02 concept design

from A to Greena future vision of coachworks

Ana Laura Santos

Barth Vrijling

David Güiza Caicedo

Marjolein van Houten

Ricardo Mejia

Stefanus Heru Prabowo

from A to Greena future vision of coachworks

Concept DesignConcept Design

• ViP

• Deconstruction

• Designing

• Concepts

• Questions | Discussion

Vision in Product Design

Deconstruction

CTI

ON Product Level: Values and Features

ON

STR

UC

DEC

O

CTI

ON Product Level: Design Qualities

ON

STR

UC

DEC

O

CTI

ON Interaction Level

ON

STR

UC

In terms of hierarchy the product seems to be handled carelessly

by a dominating user

The combi is a distant actor and does not an important role in what

goes on

DEC

O

DISTANT CONSTRAINED

PROTECTIVE

HINDERING

UNBALANCED

CARELESSANNOYING

BASIC

INPERSONAL

PASSIVEINVOLVING

INFORMATIVE

PASSIVEEMOTIONLESSBOSSY

LONG TERM IMMERSIVE

EPHEMERALLONG TERM

The interaction takes a relatively short and limited period of time

The combi feels and looks

emotionless short and limited period of timeemotionless

CTI

ON Context Level - Representing The Context

ON

STR

UC

DEC

O

CTI

ON Context Level – Barist 2008

ON

STR

UC

DEC

O

CTI

ON Context Level – Factors Affecting the Context

ON

STR

UC

PRINCIPLESLimited Amount of Resources

STATESOverpopulation

DEC

O Limited Amount of ResourcesDemand for TransportationDemand for SafetyBest quality for Least Amount of MoneyEconomy of Scale

Interconnectivity of SystemTechnology of InfrastructureGlobalizationValue ChainThi d P t L i tiThird Party LogisticsUnbalanced WorldStandardizationLimited SpaceConcentration of PopulationConcentration of Population

DEVELOPMENTS TRENDSGlobal WarmingRising Fuel PricesRise of BRIC CountriesRise in Demand for TransportationCongestion of Infrastr ct re

Green AwarenessFinding Alternative Energy SourcesRise of Consumption (BRIC)ICT & e-Commerce

Congestion of InfrastructureCommunication TechnologyWorld Becomes SmallerWaste Problem

Fast Delivery“Think Globally Act Locally”TraceabilityWaste ManagementA t t d & S t S tRecession Automated & Smart SystemsCustomization

Designingg g

CTI

ON Context Level – Barist 2008

ON

STR

UC

DEC

O

CTI

ON Context Level – Barist 2025

ON

STR

UC

DEC

O

G

Context Level - Personas

DES

IGN

IND

LouiseAge:45Profession: Salesman of Modern Artefacts

Donnie & YorkAge: 21 & 32Profession: Restaurant OwnersModern Artefacts Owners

Mico & Nina&Age:37 & 32

Professions: Stock Broker & Lawyer

G

Context Level – Mission Statement

DES

IGN

IND

G

Interaction Level

DES

IGN

IND

G

Product Level – Future Cartoon

DES

IGN

IND

G

Product Level – Future Cartoon

DES

IGN

IND

G

Product Level – Future Cartoon

DES

IGN

IND

G

Product Level – Future Cartoon

DES

IGN

IND

Conceptsp

NC

EPTS From cartoon to ideas

CO

N

NC

EPTS Three directions

CO

N

Flexible skin Combi MinimalMicro delivery ysystem

NC

EPTS Three directions

CO

N

Flexible skin Combi minimalMicro delivery ysystem

System efficiencyUser friendlinesslogistic innovation

LightweightAerodynamic

Flexible volume

Easy to disassembleOptimizing materials

Minimizing material uselogistic innovationFlexible volumeNon intrusive

Minimizing material useReducing amount of

parts

ConceptpFlexible SkinFlexible Skin

NC

EPTS Flexible skin

CO

N

NC

EPTS Flexible skin

CO

N

•Reduce frontal surface•Decrease drag force by 40%•20% of total energy goes to wind

iresistance•Save 8% on total energy consumptionexhaust

cooling

32% devicesdrive chain resistance20%

20%

21% 3%9%

resistance

Rolling resistance

Wind resistance

NC

EPTS Flexible skin

CO

N

•Hydraulic cylinders contract•Hydraulic cylinders contract•Roof flattens•Fabric folds inside body

NC

EPTS Flexible skin

CO

N •Waterproof complete cover made of polyester

lnylon•Frame of aluminium tubes

T b t t th•Tubes to connect the cover to the frame are sawed into the fabric•Tent structure makes it•Tent structure makes it easy to separate and recycle materials

ConceptpMicro Delivery SystemMicro Delivery System

NC

EPTS Micro delivery system

CO

N

NC

EPTS Micro delivery system

CO

N

NC

EPTS Micro delivery system

CO

N

ConceptpCombi MinimalCombi Minimal

NC

EPTS Combi Minimal

Self supportive roof

Profiles can easily be attached to each other

CO

Npp

Vacuum shaped

Reduce amount of different profiles

Timbering can be attached to profiles

Reduce materials and weight

Use of screws for blienabling

disassembly

NC

EPTS Combi Minimal

Biodegradable and infinitely reusable

Infinitely reusable

CO

N infinitely reusable

Vacuum shaped front with integrated aerodynamic top

Panel for aerodynamics

No chemical solventsCured with UV

Bamboo plywoodEco friendly adhesives

y

…and now a short break