10 quick wins in email marketing - maciej ossowski - getresponse

Maciej Ossowski, Director of CEE Business Development

GetResponse

The beginning of GetResponse.com (one of world’s first email

marketing platforms)

Anti-spam rules

Today: 300.000 Clients, 185 countries, 210 employees

*DMA study, 2013

Emails in the US are opened on a mobile device

*GetResponse study, August 2013

Emails without mobile optimization are deleted

*GetResponse study, August 2013

Internet users made an online purchase after they opened an email on mobile

*GetResponse study, August 2013

55% of 300 senior marketing executives

surveyed by Return Path and The Relevancy Group in 2012

DO NOT SEGMENT LISTS

Segmentation: why bother?

Reactivation emails

•  “you haven’t logged in since …”

•  “you didn’t order for …”

•  “we haven’t heard from you …”

•  “is this email address correct?”

74% of consumers expect to receive

a Welcome Message when they sign up to an email program

*2013 Consumer Views of Email Marketing

Welcome emails

•  4 times more OPENS than newsletters

•  5 times more CLICKS than newsletters

•  Building relationships with leads

•  Managing subscribers’ expectations

Birthday emails

Email remarketing (abandoned cart)

GetResponse  Autoresponders  

!  free trial cycle: 30 days!! Autoresponder cycle: 15 emails, days 0 - 32!!  unique open rate: 30.82%!!  unique click-thru rate: 7.20%!!  conversions: enough☺ !