10 april, 2003 2003 general shareholders meeting

10 April, 2003

2003 GENERAL SHAREHOLDERS MEETING

Año 2002Año 2002

2

PIB EVOLUTION (%)

Grupo PRISA

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

1999 2000 2001 2002

Spain Eurozone Latam

55 3

Grupo PRISA

66 64

Grupo PRISA

75

€ Million

14% 14%

18% 20%

28%

38%

32%

36%

2001 2002

1,197 mn € 1,216 mn €

Advertising

Books & Rights

Newspapers & Magazines

Others

Grupo PRISA

REVENUES BY LINE OF ACTIVITY

8866

Others 15%

Brazil 4%

Mexico 6%

Spain 75%

Others 10%

Colombia 3%

Brazil 3%

Mexico 7%

Spain 77%

2001

2002

1,197 mn € 1,216 mn €

International Revenues in 2002

Santillana: 73%

International Media: 17%

Printing: 10%

Grupo PRISA

Revenues Breakdown by Geographic Area

1313 77

Others 13%

Brazil 3%

Mexico 14%

Spain 70%

Others 3%

Colombia 6%

Brazil 3%

Mexico 12%

Spain 76%

2001

2002

116 mn € 119 mn €

Grupo PRISA

EBIT Breakdown by Geographic Area

1414 8

Grupo PRISA

151515159

2000 2001 2002

Investments Net Debt: Ratios

Focused on CAPEX rationalization

343

€ Million

308

131

Net Debt/EBITDA: 2.15

Net Debt/Equity: 70.4%

Net Debt & Investments

Grupo PRISA

19 10

Grupo PRISA

2011

Average Daily Circulation (copies)

Weekend Average Circulation (copies)

2001 2002

433,617

435,299

732,681725,710

2001 20021Q 2003

495,104

1Q 2003

874,242

Grupo PRISA

21 12

Grupo PRISA

2002 Market share in conventional format

SER 44%

COPE 17%

RNE 18%

ONDA CERO 21%

13

Grupo PRISA

2323 14

Grupo PRISA

15

27%

12%

21%

40%Spain & Portugal

Others

Mexico

Brazil

19%

36%

20012001

32%

13%

20022002

389 mn € 347 mn €Revenue breakdown by geographic area

Grupo PRISA

16

Other countries 34%

Brazil 6%

Mexico 36%

Spain 24%

Other countries 26%

Brazil 9%

Mexico 39%Spain 26%

2001

2002

EBIT breakdown by geographic area

Grupo PRISA

17

Specialized Press

Diario As (copies)Cinco Días

1997 2002 1Q 2003

123,447

176,892

212,761 2002 1Q 20032001

25,535 24,62125,731

El Correo

2002 1Q 20032001

14,400 14,571

21,808

Cinemanía

2002 1Q 20032001

33,464 46,081

67,000

Grupo PRISA

Local TV presence

Localia TV presence by Autonomous regions

Andalucía

Aragón

Asturias

Baleares

Cantabria

Castilla-La Mancha

Castilla y León

Cataluña

17

3

3

2

1

2

5

1

Total: 73 stations

Madrid

Valencia

Extramadura

Galicia

La Rioja

Murcia

Navarra

Vasque country

8

7

8

6

1

4

1

4

With stations

18

Grupo PRISA

2829 2919

Current Presence: Mexico

Mexicali

Monterrey

San Luis Potosi

Guadalajara

VeracruzD.F.

Cities with stations owned by Prisa

20

Grupo PRISA

Current presence: Colombia, main cities

Main cities with stations owned by Prisa

Total presence: 48 cities 117 broadcasters

21

Grupo PRISA

Cartagena

Medellín

Barranquilla

Bogotá

Medellín

Cali

Current presence: Chile, main cities

Santiago

Antofagasta

Viña del Mar

Rancagua

Concepción

Puerto Montt

Valparaíso

Talcahuano

Temuco

Iquique Main cities with stations owned by Prisa

Total presence104 own stations32 jointly owned stations60 cities

22

Grupo PRISA

Grupo PRISA

313224

• Latest acquisition development

• Control the level of debt

• CAPEX rationalization

• Control and reduction of costs

• Disinvestments in non core business divisions

GENERAL STRATEGY

Grupo PRISA

313225

• Maintenance leadership position in Press and Radio

• Strengthen new business divisions

• Positive EBIT in Specialized and Regional Press

• Education. New markets

• Accelerate investments returns

• Integration of Digital Platforms

STRATEGY IN SPAIN

Grupo PRISA

313226

• Development of the radio business in the main markets in

Latam

• Santillana expansion in USA

• Optimization of investments profitability.

ESTRATEGIA INTERNACIONAL

Grupo PRISA

10 April, 2003

2003 GENERAL SHAREHOLDERS MEETING