01 the market as csr driver - african cotton and textile … for industry/the market... · drivers...
Post on 03-Mar-2020
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Henning Høy NygaardManager Business Development
& CSR
The Market as CSR Driver
Drivers of CSR• The pull from the market: Companies are
becoming aware of the new market opportunities – consumers and business partners increasingly demand high ethical standards and new ethical products (CSR innovation)
• The push from critical actors: Companies are increasingly managing risks for negative publicity, e.g. critical NGO’s, journalists, consumer organisations, governments, etc.
Drivers of CSR• Ethical standpoint: whish for minimising
negative impact – and optimising positive impact – on environment and society, related to managing businesses. High Ethical Management goals.
strategic CSR
Demand
Value chain
relations
Four strategic drivers of CSR
Human resources
Production processes
Push from critical actors
Push from critical actors
EthicalStand Points
The international view on CSR
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