1 Technology, 2 Trends and 3 Questionsf UC b i for UC business success

Brian WittRegional System Engineerg y g

enterprise.alcatel-lucent.com

Agenda

Alcatel-Lucent Vision for UC Business Success1 Technology: LTE – application enabling bandwidth for mobile users1 Technology: LTE application enabling bandwidth for mobile usersh The bandwidth and devices to deliver UC anywhere

2 Trends the change the requirementsh Millennial Generation – digital nativesh “Green Generation” – Boomers, Gen X, Millennials

3 Questions for technology foundation3 Questions for technology foundationh UC dimensions & SIP technology

Case studyh Education: Engaging millennial studentsh Healthcare: Improving radiology consult workflow

Alcatel-Lucent Vision for UC:Leverage the opportunity and address the challenges

•PresenceIM Mobile IP Telephony

Unified

IP Telephony

Video •Social Networking

Fax Mail

e MailMessaging

E-mail

Voice Mail

Speech to text

e Mail

Voice

Video

IM

1 Technology: LTE

Performance Improvement Impact to End User Impact to Service Provider

INCREASED SPECTRAL EFFICIENCY

Can buy the same amount of spectrum and pump EFFICIENCY

Uplink: 2.00-2.25x vs. 3GDownlink: 1.25x vs. 3G

Lower costs – flat fee pricing

more data to users, or less spectrum to maintain the same level of data usage Reduced cost per bit

FASTER SPEEDS Faster downloads of More ways to splice bandwidth: Uplink: 2.00-2.25x vs. 3GDownlink: 1.25x vs. 3GPeak rate = 100 Mbps

multi-mediaBetter experience with blended services

More ways to splice bandwidth: Same # of users with more bandwidth/user or more users with same bandwidth per user

INCREASED VOICE CAPACITY

10 MHz: 2x vs. 3GBetter voice quality Support more voice users

REDUCED LATENCY Better voice, video Can reuse applications across wireless and wireline

Improved performance, bandwidth and cost for UC on mobile devices

< 50 ms telephonywirelineMore capacity for VoIP and TCP-based applications

2 Trends that change the requirements

Millennial GenerationhBorn 1982 2001: Echo Boomers

US Population Estimate: 20 – 60 yrs old*80

hBorn 1982-2001: Echo BoomershDigital Nativesh Instant – communication…

50

60

70

peop

le

< 5 yrs

“Green Generation”hBoomers, Gen X & Millennials 10

20

30

40

Mill

ion

p

Baby Boomers

Millennials

hTeleworking as a benefithEffect: 15 million cars off the road *US Population estimate based on US Census Data

removing death or immigration impact

0

2007 2009 2011 2013 2015

Millennials

3 Questions for UC Business Success

UC Solution Dimensionsh Cost savings versus productivity Cost savings versus productivity h User Devices/locations: Desktop, Laptop, Smartphone & Phone / Office, Road & Home h Services: Presence, telephony, IM, Video, Mail, Fax, Conferencing, Collaborationh Architecture: Integrated versus Modularh Goal: Technology foundation for multi-year evolution

– Protecting investment – Allowing incremental growth in users & services

SIP – enabling technologyh 4 dimensions almost everyone asks about only 1h 4 dimensions – almost everyone asks about only 1h Plan for all 4 dimensions to assure a sound foundation

SIP Dimensions:UC foundation considers all 4

ApplicationsEnd-points ApplicationsEnd-pointsh Choice for handsets & softphones

Applications

PeeringEnd-Pointsh UC evolution with interoperability

Peeringh P f d ti

Trunking

h Presence federation

Trunkingh Cost advantage & flexibility Trunkingg y

Case Study: Abilene Christian University

Whoh Founded in 1906 in Abilene, Texas, USAFounded in 1906 in Abilene, Texas, USAh Approximately 4,800 students (including

about 630 graduate students) and 800 faculty and staff.

Problemh New Vision for 2nd Centuryh Contin ed Need to Dri e Enrollment & h Continued Need to Drive Enrollment &

Retention– Each new student equals $60 K

Each % in retention equals $500 K– Each % in retention equals $500 K

h Fundamental Changes in Learning Styles and Expectations

Case Study: Abilene Christian University“The first university in the United States to provide an Apple iPhone or iPod touch to all incoming freshmen”

“Social learning theory tells us that humans learn best in community – when they feel connected to others.”

Case Study: Abilene Christian University

Initial Results

Increased students learningg

Increased student engagement

I d th i it Increased the university awareness

Increased student enrollment and retention

Fostered a culture of innovation on campus

Case Study: Advocate Healthcare

45 locations, 25,000 employees,200 networked sites, Chicago area

Required: Easier, faster radiology consultations

“It has become necessary to develop medicine as a cooperative science, the clinician, the specialist, and the

laboratory workers uniting for the good of the patient.”abo a o y o e s u g o e good o e pa eDr. William Mayo, circa 1900

Case Study: Advocate Healthcare

Solution: Integrate conferencing with radiology applicationh Click to Consult serviceh Conferencing and Collaboration Application – MyTeamworkh Leveraging SIP for interoperability with PBX infrastructureh Leveraging Web Services for application integration

“Alcatel-Lucent’s OmniTouch My Teamwork is already enabling our employees to cut travel time to and from meetings, resulting in greater productivity and ultimately, better patient care. We can foresee hard dollar savings across the board with the use of OmniTouch My Teamwork.”

G H Di t t i hit t d t k it Ad t H lth CGary Horn, Director, enterprise architecture and network security, Advocate Health Care

UC Business Success

Address the Millennials and the Green GenerationPlan for mobilityPlan for mobilityPlan for UC evolution: open & modularSIP id ll 4 di iSIP: consider all 4 dimensionshDeviceshApplicationshApplicationshTrunkinghPeeringg

UC is business impacting and feasible now

Th k YThank YouBrian Witt

System Engineerenterprise.alcatel-lucent.comp