12. paul armitage modern day brands for modern day golfers

www.ngf-golf.com

Sport at the heart of our values!

Modern Day Brands for Modern Day Golfers

The Company

France’s Premier Golf Operator

31 Golf clubs owned by NGFGolf France

6 Golf Clubs are under NGFConseils Franchise in France

3 different brands

110 Golf Club partners in our LeClub network in France and Spain

350 in 14 countries is the total number of clubs within our loyalty scheme

Contributing for over 30 years to the

development of Golf in France

37

Greater Paris

GOLF CLUBS Operated with our brands

600 employees in our 30 subsidiaries

90 full time teaching pros on our pay roll

2 training centres for fully qualified teaching professionals

A modern organisation

Contributing for over 30 years to the

development of Golf in France

Headoffice support

8 regions

37 golf courses

Develop, progress : means adapting

Taking inspiration from other industries and markets

The Coca Cola Example

Hotel industry

Customer tastes are changing – and

so does the market

1900

2012

1980

Banking and Insurance S

AM

E K

NO

W-H

OW

And what about Golf?

What do we need to adapt to ?

Golfer : who are ya?

Demanding clients in comfortable environments

Diversifying our offer to meet market

demands :

1900

2012

1980

Combining sport, nature and a friendly atmosphere

Easily accessible and basic golf

COMPETITIVENESS

ADAPTED SERVICES

+

+

Dif

fere

nt

wa

ys

of

life

,

dif

fere

nt

w

ays

of

pla

yin

g g

olf

Which clubs for which golfers???

CLARIFY OUR OFFER TO BE MORE ATTRACTIVE

Adapting the Offer

Over 700 golf courses* in France, all

different, all unique..all similar

* Métropole and overseas

Beginners : where?how?when?what??

The price argument – but that deflates the market ?

Our way forward

Recreating the Golf Business ? Yes, we do !

1- Synergie(s)

Owning &

Operating

2007 2007

2012 2012

13

CLUBS

50

CLUBS

37

CLUBS

300 CLUBS

Marketing,

purchasing & loyalty

alliance

Strength is in the Network

Size does matter

2- Segmentation(s)

Les chemins de l’excellence

Les parcours naturellement sportifs

Le golf en 1 heure

Golf by excellence

Sport and leisure

Part of the time, all the pleasure

Some Results

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

License FFG Turnover NGFGolf

5.40%

13%

2008 - 2011

Progression of turnover compared to the increase in

National Federation Licence card holders. Constant

criteria

5.00%

95.00%

Licensed golf players

NGFGolf

Others

20.00%

80.00%

Creation of golf players

France 2012

2010 2012

+12%

Some more results turnover

2010 2012

+23%

2010 2012

+10%

Thank You

Come and Meet us in the networking area!