2010 state of the partnership

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Lake Superior Community Partnership

2010 State of the Partnership

“A Beacon of Light for Economic and Community Development in

Marquette County”

Viability

ViabilityLSCP Expense Overview

ViabilitySources of Funding

36%

14%22%

7%

1%2%

19%Dues

Government Services

Contracts

Fundraising

Services

Community Outreach

Grants

Other

2010

ViabilityUses of Funding

12%

47%

32%

8%

2010

Membership & Marketing Economic DevelopmentSupport Services Facilities

• 3 Year Campaign $205,000 (2010-2012) – Raised $214,380– 104% of campaign goal

• Annual Campaign $75,000• Funding– Job creation/retention– Professional

Development– Staff Resources– Advocacy– Marketing

ViabilityChairman’s Circle

ViabilityChairman’s Circle

19%

53%

28%

Investors by Business Size

Micro (1-25 employees)

Small (26-100 employees)

Large (101+ employees)

9% ($18,500)

30% ($64,250)61% ($131,630)

Total Revenue by Business Size

Micro (1-25 employees)

Small (26-100 employees)

Large (101+ employees)

ViabilityChairman’s Circle

Development

DevelopmentSmall Business Services

Key to CountyProud To Be a PartnerCommunity Room RentalWeb ListingCommunity CalendarReferralsBusiness Card RackBrochure RackMailing Labels

first dollar, Groundbreaking and ribbon cutting ceremonies

Press Releasesmarketing broadcastsLoans to small

businesses Gift Check programBusiness After Hours Notary Public

• 2010 Legislative Agenda• Advocacy section on Web site• MEDC incentives• UP 200 Legislative Reception• Lansing Trips• Advocacy Task Force• Member of Gov. Snyder’s

Economic Development Transition team

• Meet the candidate sessions• Number of meetings with elected

officials and staff: 53

DevelopmentAdvocacy

DevelopmentProjects

• Frontier Medical• Global Response North

• Marquette Backcountry Skis• Kennecott Eagle Project• Humboldt Milling Facility

• renewaFUEL• UP Crime Lab building purchase

• Best Buy

DevelopmentPublic Partners

• Recreation Authority/Iron Ore Heritage Trail

• Economic Development marketing materials

• Countywide Brownfield Authority• Property listings/Marketing• Movie/television show sites• Various Community Development

projects

DevelopmentStrategic Alliances

LSCP/EDC

NMULocal

Government

Trade Associations

State Departments

MembersState and National

Colleagues

MI Works!

Legislators

MEDC

SBTDCNI

DevelopmentStatistics

• Plus One: 272• new jobs: 1,170 • retained jobs: 3,010 • Total Investment: $43,782,000

• EDC Lending • Loans: 10 • Jobs: 97• loan proceeds: $410,000

DevelopmentStatistics

• Prospects/Clients : 85• Retention Contacts : 49• Renaissance Zone Activity

– Extension Projects: 2– Investment: $12.4 million –new jobs: 84 (over 5 years)–CDBG $390,000

DevelopmentOther Efforts

• MEDC and Site Consultant prospect bid requests• E-newsletter sent to 1,000 Site Consultants and

Developers• Energy Task Force• Transportation Task Force• NMU CORE (Center of Resources for Enterprise)• Regional Innovation Grant Participation• Data template project• Site Selection/Facility re-use• New property/site software– Location One Information System

• Lake Superior Partners in Education• Media: Local, Regional and National• Event promotion/Marketing• Letters of support• Great Start Collaborative• Bikeability Committee• LSCP Foundation • Dozen Distinctive Destinations• Intern in Michigan• West End District Library

Development Community

Development Lake Superior Leadership Academy

• Lake Superior Leadership Academy– Graduated 12th class

• Electrical Line Technician Program– 36 students enrolled– 8th class will graduate in May

• Electrical Power Tech Program– 3 schools represented – 12-15 in Freshman class

Development Young Professionals Network

• Membership goal met in 6 weeks• Over 100 members• annual networking events: 12• professional development events: 6• Board of Directors

• Ishpeming portion of trail system complete

• Millage passed in August 2010• Transitioned Recreation Authority to

paid staffing model• Approximately $220,000 invested by

LSCP

Development Community

Communications

CommunicationsPublicity

Organized 37 first dollar, Groundbreaking and ribbon cutting ceremonies

108 Press Releases Weekly Mining Journal Column 97 marketing broadcasts for

members E-newsletter (Superior

Success) for national site consultants and developers

Trade Shows New social media tools New Web site tools

$40,000 value

CommunicationsWeb Site

Page views148,221 – 2.13% above average*

Benchmark 145,136

Average per month: 12,000

Unique Visitors:43,918 – 0.95% above average

Bounce Rate:39.72% – 16.83% below average

New Visits:69.35% – 10.25% above average

• Average Time on Site• 00:02:26 – 1.85% above average

*Based on sites of similar size

Communications Social Media

TwitterFollowers: 57Following: 189

LinkedInGroup Members: 41

FacebookFans: 523

RSSPosts: 98

BlogSubscribers: 13 (one week)

Communications Constant Contact email

Ability to send one message to a large recipient list (with out spam complications)

Active Members: 1,086Site Consultants/Developers: 857Legislative: 14840 Below: 135Media: 97Others: Cliffs Breakfast, Operation Action U.P.,

Mining & Community focus groups, UPEDA

Membership

Membership Statistics

64%

30%

6%

Members by Business Size

Micro (1-25 employees)

Small (26-100 employees)

Large (101+ employees)

Membership Statistics

13%

6%

10%

56%

3%3%

6%3%Members by Industry

Government/Non-Profit Financial/Insurance

Health Services Service/General

Utility Industrial/Manufacturing

Consturction/Building Media

MembershipStatistics

Rate of Inflation Comparison1963 Membership Dues

$120 With rate of inflation, dues

would now be $854 in 20101980 Membership Dues

$149.50 With rate of inflation, dues

would now be $414 in 20102011 Membership Dues

$208 (Base) $275 - $325 (Average)

• Gift Checks Sold:– 2010 - $179,264– 2009 - $171,636 – Total since inception: $2.5 Million

• Business After Hours: 23– 2010: 4,290 attendees– 2009: 2,000 Attendees

MembershipMarketing

2011 Goals

2011 GoalsRetention, Retention, Retention!

• Business Retention/Expansion program

• Support local businesses’ capital growth needs

• lead role as an advocate for rural policy development

• Continue to work toward financial sustainability

• Determine five opportunities for Marquette County in the

“green” economy

• Identify supplier gaps for local industry

• IEDC AEDO Process

• Collaborate to develop a regional, sustainable development

agenda

• Clarity, articulate & communicate

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