02 concept design
DESCRIPTION
Step 2 / The project “From A to Green: a Future Vision forCoachworks”, as its name suggests, engages sustainabilityand innovation in an effort to provide thegroup with a signifi cant step-up on the connectionbetween Combigroep’s brand image and brand identitythrough a product.The team intends to make a creative exercise byprojecting a future vision that will fi nally inspire a realisticand infl uential product – an environmentallyfriendly and versatile coachwork.A pioneering approach will be developed through theanalysis of future trends, drivers and forces - far until2025 - so that this can be refl ected in the opportunitiesof a design that can “launch” the Present (2010)into this direction, while still following constrains andregulations imposed by a compliant industry.TRANSCRIPT
from A to Greena future vision of coachworks
Ana Laura Santos
Barth Vrijling
David Güiza Caicedo
Marjolein van Houten
Ricardo Mejia
Stefanus Heru Prabowo
from A to Greena future vision of coachworks
Concept DesignConcept Design
• ViP
• Deconstruction
• Designing
• Concepts
• Questions | Discussion
Vision in Product Design
Deconstruction
CTI
ON Product Level: Values and Features
ON
STR
UC
DEC
O
CTI
ON Product Level: Design Qualities
ON
STR
UC
DEC
O
CTI
ON Interaction Level
ON
STR
UC
In terms of hierarchy the product seems to be handled carelessly
by a dominating user
The combi is a distant actor and does not an important role in what
goes on
DEC
O
DISTANT CONSTRAINED
PROTECTIVE
HINDERING
UNBALANCED
CARELESSANNOYING
BASIC
INPERSONAL
PASSIVEINVOLVING
INFORMATIVE
PASSIVEEMOTIONLESSBOSSY
LONG TERM IMMERSIVE
EPHEMERALLONG TERM
The interaction takes a relatively short and limited period of time
The combi feels and looks
emotionless short and limited period of timeemotionless
CTI
ON Context Level - Representing The Context
ON
STR
UC
DEC
O
CTI
ON Context Level – Barist 2008
ON
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UC
DEC
O
CTI
ON Context Level – Factors Affecting the Context
ON
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PRINCIPLESLimited Amount of Resources
STATESOverpopulation
DEC
O Limited Amount of ResourcesDemand for TransportationDemand for SafetyBest quality for Least Amount of MoneyEconomy of Scale
Interconnectivity of SystemTechnology of InfrastructureGlobalizationValue ChainThi d P t L i tiThird Party LogisticsUnbalanced WorldStandardizationLimited SpaceConcentration of PopulationConcentration of Population
DEVELOPMENTS TRENDSGlobal WarmingRising Fuel PricesRise of BRIC CountriesRise in Demand for TransportationCongestion of Infrastr ct re
Green AwarenessFinding Alternative Energy SourcesRise of Consumption (BRIC)ICT & e-Commerce
Congestion of InfrastructureCommunication TechnologyWorld Becomes SmallerWaste Problem
Fast Delivery“Think Globally Act Locally”TraceabilityWaste ManagementA t t d & S t S tRecession Automated & Smart SystemsCustomization
Designingg g
CTI
ON Context Level – Barist 2008
ON
STR
UC
DEC
O
CTI
ON Context Level – Barist 2025
ON
STR
UC
DEC
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Context Level - Personas
DES
IGN
IND
LouiseAge:45Profession: Salesman of Modern Artefacts
Donnie & YorkAge: 21 & 32Profession: Restaurant OwnersModern Artefacts Owners
Mico & Nina&Age:37 & 32
Professions: Stock Broker & Lawyer
G
Context Level – Mission Statement
DES
IGN
IND
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Interaction Level
DES
IGN
IND
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Product Level – Future Cartoon
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IGN
IND
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Product Level – Future Cartoon
DES
IGN
IND
G
Product Level – Future Cartoon
DES
IGN
IND
G
Product Level – Future Cartoon
DES
IGN
IND
Conceptsp
NC
EPTS From cartoon to ideas
CO
N
NC
EPTS Three directions
CO
N
Flexible skin Combi MinimalMicro delivery ysystem
NC
EPTS Three directions
CO
N
Flexible skin Combi minimalMicro delivery ysystem
System efficiencyUser friendlinesslogistic innovation
LightweightAerodynamic
Flexible volume
Easy to disassembleOptimizing materials
Minimizing material uselogistic innovationFlexible volumeNon intrusive
Minimizing material useReducing amount of
parts
ConceptpFlexible SkinFlexible Skin
NC
EPTS Flexible skin
CO
N
NC
EPTS Flexible skin
CO
N
•Reduce frontal surface•Decrease drag force by 40%•20% of total energy goes to wind
iresistance•Save 8% on total energy consumptionexhaust
cooling
32% devicesdrive chain resistance20%
20%
21% 3%9%
resistance
Rolling resistance
Wind resistance
NC
EPTS Flexible skin
CO
N
•Hydraulic cylinders contract•Hydraulic cylinders contract•Roof flattens•Fabric folds inside body
NC
EPTS Flexible skin
CO
N •Waterproof complete cover made of polyester
lnylon•Frame of aluminium tubes
T b t t th•Tubes to connect the cover to the frame are sawed into the fabric•Tent structure makes it•Tent structure makes it easy to separate and recycle materials
ConceptpMicro Delivery SystemMicro Delivery System
NC
EPTS Micro delivery system
CO
N
NC
EPTS Micro delivery system
CO
N
NC
EPTS Micro delivery system
CO
N
ConceptpCombi MinimalCombi Minimal
NC
EPTS Combi Minimal
Self supportive roof
Profiles can easily be attached to each other
CO
Npp
Vacuum shaped
Reduce amount of different profiles
Timbering can be attached to profiles
Reduce materials and weight
Use of screws for blienabling
disassembly
NC
EPTS Combi Minimal
Biodegradable and infinitely reusable
Infinitely reusable
CO
N infinitely reusable
Vacuum shaped front with integrated aerodynamic top
Panel for aerodynamics
No chemical solventsCured with UV
Bamboo plywoodEco friendly adhesives
y
…and now a short break