基本設計 2011 spring

Basic Design 2011

Spring

week 1. Introduction to synetics

1. Introduction to Design Synectics2. 分合法（ Synetics ）

1.INTRODUCTION TO DESIGN SYNECTICS

Based on Design Synectics

byNicholas Roukes

Synectics Definition

• The term Synectics is from the Greek word synectikos, which means “bringing forth together,” or “bringing different things into unified connection.”

• Synectics is about making connections.

Since creativity involves the changing of things into new

structures, every creative thought or action draws on synectic

thinking.

Synectic thinking is the process of discovering the links that unite

seemingly disconnected elements.

It is a way of mentally taking things apart and

putting them together to furnish new insight for all

types of problems.

Synectics Definition

• Creative discovery comes from analogical and metaphorical thinking, the process of linking unlike subjects.

• You must create VISUAL analogies and metaphors.

Thinking to Connect

• Analogical thinking is a comparison between two things that are similar in some respects, often used to help explain something or make it easier to understand.

• Metaphorical thinking is when one thing is used or considered to represent another

Thinking to Connect

Metaphorical thinking is when one thing is used

or considered to represent another. = or is like

The Synectic Process

• Make something strange familiar… • Create something new…• Personal analogies-do you feel like a sponge,

doormat? Do you see yourself as a lion, a mouse?• Direct analogies-A school is like a salad…life is like an

elevator.• Conflicting analogies…War-creative and destructive.

Talent is a blessing and a curse.

Metaphorical Thinking• A metaphor is a soft thinking technique connecting

two different universes of meaning.• Examples: Food chain, flow of time, fiscal watchdog. • The key to metaphorical thinking is similarity. The

human mind tends to look for similarities. • A road map is a model or metaphor of reality and

useful for explaining things.• The Dolby Sound system is like a sonic laundry.

Architect Buckminster Fuller summed up the essence of synectics when he

said all things regardless of their dissimilarity can somehow be linked

together, either in a physical, psychological or symbolic way.

The Synectic Attitude

• Synectics encourages the ability to live with complexity and apparent contradiction.

• Synectics stimulates creative thinking.• Synectics mobilizes both sides of the brain, the

right brain (the dreamer), and the left brain (the reasoner).

• Synectics provides a free-thinking state of consciousness .

The Synectic Ways of Working

• Synectics is based on the fusion of opposites.• Synectics is based on analogical thinking. • Synectics is synergistic. Its action produces a

result which is greater than the sum of its parts.

The Synectic Pinball Machine

• Synectic thinking is like a mental pinball game. Stimulus input bounced against the scoring bumpers (the Trigger Questions) is transformed.

• Ordinary perceptions are turned into extraordinary ones; the familiar or prosaic is made strange.

• Synectic play is the creative mind at work.

The Synectic Triggers

• Synectic Trigger mechanisms catalyze or create new thoughts, ideas and inventions.

• Synectic Theory is based on disruptive thinking.

The 23 Design Synectic TriggersSubtract Change Scale Prevaricate

Repeat Substitute Analogize

Combine Fragment Hybridize

Add Isolate Metamorphose

Transfer Distort Symbolize

Empathize Disguise Mythologize

Animate Contradict Fantasize

Superimpose Parody

Take Creative Action!• Ideas are not born in a vacuum.• Use the 23 synectic triggers to transform your

ideas into something new. • The triggers are tools for transformational

thinking and may lead you to some great discoveries.

Art Think: Ways of Working

1. Identify: Set the problem or task, identify the subject.

2. Analyze: Examine the subject; break it down, classify it.

3. Ideate: Think, fantasize, produce ideas. Generate options towards a creative solution. Relate, rearrange, reconstruct. What design synectic triggers can you use?

4. Select: Choose your best option.

5. Implement: Put your ideas into action. Realize it. Transform imagination and fantasy into tangible form.

6. Evaluate: Judge the result. Think about new options and possibilities that have emerged. Go back to step #1.

Your Assignment

Draw a picture you can use to transform using the 23 synectic

triggers. Be sure it is a complete drawing of an object. No heads,

people or cartoons!

2. 分合法（ SYNETICS）

分合法（ Synetics ）• 分合法係由果登（ Gordon W.J.J. ）於 1961

年發表「分合法：創造能力的發展」（ Synetics: the development of creativity ）一書，所提出的一套團體問題解決的方法。

• 其本義為「將原不相同，亦無關聯的元素加以整合」。

• 果登的分合法將過去所認為神秘的創造過程，用簡單的話歸納為兩種心理運作的歷程：

• 　 1. 使熟悉的事物變得新奇（由合而分）。

• 　 2. 使新奇的事物變得熟悉（由分而合）。

• 　所謂「使熟悉的事物變得新奇」，也就是熟悉的事物陌生化，此一歷程在使學生對某種熟悉的事物，用新穎而富有創意的觀點，去重新了解舊問題、舊事物、舊觀念，以產生學習的興趣。

• 例如，有一些諺語就是從另一個新奇的角度來解釋一些熟悉的概念，就像我們很熟悉的「母雞」這個概念，採用化熟悉為新奇的方法，就是：「母雞只是生蛋的一個工具。」

• 　 所謂「使新奇的事物變得熟悉」，也就是熟悉陌生的事物，此一歷程，主要在增進學生對不同新奇事物的理解，使不同的材料主觀化。

• 大部份的學生對於陌生事物的學習，多少都會有些壓力。所以，面對陌生的事物，或新觀念時，教師可經由學生熟悉的概念來瞭解。

• 通常可以用兩種方式來熟悉陌生的事物。

• 其一是分析法，先把陌生的事物盡可能劃分成許多小部份，然後就每個小部分加以研究。

• 第二個方法是利用類推，即對陌生的事物加以類推。例如，可問學生：「這個像什麼呢？」，「它像你所知道的那一樣東西呢？」

• 　果登的分合法，主要是運用類推（ analogies ）和譬喻（ metaphors ）的技術來協助學生分析問題，並形成相異的觀點。

• 　「譬喻」的功能在使事物之間，或事物教材之間形成「概念距離」（ conceptual distance ），以激發學生的「新思」。

• 例如，問學生：「如果教室像電影院」，提供新穎的譬喻架構，讓學生以新的途徑，去思考所熟悉的事物。

• 　相反地，我們也可以讓學生以舊有的方式，去思索新的主題，例如，以人體去比擬交通運輸系統。

• 譬喻的活動可將某種觀念，從熟悉的教材串連到新教材，或以新觀點，去分析熟悉的教材。

• 透過此種「概念距離」的形成，學生能自由任意地思索其日常生活中的活動或經驗，發揮想像力及領悟力。

Homework

• 製作 synetic triggers 23 張牌卡 , 附圖片範例

week 2. Sensing the force field

Force field in nature scene

Ex: Sketch the force field of the following scene:

Ex: Sketching the force field of van Gogh's work:

EX: Sketching the force field of Vasarely's work:

Ex: Sketching the force field of Henry Moore's work:

Liquid magnetic sculpture• http://www.youtube.com/watch?feature=player_embedded&v=OsW8zctD7CM

Home Work

• Take 5 photos to show force field• upload 5 photos and their corresponding force

field

week 3. Form and Force

VICTOR VASARELY, BETELGEUSE

• Ex1. Applying force field to an abstract shape array

• Ex2. Subconscious drawing

• Ex3. Imaginative projection on a roadmap

• Ex4. Draw the above Trilobyte as #1 shape, and the shell as #6 shape, then morph the inbetweens #2-#5 shape

• "The form of an object is a diagram of forces. We can deduce the forces that are acting or have acted upon it; in this strict and particular sense, it is a diagram." ~ D'arcy Thompson

Home Work

• 1. Find a shape and its force field• 2. apply the forcefield to a basic shape array• 3. use 6 synectics rules when applying

forcefield

week 4. Function analog

• Philip Johnson

• Philip Johnson

• Philip Johnson

• Jean Tinguely

• Jean Tinguely

• Jean Tinguely

• Jean Tinguely

• "Invention is the process of discovering a principle. Design is the process of applying that principle." ~ David Pye "To design is to plan and to organize to related and to control.

• In short it embraces all means opposing disorderand accident.

• Therefore it signifies a human need and qualifies man'sthinking and doing."

• Joseph Albers

Concept

• Inventions come from a result of analogizing the way something work.

Home Work

• 1. find a mechanism system• 2. use "analog" and 2 other synectics rules• 3. create a mixed media work

week 5. sculpture of nature materials

• Andy Goldsworthy

• Andy Goldsworthy

• http://www.youtube.com/watch?v=ulLU1BUJk8Q

• http://www.youtube.com/watch?v=stwDR4zgNFY

• http://vimeo.com/5060259

• Andy Goldsworthy - Naturally beautifulhttp://www.youtube.com/watch?feature=player_embedded&v=fUpVf-7i75I

• Richard Long retrospective at Tate Britain http://www.youtube.com/watch?v=9_T3OvBdtKM&feature=player_embedded

• Minimalists and Conceptualists: Richard Long, Jan Dibbets http://www.youtube.com/watch?v=9_T3OvBdtKM&feature=player_embedded

Concept

• Inventions come from a result of analogizing the way something work.

Home Work

• 1. find a mechanism system• 2. use "analog" and 2 other synectics rules• 3. create a mixed media work

week 6. HW4 review

• Philip Johnson

• Jean Tinguely

• Jean Tinguely

• "Invention is the process of discovering a principle. Design is the process of applying that principle." ~ David Pye "To design is to plan and to organize to related and to control.

• In short it embraces all means opposing disorder and accident.

• Therefore it signifies a human need and qualifies man's thinking and doing."

Concept

• Inventions come from a result of analogizing the way something work.

Home Work

• 1. find a mechanism system• 2. use "analog" and 2 other synectics rules• 3. create a mixed media work

week 7. basic systems in nature

• Spiral• Explosion• Vertebraic• Radiating• Cluster• Branching

• Grid• Lattice• Interlocking• Stress and Flow• Close Packing• Open Packing

Vertebraic

• http://www.trendhunter.com/trends/scott-jarvie-atlas-chair

HR Giger

• http://www.snegidhi.com/2010/96-30-03/vertebrae-skeleton-bar.html

HR Corian Vertebrae Couch Backs Innovation at Toronto Interior Design ShowGiger

• http://www.dexigner.com/news/17002

Vertebrae recliner rocker by Anna Franco from the Art Center College of Design

• http://www.icsid.org/feature/current/articles1053.htm

Vertebrae recliner rocker by Anna Franco from the Art Center College of Design

• http://www.worldarchitecturenews.com/interiors/index.php?fuseaction=product.productview&pdid=113

Mandala

week 8. Vertebraic Form Review

Vertebraic Form

Home Work

• Design a Vertebraic SystemThis Vertebraic system should demonstrate the concept of "Future"

week 9. mandala drawing

Mandala drawing

Student’s Drawing

week 10. cyborgs

week 11. Analogy

7 analogs

• Design Analogs• Function Analogs• Phenomena Analogs• Sensory Analogs• Empathy Analogs• Symbolic Analogs• Fantasy Analogs

1. Design Analogs

• Protozoa such as a Radiolaria as stimulus

2. Function Analogs

• in Homework

3. Phenomena Analogs

4. Sensory Analogs

• Morris Graves

5. Empathy Analogs

• Marc Chagall on Lover

organic and form

week 12. semiotics and vertebraic form review

week 13. 共時性

week 14. 演講 : Macdonald Steward

• 系上很榮幸邀請到英國學者 Professor Macdonald Steward 以及光助大房創辦人黃怡儒進行兩場講座，訂於 6月 2 日下午1:00 於 IB-202舉行 , 請各位同學前往聽講 , 並轉告大家 .