AMERICAN HONEY ANALYSIS

https://www.youtube.com/watch?v=y1SpWZm1PLc

About American HoneyAmerican Honey is a 2016 British-American drama

road film, which was written and directed by Andrea Arnold. It stars Sasha Lane, Shia LaBeouf and Riley Keough. It is directors first fil that has been set and filmed outside of the united Kingdom.

PlotA teenage girl with nothing to lose joins a travelling magazine sales crew, and gets caught up in a whirlwind of hard partying, law bending and young love as she crosses the Midwest with a band of misfits.

The film will be released• 30th september, 2016 in the united states • 14th October 2016 in the united kingdom

WHAT TO LOOK AT WHEN ANALYSING A FILM POSTER

When analysing a film poster you must consider the following aspects;• The films title• The settings/ locations shown• The director• The actors• The style of film -Major -Independent• The critiques reviews • The narrative - The characters

• Themes - What does the overall theme appear to be?• Representations• The font style• The age it is intended for

U.S.P = THE UNIQUE SELLING POINT

TARGET AUDIENCE SEGMENTATIONS: DEMOGRAPHICS & PSYCHOGRAPHICSDemographics- This is the quantifiable statistics of a given group or population of people. This would include the following;AgeGender Religion Location HobbiesInterests Occupation 

PSYCHOGRAPHICS- THIS IS THE WAY THAT PEOPLE THINK. THERE ARE 7 MAIN CATEGORIES IN WHICH PSYCHOGRAPHICS CAN BE BROKEN UP IN TO.

THE FIRST ONE IS THE REFORMER, THEY VALUE THEIR OWN INDEPENDENT JUDGEMENT AND ARE THE MOST ANTI-MATERIALISTIC OF THE SEVEN GROUPS AND ARE OFTEN SEEN AS INTELLECTUAL. THEY ARE USUALLY ON THE LEADING EDGE OF SOCIETY AND THERE CORE NEED IN LIFE IS ENLIGHTENMENT.

THE SECOND ONE IS THE EXPLORER, THEY ARE DRIVEN BY A NEED FOR DISCOVERY, CHALLENGE AND NEW FRONTIERS. THEY ARE YOUNG IN NATURE AND TEND TO RESPOND TO BRANDS, THEIR CORE NEED IN LIFE IS FOR DISCOVERY.

THE THIRD ONE IS THE MAINSTREAM, THEY ARE THE ONES WHO LIVE IN THE WORLD OF THE DOMESTIC AND THE EVERYDAY. THEY MUST HAVE A DAILY ROUTINE AND THEIR LIFE CHOICES ARE 'WE' RATHER THAN 'ME'. THEY RESPOND TO BUG ESTABLISHED BRANDS ARE THEIR CORE NEED IN LIFE IS FOR SECURITY.

Target audience segmentations: Demographics & Psychographics

The next one is the succeeder, they possess self confidence and tend to be very organised. They seek reward and prestige and often seek out the best. There aggressive attitude to life means they need to relax occasionally. Their core need is for control.

The fifth one is the resigned, they tend to be older people with co start unchanging values. They enjoy acing in traditional roles and their brand choice is driven by a need for safety. In life their aim is to survive.

The sixth one is the aspirer, these are people who are driven by other people's opinion of them rather than their own values. Their core need in life is for status.

The final one is the struggler, they live for today and make few plans for tomorrow, they are often seen as victims, losers & aimless. They are heavy consumers of alcohol and junk food, therefore in essence they seek escape