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American Southeast Europe Beverage Expo

- EXHIBITOR PROSPECTUS -

Hotel Allegro, Chicago-USA, October 13th & 14th, 2011

American Southeast Europe Beverage Expo 2011

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HONORARY BOARD Ms. Judith W. Munson Mr. Patrick E. Rea Mr. Thomas C. Homburger Ms. Peggy Fiedler Parfenoff Mr. Lester Munson Mr. Thomas Vega-Byrnes Mr. David Pistrui Mr. John Rogers Mrs. Una Pipic Mrs. Aida Zubovic BOARD OF DIRECTORS Mr. Igor Jokanovic-President Mr. Alexander Bojanic-Vice President Mr. Emir Zubovic-Treasurer Ms. Lila Jokanovic-Secretary Mr. Scott Leonard-Legal Counsel Mr. Bojan Glamochak Mr. Matija Biljeskovic Mr. Dimitar Tchalakov Mr. Stevco Nikolov Mr. Josip Soldo Mr. Ilhan Geckil Ms. Vildana Kujundjic Ms. Lidija Gjorgjievska Mr. Andrew Magliochetti

On behalf of the American Southeast Europe Chamber of Commerce, we would like to invite you to take part in pioneering event called American Southeast Europe Beverage Expo. This event will bring together interested members of the American business community along with SE companies’ delegations, political representatives, trade attachés, business people and international service providers with expertise in international trade, to encourage exchange of information, ideas and business. Exhibiting at the Expo your company's products and services is a great opportunity to increase your company visibility, product awareness and make quality industry partners in United States and Southeast Europe. You will: • Educate the marketplace • Generate leads • Gain leading edge exposure for your product or service • Establish new marketing partnerships

Event with all exhibits will take place in Walnut room of Hotel Allegro, downtown Chicago. Exhibit space includes an 6' x 3' table space.

Please take a moment to review the Exhibitor Prospectus and then contact us at to make your exhibition arrangements!

We look forward working with you.

Igor Jokanovic, President American Southeast Europe Chamber of Commerce

Contact Us American Southeast Europe

Chamber of Commerce

5445 N. Sheridan Road,

Suite 3406

Chicago, IL 60640 Tel: + 1 (773) 610-4551

BeverageExpo2011@amsecc.org

www.amsecc.org

American Southeast Europe Beverage Expo 2011

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Event Objective The American Southeast Europe Beverage Expo is designed to facilitate meaningful relationships between beverage producers and suppliers from the region of Southeast Europe (SEE) and the United States. Companies from the SEE region will present their product to American beverage suppliers, importers, distributors, and investors. Also, this will be an opportunity for American companies to meet companies from SEE region and display their products to those companies and event attendees. This event will bring together interested members of the American business community along with SEE companies’ delegations, political representatives, trade attachés, business people and international service providers with expertise in international trade, to encourage exchange of information, ideas and business opportunities. Participating countries that confirmed attendance: United States of America, Bosnia and Herzegovina, Bulgaria, Croatia, Macedonia, Romania, Serbia and Turkey. Expected attendance for each day is 200+ people. What to Expect at the Event This Expo is designed to connect alcohol and non-alcohol beverage producers in the region of Southeast Europe with United States counterparts, distributors, and retailers. Each exhibitor will have an opportunity to display its products at the table. Its products will be tasted at the designated bar area or at its table. We will have two hours of presentations from industry insiders that will educate about United States beverage industry. Our Expo hall will feature about 20 industry's leading companies from Southeast Europe and 10

from North America. Space will be available for exhibitors to connect in one on one meeting. Expected Attendee Demographics 50% Multinational beverage industry companies 20% Investors and financial representatives 10% Media representatives and technology information providers 5% Government Officials 5% NGOs, education and the cultural sector 10% Other EVENT HOURS October 13th, 2011 3:00pm- Expo Set-Up 4:00pm- Registration 5:00pm- Welcoming Remarks 5:30pm-8:00pm- Expo and Networking Reception October 14th, 2011 9:00am- Morning Coffee and Breakfast 10:00am- Presentations 12:00pm-Lunch 1:00-6:00pm Expo and Match-Making Meetings 6:00pm-Closing Available Options for Saturday October 15th: Morning tour of the local Beer Brewery Evening Boat Tour Conference Deadlines September 15th, 2011 Deadline for Exhibitor Application and Full Payment September 30th, 2011 Exhibitor Space Assignments E-mailed September 15th, 2011 No Refunds for Cancellation after this date

American Southeast Europe Beverage Expo 2011

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Sponsorship/Exhibitor Features • Strong global promotion and visibility during events • Partnership opportunities and connections with industry professionals • Vehicle for understanding your competition's future direction • Minimum investment for maximum exposure • Opportunity to present your message to an international audience

Once you register we will work closely with you to ensure a quality sponsorship and exhibitor experience.

CORPORATE SPONSORSHIPS OPPORTUNITY

Platinum……………………………………………… $10,000

Benefits include: • General Event Sponsor Status • Conference speaking and presentation opportunity • Booth with table, large company logo at the table heading (you provide), and chairs • Prime booth location in the conference exhibit hall • 10 tickets for staff or VIP guests • General Sponsor company banner (you provide, size subject to approval) at main

stage area • Company link and company logo at www.AmSECC.org home page identifying

Event General Sponsorship status • Two years free AmSECC Platinum membership • Opportunity to distribute promotional items to all event attendees • Company name and event General Sponsorship status in the Beverage Expo 2011 Guide • Product display and tasting opportunity • Acknowledgment at keynote sessions

Gold ------------------------------------------------------------------ $5000

Benefits include: • Conference speaking opportunity/presentation – subject to program time slot availability and final approval • Booth with table, company logo (you provide) and 2 chairs • 5 tickets for staff or VIP guests • Company banner (you provide, size subject to approval) at main stage area (Gold Sponsors Section) • Company link and company logo at www.AmSECC.org indicating the event

Gold Sponsorships • Two years free AmSECC Gold membership • Company Name and event Gold Sponsorship status in the Beverage Expo

2011 Guide • Opportunity to distribute promotional items to all event attendees • Product display and tasting opportunity

Silver…………………………………………………………. $2000 Benefits include: • Booth with table, 2 chairs • Company banner (you provide, size subject to approval) at area designated as “Silver Sponsors Section” • Company link and company logo at www.AmSECC.org indicating the Event

Silver Sponsorships • Two years free AmSECC Corporate membership • Company Name and event Silver Sponsorship status in the Beverage Expo

2011 Guide • Product display and tasting opportunity

EXHIBITOR OPPORTUNITY

Southeast Europe Exhibitor --------------------------------- $250 Benefits include: • Booth with table and two chairs • Hanging banner over the booth / table, acknowledging the company • Refreshments, breakfast and lunch for registered exhibitors • Company link at www.AmSECC.org Beverage Event page • Company Name in the Exhibitor Section of the Beverage Expo 2011 Guide North American Exhibitor ----------------------------------- $500 Benefits include: • Booth with table and two chairs • Hanging banner over the booth / table, acknowledging the company • Refreshments, breakfast and lunch for registered exhibitors • Company link at www.AmSECC.org Beverage Event page • Company Name in the Exhibitor Section of the Beverage Expo 2011 Guide

Registration: Registration is mandatory for this event as space is limited. Early registration begins August 9th, 2011. Registration is completed by filling out application below, signing the contract and making a full payment. Priority booth space assignment is based on the date of receipt of your completed application and payment. Make a payment today at www.amsecc.org and email us this form at BeverageExpo2011@amsecc.org

Note: Exhibitors from SEE region may need to set up a PayPal account in order to use their service. Exhibitors from SEE region have the option to pay via International Wire Transfer using the following information: American Southeast Europe Chamber of Commerce, 5445 N Sheridan Road, Suite 3406, Chicago IL 60640 Fifth Third Bank 38 Fountain Square Plaza Cincinnati, OH 45263 Swift: FTBCUS3C Account Number: 7235709552

Event Tickets: Exhibitors receive two free tickets with their registration. Additional tickets are available at following prices: Thursday Only - $25 for members; $35 nonmembers Friday Only - $35 for members; $45 nonmembers Both Days - $50 for members; $65 nonmembers Exhibitor/Sponsors Profile: A 100-word Exhibitor Company profile and company logo will be published in the list of exhibitors in the final program and AmSECC event web site. Please make digital submission to: BeverageExpo2011@amsecc.org Special Note for Exhibitors from Southeast Europe: You will need to obtain Visa, for more information visit: http://travel.state.gov/visa/temp/types/types_1262.html Hotel Allegro Discounted Room Offer: You may contact Reservations at 800-643-1500 and request the American Southeast Europe Chamber of Commerce Room Block Rate during your stay dates.

American Southeast Europe Beverage Expo – Chicago 2011 Company Profile Questionnaire

This form must be completed. It allows us to make more meaningful connections between your company and U.S. based companies. Company Name: _______________________________________________________________

Principle Owner: _______________________________________________________________

Address:______________________________________________________________________

Telephone:__________________ Fax: _______________E-mail:_________________________

Name of contact person: _________________________________________________________

Website Address:_______________________________________________________________

Date when the company was established (mm/dd/yyyy): ________________________________

Number of employees in your company: _____________________________________________

Annual Sales (in US$): ____________________

Annual Export (in US$): ___________________

Export capacity (in US$) ________________________________________________________

Brief company description: _______________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

_____________________________________________________________________________

Product categories we manufacture/market:

a. Wine (list types): _________________________________________________________

b. Beer (list types): __________________________________________________________

c. Liquor (list types): ________________________________________________________

d. Non alcoholic/water (list types): _____________________________________________

e. Health drinks (list types): ___________________________________________________

We are interested in (please circle one or more of the following): a. Exporting our products to USA b. Importing from USA c. Presenting joint venture capital projects d. Seeking capital investment for our planned projects

How many representatives of your company will attend the Expo: _______________

How many days is your intended professional agenda in USA: ___________________________

Sponsor Exhibitor

Company Information (Published) Please indicate under which letter of the alphabet you want your company name to appear: ____ Exhibitors are listed alphabetically. Company Name:________________________________________________________________ Address:______________________________________________________________________ City:______________State:__________Zip:__________Country:_________________________ Phone:______________Fax:__________Company Email Address:________________________ Web Site Address:_______________________________________

Contact Information (Unpublished) Key Contact Person:____________________________________________________________ Key Contact Address (if different from above):_______________________________________ City:______________State:_______________Zip:__________Country:___________________ Phone:________________ Email:__________________________________________________

2011 Exhibit Space Application American Southeast Europe Beverage Expo

October 13 &14 Hotel Allegro Chicago, IL

Table Space Request Which area do you want your table?

Non-Alcoholic Beverage Tasting Alcoholic Beverage Tasting Informational (no tasting station)

Payment Method American Express Visa MasterCard

$ _______ (this should indicate the sum of your package and additional tickets) Card Number_____________________________ Auth Code______________________________ Cardholder__________________________ Exp Date____________ I Authorize American Southeast Europe Chamber of Commerce to charge my credit card in the amount listed above and I understand there is a 4% administrative fee for refund cancellations associated with credit card deposits. Authorized Signature________________ Date_________

Package Request

Sponsor Platinum……….$10,000 Gold…………...$5000 Silver…………..$2000

Exhibitor SE company……………$250 N. American company…$500

Additional Tickets Please indicate how many tickets you would like in addition to the tickets you receive with your package. _________ additional tickets

American Southeast Europe Beverage Expo, Hotel Allegro, Chicago, IL• October 13-14th, 2011 General Rules and Regulations

American Southeast Europe Chamber of Commerce, and its authorized representatives are hereinafter referred to as "Show Management" or "AmSECC". The American Southeast Europe Beverage Expo, is hereinafter referred to as “Show”. “Exhibitor” is the applicant for exhibit space. 1. Payment, Refunds and Cancellations - An application for Exhibit Space must be accompanied by payment in full of the space rental and ticket charges. Applications received without such payment will not be processed nor will space assignment be made. The balance of the space rental charge will become due and payable on September 15th, 2011. In the event an application is not accepted, any space payments will be returned.

Applications submitted after September 15th, 2011 must be accompanied by FULL PAYMENT of the space rental charges. Applications received without such payment will not be processed nor will space assignments be made. Exhibitors may cancel or downsize their exhibit space and receive a full refund of all space payments on returned space provided written notification of such cancellation or downsizing is received by the AmSECC on or before August 31st, 2011. Refunds associated with a credit card will incur a 4% administrative fee. There will be no refunds or credit of exhibit space payment for canceling or downsizing that occurs after August 31st, 2011. It is expressly agreed by the exhibitor that in the event it fails to pay the space rental at the times specified, or fails to comply with any other provisions contained in these rules and regulations concerning its use of exhibit space, Show Management shall have the right to reassign the booth location shown on the Confirmation Contract for Exhibit Space or to take possession of said space and lease same, or any part thereof, to such parties and upon such terms and conditions as it may deem proper. In the event of a default by the exhibitor, as set forth in the previous sentence, the exhibitor shall forfeit as liquidated damages, the amount paid for the space reservation, regardless of whether Show Management enters into a further lease for the space involved. Should the Show not be held for any reason whatsoever, then and thereupon, the rental and lease of space to the exhibitor shall be terminated. In such case the claim limit for damage and/or compensation by the exhibitor shall be the return to the exhibitor of the prorated amount already paid for space in Hotel Allegro for this specific event. 2. Space Rental and Assignment of Location - The Expo is a closed trade show designed to provide a showcase for goods and services either specifically designed for or customarily used by the beverage industry. The AmSECC reserves the right to refuse rental of display space to any company whose display of goods or services is not, in the opinion of Show Management, likely to be compatible with the general character and objectives of the Show. Whenever possible, space assignments will be made by the AmSECC in keeping with the preferences of location as requested by the exhibitor. Generally the criteria for assignment include but are not limited to: date of receipt of application, sequence number assigned, booth configuration, and proximity to competitors, country of origin. Show Management, however, reserves the right to make the final determination of all space assignments in the best interests of the Show.Companies will receive a Confirmation Contract for Exhibit Space when Show Management has accepted the submitted Application for Exhibit Space in its entirety. 3. Use of space, subletting of space - No exhibitor shall assign, sublet, or share the space allotted with another business or firm unless prior written approval has been obtained from the AmSECC. Exhibitors are not permitted to feature names or advertisements of non-exhibiting manufacturers, distributors or agents in the exhibitor's display; parent or subsidiary companies excepted. In the published exhibitor list, exhibitors are allowed one (1) listing per table of assigned exhibit space.Exhibitors must show only goods produced or dealt in by them in the regular course of business. Distribution of said goods will be from assigned space only, unless authorization from Show Management is given for distribution at hotels. No distribution is allowed in Show aisles, from another exhibitor's booth or in public areas of hotel. The AmSECC reserves the right to determine eligibility of any product and/or exhibit for inclusion in the Show. No firm or organization not assigned exhibit space will be permitted to solicit business during the Show. 4. Authorized Exhibitor Representative - Each exhibitor must name one person to be its representative in connection with installation, operation and removal of the firm's exhibit. Such representative shall be authorized to enter into such service contracts as may be necessary and for which the exhibitor shall be responsible. The exhibitor shall assume responsibility for such representative being in attendance throughout all Show periods; and this representative shall be responsible for keeping the exhibit neat, manned and operational at all times.Admission to the Show will be by official Show badge only, which must be worn at all times when in the Show. The company name which appears on an exhibitor badge must match the company name as it appears on the Application for Exhibit Space. False certification of individuals as exhibitor representatives, misuse of exhibitor badges, or any method or device used to assist unauthorized persons to gain admission to the Show shall be cause for expelling the violators from the exhibit, banning them from further entrance to the Show, and removing the exhibit from the floor without any obligation whatsoever on the part of Show Management. 5. Installation and Removal - Show Management reserves the right to fix the time for the installation of a booth prior to the Show opening and for its removal after the conclusion of the Show. Installation of all exhibits must be completed by the opening time of the Show at 5:00 pm on Thursday, October 13th, 2011. Any space not claimed and occupied by 5:00 p.m., Thursday October 13th, 2011, may be resold or reassigned without refund. No exhibitor will be allowed to dismantle or repack any part of its exhibit until after the closing of the Show 5:00 p.m., Friday, October 14th, 2011. 6. Arrangement of Exhibits - Each exhibitor is provided with 6x3 ft table to display its products and services. All table space must be arranged and constructed in accordance with the AmSECC guidelines. If, in the sole opinion of Show Management, any exhibit fails to conform to the guidelines, or the provisions set forth herein, such exhibit will be closed and prohibited from operating at any time during the Show.

Exhibitor Plan Review - Exhibitors planning to utilize any other type of exhibit involving other unusual construction features are required to submit a copy of their booth construction plans and layout arrangements. These plans, including a scaled plan view and elevations, must be submitted to the AmSECC for approval at least sixty (60) days prior to the opening of the Show.

Americans with Disabilities Act - Exhibitor represents and warrants its exhibit space shall be reasonably accessible and usable by persons with disabilities and it is in compliance to the extent applicable under regulations implementing Title III of the Americans with Disabilities Act. Exhibitor shall indemnify and hold Show Management harmless from and against any and all claims and expenses, including attorneys' fees and litigation expenses, which may be incurred by or asserted against Show Management, its officers, directors, agents or employees on the basis of exhibitor's breach of this paragraph or noncompliance with any provision of the ADA. 7. Laws Applicable - Each exhibitor shall comply with all laws, ordinances and regulations pertaining to health, fire prevention and public safety while participating in this Show. Show Management have no responsibility pertaining to exhibitors' compliance with such laws.If unusual equipment or machinery is to be installed, or if appliances that might come under fire codes are to be used, the exhibitor should communicate with Show Management for information concerning facilities or regulations. Use of anything of a hazardous nature such as open flame must be approved, in writing, by the Bureau of Fire Prevention of the Chicago Fire Department. Evidence of such approval shall be provided to Show Management at least thirty (30) days prior to the opening of the Show.This contract shall be governed by the laws of the state of Illinois. Exhibitors agree to abide by the rules and regulations of Hotel Allegro as well as to these general rules and regulations. Except as to a parent, subsidiary or affiliated entity, neither party may assign this application or contract for exhibit space without the express prior written consent of the other party. Exhibitor agrees to verify upon request of Show Management they have a legal right to display and sell products exhibited at the Show, including that the products they display and names thereon do not violate the intellectual property rights of anyone else.

8.Storage of Packing Crates and Boxes - Exhibitors will be permitted to store packing crates, boxes, cartons, literature or excess material in or behind their tables during the Show, but these, when properly marked, will be stored and returned to the booth by service contractors after the conclusion of the Show. It is the exhibitor's responsibility to mark and identify its crates. Crates not properly marked or identified may be destroyed. Show Management assumes no responsibility for the contents of crates or boxes improperly labeled as "empty." It may be necessary to store empty crates

and cartons outside the building. Every effort will be made to protect the crates from the elements, but neither Show Management nor its service contractors will assume any responsibility for damage to them. The removal and return of large crates which cannot be handled by hand trucks will be charged at prevailing rates. Crates, boxes or other exhibit materials unclaimed by the exhibitor after the Show will be removed at the exhibitor's expense. Exhibitors will be billed by Show Management for removal time and materials at prevailing rates.

9. Operation of Displays The Exhibitor shall assume responsibility to have an exhibitor representative in the booth at all times during official Show hours, and said representative shall be responsible for keeping the exhibit neat, manned and operational at all times.Show Management reserves the right to restrict the operation of, or evict completely, any exhibit which, in its sole opinion, detracts from the general character of the Show as a whole. This includes, but is not limited to, an exhibit which, because of noise, flashing lights, method of operation, or display of unsuitable material, is determined by Show Management to be objectionable to the successful conduct of the Show a whole. Use of so-called "barkers" or "pitchmen" is strictly prohibited.All demonstrations or other promotional activities, including crowds from these activities, must be confined to the limits of the exhibit space and must not block the aisles. No sales activity, demonstrations, sampling, giveaways, solicitation, literature distribution, etc. will be permitted in the aisles of the Show floor or the public areas of the building.

Retail sales - No direct or retail sales are permitted at any time. The exchange of payment and delivery of product to the buyer on the Show floor is strictly prohibited. Exhibitors may take orders for product, however delivery of product must take place after the conclusion of the Expo.

Contests, Drawings & Lotteries - Raffles or other promotional measures requiring guests to be present at a specified location and time are prohibited. Exhibitor represents and warrants that any contests, drawings or lotteries it conducts meet the requirements of all federal, state and local laws regarding such activities. All unusual promotional activities must be approved in writing by Show Management at least 60 days prior to the opening of the Show.

Literature Distribution - Distribution of trade publications, invitations, circulars, business cards, stickers, novelties, etc., may be made only within the space assigned to the exhibitor distributing such materials. Trade publishers are prohibited from soliciting advertising during the Show.

Literature Bag Distribution - Messages printed on a bag distributed by an exhibitor in the Expo may only contain their own company name, marks and intellectual property. Distribution of literature bags must remain within the exhibit space assigned to the exhibitor distributing the bag.

Live Animals - Unless otherwise permitted under applicable law, live animals are prohibited. Models - Booth representatives, including models or demonstrators, must be properly and

modestly clothed, in addition to having an official Expo badge. Excessively revealing attire is prohibited. Models, costumed performers, etc. must stay within exhibit space and are not permitted to be outside of designated exhibit space.

Beverage samples - Exhibitors must cease the distribution of samples of any kind whenever such activity blocks the aisles or in any way inhibits nearby exhibitors. Exhibitors whose products are alcoholic beverages may serve or sample these products in their booth, provided they are in compliance with AmSECC, Allegro Hotel, state, and local laws regarding such activity. Other exhibitors may not serve or sample alcoholic beverages in their booth.

Sound - Exhibits which include the operation of musical instruments, radios, sound and/or public address systems or any noisemaking machines must be conducted or arranged so that the noise resulting from the demonstration will not disturb or disrupt adjacent exhibitors and their patrons, nor cause the aisles to become blocked.

Music Licensing - No Exhibitor may use music, whether live or recorded, in its booth without appropriate music licensing agreements for the public performance of any copyrighted music utilized by the Exhibitor.

10. Liability and Insurance - All property of the exhibitor is understood to remain under its custody and control in transit to and from the Show and while it is in the confines of Hotel Allegro. Neither Show Management, the Official Show contractor, the management of Hotel Allegro nor any of the officers, staff members or directors of any of the same are responsible for the safety of the property of exhibitor's from theft, damage by fire, accident, vandalism or other causes, and the exhibitor expressly waives and releases any claim or demand it may have against any of them by reason of any damage to or loss of any property of the exhibitor.Show Management does not maintain insurance covering exhibitor's property. It is required that exhibitor obtain adequate insurance coverage, at their own expense, for property loss or damage and liability for personal injury.

Security - Show Management shall have no liability whatsoever for theft, loss or damage to property belonging to any exhibitor, the exhibitor's agent, employees, business invitees, visitors or guests. 11. Indemnification - Except as otherwise specifically prohibited by applicable law, exhibitor agrees to protect and hold Show Management forever harmless from any damage or charges imposed for any violation of any law or ordinance whether occasioned by the negligence of exhibitor or those holding under the exhibitor as well as to strictly comply with the applicable terms and conditions contained in the agreement between Hotel Allegro and Show Management regarding the exhibition premises; and further exhibitor shall at all times protect, indemnify and hold harmless Show Management and Hotel Allegro against and from any and all loss, costs, damages, liability, or expense arising from or out of any accident or other occurrence to anyone, including exhibitor, its agents, employees and business invitees, which arise from or out of or by reason of exhibitor's occupancy and use of the exhibition premises or any part thereof. By exhibiting, exhibitor for and on behalf of itself, its employees, agents and invitees, releases and waives any and all claims, demands or actions against Show Management and Hotel Allegro their respective officers, directors, employees and agents resulting from any act or omission of exhibitor, its employees, agents and invitees. 12. Age Requirement - No one under 21 years of age will be permitted on the Show floor at any time regardless of affiliation or circumstances. AmSECC reserves the right to request proof of age. No children, no infants, no strollers, no back pack carriers are allowed. No exceptions. This rule applies to exhibitors as well as attendees. 13. Union Labor - Exhibitors are required to observe all contracts in effect between Show Management, service contractors, Hotel Allegro and the labor organizations involved. 14. Care of Building and Equipment - Exhibitors or their agents shall not injure or deface any part of the exhibit building, the booths, or booth contents or show equipment and decor. If exhibitor does such damage, it shall be liable to the owner of the property so damaged. 15. Other Regulations - AmSECC is responsible for the overall Show experience for everyone. Any and all matters not specifically covered by the preceding rules and regulations shall be subject solely to the decision of AmSECC. AmSECC shall have sole authority to interpret, amend, and enforce these rules and regulations, provided exhibitors receive notice of any amendments when made. Each exhibitor, and its employees, agrees to abide by the foregoing rules and regulations and any amendments thereto. Exhibitors or their representatives who fail to observe these conditions of contract or who, in the sole opinion of AmSECC, conduct themselves unethically or in a manner that adversely affects the show, other exhibitors, attendees or AmSECC, may be immediately dismissed from the exhibit area without refund or other appeal and/or be banned from future shows. AmSECC is not responsible for any damages (consequential, incidental, etc.) that could arise from dismissal. 16. Compliance with International Duties, Taxes, Customs and Regulations-Exhibitors must comply with any and all international, domestic and municipal laws governing the import, display and sampling of liquor and consumer products at the Show. This includes, without limitation, obtaining necessary certificates paying taxes, duties and customs as required by law. AmSECC is not responsible for Exhibitor compliance with applicable regulations, which are the sole responsibility of Exhibitor. The Exhibitor guarantees and warrants to AmSECC that all its products are packaged, branded and labeled in conformity with the Code of Federal Regulations, and applicable law, and are imported by a licensed importer in accordance with requirements of the Alcohol Tobacco and Tax Trade Bureau, including, without limitation, obtaining Certificate of Label Approval for each product or its appropriate waiver. AmSECC reserves the right to reject any application and remove any Exhibitor for failure to strictly comply with all necessary laws, duties and customs. .

GUIDELINES FOR IMPORTATION AND USE OF SAMPLES

Siegel Moses & Schoenstadt, P.C.

444 N. Michigan Avenue Suite 2600

Chicago, Illinois 60611 (312) 658-2000

© COPYRIGHT 2011 Siegel, Moses & Schoenstadt, P.C. All Rights Reserved

OVERVIEW Generally, alcoholic beverages cannot be imported into the United States unless the alcoholic beverages are packaged and the packages are marked, branded and labeled in conformity with the Code of Federal Regulations. Specifically, a licensed United States Importer (“Importer”) must secure a Certificate of Label Approval (“COLA”) for each product from the Alcohol Tobacco and Tax Trade Bureau (“TTB”). However, samples of alcoholic beverages imported for use at trade shows or for soliciting orders may be imported without a COLA provided that the Importer first secures a waiver from COLA requirements from the TTB. Note that the Importer must hold a Federal Importer’s Basic Permit. Once the TTB issues the waiver, the importer may lawfully import the samples into the United States. Once the samples arrive in the United States, the Importer must present the waiver to U.S. Customs and Border Protection in order to take possession of the samples. Thereafter, the Importer may transfer possession of the samples to a trade show exhibitor who is free to serve tastings of the product or to distribute the samples at a trade show. The samples may be distributed one product per person and cannot be sold under any circumstances. Any leftovers must be destroyed at the conclusion of the trade show.

STEP-BY-STEP GUIDE FOR THE IMPORTATION OF SAMPLES

1. PREPARE LETTER TO TTB REQUESTING WAIVER OF COLA REQUIREMENTS

Please see Exhibit A for a form letter. The letter must state the following information: (a) The specific type and quantity of each alcoholic beverage. For malt beverages, “type” means “beer”, “ale”, “porter”, etc.; for wine, “type” means identification as “red wine”, “white wine”, “sparkling wine”, and/or identification with a varietal if the wine is so labeled; for distilled spirits, “type” means “rum,” “brandy,” “vodka,” etc., as appropriate; (b) The country of origin. (c) The brand name of each product. (d) The purpose for importing the samples (if for a trade show, specify the name, date and location). (e) The Importer’s Federal Basic Permit Number. (f) The products will be imported by the holder of a Federal Importer’s Basic Permit. (g) All applicable taxes and duties will be paid. (h) A sticker will be affixed to every bottle or box which reads “For Trade Show (or Sample) Purposes Only-Not For Sale”. (i) A label will be affixed to every bottle which bears a Health Warning Statement. Please see Exhibit B. Note that all of the above requirements must be met prior to the products arrival at the port of entry or the products will not clear U.S. Customs.

2. SUBMIT LETTER TO TTB

The letter must be submitted by the Importer to the TTB and may be sent via fax (202) 453-2970 or e-mail ITD@ttb.gov. The processing time is approximately two to three business days.

3. SHIP SAMPLES ONCE WAIVER IS RECEIVED FROM TTB Once the samples arrive at the port of entry, the Importer may take possession of the samples from U.S. Customs and Border Protection custody by presenting the TTB Waiver and paying all applicable taxes and duties.

4. TRANSFER POSSESSION OF SAMPLES TO TRADE SHOW REPRESENTATIVES Once the Importer takes possession of the samples, the Importer may then transfer possession of the samples to a trade show exhibitor without charge or payment of any federal, state or local taxes normally associated with the sale of alcoholic beverages.

5. DISTRIBUTE SAMPLES AT THE TRADE SHOW ONLY The trade show exhibitor (a representative of the supplier, Importer or a third company party hired for

such purpose) may give away the samples to trade show attendees (one product per person) or serve tastings of same, all without charge.

No samples or tastings should be provided to persons under 21 years of age. Samples cannot be sold and any leftovers must be destroyed at the conclusion of the trade show. In Illinois, no State or local license is required in order (i) to give samples away or (ii) serve tastings of the

samples, at a trade show.

EXHIBIT A

[LETTERHEAD OF U.S. IMPORTER] [DATE] Director, International Trade Division Alcohol and Tobacco Tax and Trade Bureau 1310 G St. NW, Suite 400W Washington, DC 20220 Fax: (202) 453-2970 Director: We request a waiver from the Certificate of Label Approval (COLA) requirements for a shipment of [TOTAL# OF BOTTLES/QUANTITY OF PRODUCT] of [PRODUCT NAME/TYPE] that will be used as samples for [PURPOSE/TRADE SHOW OR EVENT]. Our permit number is [IMPORTERS PERMIT #]. The shipment, which will be imported from [COUNTRY OF ORIGIN], consists of: o [##] bottles of [PRODUCT NAME – LIST INDIVIDUALLY] o [##] bottles of [PRODUCT NAME – LIST INDIVIDUALLY] o [##] bottles of [PRODUCT NAME – LIST INDIVIDUALLY] We are aware of the various requirements that apply to imported alcohol beverages. All applicable taxes and duties will be paid on the imported products. Any Country of Origin markings will be indicated in English. Each individual container shall bear a label stating “Sample Only – Not for Sale” or similar phrase. Likewise, each individual container will bear a label with the government health warning statement mandated by law. If wine, the product will also contain a “Contains Sulfites” label. We also attest that the products indicated in this letter will be in compliance with the above requirements prior to the product arriving at the U.S. port of entry, and understand that the approval of this waiver is dependent on compliance with these obligations. If the waiver is granted, please fax a copy to the attention of [CONTACT] at [FAX NUMBER]. Should you have any questions, please contact us at [PHONE NUMBER]. Regards, [NAME OF U.S. IMPORTER] [SIGNATURE] _______________________ [REPRESENTATIVE OF AUTHORIZED U.S. IMPORTER]

EXHIBIT B GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery and may cause health problems.