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1 Technology, 2 Trends and 3 Questionsf UC b i for UC business success
Brian WittRegional System Engineerg y g
enterprise.alcatel-lucent.com
Agenda
Alcatel-Lucent Vision for UC Business Success1 Technology: LTE – application enabling bandwidth for mobile users1 Technology: LTE application enabling bandwidth for mobile usersh The bandwidth and devices to deliver UC anywhere
2 Trends the change the requirementsh Millennial Generation – digital nativesh “Green Generation” – Boomers, Gen X, Millennials
3 Questions for technology foundation3 Questions for technology foundationh UC dimensions & SIP technology
Case studyh Education: Engaging millennial studentsh Healthcare: Improving radiology consult workflow
Alcatel-Lucent Vision for UC:Leverage the opportunity and address the challenges
•PresenceIM Mobile IP Telephony
Unified
IP Telephony
Video •Social Networking
Fax Mail
e MailMessaging
Voice Mail
Speech to text
e Mail
Voice
Video
IM
1 Technology: LTE
Performance Improvement Impact to End User Impact to Service Provider
INCREASED SPECTRAL EFFICIENCY
Can buy the same amount of spectrum and pump EFFICIENCY
Uplink: 2.00-2.25x vs. 3GDownlink: 1.25x vs. 3G
Lower costs – flat fee pricing
more data to users, or less spectrum to maintain the same level of data usage Reduced cost per bit
FASTER SPEEDS Faster downloads of More ways to splice bandwidth: Uplink: 2.00-2.25x vs. 3GDownlink: 1.25x vs. 3GPeak rate = 100 Mbps
multi-mediaBetter experience with blended services
More ways to splice bandwidth: Same # of users with more bandwidth/user or more users with same bandwidth per user
INCREASED VOICE CAPACITY
10 MHz: 2x vs. 3GBetter voice quality Support more voice users
REDUCED LATENCY Better voice, video Can reuse applications across wireless and wireline
Improved performance, bandwidth and cost for UC on mobile devices
< 50 ms telephonywirelineMore capacity for VoIP and TCP-based applications
2 Trends that change the requirements
Millennial GenerationhBorn 1982 2001: Echo Boomers
US Population Estimate: 20 – 60 yrs old*80
hBorn 1982-2001: Echo BoomershDigital Nativesh Instant – communication…
50
60
70
peop
le
< 5 yrs
“Green Generation”hBoomers, Gen X & Millennials 10
20
30
40
Mill
ion
p
Baby Boomers
Millennials
hTeleworking as a benefithEffect: 15 million cars off the road *US Population estimate based on US Census Data
removing death or immigration impact
0
2007 2009 2011 2013 2015
Millennials
3 Questions for UC Business Success
UC Solution Dimensionsh Cost savings versus productivity Cost savings versus productivity h User Devices/locations: Desktop, Laptop, Smartphone & Phone / Office, Road & Home h Services: Presence, telephony, IM, Video, Mail, Fax, Conferencing, Collaborationh Architecture: Integrated versus Modularh Goal: Technology foundation for multi-year evolution
– Protecting investment – Allowing incremental growth in users & services
SIP – enabling technologyh 4 dimensions almost everyone asks about only 1h 4 dimensions – almost everyone asks about only 1h Plan for all 4 dimensions to assure a sound foundation
SIP Dimensions:UC foundation considers all 4
ApplicationsEnd-points ApplicationsEnd-pointsh Choice for handsets & softphones
Applications
PeeringEnd-Pointsh UC evolution with interoperability
Peeringh P f d ti
Trunking
h Presence federation
Trunkingh Cost advantage & flexibility Trunkingg y
Case Study: Abilene Christian University
Whoh Founded in 1906 in Abilene, Texas, USAFounded in 1906 in Abilene, Texas, USAh Approximately 4,800 students (including
about 630 graduate students) and 800 faculty and staff.
Problemh New Vision for 2nd Centuryh Contin ed Need to Dri e Enrollment & h Continued Need to Drive Enrollment &
Retention– Each new student equals $60 K
Each % in retention equals $500 K– Each % in retention equals $500 K
h Fundamental Changes in Learning Styles and Expectations
Case Study: Abilene Christian University“The first university in the United States to provide an Apple iPhone or iPod touch to all incoming freshmen”
“Social learning theory tells us that humans learn best in community – when they feel connected to others.”
Case Study: Abilene Christian University
Initial Results
Increased students learningg
Increased student engagement
I d th i it Increased the university awareness
Increased student enrollment and retention
Fostered a culture of innovation on campus
Case Study: Advocate Healthcare
45 locations, 25,000 employees,200 networked sites, Chicago area
Required: Easier, faster radiology consultations
“It has become necessary to develop medicine as a cooperative science, the clinician, the specialist, and the
laboratory workers uniting for the good of the patient.”abo a o y o e s u g o e good o e pa eDr. William Mayo, circa 1900
Case Study: Advocate Healthcare
Solution: Integrate conferencing with radiology applicationh Click to Consult serviceh Conferencing and Collaboration Application – MyTeamworkh Leveraging SIP for interoperability with PBX infrastructureh Leveraging Web Services for application integration
“Alcatel-Lucent’s OmniTouch My Teamwork is already enabling our employees to cut travel time to and from meetings, resulting in greater productivity and ultimately, better patient care. We can foresee hard dollar savings across the board with the use of OmniTouch My Teamwork.”
G H Di t t i hit t d t k it Ad t H lth CGary Horn, Director, enterprise architecture and network security, Advocate Health Care
UC Business Success
Address the Millennials and the Green GenerationPlan for mobilityPlan for mobilityPlan for UC evolution: open & modularSIP id ll 4 di iSIP: consider all 4 dimensionshDeviceshApplicationshApplicationshTrunkinghPeeringg
UC is business impacting and feasible now
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