” “ traditional philanthropy and non-profits generate a social gain, but they do not design...

”“

Traditional philanthropy and non-profits generate a social gain, but they do not design their programs as self-sustaining business models. A charitable dollar can be used only once. A dollar invested in a self sustaining social enterprise is recycled endlessly.

Mohammad YunusFounder, Grameen BankNobel Peace Prize Winner

Join theFuture

YOUR CAUSE IS YOUR PRODUCT!

”“Social entrepreneurs are not content to give a fish, or teach how to fish. They will not rest until they have revolutionized the fishing industry.

Bill DraytonCEO, Ashoka

NON PROFITSNON PROFITS

Trends in Trends in EnterpriseEnterprise

FOR PROFITSFOR PROFITS

• Pressure to demonstrate sustainability & effectiveness.

• Increase need for services and solutions.

• Increase discipline: scope + focus + measurement

• Increased pressure to demonstrate social and environmental responsibility to consumers, employees, community.

• More difficult to stand out.

• More difficult to engage employees in business goals.

Non-Profits and For-Profits can achieve significant results together that are often impossible alone.

THEHYBRIDENTERPRISE

FEATURES

BENEFITS

VALUES

Noble IntentHardest to duplicate and to do well, source of greatest brand loyalty.

Easy to duplicate, highly competitive.

Easiest to do - Many others do the same thing.

Socially-StrategicSocially-StrategicBrandingBranding

IDENTITY(EMOTIONAL)

Good for all.

FUNCTIONALITY (RATIONAL)

Good for me.

YOUR CAUSE IS the “Secret Sauce”!

Old Promise--Cause MarketingOld Promise--Cause Marketing

IMPROVE

Brand Reputation

INSPIRE

Employees

INVOLVE

Employees

The power of a brand comes from The power of a brand comes from

Your MotivesYour Motives

CHANGE THE WORLD - My work expresses my core values.

ACHIEVE GOALS - Grow and excel.

BEAT THE COMPEITION - Win

SURVIVAL - Save my job.1.2.3.4.

Levels of Organizational Motivation

Unique Value Creation

Strategic ExcellenceBrand Soul

Sta

keh

old

er C

on

cern

En

gag

e

Unique Engagement

Unique Value

Violence

Peace Health

Disease

Environment

Collapse

Education/Arts

Ignorance

Human Rights

Oppression

Poverty

Wealth

REPUTATION (Cause Marketing)

CLUELESS(What cause?)

STRATEGY (THE CAUSE)

A Million Dinosaurs

Exxon Chevron

Fast Followers Early

Adopters

Toyota

Virgin Air

Apple

GE

Patagonia

Clifbar

Starbucks

Grameen Bank

Newman’s Own

Whole Foods

DOW GM

Whole Enterprise Transformation

Whole Enterprise Transformation

STRATEGY

BRAND

CULTURE

Think

Feel

Do

MARKETPLACE

WORKPLACE

COMMUNITY

WEB 3.0

Engaging customers, employees and the community in your cause partnership, online and in-person.

Impact of Your CauseImpact of Your Cause

Surfers Saving the World

Authentic Surf Wear Industry

Quiksilver + 240 others

SURFAID INTERNATIONAL

Fake Surf Wear

“Mallister” + 1000’s of others

Brand Aligned + Employees Engaged + Consumers Engaged

Mission Aligned + Employees, Volunteers & Consumers Engaged

Large, Complex CHALLENGES

Trend 2Trend 2Multi Sector PartnershipsMulti Sector Partnerships

Non-Profit • Business • Government • Education

STEP UPSTEP UPSAN DIEGOSAN DIEGO

SAN DIEGOSAN DIEGO

Hot + Dry

More Wildfires

Higher Seal Level

Population

Congestion

Source: 2050 Understanding the San Diego Region/ San Diego Foundation

Water Shortages

Public Health

Degraded Air quality

Bio-Diversity

Quality of Life

20502050ASK WILL ABOUT THIS ONE

CAUSE POLUZA

Science Festival

Bio BlitzPro Natura Intl.BioTech Companies

Science EducationS.T.G.M.

Science Grads

Local Tech & BioTech Companies

BIOBRIDGEUCSD

Our whole world is…Our whole world is…

Real Baseball played by Real Athletes.

SAN DIEGO PADRES

Second ChanceHuman Sustainability

Recycling high quality humans for a high quality future.

Funny about Food

Serious about Health