2. foms _ feedhenry_ mícheál Ó foghlú

Introductions

Dr Mícheál Ó FoghlúExecutive Director Research TSSG, WIT

CTO FeedHenrymofoghlu@tssg.org

mofoghlu@feedhenry.com

John FrizelleChief Architect FeedHenryjfrizelle@feedhenry.com

FeedHenry Story• R&D in TSSG funded by Enterprise Ireland

Commercialisation Funding• Launched initial product offering September

2008• Hired Cathal McGloin as CEO in 2010• Provides a hosted mobile app development

platform (cloud support for enterpriseintegration, cross platform deployment oniPhone, Android, Blackberry, WP7 and NokiaWRT)

Mobile Market Potential

Enterprise Integration Problems• Need to expose back-end data and systems

with standard APIs, web services has madethis easier (in each vertical sector certainback-end platforms dominate, sostandardising integration can help)

• Need to secure the use of such APIs by thirdparty applications (centralised managementof trusted end-points can help)

• Need to manage performance impact ofopening up data and APIs (caching data canhelp)

Cross-Platform App Problems• Today, you have to build an app 5 or more times to deal with all

the different handset types (iPhone, Android, Blackberry, WP7,Nokia WRT, …)

• Expensive personnel: technical resources are hard to get anduse specialist languages (C#, ObjectiveC, Java etc.)

• Managing 5 different code bases is expensive and difficult• No coherent security strategy across different apps• Many companies focus on Appleʼs iPhone/iPad, but this is only

a fraction of the market, in particular Android is makingsignificant gains

• Companies then have to figure out how to communicate with theapps and integrate them into their existing IT infrastructure –how to get information to & from the app while managingsecurity (c.f. previous slide on Enterprise Integration problems)

Big Picture Diagram

Telecom APIs Social / Community Cloud Apps Productivity Tools

Other (Payments,Bookings, APIaggregators)

DEVELOPERCOMMUNITY

ENTERPRISE & PARTNER

COMMUNITY

BUSINESS LOGIC

INTELLIGENT CACHING

SERVER-SIDE DATABASE STORAGE

ACCESS RIGHTS MANAGEMENT (LDAP)

INTEGRATIONFRAMEWORK

APP DELIVERYFRAMEWORK

FeedHenry Astrum Studio

FeedHenry Engine - Astrum Space

Develop & Test

PLATFORM

TemplatesSelf Care /MyAccount

MobileBanking

Booking/Reservation

Shopping /mCommerce

Snippets

Architecture Diagram

Elastic LoadManagement Auditing & Logging Metrics Engine

AccountManagement Billing & Metering Monitoring & Alerts

Developer Sandbox

Public APIsAdvertisingThird Party

Private APIs

Apps

CorporateData

Eclipse Plug-ins

Community

Application Publisher

Import/Export(Jil, etc.)

Reporting & AnalyticsLifecycle Management

Code ValidationTesting & Debugging

Management Console

Business Logic

Intelligent Caching

Server-side Database Storage

Access Rights Management (LDAP)

App DeliveryFramework

IntegrationFramework

Secu

rity

Fram

ewor

k

FeedHenry Astrum Studio

FeedHenry Engine – Astrum Space

Generic Cloud Interface

Amazon Rackspace Private Cloud

AppStores

JSON, XMLRSS/Atom

VPNSSL, oAuth

Future R&D• Cloud Migration• Security• Reporting & Analytics• Team Permissions Management• Mobile App Permissions• Enterprise API Integration• Maintaining market leadership in hosted

mobile app development and testing

Demonstration

• The best way to understand where wehave got to with the platform is to do alive demonstration

FeedHenry: Sales Traction

End-to-end Apps that integrate with business systems

Cross-platform – Build once, Available everywhere

Server-side Logic and Security in the Cloud

Cloud - Platform-as-a-Service – Pay-as-you-Go Model

Scalability, Reliability and Performance Management

Join Us

• Free developer accounts now available– http://apps.feedhenry.com

• Develop and deploy an app for Androidin under 15 minutes using existingtemplates

• Similar for iPhone, but deployment ismore complex as an Apple iOSDeveloper a/c is needed for deployment

2014 Predictions

• Apps on TV will occupy a significant niche inthe mobile app ecosystem (Sony has alreadylaunched an Android enabled TV in themarket, and more will follow).

• Mobile enterprise apps will embrace the tabletdevice in preference to mobile phones (e.g.iPad, Samsung Galaxy Tab).

Questions / Contact

Dr Mícheál Ó Foghlú,Executive Director Research TSSG, WIT

CTO FeedHenrymofoghlu@tssg.org

mofoghlu@feedhenry.com

John Frizelle, Chief Architect FeedHenryjfrizelle@feedhenry.com