definition: how you want the consumer to perceive your product or your brand

CREATING GRAPHICS THAT SELL

BRAND IDENTITY Definition: How you want the

consumer to perceive your product or your brand.

LOGO A good logo can be a valuable asset, while the

wrong look has damaged reputations. A great example of subtlety is the FedEx

arrow.

Similarly, Google uses colour and a simple typeface in a playful and soft way to connect with people online, in an environment which is often viewed as soulless.

GOAL OF A BRAND To make people spend money!

WHY CHOOSE A BRAND Price

Is it worth the money? Product

Is it what I expect? Promise

Will it do what I think it will?

"The overall identity needs to communicate what the brand stands for, to collectively tell the brand story,"

MOTTO

a phrase meant to formally describe the general motivation or intention of a social group or organization

A good motto keeps the consumer focused on a marketing message.

GUESS THE PRODUCT"Melts in your mouth, not in your hands”

Just do it

GUESS THE PRODUCT

The choice of a new generation

GUESS THE PRODUCT

The happiest place on earth

GUESS THE PRODUCT

I’m lovin’ it!

GUESS THE PRODUCT

SET GOALS Who is your market? What do you want them to do? What sets you apart from the

competition? WHY CHOOSE YOUR PRODUCT?

CHALLENGE Create a PPT to describe a brand identity

for a fictional company. YOU MUST INCLUDE A SLIDE FOR EACH

OF THE FOLLOWING: Name of Company Logo Motto or slogan Intended audience or consumers A short description of the type of company

you are creating and what products it will sell A 500w x 400h advertisement (including logo

and text boxes) for a product.

ADVERTISEMENT RULES  An ad may not have more than 2 types

of fonts, but sizes and styles may vary.   Headlines must be all upper case

letters.   Color should be used sparingly, except

in photographs.   Advertisements should include phone

number, address, and web sites.  

EXAMPLE OF ADVERTISEMENT

EXAMPLE OF ADVERTISEMENT

EXAMPLE OF ADVERTISEMENT

EXAMPLE OF ADVERTISEMENT

EXAMPLE OF ADVERTISEMENT

PROJECT RUBRIC

1 2 3 4

Brand Name Name is not entirely

appropriate

Name is appropriate Name is appropriate and well thought

out

Name is appropriate, well thought out and

clever.

Target Audience

No audience or target consumer

is identified

The audience is identified, but is not

clearly defined.

The audience is identified and is briefly defined.

The audience is identified and clearly

defined.

Brand Logo Simple use of graphics to

illustrate the purpose of the

brand.

Adequate use if graphics to illustrate the product or brand.

Advanced use of graphics to

illustrate the purpose of the

brand.

Effective use of graphics to create a persuasive image.

Motto or Slogan

The motto is not appropriate or is

missing.

The motto is not very appropriate.

The motto is appropriate.

The motto or slogan is clever and

appropriate.

Description The description is thorough, but has mechanical errors.

The description is well written and thorough.

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