1. mp 2. s 3. s 4. ure - truckee, california · visit california- regional profiles ommtrak group...

Truckee’s Five Travel Themes (Year-Round)

1. Adventure Base Camp (easy access, Tahoe in backyard)

2. World Class Trails & Slopes

3. Local Cuisine, Breweries & Markets

4. Events, Entertainment & Mountain Culture

5. Active Families Base Camp

Truckee’s Wellness Messages

Truckee is a vacation destination for wellness, health and connection in an alpine setting.

1. Expand your mind, body, and spirit by trying new adventures.

2. Enjoy the gift of time to create.3. Disconnect and flow in nature.4. Relax in rugged mountain comfort.5. Connect with family and friends.

Research & Metrics

OmniTrack - Visit CaliforniaAdventure Travel Trends

TruckeeNorth/South Lake TahoeMammothMono CountyYosemiteTuolumne County

Transformative Adventure Travel

Rather than accepting transformation as a happy byproduct of their quest for fun and thrills, adventure travelers are actively motivated by this desire for personal growth and change.

Marketing & Public Relations

Social Media, Google SEM, TripAdvisor, Public Relations,

Email Targeting

The Wall Street Journal“The Coolest, Under-the-Radar Ski

Towns in the American West”

Reach: 43,634,142Media Placement Value: $959,951.12

Golf Vacations MagazineReach: 1,000,000

Media Placement Value: $22,000.00

Truckee courses included:Coyote Moon

Gray’s CrossingOld GreenwoodSchaffer’s Mill

Tahoe Donner Golf Course

Lodging included:Hampton Inn & Suites, Truckee

Fodor’s Travel

“America’s 15 Best Small-Town Fourth of July Celebrations”

Reach: 4,745,654 Media Placement Value: $104,404.39

WINTER TIMELAPSE VIDEO

FAMILY ADVENTURE BASE CAMP

ADVENTURE BASE CAMP, EASY ACCESS

Events & Groups

Truckee Craw ThawSagan Fondo Dirt Edition

OFD Productions - Event Sites + Meeting Space Reference Project

Research & Metrics

Civitas

City Budgets Are Hurting - Watch Your Funding

1. Expenses will continue to outpace income.2. Downward trend in revenue sources expected to continue, impacting smaller

cities more than greater. Less State and Federal income.3. City officials optimism is “far lower” than in prior years.4. Massive pension crisis.

● It is vital to pool resources (TBID) to drive a positive visitor experience.● Once TBID’s are established, marketing for the DMO significantly increases.● ⅓ of TBID”s increase their assessment. ● California lead the way. TBID’s are becoming the norm, nationwide.