15 Inbound SaleS StatIStIcS

to Share with Your Team

about 2/3 of companies do not have any sort of social media strategy

for those sales teams.

according to research by the Sales Management association,

Take a look at these 15 inbound selling statistics that will help your sales team

understand why falling in line with this trend can pay dividends.

15 Inbound SaleS STaTISTICS

SucceSS RateS

Here are some mind blowing statistics about inbound sales and the results that it will help

you achieve:

178% of salespeople using

social media perform better than their peers (Forbes)

SucceSS RateS

cold calling, an outbound selling strategy, only has a 2.5% success rate (Keller

Research Center)

2SucceSS RateS

62% of salespeople who do not use inbound social

selling miss their quotas (The Aberdeen Group)

3SucceSS RateS

64% of sales teams that use inbound social selling reach

their quotas,

4SucceSS RateS

whereas only 49% of sales teams who don’t reach

their quotas (The Aberdeen Group)

64% of sales teams that use inbound social selling reach

their quotas,

4SucceSS RateS

thanks to their inbound social selling program, IBM

increased their sales by 400% (IBM)

5SucceSS RateS

98 out of 100 sales reps who have at least 5,000

LinkedIn contacts reach or surpass their sales quotas

(The Sales Benchmark Index)

6SucceSS RateS

These next few statistics will give you some solid perspective in that regard:

15 Inbound SaleS STaTISTICS

SocIal SellInG

Now you know what sellers are capable of achieving right now via inbound social selling, but how well is it going to work in the future?

Globally, there are over 1.5 billion social media users

(McKinsey and Company)

7SOcIaL SeLL ING

Globally, there are over 1.5 billion social media users

(McKinsey and Company)

7SOcIaL SeLL ING

LinkedIn alone has almost a quarter of a billion users

(LinkedIn)

8SOcIaL SeLL ING

the fastest growing demographic on Google + and Facebook is

between the ages of 45 and 54 (Business2Community)

9SOcIaL SeLL ING

15 Inbound SaleS STaTISTICS

buyer tendencIeS

Let’s take a look at how people are using social media to influence their

buying decisions.

Search77% of B2B purchasers said that they would not even speak to a

salesperson until they had done their own research

(Corporate Executive Board)

10BuYeR teNDeNcIeS

55% of all buyers do their research by using social

networks (IBM)

11BuYeR teNDeNcIeS

86% of consumers buying It products use social media to help them reach a decision

(Advertising Age)

12BuYeR teNDeNcIeS

86% of consumers buying It products use social media to help them reach a decision

(Advertising Age)

Over 70% of B2B purchase decision makers use social

media to help them decide (Dell)

12

13

BuYeR teNDeNcIeS

Over half (57%) of the selling process is completed

for consumers before a company even has a chance to interact with them (Corporate

Executive Board)

14BuYeR teNDeNcIeS

By the time an actual salesperson gets

involved, up to 90% of the selling process could

be over and done with (Forrester)

15BuYeR teNDeNcIeS

Social networking is a powerful tool that will

help to significantly boost the results yielded

by any sales team.

Make sure that all of the members of your sales team understand the value therein so they can meet or exceed

their own sales quotas, ensuring that the team

reaches their goal.

Share this workbook with your sales team and help

them find new leads using social media.

Get the workbook