definition: how you want the consumer to perceive your product or your brand
TRANSCRIPT
CREATING GRAPHICS THAT SELL
BRAND IDENTITY Definition: How you want the
consumer to perceive your product or your brand.
LOGO A good logo can be a valuable asset, while the
wrong look has damaged reputations. A great example of subtlety is the FedEx
arrow.
Similarly, Google uses colour and a simple typeface in a playful and soft way to connect with people online, in an environment which is often viewed as soulless.
GOAL OF A BRAND To make people spend money!
WHY CHOOSE A BRAND Price
Is it worth the money? Product
Is it what I expect? Promise
Will it do what I think it will?
"The overall identity needs to communicate what the brand stands for, to collectively tell the brand story,"
MOTTO
a phrase meant to formally describe the general motivation or intention of a social group or organization
A good motto keeps the consumer focused on a marketing message.
GUESS THE PRODUCT"Melts in your mouth, not in your hands”
Just do it
GUESS THE PRODUCT
The choice of a new generation
GUESS THE PRODUCT
The happiest place on earth
GUESS THE PRODUCT
I’m lovin’ it!
GUESS THE PRODUCT
SET GOALS Who is your market? What do you want them to do? What sets you apart from the
competition? WHY CHOOSE YOUR PRODUCT?
CHALLENGE Create a PPT to describe a brand identity
for a fictional company. YOU MUST INCLUDE A SLIDE FOR EACH
OF THE FOLLOWING: Name of Company Logo Motto or slogan Intended audience or consumers A short description of the type of company
you are creating and what products it will sell A 500w x 400h advertisement (including logo
and text boxes) for a product.
ADVERTISEMENT RULES An ad may not have more than 2 types
of fonts, but sizes and styles may vary. Headlines must be all upper case
letters. Color should be used sparingly, except
in photographs. Advertisements should include phone
number, address, and web sites.
EXAMPLE OF ADVERTISEMENT
EXAMPLE OF ADVERTISEMENT
EXAMPLE OF ADVERTISEMENT
EXAMPLE OF ADVERTISEMENT
EXAMPLE OF ADVERTISEMENT
PROJECT RUBRIC
1 2 3 4
Brand Name Name is not entirely
appropriate
Name is appropriate Name is appropriate and well thought
out
Name is appropriate, well thought out and
clever.
Target Audience
No audience or target consumer
is identified
The audience is identified, but is not
clearly defined.
The audience is identified and is briefly defined.
The audience is identified and clearly
defined.
Brand Logo Simple use of graphics to
illustrate the purpose of the
brand.
Adequate use if graphics to illustrate the product or brand.
Advanced use of graphics to
illustrate the purpose of the
brand.
Effective use of graphics to create a persuasive image.
Motto or Slogan
The motto is not appropriate or is
missing.
The motto is not very appropriate.
The motto is appropriate.
The motto or slogan is clever and
appropriate.
Description The description is thorough, but has mechanical errors.
The description is well written and thorough.
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