2008 motorsport meeting
Post on 30-Jan-2016
39 Views
Preview:
DESCRIPTION
TRANSCRIPT
WELCOME!
2008 Motorsport meeting
YEU motorsport & marketing overview
Other
WTCC Formula
EUROPEANMOTORSPORT PORTFOLIO
Le Mans
VLN
IRC
In the IRC We sustained our partnership We followed the serie developments from the sideline
We did not activate our partnership We did not actively get involved in the IRC There were no teams driving on Yokohama
(BF Goodrich dominates the series)
Other
WTCC Formula
EUROPEANMOTORSPORT PORTFOLIO
Le Mans
VLN
IRC
In the Formula Masters We have sustained our partnership
We have learned a lot about our product(230/560R13 & 280/580R13)
We have learned about the championship environment
We have learned about new opportunities
Single seater environmentFormula 3 700k 25*Formula World Series 700k 20A1GP 0 20Formula Masters 300k 25*GP2 1.5mio 24*Formula BMW 400k 20Formula2000 Renault 300k 30GP2 Asia 500k 20Formula 2 200k 20*GP3 600k 30*(* TV)
2010-2011 & 2012 FOM Group
Bruno Michel
26 cars
13 teams
3 year contract
10 Events, F1 in Europe
Formula Master Calendar16-17 May WTCC Pau30-31 May WTCC Valencia20-21 June WTCC Brno18-19 July WTCC Brands Hatch8-9 Aug. Istanbul29-30 Aug. WTCC Oschersleben12-13 Sept. Spa3-4 October WTCC Monza
4 official tests.
Other
WTCC Formula
EUROPEANMOTORSPORT PORTFOLIO
Le Mans
VLN
IRC
In the WTCC We have sustained our partnership
Grown closer to the FIA / KSO
Activated our sponsorship more
Dominated in event branding
Looked for alternative marketing opportunities
Paved the road for new tender
WTCC Project
activation
Co-operation with various partners:
• On air
• Online
• Onsite
TV Spots, WTCC shows
Internet banners, promotions and news letters
VIP programs, Hospitality program, Promotions
WWW.YOKOHAMA-ONLINE.COM
On air
NEW opening bumper
Onsite
Yokohama – Ad Equivalent Value by Source Pau
Yokohama – Ad Equivalent Value by Source Pau
Total Yokohama Ad Equivalent Value: 888.617,92 €
259.324 €
173.756 €
160.511 €
85.475 €
74.260 €
56.815 €
42.619 €
32.318 €
3.327 €
133 €
80 €
On screen graphics
Hang-over bridge
Banners
On car door
Podium
Cap
Driver's suit
On car bumper sticker
Badge
On car roof
On board camera sticker
IFM 2008 figures: visibility clear + partial = entire height and total width + at least 75% of a brand logo whereby the sponsor can still be recognised.
FIA WTCC Modified our branding, step by step..
1. On screen graphics2. Banners at race track3. Door stickers4. Winner Cap
.. Bumper sticker
On screen graphic
Driver suit & Onsite Banner
2 Stihl
4 FunPokkerRoom
3 Seat
2 Puebla + 2 WTCC
3 Race 07 + 2 WTCC
2 Chevrolet
3 Chevrolet
4 Stihl+ WTCC clip
2 Liqui Moly3 Courtyard + 2 WTCC
2 Monroe
3 Monroe
2 WTCC + Giant FIA
4 Monroe2 Monroe
4 Pau
2 Monroe
WTCC
WTCC
4 Yoko + WTCC clip
WTCCGiant FIA…
2 ONO
1 WTCC
Autosport
1 WTCC1 WTCC
MonroeMonroe
2 Seat
Circuit implementation
Circuit implementation
Podium caps and backdrop
ONLY 1 ADVAN logo..
Give aways..For all European races
3000 pieces per race
0,21 ct per piece
Brand in the hand
By the Yokohama girls…
The Yokohama Hospitality
Your request in 2007… Create a appealing branded area for VIP guests Improve food & drinks Showcase our prime products Make sure that guests get a positive impression of our
brand Improve the experience level Improve on memorabilia Create price sensitive solutions
In 2007
Average guest level per event:
…30…
In 2008Brazil 40 Mexico 0 Valencia 70Pau 20 (no own tent)Brno 180Estoril 80Brands Hatch 200Oschersleben 350Imola 120Monza 250TOTAL 1310 guests
Average of 145 guests
480%
2009
Continue the current path
Budgets have not been decided yet
Small contribution for activation required
More communication to follow shortly
Online
Animated internet banner
Germany 936.722Spain 387.021Italy 398.517UK 1.165.432France 600.217Russia 118.045
Total views: 3.300.000
Expect: 4 mio
Click rate: 0,14 %
Internet Banner
E-newsletter
Calendar 2009Curitiba 8 MarchPuebla 22 MarchMorocco 3 MayValencia 17 MayPau 31 MayBrno 21 JunePorto 5 JulyBrands Hatch 19 JulyOschersleben 30 AugMonza 4 OctoberOkayama / Suzuka25 OctoberMacau 22 November Moscow 2010?
To be confirmed..
The 2009 CatalogueFinal data to YEU mid October
Ready for printing
If there are special deadlines, let us know
top related