2011 02 08_webben er ikke død

Ryktene om webens død er sterkt overdrevetEirik Hafver Rønjum, Software 2011

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

- Jakob Nielsen 2008

Hvor mye leser vi på nett

20 prosent

Mindre trafikk?

Kilde: Cisco - Visual Networking Index

Datatrafikk godt måleparameter?

31 659 byte

1 174 146 887 byte

3 708 730 % eller

37 087 ganger mer populær

App-er smart?

”If the Web is dead, nobody told Twitter”

A thousand apps bloom?

“Rather than expending resources on feature creation, simply open up your platform to third parties and let them conduct your research and development work for free. Thousands of applications bloomed, and Twitter's audience grew as a result.”

Men …

… taper kontroll over:

• Bruksopplevelsen

• Annonseinntekter

Konklusjon

#1 Evolusjon, ikke revolusjon

#2 Don´t believe the hype

#3 The web is not dead

Takk for meg

Eirik Hafver RønjumTlf: 92 40 31 65

E-post: eirik@netliferesearch.com

http://twitter.com/eirikhafver