10 tips for implementing accessible online media
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10 Tips for Creating Accessible Web Content with WCAG 2.0
110 Tips for Implementing Accessible Online MediaJanet SylviaWeb Accessibility Trainer
www.3playmedia.comtwitter: @3playmedialive tweet: #a11yType questions in the window during the presentationRecording of presentation will be available for replayTo view live captions, please click the link in the chat window
Lily Bond3Play MediaDirector of Marketinglily@3playmedia.com
OLC Workshops of Interest to YouSpecial discounts available for OLC Members!
April 13 15, 2016 - Designing with Accessibility in Mind 3 Day Workshop
http://onlinelearningconsortium.org/learn/workshops
AgendaIntroduction to Accessible Online Media
10 Tips for Implementing Accessible Online Media5 Tips for Administrators and Policy Makers5 Tips for Media Creators
Definition of Accessible
Accessible means a person with a disability is afforded the opportunity
to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disabilityin an equally effective and equally integrated manner, with substantially equivalent ease of use.
The person with a disability must be able to obtain the information as fully, equally and independently as a person without a disability.
Settlement Agreements, US Dept of Education
Is your online media accessible?Media TypesAudio-onlyPodcastLecture SeriesPublic Service Announcements
Video-onlyVideo Tutorial
Audio and VideoAudio-narrated PowerPointStreaming VideoLecture Capture
Is your online media accessible?Media TypesAudio-onlyPodcastLecture SeriesPublic Service Announcements
Video-onlyVideo Tutorial
Audio and VideoAudio-narrated PowerPointStreaming VideoLecture Capture
Disability TypesHearingVisualMotorCognitive
Accessibility RequirementsAudio onlyText Transcript (of spoken word)
Video onlyVideo Description (of key visual elements)Text
Audio and VideoClosed CaptionsText Transcript and Video Description (i.e. Descriptive Text Transcript)Or Audio Description
Accessible Media Player
Who is Responsible?Everyone involved in design, development and delivery of online media, including:
AdministratorsDigital Media DevelopersFaculty and InstructorsInstructional DesignersTechnology TeamsProcurement PersonnelWebsite Developersetc.
10 Tips for Implementing Accessible Online Media
5 Tips for Administrators and Policy Makers
1) Legal RequirementsCivil Rights LegislationAmericans with Disabilities Act (ADA)21st Century Communications and Video Accessibility Act (CVAA)Section 504 of Rehabilitation Act
Standards and GuidelinesFCC Quality RequirementsSection 508 StandardsWeb Content Accessibility Guidelines (WCAG) 2.0
Laws of your home state, province, territory, country
Landmark CasesNational Assoc of the Deaf (NAD) vs. Harvard, and MIT (2015)Failed to provide captioning, accurate captions and text transcriptsNote: content housed on both internal and external sites
NAD vs. Netflix (2010)Inaccessible video Note: Settlement states Netflix qualifies as a place of public accommodation (internet) even though no physical structure
2) Accessibility PolicyGoals and TargetsStandards for ComplianceScope: Websites, Online Courses, Internal and External ServersWho is ResponsibleMonitoringDelivery MilestonesAccessibility Contacts
Implementation PlanAvailable to all personnel
3) Administrative Buy-inConsistent Across Organization
Knowledgeable about Accessibility Policy
Policy Distribution Campus-wide
Support for Who is Responsible
Budget and Resource Allocation
4) Budget and ResourcesCaptioning and Transcription Services
Training for Who is Responsible
Funding Options (may include)Line item on Department BudgetDatabase of Accessible Online MediaFellows Program StipendGrants for Captioning CostsLine item on Grant-funded ProjectsPersonnel HoursProcurement Bids to Secure Best RatesPurchase Captioned Video
5) Prioritization Plan NeedAccommodation requestRequired by individuals with disabilitiesMission critical
ContentVideo best format for content deliveryVideo quality worth time and expenseAudience: high enrollment or limited audience
AccessProduction dateDate of last accessMost recently accessedMost frequently accessedLifespan of video
17
5 Tips for Media Creators
1. Choose an Accessible Media Player18
19Ideally, an accessible media player should provide the ability to:Add closed captionsAdd transcripts & video description (i.e., descriptive text transcripts)Add audio description tracksSupport a sign language track (*Level AAA)
Further, it should:Have full functionality using a keyboardHave sufficient color contrastAllow the user to customize the playerWhat Should It Have?
Players with Accessibility Support20This is not an exhaustive list; instead, it is a list of players providing accessibility support and working to improve the accessibility of their players.Able PlayerJW PlayerVideo.js (Brightcove)YouTube (HTML5 Version)Kaltura
MediasiteBBC iPlayerPayPalOzPlayerAcorn Player
Able Player21
Other Accessibility Features to Consider22Integrations with vendorsSearch pluginsHTML5 vs Flash (Consider this w/ YouTube embeds)Tab index orderPositioning of captions to not obscure content on the screen
2. Challenges & Solutions for Inaccessible Players23
Challenge | CaptionsChallenge: Video player does not provide the ability to add a captions track
Solution 1: Open captionsSolution 2: Interactive TranscriptSolution 3: Publish the video in 2 places so that people who need captions can view them (i.e., a privately listed YouTube video w/ an SRT or WebVTT track)24
Challenge | Text Transcripts/DescriptionChallenge: Video player does not provide the ability to add a text transcript or text video description
Solution 1: Paste the transcript on the page hosting the videoSolution 2: Link to the transcript from the video description, video page, or course page*Note: SHOW MORE link in YouTube description is not accessible to screen readers. Place link to transcript at the top of your description.25
Side Bar: What does that look like?Video description included in a text transcript:26
Challenge | Audio Description TrackChallenge: Video player does not provide the ability to add a video/audio description track.
Solution 1: Paste or link to a text video descriptionSolution 2: Include video description in the transcriptSolution 3: Have the speaker in the video verbalize a description of what they are doing/any visually relevant information when the video is recordedSolution 4: Publish a second version using a free player that supports audio description by request27
Challenge | Sign Language*Challenge: Video player does not support a sign language track (*Level AAA)
Solution: Record sign language video to play side-by-side by requestSolution: Publish a second version of the video on a free player that does support sign language (like Able Player) by request28
Challenge | Keyboard ControlsChallenge: Video player requires use of a mouse
Solution: Publish a keyboard accessible version of the video using free, open-source video players like JW, YouTube, HTML5, or Able Player (by request).29
Challenge | Auto PlayChallenge: Mobile/social videoSolution: Publish video with open captions! If youre using Facebook, just add an SRT file & automatically play the video with captions. Bonus: itll be accessible to everyone!30
Challenge | Automatic CaptionsChallenge: Video plays with automatic captions, isnt that enough?31
Solution: NO!! Edit them or upload accurate captions! Think about Harvard & MIT!
3. Develop a Manageable DIY Process32
Consider Accessibility Before Recording33Verbally describe visual elements whenever possible
Read from a script
Use a high quality microphone
Remember that narrated PowerPoint presentations need captions, too!
Use YouTube for Captioning34YouTube provides a great starting point for captioning
Create transcript and set timings, then download SRT file for use in other video platforms
Upload video to YouTube and download SRT file of automatic captions to edit
Consider In-House and Outsourcing35Having a vendor on hand can be valuable. Consider:
DIY for short files and longer turnaround
Outsourcing urgent files and long files
Quality Standards36Make sure your student workers, staff, (and vendors) are held to high quality standards.
Training students in best practices is critical
Consistency between workers is built by developing a set of standards
Grammar & punctuation are not to be ignored
4. Build Accessibility into Your Workflow37
38Accessibility should never be a final consideration!
Think about accessibility beforehandMany tips from the DIY section apply!Verbalize descriptions in video whenever possibleUse a high quality microphoneRead from a script
Leave time for captioning & transcription! (It takes 5-6x real time, plus time for a quality review)
Test, test, test!
39If youre using a vendor:
Make sure youre getting the most out of it! Talk to them!
Integrations automate the workflow
If you have a strong IT team, consider developing a custom automated workflow via APIs
Ask what extra tools they provide (search, editor, cheat sheets, etc.)
How do they ensure quality? Remember, youre at risk, not them!
5. Captioning Videos You Dont Own40
41Captioning vs. Copyright
Captioning is arguably fair useTransformativeNature of workAmount & substantialityEffect on market valueTeaching & Accessibility are listed as exemplary fair use in the Copyright Act
42Captioning vs. Copyright
The courts are likely to air on the side of accessibilityHowever, there is no case law for captions/There is case law for digitizing booksPossible caveat: DRM
Take away: Caption it, but make sure legal counsel has your back!
How to Caption Videos You Dont Own43
10 Tips for Implementing Accessible Online Media5 Tips for Administrators and Policy Makers1. Legal Requirements2. Accessibility Policy3. Administrative Buy-in4. Budget and Resources5. Prioritization Plan
5 Tips for Content Creators1. Choose an Accessible Media Player2. Challenges and Solutions for Inaccessible Players3. Develop Manageable DIY Process4. Build Accessibility into Workflow5. Captioning Videos You Dont Own
45Presenters
Janet SylviaWeb Accessibility Trainer
Lily Bond3Play MediaDirector of Marketinglily@3playmedia.comQ&A
Upcoming Webinars:
Mar 31: The Legal Year in Review: Digital Access
Mar 10: Quick Start to Captioning
Mar 17: Quick Start to Video Search
Apr 7: Road to Corporate Accessibility
You can register for these free webinars at: www.3playmedia.com/webinars/
Please type your questions into the window in your control panel. A recording of this webinar will be available for replay.
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