2010 state of the partnership
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TRANSCRIPT
Lake Superior Community Partnership
2010 State of the Partnership
“A Beacon of Light for Economic and Community Development in
Marquette County”
Viability
ViabilityLSCP Expense Overview
ViabilitySources of Funding
36%
14%22%
7%
1%2%
19%Dues
Government Services
Contracts
Fundraising
Services
Community Outreach
Grants
Other
2010
ViabilityUses of Funding
12%
47%
32%
8%
2010
Membership & Marketing Economic DevelopmentSupport Services Facilities
• 3 Year Campaign $205,000 (2010-2012) – Raised $214,380– 104% of campaign goal
• Annual Campaign $75,000• Funding– Job creation/retention– Professional
Development– Staff Resources– Advocacy– Marketing
ViabilityChairman’s Circle
ViabilityChairman’s Circle
19%
53%
28%
Investors by Business Size
Micro (1-25 employees)
Small (26-100 employees)
Large (101+ employees)
9% ($18,500)
30% ($64,250)61% ($131,630)
Total Revenue by Business Size
Micro (1-25 employees)
Small (26-100 employees)
Large (101+ employees)
ViabilityChairman’s Circle
Development
DevelopmentSmall Business Services
Key to CountyProud To Be a PartnerCommunity Room RentalWeb ListingCommunity CalendarReferralsBusiness Card RackBrochure RackMailing Labels
first dollar, Groundbreaking and ribbon cutting ceremonies
Press Releasesmarketing broadcastsLoans to small
businesses Gift Check programBusiness After Hours Notary Public
• 2010 Legislative Agenda• Advocacy section on Web site• MEDC incentives• UP 200 Legislative Reception• Lansing Trips• Advocacy Task Force• Member of Gov. Snyder’s
Economic Development Transition team
• Meet the candidate sessions• Number of meetings with elected
officials and staff: 53
DevelopmentAdvocacy
DevelopmentProjects
• Frontier Medical• Global Response North
• Marquette Backcountry Skis• Kennecott Eagle Project• Humboldt Milling Facility
• renewaFUEL• UP Crime Lab building purchase
• Best Buy
DevelopmentPublic Partners
• Recreation Authority/Iron Ore Heritage Trail
• Economic Development marketing materials
• Countywide Brownfield Authority• Property listings/Marketing• Movie/television show sites• Various Community Development
projects
DevelopmentStrategic Alliances
LSCP/EDC
NMULocal
Government
Trade Associations
State Departments
MembersState and National
Colleagues
MI Works!
Legislators
MEDC
SBTDCNI
DevelopmentStatistics
• Plus One: 272• new jobs: 1,170 • retained jobs: 3,010 • Total Investment: $43,782,000
• EDC Lending • Loans: 10 • Jobs: 97• loan proceeds: $410,000
DevelopmentStatistics
• Prospects/Clients : 85• Retention Contacts : 49• Renaissance Zone Activity
– Extension Projects: 2– Investment: $12.4 million –new jobs: 84 (over 5 years)–CDBG $390,000
DevelopmentOther Efforts
• MEDC and Site Consultant prospect bid requests• E-newsletter sent to 1,000 Site Consultants and
Developers• Energy Task Force• Transportation Task Force• NMU CORE (Center of Resources for Enterprise)• Regional Innovation Grant Participation• Data template project• Site Selection/Facility re-use• New property/site software– Location One Information System
• Lake Superior Partners in Education• Media: Local, Regional and National• Event promotion/Marketing• Letters of support• Great Start Collaborative• Bikeability Committee• LSCP Foundation • Dozen Distinctive Destinations• Intern in Michigan• West End District Library
Development Community
Development Lake Superior Leadership Academy
• Lake Superior Leadership Academy– Graduated 12th class
• Electrical Line Technician Program– 36 students enrolled– 8th class will graduate in May
• Electrical Power Tech Program– 3 schools represented – 12-15 in Freshman class
Development Young Professionals Network
• Membership goal met in 6 weeks• Over 100 members• annual networking events: 12• professional development events: 6• Board of Directors
• Ishpeming portion of trail system complete
• Millage passed in August 2010• Transitioned Recreation Authority to
paid staffing model• Approximately $220,000 invested by
LSCP
Development Community
Communications
CommunicationsPublicity
Organized 37 first dollar, Groundbreaking and ribbon cutting ceremonies
108 Press Releases Weekly Mining Journal Column 97 marketing broadcasts for
members E-newsletter (Superior
Success) for national site consultants and developers
Trade Shows New social media tools New Web site tools
$40,000 value
CommunicationsWeb Site
Page views148,221 – 2.13% above average*
Benchmark 145,136
Average per month: 12,000
Unique Visitors:43,918 – 0.95% above average
Bounce Rate:39.72% – 16.83% below average
New Visits:69.35% – 10.25% above average
• Average Time on Site• 00:02:26 – 1.85% above average
*Based on sites of similar size
Communications Social Media
TwitterFollowers: 57Following: 189
LinkedInGroup Members: 41
FacebookFans: 523
RSSPosts: 98
BlogSubscribers: 13 (one week)
Communications Constant Contact email
Ability to send one message to a large recipient list (with out spam complications)
Active Members: 1,086Site Consultants/Developers: 857Legislative: 14840 Below: 135Media: 97Others: Cliffs Breakfast, Operation Action U.P.,
Mining & Community focus groups, UPEDA
Membership
Membership Statistics
64%
30%
6%
Members by Business Size
Micro (1-25 employees)
Small (26-100 employees)
Large (101+ employees)
Membership Statistics
13%
6%
10%
56%
3%3%
6%3%Members by Industry
Government/Non-Profit Financial/Insurance
Health Services Service/General
Utility Industrial/Manufacturing
Consturction/Building Media
MembershipStatistics
Rate of Inflation Comparison1963 Membership Dues
$120 With rate of inflation, dues
would now be $854 in 20101980 Membership Dues
$149.50 With rate of inflation, dues
would now be $414 in 20102011 Membership Dues
$208 (Base) $275 - $325 (Average)
• Gift Checks Sold:– 2010 - $179,264– 2009 - $171,636 – Total since inception: $2.5 Million
• Business After Hours: 23– 2010: 4,290 attendees– 2009: 2,000 Attendees
MembershipMarketing
2011 Goals
2011 GoalsRetention, Retention, Retention!
• Business Retention/Expansion program
• Support local businesses’ capital growth needs
• lead role as an advocate for rural policy development
• Continue to work toward financial sustainability
• Determine five opportunities for Marquette County in the
“green” economy
• Identify supplier gaps for local industry
• IEDC AEDO Process
• Collaborate to develop a regional, sustainable development
agenda
• Clarity, articulate & communicate
For more information…Contact our office at 226-6591 or by email
Please review our 2010-2012 Strategic Plan, visit www.marquette.org