amna aldhaheri h00020067 chatter
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Dubai Higher Colleges of Technology
Bachelor Program Business Information Technology
Technology Research
Prepared by: Amna Saleh Al Dhaheri
ID: H00020067
Email: [email protected]
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Introduction .................................................................................................................................................. 3
Chatter Enterprise Collaboration .................................................................................................................. 4
Cost/Benefit Analysis .................................................................................................................................... 6
Problems & Disadvantages ........................................................................................................................... 8
Domain of Use ............................................................................................................................................... 9
Impact of Technology on Organization, Individual ..................................................................................... 10
Future Development ................................................................................................................................... 11
Conclusion ................................................................................................................................................... 13References .................................................................................................................................................. 14
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This report is written for the course ITEC N453 IT Practices. The report purpose is to write
about a new technology that can be used in organizations. The salesforce chatter is selected
because of several reasons.
1) I found this technology is interesting and I believe its features will make a hugedifference in the organization
2) This technology is so reliable and secured which will be perfect for the organizations3) Having such social tools in salesforce.com and force.com platforms for free, it will
make it be used in thousands of organizations
4) Social networking became a part of almost every person so it will not be difficult forthe employees to figure out how to use such tools
5) Chatter is a new era of social CRM6) It keeps employees to stay connected with coworkers, deals, projects and more
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Chatter innovated a new world of collaboration for organizations in a secured environment.
It helps the employees and the senior management to be always up to date about the
important projects and deals so it can be easily make efficient decisions.
With chatter, the collaboration will be much easier and faster. With real time feeds and
updates on people, groups and documents, it will assist the organization to win more
business, satisfy the customers and make better decisions.
Chatter Features:
1
Profiles
The profiles information helps the employees to know each other better. It also makes
them expanding their networks with experts and others which will increase productivity
[1].
2
Status Updates
Updating statuses will inform others and Keep them up to date in what your current
tasks are and to share the important news. Add to that, it will decrease the effort
duplication and will prevent from the unneeded email traffic[1].
3
Groups
Employees can create groups to have better performances. In these groups, they can
share information with the teammates, working together on the same documents, and
also to collaborate on main tasks [1].
Salesforce implemented a Groups tool for users. This allows users to create public or
private groups for sharing information and to communicate about projects[8]
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4
Document Sharing
Work together on documents and they are easily found and searched after months or
years later on in a secured way [1].
5
App Updates
If you already registered to salesforce.com and force.com platforms, they can be
integrated with them which will enhance it and make it more productive[1].
6
Feeds
The employee can monitor people, groups, documents and application data which are
very essential for the employee in one place [1].
7
Security and Sharing Model
The specific employees can share the information and the confidential information can
be shared privately and safe [1].
8
Social
It brings approaches from Facebook and Twitter so the employee can monitor his all
communities in one place [1].
9
Analytics
With so many activities on the chatter, some analytics are needed. The chatter
analytics can generate real time reports about user adoption and how to develop the
collaboration [1].
10Mobile and desktopThe chatter will also be available with usable interface in several devices such as
blackberry, iPhone, iPad and Android[1].
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1 Chatter will be immediately available for free for the users of Salesforce.com and
force.com platforms which consist of more than 160,000 applications [8]
2The employee can follow other coworkers up-to-date activities, group events, updated
documents and other important feeds for the employee duty[2]
3
It will be much easier for the sales managers and other departments managers to
monitor the employees performance, concern on the important deals and prevent the
firm from potential dangers[3]
4Chatter provides security and privacy which will be convenient for the firms and make
it trustworthy[3]
5
Chatter is much convenient for the employees who used previously emails or instant
messenger. This means that, chatter is easier than emails to collaborate and the
conversations will be saved and retrieved which will be better than IM [6]
6It will enable users to keep in touch when they are not in offices using the chatter app
on the mobile phones [5]such as BlackBerry, iPad, iPhone, iPod and others [9]
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7From the technical point, the developers can retrieve data from any native application
they use into the chatter feeds[7]
8Developers can also build new apps or extensions that depend on the chatter app
which can be used on their firms or to sell them to other customers[8]
9
Making the chatter integrated with the existing systems (salesforce and force
platforms) will make it easy for the end users to accept it better than providing it as a
new service or product[8]
10Chatter is free for all salesforce.com and force.com platforms users. However, a
standalone chatter only license is available for $15 per user monthly[2]
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1
The chatter is limited to some formats such as pdf documents, spreadsheets and
presentations that can be shared in the system. This means that other multimedia
formats are not available yet [7]
2Chatter can also filter the Facebook and twitter feeds which might be destructing
for the coworkers and wasting time for the company[7]
3
The chatter mobile is not released yet and will be released in late 2010. It will also
be available for the Android devices in the first half of 2011[9]
4There is no link between the Mobile CRM which is used for the salesforce and force
platforms with the chatter mobile application yet [10]
5Too many feeds, services activities, customers and workers updates might be for
some employees so confusing [10]
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DDOOMMAAIINN OOFF UUSSEE
Chatter can be used in any firm which needs to be interacted with the customers, clients
and sales. As mentioned previously, the chatter is also provided for the users of the
salesforce and force platforms.
There are different industries which will be able to interact using the chatter. Below it can be
seen the industries and some organizations that can use chatters from each industry [11].
Industry Organizations
Business Services AlliedBarton Security Services, Anoit, Barcom,
Business in the Community, Cambridge
Bioscience
Communications & Media AAPT, ADTRAN, ASCAP, Bella Pictures,Bandwidth.com, Associated Newspapers Ltd
Distribution & Retail Boots, Cosine, Distrilogie, Neff Rental, Ryder
Energy & Chemicals Ashland, SunEdison
Financial Services BOK Financial Corporation, CPP, CoreLogic
Credco, Daiwa Securities, E*TRADE FINANCIAL
Healthcare Care Rehab, Dako, Astra Tech, Jobscience
Hi-Tech Hardware EFI, Analog Devices, Dell, Captor, Barco
Hi-Tech Software & Service Acceleration, Arieso, Astaro, Borland, BakBone
Insurance Allianz Commercial, American Home Shield, Aon,
Standard Life, Phoenix Companies
Manufacturing Alava Ingenieros, Carglass, JLG, Kerry
Ingredients and Flavours
Travel & Transportation American Medical Response, Egencia, an Expedia
Inc. Company, Greyhound Canada, Hotwire
Pharmaceuticals & Life Science FFF Enterprises, Innovex, PerkinElmer, Solvay,
Sanofi Pasteur MSD
Nonprofit, Education, & Public Sector Arlington Economic Development, Chicago
Housing Authority, Freeplay Foundation
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1
Increasing the Power of Connections:
Using chatter makes the connections more collaborative and efficient. If one employee
has a problem and updates his status about that, many employees can resolve the
problem for him in the real-time [12].
2
Ability to Track Deals Instantly:
For those interested employees can follow deals status on chatter. In hence, when a
deal is updated or closed, they can know instantly. [12]
3
Figure Out Competitors' Weaknesses:
Using such applications, it will help the employees to perform better than other
competitors and discover their weaknesses so they have a chance to provide unique
and different products and services with high quality. [12]
4
Allocating Content for Customer Meetings:
Sales reps can distribute presentations before meetings so they can get faster
feedback from the customers and exploit time as a result of non-limited file size.
Furthermore, it will help them to collect data to refine their products and services
which make them better and stronger in the field. [12]
5
Engage Executives with Everyone:
Senior management can follow and interact with the middle management and other
employees in real time. For example, the manger can get the answer for his sales
queries even if the employee is not in the office or waiting till the sales meetings. [12]
6
Integration with Salesforce.com CRM:Making each deal has its own chatter feed, it increases the collaboration and customer
communications. It is stated that chatter increased 25% in collaboration, 10% in
productivity and reduced about 15 20% email communications. [12]
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7
Explore Hidden Connection
If any employee needs to connect with other organizations to make deals, he can ask in a status
and others might help them to find correct people to ask. This means that the deals are likely to
succeed due to the recommendations and friends connections.[2]
8
Tighten the Coworkers' Connections
Employees can work better and know each other which make the work environment more positive
with good morale. In addition, it will make new connections with coworkers which tighten the
work relationships.[3]
9
A Way for the New Employees to Get Involved
It the best way for them to know more about other employees and their skills and duties. For
other employees, they can know about the new employees and their skills.
10
Employees' Better Performances
When the employee can get all information he needs organized and updated, his performance will
get noticeably better and can finish more tasks than before.[3]
11
A Way for the Developers to Build more Efficient Apps
Developers can create more apps that are depended on the chatter features and the new
applications can be followed from the chatter and their updates can appear in the home feeds
which make it easy for the interested employees.[7]
12
Mobiles Apps Make a Difference
With mobiles applications, the employees are more connected than before, and there is no needto be in the office or using the desktop application to stay tuned. In hence, this will make them
more collaborated and active.[5]
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FFUUTTUURREE DDEEVVEELLOOPPMMEENNTT
Chatter 2 has been released last month which added several new social features to the
chatter. The new features are elaborated below.
1
First of all it includes filters which the user can filter their feeds by people, groups
and other records to find related posts. Chatters Topics will allow the employees to
link their feeds with other posts and comments which are about the same topic by
using the hashtag character (#).[13]
2
Chatter recommendations give the employees suggestions to add coworkers and
join groups. It uses criteria for these recommendations entail mutual connections,
followers' numbers and management hierarchy. As for the groups, it depends on
the popularity and if it is related to the job title. [13]
3
With chatter search feature, employees are able to search across all chatter feeds,
profiles and updates. In addition, the employees can receive a daily or weekly email
of the latest posts from the feeds and the groups'. [13]
4
Chatter is also available by using Adobe AIR desktop application which has the
same functionality of a web application. The advantage of this is to be notified
instantly in a pop-up alerts in a side on the screen. [13]
5
Admins can also create analytics reports and dashboards on chatter across the
employees and their followers, feeds, comments, groups, members and their
comments. Employees can also share and store multiple types of media using the
chatter file app. Add to that, employees can follow and receive reports and their
updates on their home feeds. [13]
6
Dashboard chatter enables employees to get more information about sales and
close rates in real-time. Employees will also be able to track on calendar and
meetings agendas. [13]
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CCOONNCCLLUUSSIIOONN
To sum up, I believe the salesforce chatter will change the meaning of the enterprise and
will make the CRM social and will increase the collaboration. I believe chatter is very curial
for big organizations because it will increase the productivity and efficiency. Add to that, this
will affect their products and services to make them better and different.
Using chatter leads them to make better deals and keep the interested followers updated in
real-time. From my point of view, chatter will be adopted by end users because they are
likely used to it due to social networking such as Facebook and Twitter.
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RREEFFEERREENNCCEESS
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