國際行銷管理 chapter05
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SWOT
tychen@mail.ndhu.edu.tw
-21
PP.54
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.--1.(tacitness)2.(complexity)3.(uncertainty)
4.(interdependence)(Teece, 1992; Scott, 1992)
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(, 1960) (Zeithaml & Bitner, 2000)
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1.(intangible) 2.(heterogeneous)3.(perishable)4.(not-separated)5.(participated) (Fitzsimmons, 1994)
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,
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1.
Ansoff (1988)
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SWOT
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SWOT
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1
E
(80%)
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E
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--
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3
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3
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SWOT
3
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4
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2.
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SWOT
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SWOT
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5
WTO
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5
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5
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WTO
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6
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SWOT
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WTO
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SWOT
7
()
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8
WTO
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3.
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--SWOT
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10
RD
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13
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--- ---
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1..2.---.3.---4.---5.------.
6.---..
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..
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--- Merry Christmas1225Christmas = Christ + mas(s)
= + ()
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(()) 210
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()
121
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.
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153-6
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/
()
X
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316
Trust God He can make it
- SWOT.--,1. 2. 3.--SWOT. --- Merry Christmas()
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