2. foms _ feedhenry_ mícheál Ó foghlú
DESCRIPTION
TRANSCRIPT
Introductions
Dr Mícheál Ó FoghlúExecutive Director Research TSSG, WIT
John FrizelleChief Architect [email protected]
FeedHenry Story• R&D in TSSG funded by Enterprise Ireland
Commercialisation Funding• Launched initial product offering September
2008• Hired Cathal McGloin as CEO in 2010• Provides a hosted mobile app development
platform (cloud support for enterpriseintegration, cross platform deployment oniPhone, Android, Blackberry, WP7 and NokiaWRT)
Mobile Market Potential
Enterprise Integration Problems• Need to expose back-end data and systems
with standard APIs, web services has madethis easier (in each vertical sector certainback-end platforms dominate, sostandardising integration can help)
• Need to secure the use of such APIs by thirdparty applications (centralised managementof trusted end-points can help)
• Need to manage performance impact ofopening up data and APIs (caching data canhelp)
Cross-Platform App Problems• Today, you have to build an app 5 or more times to deal with all
the different handset types (iPhone, Android, Blackberry, WP7,Nokia WRT, …)
• Expensive personnel: technical resources are hard to get anduse specialist languages (C#, ObjectiveC, Java etc.)
• Managing 5 different code bases is expensive and difficult• No coherent security strategy across different apps• Many companies focus on Appleʼs iPhone/iPad, but this is only
a fraction of the market, in particular Android is makingsignificant gains
• Companies then have to figure out how to communicate with theapps and integrate them into their existing IT infrastructure –how to get information to & from the app while managingsecurity (c.f. previous slide on Enterprise Integration problems)
Big Picture Diagram
Telecom APIs Social / Community Cloud Apps Productivity Tools
Other (Payments,Bookings, APIaggregators)
DEVELOPERCOMMUNITY
ENTERPRISE & PARTNER
COMMUNITY
BUSINESS LOGIC
INTELLIGENT CACHING
SERVER-SIDE DATABASE STORAGE
ACCESS RIGHTS MANAGEMENT (LDAP)
INTEGRATIONFRAMEWORK
APP DELIVERYFRAMEWORK
FeedHenry Astrum Studio
FeedHenry Engine - Astrum Space
Develop & Test
PLATFORM
TemplatesSelf Care /MyAccount
MobileBanking
Booking/Reservation
Shopping /mCommerce
Snippets
Architecture Diagram
Elastic LoadManagement Auditing & Logging Metrics Engine
AccountManagement Billing & Metering Monitoring & Alerts
Developer Sandbox
Public APIsAdvertisingThird Party
Private APIs
Apps
CorporateData
Eclipse Plug-ins
Community
Application Publisher
Import/Export(Jil, etc.)
Reporting & AnalyticsLifecycle Management
Code ValidationTesting & Debugging
Management Console
Business Logic
Intelligent Caching
Server-side Database Storage
Access Rights Management (LDAP)
App DeliveryFramework
IntegrationFramework
Secu
rity
Fram
ewor
k
FeedHenry Astrum Studio
FeedHenry Engine – Astrum Space
Generic Cloud Interface
Amazon Rackspace Private Cloud
AppStores
JSON, XMLRSS/Atom
VPNSSL, oAuth
Future R&D• Cloud Migration• Security• Reporting & Analytics• Team Permissions Management• Mobile App Permissions• Enterprise API Integration• Maintaining market leadership in hosted
mobile app development and testing
Demonstration
• The best way to understand where wehave got to with the platform is to do alive demonstration
FeedHenry: Sales Traction
End-to-end Apps that integrate with business systems
Cross-platform – Build once, Available everywhere
Server-side Logic and Security in the Cloud
Cloud - Platform-as-a-Service – Pay-as-you-Go Model
Scalability, Reliability and Performance Management
Join Us
• Free developer accounts now available– http://apps.feedhenry.com
• Develop and deploy an app for Androidin under 15 minutes using existingtemplates
• Similar for iPhone, but deployment ismore complex as an Apple iOSDeveloper a/c is needed for deployment
2014 Predictions
• Apps on TV will occupy a significant niche inthe mobile app ecosystem (Sony has alreadylaunched an Android enabled TV in themarket, and more will follow).
• Mobile enterprise apps will embrace the tabletdevice in preference to mobile phones (e.g.iPad, Samsung Galaxy Tab).
Questions / Contact
Dr Mícheál Ó Foghlú,Executive Director Research TSSG, WIT
John Frizelle, Chief Architect [email protected]