11 essential ingredients every cornerstone content page needs

11 Essential Ingredients Every Cornerstone Content Page Needs

Keywords

11 Essential Ingredients Every Cornerstone Content Page Needs

Select 8 to 12 keyword phrases and create a cornerstone content page for each one.

11 Essential Ingredients Every Cornerstone Content Page Needs

A cornerstone content page will help you rank for keyword phrases in search engines.

11 Essential Ingredients Every Cornerstone Content Page Needs

Your group of keywords will also loosely define your area of expertise, which helps you build authority.

11 Essential Ingredients Every Cornerstone Content Page Needs

Headline

11 Essential Ingredients Every Cornerstone Content Page Needs

Craft your headline around the keyword phrase for a cornerstone content page.

11 Essential Ingredients Every Cornerstone Content Page Needs

You may want the page’s keyword phrase to begin the headline, but the rules of good headline writing still apply.

11 Essential Ingredients Every Cornerstone Content Page Needs

SEO Title

11 Essential Ingredients Every Cornerstone Content Page Needs

Your headline is also a title tag that appears in search results.

11 Essential Ingredients Every Cornerstone Content Page Needs

Write an additional SEO Title using language the searcher would use to find your content.

11 Essential Ingredients Every Cornerstone Content Page Needs

There should be a spot to insert the SEO Title in your content management system, such as the Rainmaker Platform.

11 Essential Ingredients Every Cornerstone Content Page Needs

Introduction

11 Essential Ingredients Every Cornerstone Content Page Needs

The top of your cornerstone content page should immediately draw in your visitor — and keep her reading.

11 Essential Ingredients Every Cornerstone Content Page Needs

Use short, engaging sentences that could: • Tell a story • Ask a question • Share a metaphor • Invoke the mind’s eye

11 Essential Ingredients Every Cornerstone Content Page Needs

Body copy

11 Essential Ingredients Every Cornerstone Content Page Needs

The body copy of your page should contain a blend of educational content and links.

11 Essential Ingredients Every Cornerstone Content Page Needs

The educational content gives your reader a broad understanding of the topic.

11 Essential Ingredients Every Cornerstone Content Page Needs

The list of links highlights other articles that expand on the topic in very specific ways.

11 Essential Ingredients Every Cornerstone Content Page Needs

Subheadlines

11 Essential Ingredients Every Cornerstone Content Page Needs

Subheadlines break up the body copy, entice the reader with more benefits, and help search engines determine the topic of the page.

11 Essential Ingredients Every Cornerstone Content Page Needs

You can have a main subheadline at the top of your page that reinforces the message in your headline and additional subheadlines sprinkled throughout the rest of the text.

11 Essential Ingredients Every Cornerstone Content Page Needs

Media

11 Essential Ingredients Every Cornerstone Content Page Needs

A strong cornerstone content page will include other media formats like images, infographics, and videos that fascinate readers and encourage them to share the page.

11 Essential Ingredients Every Cornerstone Content Page Needs

Investing in a professional designer for certain types of media could make the difference between a winning cornerstone content page and a flop.

11 Essential Ingredients Every Cornerstone Content Page Needs

Bullet points

11 Essential Ingredients Every Cornerstone Content Page Needs

Bullet points are a killer way to draw the visitor’s eye to meaningful and persuasive copy.

11 Essential Ingredients Every Cornerstone Content Page Needs

They can serve a variety of functions: • Arouse curiosity to keep

the visitor reading • Explain data and proof • Tease what’s coming next • Dish out the chapters

in a book or modules in a training course

11 Essential Ingredients Every Cornerstone Content Page Needs

Conclusion

11 Essential Ingredients Every Cornerstone Content Page Needs

An effective conclusion feels like the click on a box being shut. There are no loose ends.

11 Essential Ingredients Every Cornerstone Content Page Needs

In addition, a good conclusion culminates in a persuasive call to action. All the copy that precedes the conclusion was driving towards this appeal. So craft it carefully.

11 Essential Ingredients Every Cornerstone Content Page Needs

Call to action button

11 Essential Ingredients Every Cornerstone Content Page Needs

Every cornerstone content page you create has a goal: to get people to act.

11 Essential Ingredients Every Cornerstone Content Page Needs

Include call-to-action buttons early and often to show readers what you’d like them to do.

11 Essential Ingredients Every Cornerstone Content Page Needs

Social share buttons

11 Essential Ingredients Every Cornerstone Content Page Needs

You can’t rely on search engines to drive all the traffic to your cornerstone content pages.

11 Essential Ingredients Every Cornerstone Content Page Needs

Jumpstart the process by sharing your cornerstone content on social media.

11 Essential Ingredients Every Cornerstone Content Page Needs

Add big and bold social share buttons at the top and bottom of the page or use a scrolling sidebar.

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