© inyathelo1 effective online strategies for the advancement operation by jannie smith
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© INYATHELO 1
Effective Online Strategies for the Advancement Operation
by Jannie Smith
© INYATHELO 2
• 3 million donors made a total of 6.5 million donations online
• Donations for the campaign totalled more than $770 million
• Of those 6.5 million donations, 6 million were$100 or less
• The average online donation was $80
• The average donor gave more than once
Raising the bar
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Estimates in:
• 2001 = $550 Million
• 2003 = $1.9 Billion
• 2005 = $4.53 Billion
• 2007 = $10.44 Billion
• 2009 = $15.48 Billion
• Globally more than $30 billion in Online Donations and growing
• Over ZAR 200 billion per year…
• No Boundaries
Fundraising in the digital age
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The rules haven’t changed:
• Communication
• Donor Management
• Campaigns
• Financial Management
The tools have...
Reaching the bar
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Source: http://www.socialnetworkingwatch.com, 20 April 2010
The learning age
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Communication
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Communication
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The Conversation Prism
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Social Media
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Source: http://www.facebook.com, November 2010
Social networking: Facebook
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Social networking: Facebook
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• Interact with your stakeholders – followers
• Condensed information for the time-starved, internet savvy professional
• Setting Up Your Company Profile
• Following on Twitter
• Promote It Everywhere
• Failing Twitter
• Make Updating Easy With Apps and Cells
• Send Thank You Notes
• Keeping It Going
• Writing a Good Tweet
Social networking: Twitter
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Social networking: Twitter
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Social networking: Flickr
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Social networking: YouTube
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Social networking: YouTube
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Social networking: LinkedIn
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Social networking: Blogging
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Social networking: Blogging
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Monitoring
• Who should be responsible for my online presence?
• Where do I begin with understanding SM?
• Policy?
• Frequency and content
• Purpose
• Celebrities
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Social marketing compass
Apr 21, 2023© INYATHELO 23
A toolkit: GivenGain
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GivenGain: Features
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GivenGain: NGO clients
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Online fundraising
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Online Causes
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Online Activists
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Thank you
Inyathelo The South African Institute for Advancement
PO Box 43276 Woodstock 7915
Cape Town | South Africa
Tel +27 21 465 6981
Fax +27 21 465 6953
www.inyathelo.co.za
Jannie Smith – GivenGain Foundation South Africa
web: www.givengain.com
email: jannie@givengain.com
twitter: @smufafa
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