15 inbound sales statistics that will help your team sell better
Post on 15-Jul-2015
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15 Inbound SaleS StatIStIcS
to Share with Your Team
about 2/3 of companies do not have any sort of social media strategy
for those sales teams.
according to research by the Sales Management association,
Take a look at these 15 inbound selling statistics that will help your sales team
understand why falling in line with this trend can pay dividends.
15 Inbound SaleS STaTISTICS
SucceSS RateS
Here are some mind blowing statistics about inbound sales and the results that it will help
you achieve:
178% of salespeople using
social media perform better than their peers (Forbes)
SucceSS RateS
cold calling, an outbound selling strategy, only has a 2.5% success rate (Keller
Research Center)
2SucceSS RateS
62% of salespeople who do not use inbound social
selling miss their quotas (The Aberdeen Group)
3SucceSS RateS
64% of sales teams that use inbound social selling reach
their quotas,
4SucceSS RateS
whereas only 49% of sales teams who don’t reach
their quotas (The Aberdeen Group)
64% of sales teams that use inbound social selling reach
their quotas,
4SucceSS RateS
thanks to their inbound social selling program, IBM
increased their sales by 400% (IBM)
5SucceSS RateS
98 out of 100 sales reps who have at least 5,000
LinkedIn contacts reach or surpass their sales quotas
(The Sales Benchmark Index)
6SucceSS RateS
These next few statistics will give you some solid perspective in that regard:
15 Inbound SaleS STaTISTICS
SocIal SellInG
Now you know what sellers are capable of achieving right now via inbound social selling, but how well is it going to work in the future?
Globally, there are over 1.5 billion social media users
(McKinsey and Company)
7SOcIaL SeLL ING
Globally, there are over 1.5 billion social media users
(McKinsey and Company)
7SOcIaL SeLL ING
LinkedIn alone has almost a quarter of a billion users
(LinkedIn)
8SOcIaL SeLL ING
the fastest growing demographic on Google + and Facebook is
between the ages of 45 and 54 (Business2Community)
9SOcIaL SeLL ING
15 Inbound SaleS STaTISTICS
buyer tendencIeS
Let’s take a look at how people are using social media to influence their
buying decisions.
Search77% of B2B purchasers said that they would not even speak to a
salesperson until they had done their own research
(Corporate Executive Board)
10BuYeR teNDeNcIeS
55% of all buyers do their research by using social
networks (IBM)
11BuYeR teNDeNcIeS
86% of consumers buying It products use social media to help them reach a decision
(Advertising Age)
12BuYeR teNDeNcIeS
86% of consumers buying It products use social media to help them reach a decision
(Advertising Age)
Over 70% of B2B purchase decision makers use social
media to help them decide (Dell)
12
13
BuYeR teNDeNcIeS
Over half (57%) of the selling process is completed
for consumers before a company even has a chance to interact with them (Corporate
Executive Board)
14BuYeR teNDeNcIeS
By the time an actual salesperson gets
involved, up to 90% of the selling process could
be over and done with (Forrester)
15BuYeR teNDeNcIeS
Social networking is a powerful tool that will
help to significantly boost the results yielded
by any sales team.
Make sure that all of the members of your sales team understand the value therein so they can meet or exceed
their own sales quotas, ensuring that the team
reaches their goal.
Share this workbook with your sales team and help
them find new leads using social media.
Get the workbook
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