10 things i learned about working in digital

Post on 14-Apr-2017

55 Views

Category:

Social Media

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

10Things

I learned about working in digital@EsraD

This is nota talk about

1. Must work without sound

2. Mobile friendly (ie square for vertical viewing)

3. Readable text

4. 60-90 seconds

5. Work on multi-platforms (reversionable)

6. Replicable

But it is about tips from Digital people in a digital world

http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2gv3

Who’s who

@carol_olona @Mayousef@BenTavener

@faisalirshaid

@ziadramley

@mghbbc

1. You must have good leadership

2. Build the best teamYou need to have a team that live and breathe digital.

It's going to be difficult to convince people that social/digital really matters

3. If you are site based

http://f.tqn.com/y/top40/1/S/D/C/4/justin-bieber-what-do-you-mean.jpg

4. If everyone is doing it

doesn’t mean you should too

i.e. Don’t try to be Buzzfeed

5. Skip the obviousEveryone is doing food and doing it in the same

way.

“unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona

6.

Best fr1end

Num8er5 are y0ur

But many people still

don’t care about data

7. Build Bridges

8. Give digital loveIt’s not enough just to publish. Every item needs to be optimized for each platform.

“Produce it for yourself first.

If you’re not interested, your audience won’t be

either. @mghbbc

Techno fearFear of being differentFear of breaking the ‘rules’Fear of experimenting Fear of talking to competitors(or just laziness)

Place your screenshot here

9. There is still a lot of fear

10. Always experimentTry different apps, different formats + get to know

your data.

Digital is no different, apply your journalism skills. It’s just a different format.

It’s still

journalism

ps. No one knows what they’re doing

Special thanks to all the people who made and released these resources for free:■ Presentation template by SlidesCarnival■ Photographs by Unsplash & Death to the Stock Photo (license)

Dance, the old fashioned way

And of course

top related