ambassador you for caar 2012
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Using Social Media toBuild your Brand
The State of Social Media Q4 2011
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique
visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active
internet users visit social networks and blogs. • Americans spend more time on Facebook than they do on any
other U. S. website. • Close to 40% of social media users access social media content
from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The Tools and How They’re Used
PublishConnect Listen Engage
Listen -- Tools
The quickest way to monitor content on the social Web is to use a feed reader.
Connect• Find people like you, or those who share
community interests and expand your network• Read lots of content, follow the communities’
blogs• Learn who makes up your network; who are
fans and followers?• Enter contacts regularly into your social
networks.
Engage
1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,
quality content6. Create meaningful,
long-lasting relationships
Engage: Facebook
Engage: Facebook
• Use 3rd Party app for ALL promotions.• Update to new timeline page profile: use
timeline feature to tell the story of the Newsplex.
• Post as Newsplex; comment as individuals.• Schedule responsiveness and engagement
with on-air personalities.• Consider personal brand pages.
Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
Connect -- Twitter
Strategies
Minimize time - Maximize Engagement
• Helpful tools:– OneForty– Bufferapp– Tweetdeck– Hootsuite
The Ins and Outs of Twitter
• The “Rules”– Written and Unwritten
• The “Lingo” & making it work for you– DM -- MT– RT -- .@– @ -- tweet-ups– # -- twtvite, twitpic, etc.
Don’t• Only “push”• Publish only your own
links• Be a robot• Ignore replies• Have zero friends• Leave profile or photo
blank
Do• Understand the difference between personal
and private.– Nothing private ever goes online. Ever.
• If you do post pictures, make sure they are for public viewing, no matter how you’re sharing them.
• Tweet with your audience and intentions in mind.
Don’t• Don’t block people following you unless they
are obnoxious spammers (in which case, block away).
• Don’t sell, sell, sell, instead, take the time to engage in conversation with those who follow you and those you follow.
• Don’t regurgitate endlessly.• Use AutoDM’s.• Just push out your content — engage.
Minimize time - Maximize Engagement
• Helpful tools:– Hubspot– Tweetdeck– Hootsuite– Bufferapp
Measurement
Trending Hashtags
Who's #notguilty about eating all the tasty treats they want?!"
Crisis Communication Basics
• Own up when caught• Apologize quickly• If appropriate, make amends, fix what’s
wrong, and begin the process of restoring faith in your brand
• Be sincere • No, you can’t delete tweets
PublishSmall Businesses That Blog Get 55% More Website Visitors
– Tell the story behind the story– Capture search engine results– Share your information in a compelling way– Produce content to share across networks– Create brand loyalty
Questions?Thank You!
www.jaggerscommunications.com