© 2008 ibm corporation the global village initiative ibm perspective ginny c ghezzo emerging...
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© 2008 IBM Corporation
The Global Village Initiative IBM Perspective
Ginny C Ghezzo
Emerging Technology and Standards Evangelism
© 2008 IBM Corporation2 Global Village Initiative February 2008
Your products?Your services?Your financial strengths?Your customer base?Your supply chain?Your management systems?Your business model?Your history?Your brand?Your expertise?
Whatever it is that makes you unique… infuse it with the new enablers of innovation, and you can earn higher profits, penetrate new markets, drive productivity – in a word, differentiate yourself from the competition.
What makes you special?
Focus on the intersection of business and technology
IBM through the years
Pre 1900 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s
© 2008 IBM Corporation3 Global Village Initiative February 2008
Server
In the Works: Remote Patient Monitoring
Patient Diary
Data
Monitoring device collects patient data
Data is sent to mobile hub
Data is automatically sent to server but can also be inspected on hub
Data is processed on server and inspected by physician
Regime is determined by physician based on medical data analysis
Custom Features can be built such as entering data into a patient diary on the hub
© 2008 IBM Corporation4 Global Village Initiative February 2008
“Where the right thing to do is the easy thing to do”
It is only by adopting common standards that an industry achieves uncommon things.
1. Acknowledge Trends 2. Acknowledge
Stakeholder Needs3. Embrace Standards &
Collaboration
© 2008 IBM Corporation5 Global Village Initiative February 2008
Standards in Action
Speed of Development
Fair play
ChoiceSkills reuse
Speed of Adjustmentto changes
Flexibility
© 2008 IBM Corporation6 Global Village Initiative February 2008
A service oriented architecture for device data (SODA) shifts the programming model existing for an emerging class of enterprise solutions toward SOA and event driven architecture.
Examples of this class of application:
data driven
event driven
location based
hybrid and cross industry
* Common characteristic of these solutions and applications are that they depend upon timely data feeds to and from devices which map phenomena directly from the physical world into digital representations.
Creating the pipeline of real world* data
© 2008 IBM Corporation7 Global Village Initiative February 2008
© 2008 IBM Corporation8 Global Village Initiative February 2008
Backup
© 2008 IBM Corporation9 Global Village Initiative February 2008
WHY BECOME ON DEMAND:An issue increasingly faced by healthcare providers is the growing difficulty and cost of preventing, rather than treating, hypertension and falls in the elderly. Storstrøms ErhvervsCenter (SEC) - in collaboration with regional public and local private healthcare providers - wanted to explore the potential and challenges of using pervasive computing to monitor high-risk elderly individuals. A successful demonstration would not only help practitioners tackle the issue of hypertension and fall prevention, but could help establish the value of pervasive computing in reducing healthcare costs related to these medical issues.
SOLUTION:Storstrøms ErhvervsCenter worked with IBM and local healthcare providers to create a predictive health monitoring system. By combining advanced telemetry technology with leading edge practices in other industries, SEC laid the groundwork for a whole new way of managing chronic illnesses among the elderly. The data from bluetooth devices worn by the patients was collected by IBM Personal Care Connect (PCC) – a custom-designed, WebSphere-based solution – and sent to healthcare providers who then used it in treating their patients.
BENEFITS: The pilot showed that over 10 years, a government using the solutions
could realize €90 to 100 million in savings from the prevention of fall-related deaths and €20 to 25 million in savings for deaths related to hypertension
Improved quality of life for elderly citizens More efficient allocation of scarce healthcare resources
“The work we achieved with IBM provides clear evidence that remote predictive monitoring of chronic medical conditions can help healthcare organizations deliver better outcomes while achieving a whole level of resource efficiency.” – Ann Roldan, Project Manager, Storstrøms ErhvervsCenter
Storstrøms ErhvervsCenter (SEC) Laying the foundation for a new model of elderly at-home healthcare
EXTERNAL
© 2008 IBM Corporation10 Global Village Initiative February 2008
10 of the world's 10 biggest banks
10 of the world's 10 biggest auto
manufacturers
80% of the biggest US health plans
10 of the world’s 10 biggest telcos
8 of the world's 10 biggest insurers
3 of the world's 5 biggest retailers
More than 3,500 SOA Business
Partners
Half of the world’s 30 biggest electronics
companies
97% of customers justified their SOA project on cost100% saw increased business flexibility
51% saw revenue growth
3 of the world’s 5 biggest Financial
Firms
Customers Turning to IBM for SOA Value
© 2008 IBM Corporation11 Global Village Initiative February 2008
IBM System p, IBM System z, IBM System i, IBM System x
IBM has the capabilities to help you where ever you start
Business Innovation & Optimization Services
Dev
elo
pm
ent
Ser
vice
s
Ser
vice
Man
agem
ent
Infrastructure Services
Enterprise Service BusFacilitates communication between services
Partner Services Business App Services
Access Services
Interaction Services Process Services Information Services
© 2008 IBM Corporation12 Global Village Initiative February 2008
Connecting platforms, standards, and growth
Standardization of the rail network enabled industrialized America and Europe
A connecting platform fueling growth, creating new business opportunities
Connecting resources with factory efficiencies
Connecting goods with markets
Enabling new distribution models (Sears Roebuck)
Other technology platforms: electricity grid, national highway systems, ……..the internet
“Standards contribute more to economic growth than patents and licenses.”
"Economic benefits of standardization“, Technical University Dresden (TUD) and the Fraunhofer Institute for Systems and Innovations
© 2008 IBM Corporation13 Global Village Initiative February 2008
Evolution to an Open Standard
Customer need for technical solution to known problem
Lack of industry accepted technical solution
May be competing technical approachesor single proprietary solution
Lack of interoperability
A company, individual or group of companies or individuals agree to address issue
Resources devoted to developing best technical solution, often in collaborative fashion
Interested parties publish specifications
Specifications publicly available sufficient to enable implementation, interoperability
Can be implemented with little or no restrictions; IPR either RAND or Royalty free.
Developers may create reference or commercial implementation
Developers declare intent to have solution accepted as standard
Standards body reviews technical solution, adopts as standard
Specifications publicly available are sufficient to enable implementation, interoperability
Can be implemented with little or no restrictions; IPR either RAND or royalty-free.
Standards body open to broad participation, open decision making process
Standard implemented in competing IT products by multiple vendors.
Open
➔ Initiator ➔ Core group ➔ Standards bodyNeed
© 2008 IBM Corporation14 Global Village Initiative February 2008
Focus on open technologies and high-value solutions
Deliver integration and innovation to clients
Become the premier Globally Integrated Enterprise
IBM Strategy
© 2008 IBM Corporation15 Global Village Initiative February 2008
IBM Strategy: Bring high value to enterprise clients
EnterpriseClientFocus
Deep Client and GlobalIndustry Knowledge,Skills and Resources
Broad and Deep Industry Collaboration
and Partnerships
Open, IntegratedMiddleware and Information
Frameworks
Scalable Enterprise Solutions with Technology and
Performance Leadership
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