1. obesity background obesity has reached epidemic proportions serious health problem that is...

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Obesity Background

• Obesity has reached epidemic proportions • Serious health problem that is “crippling” the U.S.• $190 Billion annually in healthcare expenditures• 27% of 18-24 year-olds are too overweight or obese to

enlist in the military

• This generation of children is projected to have shorter life expectancies than their parents

Obesity Trends* Among U.S. AdultsBRFSS, 1985

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1986

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1987

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1988

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1989

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14%

Obesity Trends* Among U.S. AdultsBRFSS, 1990

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1991

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1992

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1993

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1994

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1995

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

Obesity Trends* Among U.S. AdultsBRFSS, 1996

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 1997

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 1998

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 1999

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

≥20%

Obesity Trends* Among U.S. AdultsBRFSS, 2000

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2001

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2002

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2003

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% ≥25%

Obesity Trends* Among U.S. AdultsBRFSS, 2004

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2005

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2006

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2007

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2008

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2009

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

No Data <10% 10%–14% 15%–19%

20%–24% 25%–29% ≥30%

Obesity Trends* Among U.S. AdultsBRFSS, 2010

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

** New baseline established for 2011

Obesity Trends* Among U.S. AdultsBRFSS, 2011**

(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)

If this trend continues…

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If this trend continues…

By 2030, 42% of American adults will be obese

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The ProblemPublic Health Crisis in Our Own Backyard

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Statewide effort to fight childhood obesity in Idaho

Introducing...

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Five Proven Strategies to Fight Childhood Obesity

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Improved access to healthy and affordable foods

Five Proven Strategies to Fight Childhood Obesity

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Improved access to healthy and affordable foods

Increased physical activity

Five Proven Strategies to Fight Childhood Obesity

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Improved access to healthy and affordable foods

Increased physical activity

Healthier schools and childcare facilities

Five Proven Strategies to Fight Childhood Obesity

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Improved access to healthy and affordable foods

Increased physical activity

Healthier schools and childcare facilities

Education to help parents make healthier choices

Five Proven Strategies to Fight Childhood Obesity

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Improved access to healthy and affordable foods

Increased physical activity

Healthier schools and childcare facilities

Education to help parents make healthier choices

Promotion of public policies that fight the causes of obesity

Five Proven Strategies to Fight Childhood Obesity

• Policy-makers, elected officials, opinion leaders: discussing childhood obesity and solutions

• Communities: bringing awareness and support for solutions and the local level

• Health care: coordinating, supporting and facilitating joint action

• Individuals and families: educating and instilling personal responsibility

• Partnerships: attracting investments from foundation in and outside of Idaho, corporate involvement and sponsorships, public/private partnerships and government resources

It Takes A VillageEngaging Idahoans

High Five Program Elements

• Community Grants• Daily Do’s• Media Outreach• Partnerships

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Community Transformation Grant Introduced at Idaho Association of Cities Conference

Community Grant ProgramWorking Locally to Create Change

Fall 2013 grant recipients of $750,000

– Nampa ($300,000)– Kuna ($150,000)– Middleton ($150,000)– Lapwai ($150,000)

Additional $90,000 awarded as part of an Ambassador Program.

– Moscow– Pocatello – Meridian

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Daily Do

• Parents and Caregivers• Daily Text or Email– Healthy recipes– Nutrition tips– Physical Activity tips– Events– Special deals

• Text High5 to 32461• Email Sign-Up: www.highfiveidaho.org

Thank You

Learn more about High Five at HighFiveIdaho.org