1. 2 begin with the end in mind! 3 understand audience needs stakeholder analysis wiifm typical...

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Begin with the end in mind!

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Understand Audience Needs

Stakeholder Analysis

WIIFM

Typical PresentationsExpertPeerJunior

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Driver

Amiable Extrovert

AnalyticalAssertive

Quick Decisions

Long Attention Span

Attention to Detail Organised

Emotion

Effect of Type

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Steps

Stakeholder Analysis

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Discreet Steps

5-6 minutes – Why?

Creative ProcessPhasesPyramid

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Why do we need Structures?

It makes it easy for :

you to writeyou to deliver the audience to understand

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General Structure

Start

Middle

Endor

Intro

Body

Conclusion

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P.R.E.P.

Proposition or Position

Reason

Example

Proposition or Position

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Chronological

Past

Present

Future

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Future Fix

Problem

Cause

Solution

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A.I.D.A.

Attention

Interest

Desire

Action

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3 Tells

Tell ‘Em

Tell ‘Em

Tell ‘Em

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Story

Must have no opening summary

Must prompt question –“What happens next”

Leave “Open Loops”

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Story Structure

Set the scene

Introduce the characters

Begin the journey

Encounter the obstacle

Overcome the obstacle

Resolve the story

Make the point

16What’s coming next?

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Grab Their Attention

6 Great StartsStoryA questionPast or FutureA fact or statisticAnalogySaying or quotation

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Leave them on a high

UseEmotionsCalls to ActionsSense of Achievement

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KISS

TimingUse 120 words a minute as a guide

Make it understoodAim for 4-6 letter per word

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Additional Passes

To add relevance and reality

To add humour

To add Body Language and Props

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Add impact with PowerPoint

What it’s good at

What it’s not

Powerful Titles

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White Background

• I ts tiring

• I t takes attention away f rom you• Turn it OFF!

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Too Many Words on the Slide

• People love to put lots of words in each bullet point

• And lots of bullet points on every slide so that the audience spends all day reading

• And if they put too many on then the have to make the f ont smaller to get it all in

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20%

Hear

30%

See

40%

Say

50%

Do

60%

HearSeeSayDo

90%

How We Remember

Why Involve the Audience?

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9.975

9.98

9.985

9.99

9.995

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10.005

10.01

10.015

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10.025

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Point to Key Area

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39What’s coming next?

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Nerves?

(http://www.joyrides.com)

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Overcoming Nerves

Be familiar with the environmentKnow material well Know Audience Know Room

Concentrate on MessageDon’t apologize

Be prepared Practice

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Notes

Always have available

Use as you need

Try different types

Use Treasury Tag

Try Mind/Speech Maps

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Speech Map

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Effective Rehearsal

Write on 6”x4” cardsRehearse Randomly

Tape yourselfPlay back in car

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In Control with Q&A

Listen

Clarify and make positive

Are they comfortable

You don’t have to answer

Stay on target

Use a structure

Take off-line

Don’t counter punch

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Extenal Liquid Fuel Tank

Solid Fuel Boosters

OrbiterVehicle

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Will You Influence?

Reciprocation

Liking

Social Proof

Commitment & Consistency

Scarcity

Authority

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Summary

Develop DatabasePick SubjectKnow endDefine StepsSelect StructureFill out FleshAdd Reality, Humour and Visual AidsKISSNotes

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Summary

Grab Their AttentionAdd Body LanguageUse Great PropsAdd impact with PowerPointInvolve the AudienceLeave them on a highOvercome NervesControl Q & A session