ŝ1RZ�WKDW�VPDUWSKRQH�HQDEOHG�FRQVXPHUV�KDYH�RƴFLDOO\�KLW�WKH�PDLQVWUHDP��WKH�PRELOH�PHGLXP�LV�LQFUHDVLQJO\�LPSRUWDQW�IRU�EUDQGV�WR�FRQVLGHU�DV�SDUW�RI�WKHLU�PDUNHWLQJ�VWUDWHJ\��2XU�JRDO�LV�WR�FRPPXQLFDWH�ZLWK�WKLV�DXGLHQFH�YLD�WKH�FKDQQHO�WKH\�SUHIHU��DQG�LQ0DUNHW�DOORZV�XV�WR�GR�WKDW�LQ�D�FRVW�HƱHFWLYH�DQG�LPSDFWIXO�ZD\�Ş� – Michael Kelly, Consumer Communications Manager, American Licorice Company

For more information please contact your inMarket representative | inMarket.com | 310.392.0500 x117 | sales@inMarket.com

GoalRaise awareness and purchase intent.

ResultsBefore inMarket’s in-store engagement program, Red Vines and Sour Punch accrued single-digit purchase intent numbers. inMarket successfully lifted purchase intent to 25.1% and 32.6% respectively

The campaign generated over 126,000 in-store product engagements.

Thanks to inMarket’s pay-for-performance platform, American Licorice Company achieved an outstanding ROI of 200%.

THE PATH TO PURCHASEinMarket Case Study

How American Licorice Raise PurchaseIntent by 200% with inMarket

SummaryAmerican Licorice Company, one of the U.S.’s original licorice L@MTE@BSTQDQR��O@QSMDQDC�VHSG�HM,@QJDS�SN�Q@HRD�SGD�OQNƥKD�ENQ�HSR�Red Vines and Sour Punch brands. In the super-competitive candy B@SDFNQX��HM,@QJDS�GDKODC�ANSG�AQ@MCR�řITLO�NƤ�SGD�RGDKUDRŚ�@S�mobile-enabled shoppers, a segment that now makes up over 50% of all consumers.

Execution4SHKHYHMF�HM,@QJDSŗR�Ʀ@FRGHO�"GDBJ/NHMSR�@OO��SGD�B@LO@HFM�V@R�CDOKNXDC�EQNL�,@X�#DBDLADQ������HM���million grocery stores across the U.S.

inMarket 20 million shoppers received push messages and social media updates alerting them to Red Vines and Sour Punch, and were polled on initial purchase intent (5.9% for Red Vines; 7.5% for Sour Punch).

Upon visiting a store, CheckPoints users actively sought out Red Vines and Sour Punch in the candy aisle. After engaging with each product, consumers received a rich, customized message from American Licorice via mobile.