A TASTE OF AMIRA AT AAHAR INTERNATIONAL -DELHI MARCH 12— 16, 2012

AAHAR has been recognized as one of the leading events ofits kind in Asia.As a premier Exhibition divided into two independent shows— Food and Hospitality offers a segmented platform forshowcasing the developments and progress achieved in the processed food andhospitality sectors; through ambit of display covering products, technologiesand services, and the scope embodied by them for investment and technologyupgradation.AMIRA seized the opportunity for Brand AMIRA and also for showcasing the newly launched range of AMIRA IndianNamkeens, the Dry Snacks variants. At the exhibition , there was live sampling of AMIRA Basmati Biryani along with a taste trial of the Dry Snacks variants and Special Trial Offers.There waraving consumer response for both AMIRA Pure Basmati Rice and the new range of AMIRA Indian Namkeenswhich sets a positive trend to increasing a wider variety to meet customer preferences for the future.