amazing grass proposal 5.0

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Create The Conversation Campaign Proposal Amazing Grass

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Page 1: Amazing Grass Proposal 5.0

Create The Conversation

Campaign Proposal

Amazing Grass

Page 2: Amazing Grass Proposal 5.0

We are not an ad firm. We are a conversation firm. We get the internet talking about our clients with the help of our online influencers.

• Genuine Influencers – Our influencers are real people with interested and engaged followers. When they talk, people listen.

• True Reach – Our Influencers share Photos, Videos & Tweets in excess of 250 million impressions a day.

• Consistent Message – We tell a cohesive story across multiple platforms, all calibrated to the voice and tastes of our Influencers and their audience.

• Real Time Reactions – We adapt in real-time to changing situations and emerging opportunities.

• State-of-the-Art Technology – We track all of this data in real time through a highly-efficient, and highly-optimized application.

Introducing BranderThe Premier Social Influencer Company

We are the connectionOur Technology connects our Clients with likeminded Influencers. Their Creative content puts you at the

center of the conversation!

Page 3: Amazing Grass Proposal 5.0

riccardopozzoli stylin in some @DSTLDby the beach

Brander will leverage the power of our influencer network to create…

Relevant Content that builds lasting awareness and trust in the Amazing Grass brand.

Massive Awareness of Amazing Grass as a major producer of all-natural green drinks, designed to improve digestive health and increase energy!

Engaging Conversation about Amazing Grass and their products throughout the social media space over the course of the campaign.

True Results, as our long-term efforts position Amazing Grass on the vanguard of plant-based nutritional health, and as the go-to brand for all-green, organic food and drink.

Amazing Grass Outline

Page 4: Amazing Grass Proposal 5.0

Amazing Grass Social Strategy

Influencer Driven-MarketingOur Influencers will make a series of sequential posts, documenting how the provided Amazing Grass product is affecting them over the course of 1 month. This will demonstrate the effectiveness of the product, and generate long-term conversation about the Brand that will drive traffic to the website, as well as to all allied social media feeds.

Our trusted Influencers are selected to participate in your campaign based on their relevance to your target demographic. Once approved by the client, our Influencers will be deeply integrated into the campaign as brand ambassadors. To this end, they will be capable of travelling, documenting, and posting for the brand as needed - according to the given campaign parameters.

Recommended MediumsWe would recommend integrating the following feeds into your campaign:

Instagram offers the perfect opportunity to highlight your

company in a visually appealing and engaging manner.

Page 5: Amazing Grass Proposal 5.0

Brander will position Amazing Grass on the vanguard of plant-based nutritional health, and as the go-to brand for all-green, organic food and drink. Influencers appealing to a targeted audience of health conscious men and women aged 21+ will document the effectiveness of the product over the course of the campaign– creating massive conversation about Amazing Grass.

Possible Amazing Grass Conversations:Excitement as followers try the product out for

themselves and experience a similar boost in energy and digestion!

Discussions about which Amazing Grass products are right for them.

Amazing GrassContent Delivery

By engaging users directly, the resulting chatter will generate awareness,

interest, and excitement for Amazing Grass while setting the stage for organic

mentions, likes, re-grams, and more.

Page 6: Amazing Grass Proposal 5.0

Once a campaign is underway, Brander will track all social metrics in real-time throughour robust analytics platform. We'll stay in close contact throughout the process andcompile all measurable data into detailed reports for your review. This will include adetailed summary of the total clicks, hashtag trends, comments, and responses foreach individual platform. All of this will then be compiled to calculate both total reachand total engagements.

When the campaign succeeds, you’ll know exactly why.

Amazing Grass Campaign Metrics and Summary

Execution detailsFlight Dates: TBDInvestment: TBDCelebrity Integration: TBDGeo: North America

Conversational Tracking@AmazingGrass#EnergySuperFood#AmazingDigestion

Social engagements before Brander Campaign

Social engagements during Brander Campaign

Data Points: Clicks

Hashtag TrendsCommentsResponses

Some sponsored posts on Instagram are NOT permanent. Longer campaigns allow for a more

sustained burst of conversation.

Page 7: Amazing Grass Proposal 5.0

Option 1Ignite Conversation1 Month Campaign

Cost: $10,000

True Reach Impressions: 600,000

Number of Influencers: 4

Average Influencer Following: 150,000 Followers

Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Ashley Diana Cox | @LipstickAndBerries| 186,000

Option 2Deeper Engagement1 Month Campaign

Cost: $15,000

True Reach Impressions: 1,000,000

Number of Influencers: 4

Average Influencer Following: 250,000 Followers

Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Alex Centomo | @AlexCentomo| 251,000

Option 3Social Celebrity Integration

1 Month Campaign

Cost: $30,000

True Reach Impressions: 2,500,000

Number of Influencers: 5

Average Influencer Following: 500,000 Followers

Average Number of Posts Per Influencer: 4 (One Per Week)Examples of Participating Influencers:- Arianny Celeste | @AriannyCeleste | 706,000

Budget

Page 8: Amazing Grass Proposal 5.0

The ResultTaking Your Company to the Next Level

AVAILABLE ON:

What can you expect from a campaign with

Brander?

Approval of far-reaching Influencers

Widespread exposure

on social mediaDramaticIncrease

InDownloads

Expanded Presence

Page 9: Amazing Grass Proposal 5.0

Thank You

Create The Conversation