengths; too much of it becomes stubborn.

4.  You think you are detail-oriented, others perceive you as a micro-manager.

5.  I am very talkative and sociable, others think I talk too much and don’t listen.

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We judge ourselves on our intentions. We judge others on their behaviors.

I think I am…

§  driven, determined and goal-oriented

§  Confident

§  Smart

§  Humorous, fun

Others see me …

§  impatient and stubborn

§  Arrogant

§  “know-it-all”

§  Sarcastic, cynical

”Half of the leaders that I have met don’t need to learn what to do – they need to learn what to stop.”

Peter Drucker

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A.  Pick ONE behavior you want to improve that will help you personally and in business?

B.  Write down two reasons why do you want to change. (what benefits will you get from changing the behavior?)

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Assess

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Plan Follow up & Change

Measure

1.  Elicit feedback from co-workers, friends, family about your perceived strengths and areas for improvement.

2.  Use a 360 tool or behavioral assessment to get anonymous feedback.

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Create a plan and determine 1.  Key behaviors you want to change 2.  Stakeholders: people in your life that you

can ask to help and will benefit from your change

3. 

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1.  Work on your behavior for at least 6 months and keep involving your stakeholders.

2.  Try feedforward instead of feedback. 3.  Focus on the future, not the past.

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“The most significant indicator for behavioral change is follow up and feedback from co-

workers.” -- Marshall Goldsmith

1.  Use a mini-survey: Ask your stakeholders how they have perceived your behavioral change.

2.  Scale from -3 to +3 ( 0 - no change +3 - significant positive change)

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Feedback: Input or data about the past. We cannot change the past, we can learn from it.

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Feedforward: Ideas or suggestions for the future. Let others help you change.

past future NOW

} Try Feedforward instead of Feedback

} Apply Three Rules

1. Listen without judgment 2. Take notes 3. The only response is “Thank you”

1.   Commitment and willingness to change

2.  Interaction and support from co-workers

3.  Follow up, follow up, follow up

What does it take to achieve a positive, lasting change in behavior?

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1.  Make a commitment to yourself

2.  Write down what you want to change

3.  Make a commitment to others

4.  Focus on the future – focus on one thing

5.  Stick to it

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Tel: +1 858 793-6279

simon@simonvetter.com www.simonvetter.com