20111024_edevoogd_socialmediaopportunities

HowAboutYou

New tools, new oppertunities, new approaches

Opening Up partner meeting

Ewoud de Voogd, Gent, Belgium25th of October 2011

HowAboutYou

2

HowAboutYou

@evoogd

3

• Discussions on LinkedIn

• Still writing in Word and Outlook

• Co-writing in Google Docs

• Sharing with DropBox, SlideShare, WeTransfer

• Tried Pleio, Prezi

• Missed Hyves, no Facebook (yet)

• Music by Spotify

• 212.000 hits on Google

• 3th smartphone, max 30 apps Just starting!• http://mentionmapp.com/beta/classic/index.php#user-evoo

gd

• www.klout.com

HowAboutYou

4

HowAboutYou

5

HowAboutYou

WHAT DO YOU EXPECT THIS AFTERNOON?

6

HowAboutYou

Purpose

• Common language on theme’s Opening Up

• Insight in related initiatives in each country

• Insight in developments in The Netherlands

• Sharing ideas and approaches

• Create the right mind-set so partners can formulate the scope, projects for them selves and projects to work on together

7

HowAboutYou

Program

• Introduction

• Social media

• Open data

• Mobile Technology

• New roles for the government

• Exercise

• Wrap up

13:00

14:00

15:00

16:30

8

HowAboutYou

What’s going on?

• From industrial to information society

• From structured to flexible organistions

• From structures by hierchy to structures by topic

• From owning to availability

• From representation to participation

• From reach to impact

• From output to outcome

• From focus on functionality to focus on using

• …

9

HowAboutYou

Discussion on the title

10

• Answer 2.0

• Dialogue 1.0

• Interaction 0.9

• From Answer to Dialogue

• With Answer to Dialogue

• From citizen participation to government participation

• New tools, chance for participation

• New media, chance for public service and interaction

HowAboutYou

Conclusions

• Social media, open data and mobile are just tools• They are just the motive• The real change seems to be the change of systems: the

government as part of the community• Working remotely and cloud computing are just constraints

11

HowAboutYou

Social networking and government

12

• Starting with Twitter and Facebook for their organisation• Starting with open innovation festivals, twitter protocol/ routines for

politicians and public officials• Starting with webcare• Small experiments• Examples: often related to working remotely, officer 2.0, UWV, Tax-

department, Water board

HowAboutYou

13

73.000 citizens, 347 friends on Hyves, 615 followers on Twiter, 146 friends on Facebook, 420 connections on LinkedIn, 3.688 visitors for the website, 2.114 reactions on polls, regular amount of traditional channels

HowAboutYou

14

HowAboutYou

15

‘Science’ of Social media monitoring

• Define topics

• Start listening

• Optimize sources and topics

• Set filters

• Analyse and tune

• Sort on emotions and impact

• Decide to act or not

• Customer service

• Dynamic

• Needs excellence customer service operation and high skilled people

HowAboutYou

16

The biggest challenge

HowAboutYou

Open data is

• Public

• Free of licenses

• Online

• Structered in a list

• In open formats (.csv)

• URL’s

• Link to other data

• If possible with a continuous feed

17

HowAboutYou

Developments

• Starting

• First policies

• Small experiments

• First releases of data sets

• Euro Commissionair Kroes and Minister of Internal Affairs Donner, letter of the minister

• Data.overheid.nl: a portal and a knowledge center

• Data from companies

18

HowAboutYou

19

HowAboutYou

20

HowAboutYou

Do’s and dont’s in open data

• Free data, don’t think about ‘what they can do with it or not’

• Think about releasing data, not if anyone can make a profit with it

• Legal frames give a lot of freedom (at least in The Netherlands)

• Administrations are never 100% correct: use the crowd to complete them!

• No technical problems, just ownership problems

• Do it, try it

• Start with a contest

21

HowAboutYou

Mobile

• The biggest channel in the nearby future• It’s all about position, picture/ movie, movement, being on line ,

sensor-technology• Mobile accelerate the power of social networking be using and

sharing every moment and every place• The combination of open data and mobile (especially location

and always-online is interesting

22

HowAboutYou

Trends in mobile

• Smartphones, apps, appstores

• Mobile devices and integration

• Augmented reality

• Location Based Services

• Near Field Communication

• Mobile payments

• QR-codes

• Apps for events

• Profile based services

• Gamification

23

HowAboutYou

24

HowAboutYou

25

HowAboutYou

1997

2002

2009

2010

2011

HowAboutYou

Choises and questions

• Purpose?

– Pimp-my-gov, optimization of my excisting proces, new function of proces?

• App or web?

• Make or buy? Re-use!

• Architecture

• Marketing

27

HowAboutYou

28

Acting 3.0Acting 1.0

Thinking 3.0

Thinking 1.0

HowAboutYou

29

Acting 3.0Acting 1.0

Thinking 3.0

Thinking 1.0

HowAboutYou

Changing roles of the government (1)

Government takes initiative

• Classics– Law Keeping

– Customer Service

• New– Director

– Facilitator/ host

– Let go

And it changes in every situation!

Community takes initiative

• New– Being normalized

– Being informed

• New– Being directed

– Helping/ taking part of/ guest

– Being passed

30

HowAboutYou

Changing roles of the government (2)

• Public – private cooperation will increase: you will need them!– Decreasing budgets– Missing the skills– Stimulate the creative industry

• New, partly onknown business models

• Understand what businesses need and how they make profit

• Help them make profit, the profit of the community will be bigger!

31

HowAboutYou

Where to start tomorrow?

• Work harder on realising the e-government

• Try it

• Do it

• Start experiments and pilots

• Start with the believers and enable them

• Start listening: social media monitoring

32

HowAboutYou

Exercise: channel management

• Definition on channel management: which definition do we use?

• What are the challenges?

• Open data: what are the related datasets?

• Mobile: how can we use mobile technology?

• Social media: What kind of buzz do you expect? How to react on them?

• Change management: How to start in your organisation?

33

HowAboutYou

How does this help you?

• Scope

• Kind of projects

• Working together

• Ready for re-using

• Topics for next lectures

34

HowAboutYou

ewoud@howaboutyou.nl@evoogd+ 31 6 47 023 781howaboutyou.nl